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@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
as a Social Media Manager or Consultant
3 Critical Steps to Starting yourOWN PROFITABLE BUSINESS
More Money - Better Clients - Less Stress
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Meet Andrea and Phyllis
2 of the Original Co-authors of Facebook Marketing All-in-One for Dummies
and more...
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Did you know…. By 2020...
...a study estimates that more than 40% of the American workforce, or 60 million people, will be independent workers —freelancers, contractors, and temporary employees.
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
3 Critical Steps to Starting your OWN PROFITABLE BUSINESS as a Social Media Manager or Consultant
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
{Critical Step #3}
((to Starting your OWN PROFITABLE BUSINESS as a Social Media Manager or Consultant is… ))
Establish YOURSELF as an Expert in your NICHE
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
There are 3 TYPES of niches:
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
● Real Estate● Food● Digital Products● Authors● Local Business● Automotive● Beauty● Travel● Jewelry
TOP Industries according to Forbes:● Accounting(1) ● Legal(2) ● Dentists(5)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
● Facebook● Twitter● LinkedIn● Pinterest● Instagram● YouTube● Houzz
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
● FB advertising and codes● image creation● ghost writing● analytics● website design● marketing strategies● webinar creation● product launches● video creation
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Real Estate + YouTube + Video = NICHEFood + Instagram + Image = NICHE
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
“Blend an area you know deeply with a service people will pay for.”
~~ Andrea Vahl
To Find Your Profitable Niche...
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
________ + _______ + ______ = NICHE
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Now that you’ve got a niche...
How do you develop an online reputation as an expert in that niche?
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Do these things daily/weekly/yearly
● Develop your Blogging schedule - keywords● Rock the SEO and hashtags● Participate in Twitter Chats and Blabs● Attend conferences in that niche● Ask intelligent questions at conferences● Be helpful - but respect your time and attention● Give webinars and have Lead Generation items
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
{Critical Step #2}
((to Starting your OWN PROFITABLE BUSINESS as a Social Media Manager or Consultant is… ))
Figure out your FUNNEL to FIND your Clients
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
http://www.socialmediaexaminer.com/social-marketing-sales-funnel/By Brian Carter
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Things you need to have a FUNNEL:
1. Lead Generation Magnet - Expert information
answering a question they have
2. Email Capture System
3. A follow-up plan - drip emails and offers
4. Retargeting
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
{Critical Step #1}
((to Starting your OWN PROFITABLE BUSINESS as a Social Media Manager or Consultant is… ))
Create a Services Page or Product Page that Converts
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
3 Critical Steps ...
1. Find a Niche2. Build Your Funnel3. Design to Convert
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Learn and Become a...
Social Media Manager or Consultant
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
The Freelancers Union “53 million” report contains data results of the most comprehensive survey of the U.S. independent workforce in nearly a decade.
Earning extra money (but not financial necessity) and schedule flexibility are the top drivers of freelancing
77% of freelancers say the best days are yet ahead for freelancing
Twice as many freelancers have seen an increase in demand in the past year as have seen a decrease
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
HOW?
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Potential with just two clients...
Twitter (with comprehensive list of expectations)
$400/month x 2 = $800/month = $9,600/year
Facebook and Twitter (including ads management)$800/month x 2 = 1600/month = $19,200/year
Your results may vary
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Just two training workshops...
Social Media Training Workshop - 10 attendees @$45 = $450/month x4/yr = $1800/yr
Facebook Marketing Training Workshop10 attendees @45 =$450/month x4/yr = $1800/yr
Your results may vary
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
• Six online modules - with videos, downloads, resources, transcripts
• Private Facebook Group
• Pre-built Templates, Contracts, Proposals, Reports
• Lifetime access!www.socialmediamanagerschool.com
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
• Certificate of Completion <- Clients LOVE this
• Private Facebook Group - Extensive support
• Amy Porterfield’s Ultimate Editorial Guide
• Facebook & Twitter Ebooks from Andrea
• Streamlined Marketing Flowsheet from Phyllis
• Prebuilt Contracts – Proposals – Reports
• Extensive Basics Module <-learn all the social sites!
• Exclusive discounts for apps and tools
www.socialmediamanagerschool.com
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
• Once you register you’ll be immediately given access to the Private Facebook Group as well as to the Bonuses and Basics Modules.
• Then each week on Thursdays, starting APRIL 14th, you’ll be sent a new Module for the next 6 weeks.
• And Premium and Platinum members will get 3 webinars and extra bonuses
www.socialmediamanagerschool.com
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
What our students are saying...
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Fast Action BONUS Webinar
Sign up today! LIVE Bonus webinar MONDAY, April 4, 2pm ET
“How to Do a Social Media Audit - to bring in MORE clients as a social media consultant”
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
www.SocialMediaManagerSchool.com
More Money - Better Clients - Less Stress