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WELCOME to the second annual 3Q Growth Summit
3Q Digital CEO David Rodnitzky
#3QSUMMIT
May 2, 20233Q Digital
May 2, 2023
My 2014 Predicted Trends1. More Data, More Problems (Decision Sciences) 2. The Rise of 1st-Party Data3. More Channels, More Devices (Wide Tail)4. Online and Offline Are Blurring5. No Devices, No Channels (Strategy)
3Q Digital
May 2, 2023
My 2015 Predicted Trends1. Mobile!2. Keywords are Dead3. Native Advertising4. Marketing Clouds5. Beyond Media Buying
3Q Digital
2016 Predicted Trends
May 2, 2023
My 2016ish Predicted Trends1. Content Marketing Comes Alive2. Social Goes Beyond Facebook3. Programmatic Shows Signs of Life4. The Funnel Dies, The Hourglass
Emerges5. Digital Marketers Become Marketers
(Shot Heard ’Round the World)
3Q Digital
May 2, 20233Q Digital
Trend #1: Why Content Marketing? Why Now?
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May 2, 20233Q Digital
Trend #2: Social Goes Beyond Facebook
May 2, 20233Q Digital
Non-Facebook Paid Social – Stage 3?
No One Cares, No One Spends Any Money
Everyone Cares, No One Spends Any Money
No One Cares, Everyone Spends Money
Interest
Investment
May 2, 20233Q Digital
Trend #3: Programmatic Comes of Age
May 2, 20233Q Digital
Trend #4: The Hourglass Emerges
Display
Social
SEO
SEM
RetargetingSalesEmail
Social
RLSA
Direct Mail
Sales
Our Job No Longer Ends at the “Marketing Qualified Lead”
Trend #5: Digital Is Eating Marketing
May 2, 20233Q Digital
What If . . . We Just Became Performance Marketers?
2012
• SEM
2014
• SEM• SEO• Paid
Social• Display
2016
• SEM• SEO• Paid
Social• Display• Mobile• Analytics• CRO• Strategy• Native• Wiki• Content
Marketing
2018?
• DRTV• Radio• Direct Mail• Digital
Billboards• Email• VR/AR• IoT• Connected
Cars
May 2, 20233Q Digital
Accountability = New Paradigm?
May 2, 20233Q Digital
The Shot Heard Round the World
Performance Marketers
Bloated Marketers
May 2, 2023 3Q Digital
Play Ball!• Ask Tough Questions
• Network
• Hit Baseballs
• Resist the Urge to Check Email
