4 Marketing Channels Every Startup Tech Company ShouldUse� |� Jose Vasquez

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. Write blogs and whitepapers, and publish images and videos to provide genuinely valuable contentto your fans. With infinite options for both digital and traditional marketing campaigns, you mightfeel like there's no clear path. Blast., Jose has established a collective resource for techentrepreneurs to consult when brainstorming, creating, launching, or expanding a new business.Pay-per-click. Jose is also the founder and CEO of Quez Media Marketing, a marketing firm thatcombines technology and creativity to help new and growing companies get the results they need.

Jose graduated from Goldman Sachs' 10,000 Small Businesses program. Use a consistent,comprehensive strategy covering all of them to maximize your returns.

Jose Vasquez is a serial entrepreneur and tech enthusiast dedicated to helping startup technologycompanies get the direction and momentum they need to succeed. While it might not seem like achannel by itself, your content strategy is critically important. Invest time and money in building aquality list, and use a compelling, rewarding design to ensure your recipients' interest.

4. Understanding the preferences of your demographics can help steer you in the right direction forthe specialized needs of your unique idea, but as a general rule, these four marketing channels havethe highest return on investment:

1. Email marketing. Social media. As the founder of Build. It might seem obsolete, but emailmarketing is as strong as it's ever been. Brand. Both strategies do have a chance to work outsuccessfully, but the better option is for entrepreneurs to select a handful of marketing channels tofocus on.

Of course, the dilemma then becomes: how do I know which marketing channels to go after?

The answer isn't the same for every company. Content marketing can complement and fuel everyother marketing channel you use.

These four marketing channels don't represent the full scope of marketing options for startup techcompanies, but they are fundamental pillars that every new business should consider using. If youknow what you're doing, it won't cost you a dime, but you need to dedicate yourself to theseplatforms and engage with your customers.

3. Just make sure to have a compelling offer for incoming leads.

2. Most modern companies understand the importance of social media marketing. Known as PPCcampaigns, these campaigns run through Google Adwords and allow you to strictly control yourspending. You'll be paying only for people who click through to your landing page, so you can restassured your marketing dollars are doing their work. Content. Some entrepreneurs resolve thiscognitive dissonance by limiting themselves to one area of specialty, while others spread themselvesthin over every possible application they can find.

Marketing campaign possibilities arepractically endless, but every startup techcompany should be involved in these majorfour players.

Determining your marketing course as astartup tech entrepreneur can beoverwhelming