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40 VARIATIONS
Mary Muñoz
MARLENE MCCARTY
Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, in-formation, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always search-ing for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else.At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
MARLENEMCCARTY:
DESIGN IS NOTHING.
Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.
At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.
Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way.
I am always searching for those moments because it is then that
DESIGN IS SOMETHING.
Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.
At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.
Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing
MARLENEMCCARTY
Design is nothing. Design exists only as a substance in between.
It is like a lubricant facilitating the transfer ofsomething (a message, information, a product, a story) to someone or something else.
At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.
Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way.
I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guid-ing its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.M
AR
LEN
E M
CC
ART
Y
Design is nothing. Design exists only as a substance in between.
It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.
At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there
is one) to new visions and insights.
Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way.
I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.
At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.
Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing.
Design exists only as a substance in between. It is like a lubricant
facilitating the transfer of something (a message, information, a prod-
uct, a story) to someone or something else.
At its worst, design is merely a handmaid, a servant, the pretty
escort in this transfer. At its best, design is the scout, out in
front, making decisions, solving problems, and bravely guiding
its audience (and the client, if there is one) to new visions
and insights.
Sometimes this happens in a very teeny, small and
restricted way. Sometimes it happens on a grander scale
or in a more expressionistic way.
I am always searching for those moments because
it is then that design is something.
- Marlene McCarty
Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something(a message, information, a product, a story) to someone or something else.
At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.
Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way.
Design is nothing.I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
-Marlene McCarty
Design is nothing.
Design exists only as a substance in between.It is like a lubricant facilitating the transfer of something(a message, information, a product, a story) to someone or something else.
At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.
Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that
design is something.
Design is nothing.
Design exists only as a substance in between.
It is like a lubricant facilitating the transfer of something(a message, information, a product, a story) to someone or something else.
At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.
Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a
more expressionistic way.
I am always searching for those moments
because it is then that design is something.
Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, in-formation, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this hap-pens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always search-ing for those moments because it is then that design is something.
- Marlene McCarty
DESIGN IS NOTHING.
Design exists only as a substance in between.
It is like a lubricant facilitating the transfer of something(a message, information, a product, a story) to someone or something else.
At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.
Sometimes this happens in a very teeny, small and restricted way.Sometimes it happens on a grander scale or in a more expressionistic way.
I am always searching for those moments because it is then that design is something.
Design is nothing.Design exists only as a substance in between.
It is like a lubricant facilitating the transfer of something(a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that
design is something.
Design is nothing.
Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a mes-sage, information, a product, a story) to someone or something else.
At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and re-stricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
DESIGN IS NOTHING.Design exists only as a substance in between.
It is like a lubricant facilitating the transfer of something(a message, information, a product, a story) to someone or something else. At its worst, design is merely a hand-maid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving prob-lems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it hap-pens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that
DESIGN IS SOMETHING
DESIGN IS NOTHING.
Design exists only as a substance in between.
It is like a lubricant facilitating the transfer of something (a message, information, a product, a story)to someone or something else.
At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems,and bravely guiding its audience
(and the client, if there is one) to new visions and insights.
Sometimes this happens in a very teeny, small and restricted way.Sometimes it happens on a grander scale or in a more expressionistic way.
I am always searching for those moments because it is then that design is something.
Design exists only as a substance in between.
It is like a lubricant facilitating the transfer of somethingto someone or something else.
At its worst, design is merely a handmaida servant, the pretty escort in this transfer.
At its best, design is the scoutmaking decisions, solving
problems, and bravelyguiding its audience
to new visions and insights.
Sometimes this happensin a very teeny, small and restricted way.
Sometimes it happens on a grander scale or in a more expressionistic way.
I am always searching for those moments because it is then thatdesign is something.
Design exists only as a substance in between.
It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.
At its worst, design is merely a handmaid, a servant,the pretty escort in this transfer.
At its best, design is the scout,out in front, making decisions,solving problems, and bravelyguiding its audience (and the client, if there is one) to new visions and insights.
Sometimes this happens in a very teeny, small and restricted way.
Sometimes it happens on a grander scale or in a more expressionistic way.
I am always searching for thosemoments because it is then that design is something.
design is...nothing,a substance in between, a servant,the scout,something.
Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.
At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer.
At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.
Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
DESIGNis nothing.
makes decisions.
solves problems.
exists only as a substance in between.
facilitates the transfer of something to someone or something else.
bravely guides its audience to new visions and insights.
happens in a very teeny, small and restricted way.
happens on a grander scale or in a more expressionistic way.
IS SOMETHING.
Design exists only as a substance in between. It is like a lu-bricant facilitating the transfer of something (a message, in-formation, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and brave-ly guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
DESIGNIS SOMETHING
DES
GN
Design exists only as a
substance in between.
At its worst, design is
merely a handmaid, a
servant. At its best, de-
sign is the scout mak-
ing decisions, solving
problems, and bravely
guiding its audience
to new visions and in-
sights. Sometimes this
happens in a very tee-
ny, small and restricted
way, or it happens on
a grander scale or in a
more expresionistic way.
ISDESIGN
making decisionssolving problemsbravely guiding its audience
Design exists only as a substance in between.It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.
At its worst, design is merely
a handmaid, a servant, the pretty escort
At its best, design is the scout, out in front,
(and the client, if there is one) to new visions and insights.
making decisions, solving problems, and bravely guiding its audience
Sometimes this happens in a
Sometimes it happens on a
I am always searching for those moments because it is then that
very teeny, small and restricted way.
grander scale or in a more expressionistic way.
design is something.
DESIGN ISSOMETHING
in between, making decisions, solving problems, and bravely guiding its audience to new visions and insights.
DESIGNis bravely guiding its audience to
new visions and insights.Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guid-ing its audience to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
DEDesign exists only as a substance in between. It is like a lubricant facilitating the transfer of something to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
GNSI
DESDesign exists only as a substance in between. It is like a lubricant facilitating the transfer of some-thing to someone or something else. At its worst, design is merely a handmaid, a servant, the pret-ty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving prob-lems, and bravely guiding its audience to new vi-sions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expres-sionistic way. I am always searching for those mo-ments because it is then that design is something.
IGN
Design exists only as a substance in between. It is like a lubricant facilitating the transfer of
something to someone or something else. At its worst, design is merely a handmaid, a servant, the
pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and brave-
ly guiding its audience to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it
happens on a grander scale or in a more expressionistic way. I am al-ways searching for those moments because it is then that design is something.
somethingdesign is
De-sign exists only as a
substance in between. It is like a lu-bricant facilitating the transfer of something to
someone or something else. At its worst, design is mere-ly a handmaid, a servant, the pretty escort in this transfer. At
its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience to new visions and insights.
Sometimes this happens in a very teeny, small and restricted way. Some-times it happens on a grander scale or in a more expressionistic way. I am
always searching for those moments because it is then that design is something.
Designexists only as a substance in between.
D e -sign exists
only as a sub-stance in between. It is like a lubricant
facilitating the transfer of nisl Jsome-
thing to someone or
s o m e t h i n g hand-
maid, a ser-vant, the pretty
escort in this trans-fer. At its best,
design is the
Design exists only as a substance in be-
tween. D
esign exists only as a substance in betw
een. Design exists only as a sub-
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esign exists only as a substance in betw
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as a substance in between.
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as a substance in between.
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esign exists only as a substance in betw
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esign exists only as a substance in betw
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esign exists only as a substance in betw
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esign exists only as a substance in betw
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substance in between. Design exists only
as a substance in between.
Design exists only as a substance in be-
tween. Design exists only as a substance
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stance in between. Design exists only as a
substance in between. Design exists only
as a substance in between.
Design exists only as a substance in be-
tween. D
esign exists only as a substance in betw
een. Design exists only as a sub-
stance in between. D
esign exists only as a substance in betw
een. Design exists only
as a substance in between.
Design exists only as a substance in be-
tween. D
esign exists only as a substance in betw
een. Design exists only as a sub-
stance in between. D
esign exists only as a substance in betw
een. Design exists only
as a substance in between.
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tween. Design exists only as a substance
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substance in between. Design exists only
as a substance in between.
Design exists only as a substance in be-
tween. Design exists only as a substance
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as a substance in between.
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tween. D
esign exists only as a substance in betw
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esign exists only as a substance in betw
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new visions and insights.
making decisions, solving problem
s,
bravely guiding its audience
DESIGNis something
new visions and insights.
making decisions, solving problem
s,
bravely guiding its audience
Design exists only as a substance in between.
It is like a lubricant facilitating the transfer of something
(a message, information, a product, a story) to someone
or something else. At its worst, design is merely a handmaid,
a servant, the pretty escort in this transfer. At its best, design
is the scout, out in front, making decisions, solving problems,
and bravely guiding its audience (and the client, if there is
one) to new visions and insights. Sometimes this happens in
a very teeny, small and restricted way. Sometimes it happens
on a grander scale or in a more expressionistic way. I am al-
ways searching for those moments because it is then that
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.
Design exists only as a substancein between.
Design exists only as a substancein between.
GS NEDDesign exists only as a sub-stance in between. It is like a lubricant facilitating the transfer of something (a mes-sage, information, a product, a story) to someone or some-thing else. At its worst, de-sign is merely a handmaid, a servant, the pretty escort in this transfer. At its best, de-sign is the scout, out in front, making decisions, solving problems, and bravely guid-ing its audience (and the client, if there is one) to new visions and insights. Some-times this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is some-thing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to some-one or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this trans-fer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its au-
Design exists only as a sub-stance in between. It is like a lubricant facilitating the transfer of something (a mes-sage, information, a product, a story) to someone or some-thing else. At its worst, de-sign is merely a handmaid, a servant, the pretty escort in this transfer. At its best, de-sign is the scout, out in front, making decisions, solving problems, and bravely guid-ing its audience (and the client, if there is one) to new visions and insights. Some-times this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is some-thing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to some-one or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this trans-fer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its au-
Design ex-ists only as a substance in between. It is like a lubricant f a c i l i t a t i n g the transfer of something (a message, in-formation, a product, a story) to someone or something else. At its worst, design is mere-ly a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solv-ing problems, and bravely guiding its au-dience (and the client, if there is one) to new visions and in-sights. Some-times this hap-pens in a very teeny, small and restricted way. Sometimes it happens on a grander scale
Design ex-ists only as a substance in between. It is like a lubricant f a c i l i t a t i n g the transfer of something (a message, in-formation, a product, a story) to someone or something else. At its worst, design is mere-ly a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solv-ing problems, and bravely guiding its au-dience (and the client, if there is one) to new visions and in-sights. Some-times this hap-pens in a very teeny, small and restricted way. Sometimes it happens on a grander scale
Design exists only as a substance in between. It is like a lubricant facili-tating the transfer of something (a message, informa-tion, a product, a story) to someone or something else. At its worst, design is merely a hand-maid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guid-ing its audience (and the client, if there is one) to new visions and in-sights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it hap-pens on a grander scale or in a more e x p r e s s i o n i s t i c way. I am always searching for those moments because it is then that de-sign is something. Design exists only
Design exists only as a substance in between. It is like a lubricant facili-tating the transfer of something (a message, informa-tion, a product, a story) to someone or something else. At its worst, design is merely a hand-maid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guid-ing its audience (and the client, if there is one) to new visions and in-sights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it hap-pens on a grander scale or in a more e x p r e s s i o n i s t i c way. I am always searching for those moments because it is then that de-sign is something. Design exists only
Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to some-one or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this trans-fer. At its best, design is the scout, out in front, making decisions, solving prob-lems, and bravely guiding its audience (and the cli-ent, if there is one) to new visions and insights. Some-times this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or some-thing else. At its worst, de-sign is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions,
Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to some-one or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this trans-fer. At its best, design is the scout, out in front, making decisions, solving prob-lems, and bravely guiding its audience (and the cli-ent, if there is one) to new visions and insights. Some-times this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or some-thing else. At its worst, de-sign is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions,
Design exists only as a substance in between. It is like a lubricant fa-cilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Some-times this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expression-istic way. I am always searching for those moments because it is then that design is something. Design exists only as a sub-stance in between. It is like a lubricant facil-itating the transfer of something (a message, information, a product, a story) to someone
Design exists only as a substance in between. It is like a lubricant fa-cilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Some-times this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expression-istic way. I am always searching for those moments because it is then that design is something. Design exists only as a sub-stance in between. It is like a lubricant facil-itating the transfer of something (a message, information, a product, a story) to someone
Design e x i s t s only as a sub-s t a n c e in be-tween . It is like a lubri-cant fa-cili tat-ing the t r a n s -fer of s o m e -t h i n g (a mes-s a g e , i n f o r -mation, a prod-uct, a story) to s o m e -one or s o m e -t h i n g e l s e . At its w o r s t , d e -sign is m ere ly a hand-maid, a servant, t h e p r e t t y
Design e x i s t s only as a sub-s t a n c e in be-tween . It is like a lubri-cant fa-cili tat-ing the t r a n s -fer of s o m e -t h i n g (a mes-s a g e , i n f o r -mation, a prod-uct, a story) to s o m e -one or s o m e -t h i n g e l s e . At its w o r s t , d e -sign is m ere ly a hand-maid, a servant, t h e p r e t t y
Design exist
s only
as a su
bstance in
between. It
is lik
e a lubric
ant facilit
ating th
e transfe
r of s
omething (a m
essage,
informatio
n, a product, a
story)
to so
meone or something else
. At it
s worst
, desig
n is m
erely a handmaid, a
serva
nt,
the pretty esc
ort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving problems,
and
bravely
guiding its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a
Design exist
s only
as a su
bstance in
between. It
is lik
e a lubric
ant facilit
ating th
e transfe
r of s
omething (a m
essage,
informatio
n, a product, a
story)
to so
meone or something else
. At it
s worst
, desig
n is m
erely a handmaid, a
serva
nt,
the pretty esc
ort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving problems,
and
bravely
guiding its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a
Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message,
information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant,
the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and
bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a
Design exist
s only
as a su
bstance in
between. It
is lik
e a lubric
ant facilit
ating th
e transfe
r of s
omething (a m
essage,
informatio
n, a product, a
story)
to so
meone or something else
. At it
s worst
, desig
n is m
erely a handmaid, a
serva
nt,
the pretty esc
ort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving problems,
and
bravely
guiding its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a
Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message,
information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant,
the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and
bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a
Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message,
information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant,
the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and
bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a
tion, a
product, a st
ory) to
someone or s
omething else. A
t its w
orst, d
esign is
merely
a handmaid, a se
rvant, t
he pretty es-
cort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving problems,
and bravely
guiding
its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a very
teeny, small
and restr
icted way. S
ometimes i
t happens o
n a grander scale or in
a more express
ionistic w
ay. I am alw
ays se
arching
tion, a
product, a st
ory) to
someone or s
omething else. A
t its w
orst, d
esign is
merely
a handmaid, a se
rvant, t
he pretty es-
cort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving problems,
and bravely
guiding
its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a very
teeny, small
and restr
icted way. S
ometimes i
t happens o
n a grander scale or in
a more express
ionistic w
ay. I am alw
ays se
arching
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-
cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding
its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small
and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching
tion, a
product, a st
ory) to
someone or s
omething else. A
t its w
orst, d
esign is
merely
a handmaid, a se
rvant, t
he pretty es-
cort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving problems,
and bravely
guiding
its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a very
teeny, small
and restr
icted way. S
ometimes i
t happens o
n a grander scale or in
a more express
ionistic w
ay. I am alw
ays se
arching
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-
cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding
its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small
and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-
cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding
its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small
and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-
cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding
its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small
and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching
tion, a
product, a st
ory) to
someone or s
omething else. A
t its w
orst, d
esign is
merely
a handmaid, a se
rvant, t
he pretty es-
cort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving problems,
and bravely
guiding
its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a very
teeny, small
and restr
icted way. S
ometimes i
t happens o
n a grander scale or in
a more express
ionistic w
ay. I am alw
ays se
arching
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-
cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding
its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small
and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching
tion, a
product, a st
ory) to
someone or s
omething else. A
t its
worst, d
esign is
merely
a handmaid, a se
rvant, t
he pret-
ty esc
ort in th
is tra
nsfer. A
t its
best, desig
n is th
e scout, o
ut in fr
ont, making decisi
ons, so
lving problems,
and bravely
guiding its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a very
tee-
ny, sm
all and re
stricted w
ay. Sometim
es it h
appens on a grander s
cale or in a m
ore expressionist
ic way.
I am alw
ays
tion, a
product, a st
ory) to
someone or s
omething else. A
t its
worst, d
esign is
merely
a handmaid, a se
rvant, t
he pret-
ty esc
ort in th
is tra
nsfer. A
t its
best, desig
n is th
e scout, o
ut in fr
ont, making decisi
ons, so
lving problems,
and bravely
guiding its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a very
tee-
ny, sm
all and re
stricted w
ay. Sometim
es it h
appens on a grander s
cale or in a m
ore expressionist
ic way.
I am alw
ays
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pret-
ty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely
guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-
ny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always
tion, a
product, a st
ory) to
someone or s
omething else. A
t its
worst, d
esign is
merely
a handmaid, a se
rvant, t
he pret-
ty esc
ort in th
is tra
nsfer. A
t its
best, desig
n is th
e scout, o
ut in fr
ont, making decisi
ons, so
lving problems,
and bravely
guiding its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a very
tee-
ny, sm
all and re
stricted w
ay. Sometim
es it h
appens on a grander s
cale or in a m
ore expressionist
ic way.
I am alw
ays
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pret-
ty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely
guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-
ny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pret-
ty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely
guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-
ny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always
tion, a
product, a st
ory) to
someone or s
omething else. A
t its w
orst, d
esign is
merely
a handmaid, a se
rvant, t
he pretty es-
cort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving problems,
and bravely
guiding
its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a very
teeny, small
and restr
icted way. S
ometimes i
t happens o
n a grander scale or in
a more express
ionistic w
ay. I am alw
ays se
arching
tion, a
product, a st
ory) to
someone or s
omething else. A
t its w
orst, d
esign is
merely
a handmaid, a se
rvant, t
he pretty es-
cort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving problems,
and bravely
guiding
its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a very
teeny, small
and restr
icted way. S
ometimes i
t happens o
n a grander scale or in
a more express
ionistic w
ay. I am alw
ays se
arching
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-
cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding
its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small
and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching
tion, a
product, a st
ory) to
someone or s
omething else. A
t its w
orst, d
esign is
merely
a handmaid, a se
rvant, t
he pretty es-
cort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving problems,
and bravely
guiding
its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a very
teeny, small
and restr
icted way. S
ometimes i
t happens o
n a grander scale or in
a more express
ionistic w
ay. I am alw
ays se
arching
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-
cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding
its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small
and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-
cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding
its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small
and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching
tion, a
product, a st
ory) to
someone or s
omething else. A
t its w
orst, d
esign is
merely
a handmaid, a se
rvant, t
he pretty es-
cort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving problems,
and bravely
guiding
its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a very
teeny, small
and restr
icted way. S
ometimes i
t happens o
n a grander scale or in
a more express
ionistic w
ay. I am alw
ays se
arching
tion, a
product, a st
ory) to
someone or s
omething else. A
t its w
orst, d
esign is
merely
a handmaid, a se
rvant, t
he pretty es-
cort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving problems,
and bravely
guiding
its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens i
n a very
teeny, small
and restr
icted way. S
ometimes i
t happens o
n a grander scale or in
a more express
ionistic w
ay. I am alw
ays se
arching
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-
cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding
its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small
and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-
cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding
its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small
and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching
tion, a
product, a st
ory) to
someone or s
omething else. A
t its w
orst, d
esign is
merely
a handmaid, a se
rvant,
the pretty esc
ort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving
problems, and brave
ly guiding its
audience (and th
e client, i
f there is
one) to new vi
sions a
nd insig
hts.
Sometimes t
his happens i
n a very
teeny, small a
nd restr
icted way. S
ometimes i
t happens o
n a grander scale
tion, a
product, a st
ory) to
someone or s
omething else. A
t its w
orst, d
esign is
merely
a handmaid, a se
rvant,
the pretty esc
ort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving
problems, and brave
ly guiding its
audience (and th
e client, i
f there is
one) to new vi
sions a
nd insig
hts.
Sometimes t
his happens i
n a very
teeny, small a
nd restr
icted way. S
ometimes i
t happens o
n a grander scale
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant,
the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving
problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.
Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale
tion, a
product, a st
ory) to
someone or s
omething else. A
t its w
orst, d
esign is
merely
a handmaid, a se
rvant, t
he
pretty esc
ort in th
is tra
nsfer. A
t its b
est, desig
n is th
e scout, o
ut in fro
nt, making decisi
ons, so
lving problems,
and
bravely
guiding its audience (a
nd the clie
nt, if th
ere is one) to
new visio
ns and in
sights.
Sometimes t
his happens
in a very
teeny, small a
nd restr
icted way. S
ometimes i
t happens o
n a grander scale or in
a more express
ionistic
way. I am alw
ays se
arching for th
ose m
oments because
it is
then that d
esign is
something. d
esign is
something.
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the
pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and
bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens
in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic
way. I am always searching for those moments because it is then that design is something. design is something.
tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the
pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and
bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens
in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic
way. I am always searching for those moments because it is then that design is something. design is something.
DESIGN
EXISTS