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Alka. R. SahaniTY.BMS
335
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ITC was incorporated on August 24, 1910 under the name
ImperialTobacco Company ofIndia Limited. As the Company's
ownership
progressively Indianised, the name of the Company was changed
from
Imperial Tobacco Company ofIndia Limited to India Tobacco
CompanyLimited in 1970 and then to I.T.C. Limited in 1974.
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CORE VALUES Trusteeship Customer Focus
Respect for People Excellence Innovation
Nation Orientation
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` Compliance with laws, rules & regulations.` Insider
Trading.` Conflicts ofInterest.` Corporate opportunities.`
Confidentiality.` Fair dealing.` Protection & proper use of
companys assets.` Record Keeping` Competition` Interaction with
public officials.` Discrimination & harassment.
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` Designated ethics officer.` Seeking Guidance.` Reporting
Violations
` Investigations` Discipline/Penalties.
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` Trusteeship` Transparency` Empowerment &
Accountability
` Control` Ethical corporate citizenship
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` Applicable to all directors, senior management andemployees of
the Company
` Preamble
` Philosophy` Corporate Governance policy` Good corporate
citizenship` Personal Conduct` Waivers` Non Adherence
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` E-CHOUPALEmpowering force ofIT & its scalability.Providing
portal knowledge with range of
information & services.Enable them to collective bargaining
& enhancetransactive power.
Much needed & easily adoptable tool.
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` SOCIAL & FARM FORESTRY ITC organizes wasteland owners into
forest user
groups who are trained in silviculture, land
development and plantation maintenance. Extensionservices
support them with a package of loans andsupplies of high-yielding,
disease-resistant clonalsaplings developed at ITCs R&D
Laboratory at
Bhadrachalam.
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` ITCs watershed initiatives have led to animprovement in soil
and moisture regimes there ismore land under irrigation, water
tables have risen
and farmers can harvest more than one crop, makingit possible to
live off the land round the year.
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` Promotes a combination of solutions for optimizing
watermanagement and enhancing farm productivity.
` Training and supervision foster the sharing of informationand
experience among farmers.
` Water saving technologies like drip and sprinkler
systemsensures optimum use of available water.
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` Less dependence from agriculture & local markets.` ITC
focuses on small and landless farmers, assisting them
to genetically upgrade their cattle through
artificialinsemination with semen from superior strains such as
Jersey and Holstein-Friesian for cows, and Murrah
forbuffaloes.
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` The confidence and skills generated among women byforming
credit groups and managing businesses becomeassets to their
communities.
`
Healthcare services have been provided to over
45,000mothers-at-risk and children below 5. additionally, 309health
camps were organize benefiting 21,780 patients.
` Over 8 years, ITC has assisted over 2,937 families toconstruct
their own sanitary units.
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` ITCs initiatives are aimed at :` (i) improving infrastructure
in Government schools,` (ii) providing supplementary education to
support children
with school learning and exam preparation and` (iii) building
community and parental involvement with
school education so that more children go to school andfinish
school.
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` As ITCs primary business is to sell cigarettes and itis
harmful for health.
` Relative Marketing should be carried out to a fairer
extent.` Not targeting the audience lesser than age 18` Not
making the product available in half a km.
radius surrounding the schools.
` Accepting and putting clear warning pictorials onthe package
etc.
