always inspiring more…

HISPANIC BEVERAGEHISPANIC BEVERAGE

ANNUAL HISPANIC CONSUMPTION ANNUAL HISPANIC CONSUMPTION

BOTTLEDWATER

SPORTSDRINKS

FRUITJUICE

FROZEN FRUIT JUICE

JUICEDRINKS

$4.5 BILLION

$59 MILLION

$2.4 BILLION

$1.3 BILLION

$1.3 BILLION

25% 25% 21%

22% 23%

MOST COMMON FLAVORS MOST COMMON FLAVORS

MANGO JAMAICA(HIBISCUS)

MANDARIN

TAMARIND HORCHATA ORANGE

BEVERAGE CHARACTERISTICSBEVERAGE CHARACTERISTICS

COLORFUL

SWEET

INTENSE!

HISPANIC BEVERAGE IS

FLAVOR PREFERENCESFLAVOR PREFERENCES

strawberry-mango

strawberry-tangerine

strawberry-passion fruit

papaya-strawberry

92-96

watermelonpapaya-raspberry

papaya-mango

orange-mangopeach-passion fruitmango-passion fruit

mango-pineappleguanabana-strawberry

hibiscus-strawberry

85-89

mango-melonmandarin-passion fruit

papaya-mandarin watermelon-mangoguanabana-pineapple

80-83

Symrise online survey of over 1,000 respondents

STRENGTH INDEX

FLAVOR PLATFORMSFLAVOR PLATFORMS

orange-grapefruitstrawberry-tangerine

watermelon+

guava+mango+

passion fruit+

guavamandarinmango

grapefruit

guanabanapapaya

tamarindhibiscushorchata

MAINSTREAM AMERICA AUTHENTIC HISPANIC

MAINSTREAMSTAND ALONE

CITRUS BLENDS TROPICALBLENDS

SIGNATUREFLAVORS

TO BE COMBINED

SYMRISE COMPETENCIES AND PORTFOLIO

SYMRISE COMPETENCIES AND PORTFOLIO