5. 7 c's of communication

04/12/23 1Win ++ Academy http//:weplalit.wordpress.com

They are:-1.1. ClarityClarity2.2. CorrectnessCorrectness3.3. ConsiderationConsideration4.4. CompletenessCompleteness5.5. ConcisenessConciseness6.6. ConcretenessConcreteness7.7. CourtesyCourtesy


According to Francis J. Bergin, there are 7 important C’s of Communication.

Depends upon 5 factors:

a) Use of Simple, common everyday words

b) Short & simple sentences


c)c) Proper PunctuationProper Punctuation

e.g.i) “GO. SLOW WORK IN PROGRESS.” e.g.i) “GO. SLOW WORK IN PROGRESS.”

“ “GO SLOW. WORK IN PROGRESS.”GO SLOW. WORK IN PROGRESS.”

ii) “The Marketing Manager,” said the ii) “The Marketing Manager,” said the Chairman, “is a fool”.Chairman, “is a fool”.

The Marketing Manager said, “the The Marketing Manager said, “the Chairman is a fool”.Chairman is a fool”.


d) Clarity in Thought

e) Avoid Ambiguity) Avoid Ambiguity

e.g. e.g. Ravi told Ramesh that he was not Ravi told Ramesh that he was not being considered for promotion.being considered for promotion.


a) In spelling, grammar & use of language:e.g. Placing of an adverb ‘only’.i. Only the report has been checked by the

manager.ii. The report has only been checked by the

manager.iii. The report has been checked by the

manager only.


b) In appearance & form of layout.c) In information it conveysd) In tone, formality & style


a) Adopt the You- attitude. We attitude You attitudei) We are pleased when i) We are grateful we receive such for the suggestions from our suggestions you customers. have made.


We attitude You attitudeii) I want to express ii) Thank you for my sincere thanks your kind words… for the good words…iii) We have four iii) You have a choice different savings of four savings schemes in which our schemes in

which customers can invest you can invest their savings. your savings.


Newspaper Advertisements:

i. You can achieve success by enrolling with us for a home study course.

ii. Today you need more than an old fashioned shampoo.

iii. There’s always something special in the air when you fly with us.


b) Avoid gender bias. Sexist Gender Neutrali. If a customer pays i. A customer who promptly, he is placed pays promptly is in our preferred list. placed in our preferred list.ii. When a customer ii. When customers needs service, it is his need service,

they right to ask for it. have the right to

ask for it.


Sexist Gender Neutraliii. A supervisor is iii. A supervisor is not responsible for not responsible such losses if he is for such losses if not negligent. he/she is not negligent.


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OffensiveChairman

ManpowerMan –made

Businessman

Gender NeutralChairperson, presiding officerPersonnel, workersManufactured, of

human originBusinessperson,

business executive


NegativeComplaint

department

Down paymentCheapBossed

PositiveCustomer Service

department

Initial investmentEconomicalSupervised

i. See if you have answered all the questions.ii. Include all the relevant facts.iii. Check for ‘5 W’ questions.


a) Leave out unnecessary words & details:e.g. Our experience with having Mr.X as credit

customer has been fairly favourable & we are of the opinion that he may be allowed to enjoy the benefits of a credit account of a moderate amount.


Concisely written: Our experience with having Mr.X as

credit customer has been favourable & we feel that he is entitled to the benefits of a credit account of up to Rs.30,000/-.



VerboseVerbose As per your

instructions Attached herewith At your earliest

convenience

For the month of July

In compliance with your request

This is to thank you

Direct & conciseAs instructedAttachedAs soon as you can,

soonFor JulyAs requestedThank you

a. a. Use concrete words:Use concrete words:

i.Concrete words are specific & stand for i.Concrete words are specific & stand for things that exist in the real world.things that exist in the real world.

E.g. deck, chair, roadE.g. deck, chair, road

ii. Abstract nouns have general meanings.ii. Abstract nouns have general meanings. E.g. administration, negotiation, E.g. administration, negotiation,

incompetence, communicationincompetence, communication


b. Putting proper words together:

E.g. A researcher reporting the odor of a newly developed cleaning agent as----

“It has an offensive, nauseating odor.”



Abstract A significant loss Good attendance

record The leading

company

In the near future A labor-saving

robot

Concrete A 53 percent loss 100 percent

attendance record First among 3,210

competitors By noon Thursday Does the work of 7

workers

d. Avoid words like----E.g. high, low, big, small, many, a few,

several, frequent & other such words

Described as opinion or contextual words:E.g. ‘many’ & ‘a few’-- Ten students absent in a class of thirty

are ‘many’.-- Ten members absent in a group of

hundred are ‘a few’.


a. Use courtesy words.

b. Express appropriate feelings according to the situation.


c. Make other person feel comfortable.

E.g. i. We appreciate your promptness in sending the goods.

ii. Thank you for sending your quotation so promptly.

iii. We are sorry to learn that you were inconvenienced.


d. Requests must be made courteously.

E.g. i. We would appreciate it very much if you could send your cheque within three days of receiving our bill.

ii. Will you please look into this matter at once?


e. Be attentive & prompt in responding.

f. Tone, choice of words & style of message should be appropriate, particularly, with unpleasant messages.


Contact for Seminar –Professional Trainings-Lectures –Workshops

Prof Lalit Chande-Motivational Coach & Corporate Trainer

www.winplusplusacademy.comhttp://weplalit.wordpress.com


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5. 7 c's of communication