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Our presenters, Tom Barry and Lou Cimaglia, will cover items such as:-How to turn your website into a lead-generating machine-Creating engaging and original content and boosting your SEO-Next generation and responsive web development and design-Strategic outbound marketing, email marketing and social media-The importance of analytics!
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Title of PresentationCreated by Author Name | Grow Socially 2012
Webinar Series: Online MarketingPresented by Tom Barry & Lou Cimaglia
#GSWebinar
5 Best Practices forInbound Marketing
Title of PresentationCreated by Author Name | Grow Socially 2012
Before We Begin…
• Recording will be emailed to all registrants
• Please submit comments or questions:– In GoToMeeting
OR – On Twitter at #GSWebinar
• P.S. Thank you for joining us!
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Title of PresentationCreated by Author Name | Grow Socially 2012
Introduction: Presenters
Connect With Us!
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Tom BarrySales [email protected]@tomRbarry
Lou CimagliaPR Director
[email protected]@loucimaglia
Title of PresentationCreated by Author Name | Grow Socially 2012
Who Are We?
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Title of PresentationCreated by Author Name | Grow Socially 2012
Today’s Overview
• Lead Generation
• Content Creation & SEO
• Responsive Web Design
• Outbound Strategies
• Analytics & Measurement
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Title of PresentationCreated by Author Name | Grow Socially 2012
What is Online Marketing?
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Title of PresentationCreated by Author Name | Grow Socially 2012
Your Website Is…
• The core of your online presence
• How you’re found on search engines
• Your content library
• A 24-hour salesman
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Your Website
Blogs Email
SEO
Content
Social
Title of PresentationCreated by Author Name | Grow Socially 2012
Social Media & Email• Your communication and outreach tool
• A great branding opportunity
• Needs to be strategic
• Make it consistent
• Keep it relevant
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Title of PresentationCreated by Author Name | Grow Socially 2012
Content, Blogs & SEO
• Main tools for inbound marketing
• Content is currency
• Blogging is easy, effective & engaging
• SEO is the Holy Grail of inbound marketing
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Title of PresentationCreated by Author Name | Grow Socially 2012
Create a Next Generation
Website
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#1
Title of PresentationCreated by Author Name | Grow Socially 2012
Responsive Web Design (RWD)
• Development of a website should respond to the environment a user is in, and the user’s actions.
• This involves the platform, orientation and screen size.
• When a user switches devices, the website should switch seamlessly.
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Title of PresentationCreated by Author Name | Grow Socially 2012
Content Management Systems (CMS)
• Simple but effective design
• Easy to manage and update
• The days of knowing HTML are fading
• Entertaining and creative
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Title of PresentationCreated by Author Name | Grow Socially 2012
Create Engaging and Original
Content
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#2
Title of PresentationCreated by Author Name | Grow Socially 2012
Create Content That People Love
• Produce content that people want– To consume– To share
• Develop a content strategy
• Content is more than text
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Title of PresentationCreated by Author Name | Grow Socially 2012
Recycle & Reuse
• If you can’t create, curate!
• Re-purpose old content strategically
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Title of PresentationCreated by Author Name | Grow Socially 2012
Turn Your Website into a
Lead-Generating Machine!
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#3
Title of PresentationCreated by Author Name | Grow Socially 2012
Use Forms! They’re Great!
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Title of PresentationCreated by Author Name | Grow Socially 2012
Let’s Give It A Try
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ilink.me/InboundMKT
Leads
Title of PresentationCreated by Author Name | Grow Socially 2012
Regiment Your Sales Process
Drive leads through the sales funnel
Organize your inbound leads
Follow-up immediately
Leads are like puppies
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Title of PresentationCreated by Author Name | Grow Socially 2012
Develop an Outbound Strategy
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#4
Title of PresentationCreated by Author Name | Grow Socially 2012
Incorporate A Multi-Channel Approach
• Know your target audience and use the appropriate channels
• Stay connected with your audience and give them what they like!
• Integrate your outbound marketing & communication efforts with your inbound efforts
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Title of PresentationCreated by Author Name | Grow Socially 2012
Measure All Your Marketing
Efforts
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#5
Title of PresentationCreated by Author Name | Grow Socially 2012
Use Analytics Tools Effectively
• Google Analytics to measure your web traffic
• Social media analytics to measure your engagement
• Build your flexible strategy by measuring your analytics
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Title of PresentationCreated by Author Name | Grow Socially 2012
Analyze Data
• Measure your efforts from start to finish
• Use data as a tool
• Generate surveys and ask your audience what they like and want from you
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Title of PresentationCreated by Author Name | Grow Socially 2012
Recap
1. Create a website that works for you
2. Create content that people love!
3. Make sure your website drives inquiries and leads for your business
4. Use the multi-channel approach to integrate your inbound and outbound marketing efforts
5. Measure and track everything you do
#GSWebinar
Title of PresentationCreated by Author Name | Grow Socially 2012
Jump Start Your Online Marketing
ilink.me/JumpTB
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Title of PresentationCreated by Author Name | Grow Socially 2012
Tools To Help You Grow• Online Marketing Services:
GrowSocially.com
• Multi-Channel Marketing: interlinkONE.com
• Build Mobile Websites: iFlyMobi.com
• QR Code Management: QReateAndTrack.com
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Title of PresentationCreated by Author Name | Grow Socially 2012
Questions?
We have the team to help you grow!
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