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5 Digital Marketing Tips to Help
You Succeed in 2016
Online marketing has a number of aspects,
and you can improve all of the aspects should
you follow a few easy tips. Given below are 5
tips you may want to follow in order to help
you succeed in the world of digital marketing
in 2016.
1. Answer Your Calls
First of all, let's start with something easy.
The most important thing is that you must
answer your phone. But if you fail to answer a
call for some reason, just make certain you
follow up as soon as possible. According to
statistics, half of consumers like to do
business with companies that tend to call
them back as soon as possible. Therefore,
you may lose a lot of potential customers if
you fail to answer your business calls in a
timely fashion.
2. Boost Advertising Results
Another important thing is that you must
have a powerful SEO strategy for your online
marketing campaign. If you don't have any in
place, it's the time to do it now. What SEO
does is help your product get found in search
engine results. Aside from this, SEO also
helps you with many other methods of
advertising. Combining SEO with advertising,
you may get twice as many visitors on your
site.
3. Place Bids On Your Own Business Names
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It's a good idea to bid on the name of your
business as it will get you more space on
major search engines. As a result, your brand
will get more recognition and more customers
will tend to click on your site link.
According to a study, the appearance of
branded ads on the same results page in a
search engine as organic links raised the
number of clicks by 31%. Aside from this, it's
common for competitors to place bids on the
names of other business names. So if you find
your competitors doing the same thing, you
should take the right action.
4. Improve your online Reputation
Nowadays, online reputation carries a lot
more significance than you can imagine. As a
matter of fact, according to answers given by
90% consumers in a survey, positive online
reviews helped them make the purchase
decisions. Therefore, you may want to
improve your online reputation through
follow-up surveys and regular monitoring of
the sites where you get reviews. Also, it is
very important for you to respond to the
reviews.
5. Use in-app ads
Do you know that most consumers spend up
to 3 hours per day on their mobile phones?
Another interesting fact is that about 86% of
that time is spent on their favorite apps. What
this means is that you must reach out to your
customers with in-app mobile ads or you may
risk losing a lot of consumers.
In-app ads make use of geofencing
technology for displaying the ads to the target
consumers as soon as they get in a certain
radius. Seeing the ads, they may get in touch
with you to know more about what you offer.
Hope this will help.
For help with digital marketing, you can get in
touch with a great digital marketing agency
here.