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5 MINUTES TO BE SALESMAN FOR SMART-LOCAL
We’re smart we want to find smart and partners (we invite you to join the winner’s club)
We aren’t selling TO prospects, we’re selling FOR them (we have the secret sauce and we want to find smart people to share it with, so we can all profit)
We are partners in the Smart-Local Project, which markets smart local businesses We have the smartest marketing for local businesses We’re looking to partner with smart local business owners who can appreciate the value of getting ahead of the pack
This is exciting, stunning, scintillating, fantastic, fun—and it really WORKS (we guarantee it) Whoever has it will be on top, and all others will be underneath(this is not for everybody)
Fun and profit : To have more money in wallet, in bank acct, more fun doing it
Whatever your ad budget is now we can get you more bang for buck
More response per minute
Think of apple, being ahead of everyone else
Benefits
Get on the big wave that’s coming so you can Ride the big wave, so you are on it, not crushed by it
work smarter not harder
Learn the game and play to win
Be ahead of the pack, use the winning formula before the others catch on Metapho
rs:
What worked in 20th century:
Ads in local newspaper
postcards
coupons
Yellow pages
What worked last year:
get a websiterank on google SEO
Marketing
Google redesigned its page to prefer local search MAGIC 7 (fact: 5-mile rule : 80% of your biz)
Marketing changed from ads one-way to social, mostly recommendations is the game (what people are saying counts most)
Info highway left Pc rerouted to mobile
• Sms trumps email• Mobile adwords trumps adwords• Exciting world of mobile: qrcodes, augmented reality
The big changes for 2011 (not fully appreciated)—the earth moved
What do we do, what are we offering:Our job: get your phone ringing, attract the customers you want. stimulate referrals, – fast, better ROI
HOW? by marketing smart using powerful toolsWe get you on the most noticed place in google search for your terms
(better than seo for your website)
We get you onto people’s mobile phones so they see you where their eyeballs spend most of their time and their fingers tap most of their clicks
We automatically blend with social media where people go to choose vendors
We activate your existing clientbase with coupons, messages and reviews to get you referred biz (this is the most profitable investment and most neglected action by most biz owners)
We create ads that get more eyeballs more clicks for less cash
This week we connect with as many people we already know and feel comfortable with(begin with lowest hanging fruit)
This week we educate people • about the change, the new game, • the magic • the big op • the free entry• we can help
This week we offer professional setup to get to the MAGIC7 and enter the game ($500)free education
Opening lines
• hi, I invite you to the only game in town• I discovered something about your biz that could make you a
big breakthru in profits…or it could shut you down if you ignore it. Do you want me to show you now?
• Have you ever heard of foursquare?• Do you own a smartphone? What kind? • Do you use coupons?• right about now something happened that will make you
richer or a lot poorer. Did you notice?• I want you to succeed so give me 5 minutes so I can tell you
how to protect yourself from disaster without spending a dime.
• I consider you a smart person. I am from the partnership of smart people. We only partner with smart business owners.
Demos to show:
• How it looks to prospect searching for you on pc. On smartphone. Where are you? Who is your competition? What does it take to be tops?
• Lets see what yelp is saying about you• Look at foursquare• Lemme show you some cool stuff: coupons, sms,
qr code, local ads• Presentbook• 60 questions
Prospects come in different levels of smart: No website
Website but no local place
Have Googleplace but not on front page
On front page but vulnerable: no stars, or no coupon, or vid
Set up for Local but not set up for mobile
Ads thru paper but no internet
Ads thru internet but no mobile ads or campaigns
HOW DO I KNOW?
Proof that it is the coming wave: Try being a consumer and search yourself. Look around. stats. Pdf.
Proof we can do it- Can get you on first page (one example: seth) 90day moneyback guarantee - Can make a jump in incoming calls (either according to your week1 ststs or our phones week1)
2 kinds of prospect:- Understand and are responsive, want more info, want a solution
• Kiss and move to close - Don’t understand and aren’t responsive, not looking for a solution
• Kiss short, leave a clear offer, move on
Every answer is perfect! Keep moving
We always take their card and email them our weekly email broadcast of testimonials and results (which they can unsubscribe to)
Sign them on Smart-Local agreement paper and get check or creditcard for $500.
Give them data form to fill out
Get their biz card
Send me the data