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5. Social Networks
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Creating Your Social Networks
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People
Objectives
Strategy
Technology
By Integrating Social Media Into Your Business You Can:
1.Establish a reputation.
2.Build trust.
3.Create an opportunity for you to influence people’s decision.
4.Create an awareness of your brand through appropriate communications about what you do.
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Social Network
A social network focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
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Commoncraft Social Networking Video
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Based on three degrees of separation
Who’s Using It?
• Largest online business network Web site
• More than 75 million users in 200 countries
• Average age of LinkedIn® member is 41.
• Users over 45 account for more than 31% of its user base.
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Go to
www.LinkedIn.com
and select Join Today
Practical suggestions for creating your profile follow on pages 102-107.
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Best Practices
• Be choosy
• Make recommendations
• Engage in groups and discussions
• Consider applications
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Who’s Using It?
• More than 750 million active users
• More than half of users log on to Facebook in any given day.
• More than two-thirds of Facebook users are outside of college.
• Fastest growing demographic is those 35 years old and older.
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Go to
www.Facebook.com
and follow prompts to Sign Up
Practical suggestions for creating your profile follow on pages 112-114.
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The Numbers Game
• Tempting to fall prey to the “numbers” game
• Less is more!
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Content—What to Share and Not to Share
• Avoid blatant commercialism
• Don’t spam your network
• Focus on the relationship building
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Best Practices for Engaging in Conversation
• Listen
• Engage in conversations—Comment, “like things,” poke them, engage in games
• Establish a reputation
• Build trust
• Create an opportunity for you to influence their decision
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How It Works
• Twitter is social network where updates are processed in real time.
• Twitter asks, “What’s happening?” and users are given 140 characters to respond.
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Finding People to Follow
• Existing friends on Twitter
• People your friends are following
• Local people
• People with common interests
• People you find funny, interesting, smart, or forward thinking
• News services or businesses that share information
• Consider following fellow REALTORS® or your REALTOR® board or association (for example, @TREB_Official for the Toronto Real Estate Board)
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Conversations on Twitter—The Basics
@ mentions:
•Creates a link to that person’s Twitter profile in your tweet; and
•Ensures that the person will see the tweet because Twitter notifies that person when he or she is “mentioned.”
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Conversations on Twitter—The Basics
@ replies:
•Clicking the “reply” button under a tweet automatically starts your next tweet, addressing whoever sent it.
•It also will allow you to follow a conversational string.
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Conversations on Twitter—The Basics
RT (retweet):
•Sending a RT or retweet is the act of sharing somebody’s tweets with people who follow you.
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Conversations on Twitter—The Basics
# (hashtag):
•Hashtags are a way of organizing discussion topics
Enjoying the #canucks game #hockey
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Twitter Do’s
Complete your bio with a link to your blog or Web site
Start conversations
Find and connect with local users and/or people
Share valuable information
Respond when people send you @ messages or Direct Messages
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Twitter Don’ts
X Spam people by sending them with @ messages to follow your links.
X Use automatic direct messages.
X Protect your tweets. (Otherwise, how will you meet new people?)
X Talk only to fellow real estate practitioners.
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If you are not valuing small, powerful
networks, you’re already dead and you
don’t know it. Here’s a chance at rebirth. Take
it. -Chris Brogan
