5 Things You Should Know About Phone Advertising

Phone advertising is the type of advertising

that utilizes smartphones in promoting

one’s products and services. The prevalence

of smartphones proved that this form of

advertising reaches a wider audience

compared to other advertising platforms. A

lot of people own a smartphone and there

is no doubt that phone advertising is

making a huge impact in advertising in

Australia.

Phone advertising is very similar to web or online advertising. It is proved to be an effective way in

reaching one’s target audience as people use their smartphone every day and it paved the way to reach

potential clients, as businesses take advantage of the prevalence of mobile devices in households.

A lot of people have their smartphones within reach at all times. Some people are inseparable with their

mobile device. These attributes led to the conclusion that businesses and advertisers will benefit in

phone advertising through easy access of the platform. At the same time, advertisers can create ads and

content that is more personalized and intimate since mobile devices are personal property and are

meant for personal use.

In addition, phone advertising also paved the way to other forms of promotions such as voucher

advertising. Below are the five things every business owner and advertiser you should know about

phone advertising when advertising in Australia.

1. Phone advertising is the future of marketing

Phone advertising is becoming more and more popular as the number of owners of mobile devices

grows. A lot of people own a smartphone and it continues to increase as people getting smartphones

are getting younger and younger. Thus, advertisers and marketers as well as business owners are

moving to this particular platform in showcasing their products and services. Mobile or phone

advertising is claimed to be the future of marketing as it proves to be effective in reaching the target

market.

2. It has high penetration rate among various demographics

Phone advertising has a high penetration rate among different demographics when advertising in

Australia. This means that this type of advertising reaches a lot of possible consumers in different target

markets. This is because almost every age group owns a smartphone. Thus, it is an effective form of

advertising in influencing potential clients.

3. It is a cheaper form of advertising

One of the advantages of using phone advertising is because it is a cheaper form of advertising

compared to TV and radio advertising. It costs less, which is why many business owners opt to use this

type of advertising. There are many ways a business owner or advertiser can advertise through a

smartphone. One can advertise through banners or through apps. Businesses can also advertise through

SMS sent to smartphone users. This means that businesses can reach a wider audience at lesser cost.

This type of advertising can also save businesses sums of money in comparison if the businesses employ

conventional forms of advertising.

4. It is more personal

Phone advertising is deemed as more personal compared to other forms of advertising. This stems from

the fact that mobile phones is considered as a personal property of users and are used for personal

means such as sending private messages or making private calls to friends or contacts. Thus, using

phone advertising is like appealing to potential consumer personally compared to radio and TV ads that

are deemed to appeal to the general public.

5. It offers other possibilities

There is no denying that phone advertising offers a wide range of possibilities. This type of advertising

may branch out to voucher advertising, which is promoting one’s business with the use of discount

vouchers. Business owners can offer promo deals or discounts by sending an SMS to the smartphone

user. Of course, the criteria and condition of the promo is up to the business owner.