Smart AdServer is the 1st IAB certified mobile ad server

The mobile & tablet

audience is bigger than you

think

For the first time in history..

Sources: various Gartner reports, 2009 – 2011 http://www.gartner.com

… Smartphones sales pass PC sales* !

* New shipments

Key success factors

for this market growth:

Publishers create specific

content for delivery

on mobile devices. Operators

extend & improve

their network

infrastructure.

Manufacturers innovate with new

attractive smartphone

capabilities.

Content,

apps,

mobile sites…

Advanced OS

Interactive devices

…..

Wifi, 3G, 4G….

Devices x Content x Connexion

The mobile advertising

market is (already) here!

Mobile advertising revenue by region Worldwide, 2010-2015 (millions of dollars)

Mobile ad sales to hit $3.3 billion

this year, $20.6 billion forecast in 2015

(Millions of dollars)

Source: Gartner (several reports)

A multi-device world: Smartphone

stats

Source: Gartner (August 2011)

Source: Smart AdServer

iOS has been the favourite OS of advertisers but it might be changing as Android sales are rising

Source: Gartner (June 2011)

Make it simple!

Mobile ad serving one-stop shop

Smart Creatives & Rich Media

Smart Targeting

Smart Inventory Management

Smart Mobile Apps SDK

Smart Campaign Management

Smart Statistics & Reporting

Campaign management:

a 3-step workflow

Please click on the image to start the video

Video’s link : http://bit.ly/MobileRichMedia3steps

Be creative!

From standard ad formats…

Banner Interstitial Expandable

…to innovative ad formats

Interstitial HTML5

Bounce

Accelerometer based

Toaster 100%

customizable

Web-view

transparency

X

Travel format (interactive

video)

Serve your ad to the right person,

at the right moment,

in the right place

Targeting is key !

The different carriers and the various handsets

must be taken into account.

ISP

Connexion type

Key values

OS

Screen size

Manufacturer / Model

Country / City

Target by :

and more….

Mobile ad serving one-stop shop

Targeting capabilities sample:

Target : USA

Target 1

Target 2

Target 3

Target 4

Product line 1 Product line 2 Product line 3

Product line 4

Reliable forecasting! Yes, it’s possible ;-)

Manage your mobile inventory

in real time

Media planning optimisation

Inventory pre-booking and booking

Real time Management of Advertisers SOV

Detailed view on fill rates

Real-time statistics & reporting

Real-time campaign

monitoring & Campaign

optimization (impressions

& clicks), Targeting by

OS...

See results immediately:

Reporting templates are

available to view campaign /

page impressions / CTR, or

customize your own report.

Extend revenue from premium

to remnant

Monetize your unsold inventory

Through one interface, publishers can access various

remnant ad networks and manage their monetization.

Over 20 international backfill providers have already

partnered with Smart AdServer...

www.smartadserver.com

Smart AdServer is the 1st mobile ad server

certified by IAB.