7th Generation National Tribal Mentoring Program

TMC Sustainability Meeting

Communications and MarketingThrough a Sustainability Lens

Presenters: Jamie Jobe and Anne Wang

A successful communications plan can help make your

program part of your community’s norms and traditions

Communications Plan

• What do you want to achieve through communications? Sustainability!!!

• Identify your target audience

• Strategy for delivery

• Message

• Tools

Consistent and effective communication with

key groups creates buy-in from community

members and can provide a broad-based

support system for sustainability of your project

Who is your audience?• Youth• Parents• Elders• Mentors• Tribal Leaders• Schools

Community Support

Community EngagementCommunity Engagement is the process of building

relationships with community members who will work side-by-

side with you as an ongoing partner, in any and every way

imaginable, building an army of support for your mission, with

the end goal of making the community a better place to live

Once you know who to engage,

how do you engage them?

• Adaptable

What is an Elevator Speech?

Message

TriangleProgram Strategy

Call to Action

Problem Statement• Identify what your mentoring

program addresses (problem statement)

• Identify how your mentoring program is reducing or eliminating those issues (strategy)

• Show your audience how they can help (call to action)

• Make it Simple

• Strike a Chord

Creating an Elevator Speech

Develop a clear, consistent message about the importance

of your mentoring program's goals

• Facebook/blog

• Twitter

• Flyers

• PSAs

• Press Releases

Marketing ToolsMarketing Tools

Make your program visible and

emphasize your successes

Mentor Recruitment Flyers

TMC Brainstorm

• Where are the best places to put your flyers?

• Do you need permission?

• What do your flyers say?

Questions?