• $700,000, five-year grant funded by the Robert Wood Johnson Foundation;$500,000, four-year extension

• NU is one of 9 universities selected nationwide to pilot new strategies

• Directed by a campus-community coalition

• Environmental Approach

Neighborhood Party Complaints

Party Complaints by Time of Day

Party Complaints by Day of Week

Environmental ModelUsed by NU Directions

ENFORCEMENT EDUCATION

POLICY

Codifying community standards

Consistent consequences when community standards are violated

Building knowledge and efficacyof community standards

• Back to school “door hangers”

• Mall Stop 2000

• Exposing students to entertainment options

• Expanding late night programming on campus

• Resident Roundtable Project

• Community service/service learning

Education

• Landlord meetings with Internal Liquor Committee

• Limit on number of unrelated persons allowed to live together

• Revised landlord/tenant contracts• Expanding the scope of the Student Code of

Conduct-Selling alcohol without a license-Maintaining a disorderly house-Procuring alcohol for minors

Policy

• Selective Enforcement – “Wild Party Patrol”

• Personal contact with Lincoln Police Chief

• Disorderly house citations issues to landlords

Enforcement

2003 Harvard College Alcohol

Study, University of Nebraska-Lincoln

Data

Collected in Spring, 2003

Continued drop in UNL students drinking to get drunk

Noted drop in UNL students experiencing multiple problems due to their drinking(Primary Harms)

Noted drop in all measures of UNL students driving after drinking or riding with a driver who is high/drunk

Credit:ASUN’s NU on Wheels

Noted drop in UNL students experiencing certain problems due to another student’s drinking(Secondary Harms)

IN GENERAL . . .

Coalition Building – The coalition must be fluid so that key partnerships can emerge as needed.

Environmental Scanning – Be vigilant about scanning for and making the most of opportunities.

Communication – Soliciting feedback is essential. All feedback is valuable and helps to shape the message.

Understanding the Target – Value the unique perspectives of the target audience.

Sustaining Momentum – Success is only as good as you can communicate it.

Lessons Learned

1. EDUCATION . . .

of students AND residents is critical.must include efficacy; how can I have a party and still keep the community standard?

is an ongoing process with different messages for different constituencies.

about the community environment is essential.

of the media is critical.

Lessons Learned

Lessons Learned

2. POLICIES . . .

must go beyond laws and include NEIGHBORHOOD standards.

must directly impact landlords and not just students.

are opportunities to teach civic responsibility.

are an agreement across the community.

Lessons Learned

3. ENFORCEMENT. . .

must be communicated so that consequences are real and obvious.

must be consistent with community standards.

must be translated into “risk reduction” for students.

is an ongoing negotiation across the community.

For more information:

NU Directions

Linda Major, Project Director

Tom Workman, Communications

Student Involvement

Lincoln, NE 68588-0453

402/472-2454

www.nudirections.org