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A
PROJECT REPORT
ON
H.R Policies & Strategies inReliance Communications
Submitted in partial fulfillment of thedegree of
Master of Business Administrationof
Under Sikkim manipalUniversity
SUBMITTED BYNAZMA PARVEEN
MBA (H.R) (4rth Sem)
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SUBMITTED TOMS. ROMA ROYFaculty Guide
Apar India collage
APAR INDIA COLLAGE OF MANAGEMENT & TECHNOLOGYROHINI BRANCH (DELHI)
CERTIFICATE
This to certify that Ms. Nazma Parveen a student ofMBA(H.r) 4rth Sem
has successfully completed her project under my supervision.
During this period, she has worked on the project titled zas partial
fulfillment for the award of the degree of Master of Business
Administration underSikkim manipal. University.
The project report work done by the candidate has not been submitted to any
university for the award of any degree. Her performance and conduct has
been good.
Date: (Faculty Guide) MS. ROMA ROY
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DECLARATION
I here by declare that summer training report entitled H.R
Policies & Strategies in Reliance
Communications Communications submitted to the
Sikkim Manipal University, for the partial fulfillment of
MASTER OF BUSINESS ADMINISTRATION degree in an
original and authentic record of my own work carried out for
the 8 weeks under the supervision of Ms. Roma roy,
Faculty Guide, Apar India Collage .
Finally, in the best of my knowledge, it has not published
earlier where or presented to any institution/university for an
end of any degree.
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NAZMA PARVEENMBA(H.R) 4rth Sem)
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DECLARATION
I here by declare that summer training report entitled H.R
Policies & Strategies in Reliance
Communications Communications submitted to the
Sikkim Manipal University, for the partial fulfillment of
MASTER OF BUSINESS ADMINISTRATION degree in an
original and authentic record of my own work carried out for
the 8 weeks under the supervision of Ms. Roma roy,
Faculty Guide, Apar India Collage .
Finally, in the best of my knowledge, it has not published
earlier where or presented to any institution/university for an
end of any degree.
NAZMA PARVEENMBA(H.R) 4rth Sem)
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ACKNOWLEDEMENT
A task undertaken without offering prayers to almighty and talking blessings
from the elders is not a good beginning. Likewise the work completed
without acknowledging the assistance to those who were always by my sides
to make my efforts fruitful in the task left incomplete.
In the beginning, I would like to express my sincere thanks to my Institute
teachers for giving me an opportunity to take the practical experience of
working life.
I convey my sincere thanks to Ms Roma Roy, Faculty Guide, , apar
india collage,Rohini (Delhi ) and Industry Guide, Mr. Sameer Bhardwaj
for providing me the proper guidance for providing me the opportunity to
carry out my summer training project effectively and efficiently. I would
also like to pay thanks to all my classmates and friends and my family
members for co-operating with me and helping me to complete the project.
Nazma Parveen
MBA H.R (4rth Sem)
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CONTENT
Institutional Certificate
Organizational Certificate
Declaration
Acknowledgement
Executive Summary
Objective of Study
Company Profile
Research Methodology
Data Analysis
Findings & Suggestions
Limitations
Conclusions
Bibliography
Annexure (Questionnaire)
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EXECUTIVE SUMMARY
The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is
India's largest private sector enterprise, with businesses in the energy and
materials value chain. Group revenues add up to USD 20 billion.
The flagship company, Reliance Industries Limited, is a fortune global
500company.
The Group's activities span exploration and production of oil and gas,
petroleum refining and marketing, petrochemicals (polyester, fiber
intermediates, plastics and chemicals) and textiles.
The project assigned was employee retention or employee job satisfaction
and task assigned was media planning, buying , preparing the directory of
the media persons and held the interviews with the all the news channels and
the financial media and prepared the questionnaire that defined the
relationships between media and launching of employee job satisfaction.
News channels and various newspaper offices were personally visited for
media planning and preparing the directory and fixing the appointments with
Industry Guide.
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For defining the relationships between service/job and workers/employee,
has been used used as a Statistical tool from the data collected through
Questionnaires.
Quality without creativity is meaningless. As changes grow ever more
unpredictable creativity is rapidly becoming recognized a core management
skill.
Todays business environment demands that managers posses a wide range
of knowledge skills and competencies, as well as sound understanding of
management process and function. Managers need to be able to make best
use of their time, talent and of other people to work with and through others
to achieve corporate objectives.
They also need to demonstrate their ability not merely to solve problems, but
to transform them and design ways through them.
This report concerns job satisfaction level and organizational climate, which
are the important function in every organization.
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OBJECTIVE OF STUDY
The quest for
Perfection
Cellular service has been the most popular & developing medium of
communication among all the new modes. Through mobile or cellular
services we can talk anytime to any person around the world. Cellular is the
most advanced form of wireless communication & has been highly
developed with the present & the forthcoming Value added services. The list
of wireless communication in future is as endless as we dare to dream. The
fantastic range of possibilities that will come with the next 3rd Generation of
wireless communication will require far reaching technological innovation
to make them a reality.
Reliance Communications envisions a digital revolution that will bring
about a New Way of Life. A Digital Way of Life. For a New India.
This project has two parts; first one aims at employee job
satisfaction and its climate, and secondly the
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implementation of satisfaction between work,
environment and workers. Through this project, it has
been tried to find out that what are the parameters on which
the company is working and what are the current problems
they are facing in providing service to the customers.
Staying ahead of competitors solely through customer
service is becoming more and more difficult. Its arrogant
for a company to believe; that it can deliver the same sort of
product that its rivals do and actually do better for very long.
Thats especially true today, when the flow of information
and capital is incredibly fast. Its also painfully obvious that
every business in an industry cant compete using the same
cost/price model.
Now in this situation, the only way by which a company can
prove its superiority over other is through distinctiveness.
One can differentiate based on the core product/service
offering, price or total cost of ownership or the total
relationship and customer experience. Here is where CRM
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plays an important part and can work as a differentiating
business strategy.
Entering the organization is like stepping into altogether a
New World. At first everything seems to be strange and
unheard, but as time passes, one understands the concept
and working of the organization and thereby develops
Professional relationship.
The research that has been undertaken consists in the field of
Self Development Highlighting the vital aspect of Self
Development. A fair idea is brought up about the essence in writing report,
which constitutes the loopholes in the self-development schemes in the
corporate inter/intra departments.
The METHODOLOGY will make the report more precise as it would give
a fair idea as to by what means the information has been gathered. A detailed
study of the report can be seen in the FINDINGS which would constitute
of a definite aspect in building up of Project Work.
The CONCLUSION AND RECOMMENDATIONS are very clearly
defined.
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CHAPTER -1
Introduction
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COMPANY PROFILE
TELECOMMUNICATION IN INDIA
The telecom services have been recognized
the world-over as an important tool for
socio-economic development for a nation
and hence telecom infrastructure is treated
as a crucial factor to realize the socio-
economic objectives in India. Accordingly,
the Department of Telecom has been formulating developmental policies
for the accelerated growth of the telecommunication services. The
Department is also responsible for grant of licenses for various telecom
services like Unified Access Service Internet and VSAT service. The
Department is also responsible for frequency management in the field of
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radio communication in close coordination with the international bodies. It
also enforces wireless regulatory measures by monitoring wireless
transmission of all users in the country.
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TELECOM COMMISSION
The Telecom Commission was set up by the Government of India vide
Notification dated 11th April, 1989 with administrative and financial powers
of the Government of India to deal with various aspects of
Telecommunications. The Commission consists of a Chairman, four full
time members, who are ex-officio Secretary to the Government of India in
the Department of Telecommunications and four part time members who are
the Secretaries to the Government of India of the concerned Departments.
The part time Members of Telecom Commission are :-
1. Secretary (Department of Information Technology)
2. Secretary (Finance)
3. Secretary (Planning Commission)
4. Secretary (Industrial Policy & Promotion).
The Telecom Commission and the Department of Telecommunications are
responsible for policy formulation, licensing, wireless spectrum
management, administrative monitoring of PSUs, research and development
and standardization/validation of equipment etc. The multi-pronged
strategies followed by the Telecom Commission have not only transformed
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the very structure of this sector but have motivated all the partners to
contribute in accelerating the growth of the telecom sectors.
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RELIANCE COMMUNICATIONS PROFILE
INDIA S LEADING INTEGRATED TELECOM COMPANY
Reliance Communications is the flagship company of the Anil Dhirubhai
Ambani Group (ADAG) of companies. Listed on the National Stock
Exchange and the Bombay Stock Exchange, it is Indias leading integrated
telecommunication company with over 30 million customers.
Their business encompasses a complete range of telecom services covering
mobile and fixed line telephony. It includes broadband, national and
international long distance services and data services along with an
exhaustive range of value-added services and applications. Their constant
endeavour is to achieve customer delight by enhancing the productivity of
the enterprises and individuals we serve.
Reliance Mobile (formerly Reliance India Mobile), launched on 28
December 2002, coinciding with the joyous occasion of the late Dhirubhai
Ambanis 70th birthday, was among the initial initiatives of Reliance
Communications. It marked the auspicious beginning of Dhirubhais dream
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global depositary receipts, convertibles and bonds. Starting in 1991, he
directed Reliance Industries in its efforts to raise over US$ 2 billion. He also
steered the 100-year Yankee bond issue for the company in January 1997.
M embership:
Wharton Board of Overseers, The Wharton School, USA
Central Advisory Committee, Central Electricity Regulatory
Commission
Board of Governors, Indian Institute of Management,
Ahmedabad
Board of Governors Indian Institute of Technology, Kanpur
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SCOPE OF STUDY
VISION
With mobile devices, netways and broadband systems
linked to powerful digital networks, Reliance
Communications will usher fundamental changes in
the social and economic landscape of India.
Reliance Communications will help men and women connect and
communicate with each other. It will enable citizens to reach out to their
work place, home and interests, while on the move. It will enable people to
work, shop, educate and entertain themselves round the clock, both in the
virtual world and in the physical world. It will make available television
programmes, movies and news capsules on demand. It will unfurl new
simulated virtual worlds with exhilarating experiences behind the screens of
computers and televisions.
Users of Reliance Communications's full range of services would no
longer need audiotapes and CDs to listen to music. Videotapes and DVDs
would not be necessary to see movies. Books and CD ROMs would not be
needed to get educated. Newspapers and magazines would not be required to
keep abreast of events. Vehicles and wallets will become unnecessary for
shopping.
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Reliance Communications will disseminate information at a low cost. "Make
a telephone call cheaper than a post card". These prophetic words of
Dhirubhai Ambani will be a metaphor of profound significance for Reliance
Communications. Reliance Communications will regularly unfold new
applications. Continually adapt new digital technologies. Create new
customer experiences. Constantly strive to be ahead of the world.
Reliance Communications will transform thousands of villages and
hundreds of towns and cities across the country. Above all, Reliance
Communications will pave the way to make India a global leader in the
knowledge age.
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MISSION
"We will meet global standards for telecom services that delight customers
through:
Customer service focus
Empowered employees
Innovative services
Cost Efficiency"
A D ream C ome T rue
The Late Dhirubhai Ambani dreamt of a digital India an India where the
common man would have access to affordable means of information and
communication. Dhirubhai, who single-handedly built Indias largest private
sector company virtually from scratch, had stated as early as 1999: Make
the tools of information and communication available to people at an
affordable cost. They will overcome the handicaps of illiteracy and lack of
mobility.
It was with this belief in mind that Reliance Communications (formerly
Reliance Infocomm) started laying 60,000 route kilometers of a pan-India
fibre optic backbone. This backbone was commissioned on 28 December
2002, the auspicious occasion of Dhirubhais 70th birthday, though sadly
after his unexpected demise on 6 July 2002.
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Reliance Communications has a reliable, high-capacity, integrated (both
wireless and wireline) and convergent (voice, data and video) digital
network. It is capable of delivering a range of services spanning the entire
infocomm (information and communication) value chain, including
infrastructure and services for enterprises as well as individuals,
applications, and consulting.
Today, Reliance Communications is revolutionizing the way India
communicates and networks, truly bringing about a new way of life.
Wireless wonderland
Reliance Mobile
With over 30 million subscribers, Reliance Mobile is Indias largest mobile
service brand. Reliance Mobile services now cover over 10,300 cities and
towns across India. We have achieved many milestones in this short
journey. In 2003, AC Nielsen voted Reliance Mobile (formerly Reliance
India Mobile) as Indias Most Trusted Telecom Brand. In July 2003, it
created a world record by adding one million subscribers in a matter of just
10 days through its Monsoon Hungama offer. What sets Reliance Mobile
apart is the fact that nearly 90 per cent of our handsets are data-enabled, and
can access hundreds of Java applications on Reliance Mobile World.
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Reliance Mobile has ushered in a mobile revolution by offering advanced
multimedia handsets to the common man at very affordable rates. This
innovative low pricing has increased the number of mobile phone users and
its result is clearly reflected in the meteoric rise in Indias tele-density over
the past four years.
Theirpan-India wireless network runs on CDMA2000 1x technology, which
has superior voice and data capabilities compared to other cellular mobile
technologies. CDMA200 1x is more cost-effective as it utilizes the scarceradio spectrum more efficiently than other technologies do. Enhanced voice
clarity, superior data speed of up to 144 kbps and seamless migration to
newer generations of mobile technologies are some of the differentiators that
set CDMA200 1x technology apart from its competitors.
Reliance Mobile World
The Reliance Mobile World suite of Reliance Mobile is a unique Java-based
application. Its uniqueness lies in the fact that it enables complex Internet
application to be introduced in mobile phones effectively and quickly.
Reliance Mobile World receives over 1.5 billion page views per month from
Reliance Mobile users.
Reliance Mobile World offers a wide array of applications that include
hourly news updates, high quality headline video clips, downloadable multi-
lingual ring tones, seasonal updates including festival specials, city and TV
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specials, exam results, astrology, mobile banking, bill payment, stock
information, commodity prices, railway and air ticket booking.
With over 150 data applications offering varied services unique to any
wireless service in India Reliance Mobile World is truly a treasure house
of knowledge, information, entertainment and commerce.
REVIEW Network
Telecommunicati
on networks are
the infrastructure
for provisioning
Communications
services. All
businesses today
are dependent on
telecom to
continue their day-to-day operations. The range and quality of
services that can be provisioned is determined by the quality of the
network deployed.
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The Reliance Communications network consists of 60,000 kilometers
of Optical Fibre Cables spanning the length and breadth of India.
These cables can carry thousands of billions of bits per second and
can instantly connect one part of the country with another. This
physical network and its associated infrastructure will cover over 600
cities and towns in 18 of the country's 21 circles, 229 of the nations
323 Long Distance Charging Areas (LDCAs) and broadband
connectivity to over 190 cities. This infrastructure will be backed by
state-of-the-art information management systems and a customer-
focused organization.
An interesting aspect of the network is the manner in which these fibres are
interconnected and deployed. Reliance's architecture is so fault-tolerant that
the chances of failure are virtually nil. Reliance's ring and mesh architecture
topology is the most expensive component to implement, but assures the
highest quality of uninterrupted service, even in the event of failure or
breakage in any segment of the network. Reliance has 77 such rings across
the country with at least three alternative paths available in metros.
Connected on this topology, the service has virtually no chance of disruption
in quality performance.
Access networks determine the services that can finally be delivered to
customer. Our network has wireline access technologies based on fibre as
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well as copper. Fibre in the access network makes broadband services easy
to deploy. The wireless access network deployed for CDMA 1X is spectrum
efficient and provides better quality of voice than other networks and higherdata rates. CDMA 1X also provides an upgradation path to future
enhancements.
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BUSINESS
Reliance Communications will offer a complete range of telecom services,
covering mobile and fixed line telephony including broadband, national and
international long distance services, data services and a wide range of value
added services and applications that will enhance productivity of enterprises
and individuals.
Reliance India Mobile, the first of Reliance Communications' initiatives was
launched on December 28, 2002, the 70th birthday of the Reliance group
founder, Shri. Dhirubhai H. Ambani.
This marks the beginning of Reliance's dream of ushering in a digital
revolution in India by becoming a major catalyst in improving quality of life
and changing the face of India. It aims to achieve this by putting the power
of information and communication in the hands of the people of India at
affordable costs.
Reliance Communications will extend its efforts beyond the traditional value
chain to develop and deploy telecom solutions for India's farmers,
businesses, hospitals, government and public sector organizations.
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COMMUNICATION ASSETS
Empowering Indian villages
Reliance Communications is committed to bringing about a complete
revolution in rural telephony. With this goal set high on our agenda, we have
initiated a mammoth expansion plan to reach out to four lakh villages across
the length and breadth of the country. Our 80,000 kilometres of terabit
Optic Fibre Cable network forms the backbone of our nationwide
expansion, facilitating unlimited and uninterrupted voice, data and video
applications.
They stand strongly by their commitment to empower the people of India
with the freedom to communicate by realising their founder Chairman
Dhirubhai Ambanis dream of heralding a digital revolution.
Reliance World, our unique infotainment data application, already enjoys
1.5 billion page views a month. With this roll out, countless more Indians
will be able to avail of our services and stay connected. Rural India will have
unlimited access to the Internet through the increasingly popular Reliance
Net connect. It will surely put India on the fast track to knowledge-led
leadership. It is a recognized fact that each point of increase in tele-density
results in a 3 per cent growth in the countrys GDP.
Village Public Telephone
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Reliance Communications Village Public Telephone (VPT) is a pioneering
effort to introduce telephones in villages that do not have any telephone
connections till date. These VPTs with STD facility are being installed invillages for the convenience of the villagers. As per our license obligation
we have installed VPTs covering 59 talukas. They are receiving subsidy
support for 3,599 VPTs every quarter from the USOF.
Rural Community Phone (RCP)
After achieving the target of one village public telephone per village,Reliance Communications next plan of action is to provide Rural
Community Phones (RCPs) in each of those villages where the population
exceeds 2000. These RCPs, with STD facility, are to be installed in public
places including shops, schools and primary health centres. We are fully
committed to installing about 22,000 RCPs covering 61 districts across 11
states in India by 2006.
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MANAGEMENT PHILOSOPHY
We will devote our human resources and technology to create superior
products and services, there by contributing to a better global society.
Our management philosophy represents our strong determination to
contribute directly to the prosperity of people all over the world-a single
human society key to our efforts is our own people, whose talent and
creativity are dedicated to doing their best at all time.
Technology also plays an important role in making it possible to achieve
higher standards of livings. And superior product and services or what we
are all about.
We believe that the success of our contribution to the society and to the
mutual prosperity of people across national boundaries truly depends on howwe manage our company. Thus we challenge the world to create the future
with our customer. Our determination is growth-a perpetual challenge-but
always working within the context of cooperative and inclusion of our
customers.
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MANUFACTURING AT
RELIANCE COMMUNICATIONS
"Reliance Communications envisions a digital
revolution that will bring about a New Way of
Life.
A Digital Way of Life. For a New India."
Cellular service has been the most popular & developing medium of
communication among all the new modes. Through mobile or cellular
services we can talk anytime to any person around the world. Cellular is the
most advanced form of wireless communication & has been highly
developed with the present & the forthcoming Value added services. The list
of wireless communication in future is as endless as we dare to dream. The
fantastic range of possibilities that will come with the next 3rd Generation of
wireless communication will require far reaching technological innovation
to make them a reality.
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Quality without creativity is meaningless. As changes grow ever more
unpredictable creativity is rapidly becoming recognized a core management
skill.
Todays business environment demands that managers posses a wide range
of knowledge skills and competencies, as well as sound understanding of
management process and function. Managers need to be able to make best
use of their time, talent and of other people to work with and through others
to achieve corporate objectives.
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HR PRACTICES IN
RELIANCE COMMUNICATIONS
WORKERS PARTICIPATION IN DECISION MAKING / PLANNING
IN RELIANCE COMMUNICATIONS
A comprehensive scheme for employees participation in management has
also been promoted in Reliance Communications the basic of this scheme is
to devise a system whereby mutual trust and confidence are created between
employees and management, which would promote active involvement of
the employees with the work process it would also motivate them to give
their best and to achieve greater job satisfaction resulting in the fulfillment
of the larger objectives of the firm.
There are two tiers system of employees participation which will operatethrough
Unit council
Joint council
TIER 1 UNIT COUNCIL
There is one unit council on circle level which consists of chairman,
secretary and 6 members.
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SCOPE AND FUNCTIONS
1) To assist management in achieving monthly / yearly targets.
2) To assist in improvement in turnover / output, efficiency including
elimination of wastage and optimum utilization of machine capacity
and manpower.
3) Specifically identify areas of low out put and recommend corrective
steps to eliminate relevant contributing factors.
4) To study absenteeism in the units and recommend steps to reduce the
same.
5) To enforce safety measures.
TIER 2 JOINT COUNCIL
There is one joint council in each project which consist of chairman,
secretary, 7 members.
SCOPE AND FUNCTIONS
1) To assist the management in achieving optimum turnover,
efficiency and higher productivity of man and machinery for the
project as a whole.
2) Matters emanating from unit council which remain unresolved.
3) Assist in development of skills of employees and promotion
adequate facilities for training.
4) Assist in preparation of work schedule.
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5) To assist in optimum use of raw material.
6) To assist in improvement of general health, welfare and safety
measures in the project.
The scheme generally covers all types of suggestions on any one or more
of the following facts of working of the corporations:
USE OF MACHINE AND EQUIPMENT
1.Improvement in design and/or quality of product.2.Improvement in methods of maintenance and reducing wear and tear.
3.Mechnising the hand operations.
4.Combining different processes
SIMPLIFICATION OF OPERATION
1.Eliminating of operation.
2.Combining different operation.
3.Reducing fatigue.
OFFICE ROUTINE
1.Reducing the volume of records and paper work without loss of
efficiency.
2.simplification of procedures and routing operations.
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WORKING CONDITIONS AND SAFETY
1.Improvement of working condition including safety, health, safetydevices and environmental conditions.
2.Improvement of interpersonal relationship.
PROJECT DESIGN ASPECTS
1.Suggestion leading to advantageous scheduling of the total project.2.Suggestions leading to better investigation technique.
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RATIONALE BEHIND THE STUDY
The present age is the age of competition. Every field is becoming highly
competitive day by day. For the growth of any activity, skill and
knowledge is very important and for that matter. Institution always plays
an imperative role. On account of financial liberalization policy and
economic reforms, the institution have to shoulder higher responsibilities.
This can be achieved only through proper and trained staff. Training
helps in acquiring knowledge by the staff working in the Institution.
The organization has to be more responsive to the changing socio-
economic environment. Organizational capabilities need improvements
through continuous updating of technology, training and developments of
man power, create a climate that can promote a culture of excellence and
Job Commitment of individuals to the organizational plays an important
role in achieving the organizational goals and objectives. Job satisfaction
level in any organization plays an important role in achieving the
organizational goals and objectives in the present day of stiff challenge
from competitive market, it is ongoing process which requires proper
identification of organizational satisfaction level and also the ways of
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increasing the job commitment among the individual. Besides the
technological and financial resources, the Human Resources is the
biggest source of success in any organization.
A highly satisfied environment in any organization will definitely increaser
the Job Commitment among the individuals which in turn increase the
efficiency.
The structure of an organization has a significant impact upon the way it is
managed. The structure of the organization has a long history. While they
may vary somewhat from country to country , there are two fundamental
characteristics of quality of life of modern man is clearly a massive
improvement upon his forefathers due to scientific and industrial progress.
Today mankind can walk on the moon, can communicate with a person
sitting thousands of miles away and can travel hundreds of miles within
shortest time. Yet, modern civilization has also made the life of man more
complexful of the hazards of his own creation. Ours is Considered as era of
stress. Frustration, conflicts, tension, and anxiety have become regular
features of life. Any vulnerability to dissatisfaction that executives may
suffer poses the potential risk of multiplying the level of maladjustive
behaviour in the companies they work for, as they command and supervise
large numbers of people in their organization.
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JOB SATISFACTION
Man M anagement is an A rt".
To keep the workers dissatisfied, is important to understand them and
predict their behavior and compensate accordingly.
The term employee attitude, job satisfaction and morale are in manly
instance used interchangeably. BLUM however, has made the point that they
are not synonymous.
Job attitude is the felling the employee has about his job, his readiness to
react in one way or another to specific factors related to job. Job satisfaction
or dissatisfaction is the result of various attitudes the person holds towards
his job and related factors.
Job satisfaction is a subjective, personal state perceived by the individual asbeing in his favor. It is the result of various attitudes possessed by worker. In
a narrow sense, these attitudes are related to the job and conditions,
advancement opportunities, and recognition of abilities, fair residual of
grievances and other similar items.
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Job satisfaction is the favorableness or unfavorableness with which
employees view their work. It results when there is a fit between job
requirements and the wants expectations of employees. It expresses the
extent of match between the employees expectation of the job and the
rewards that the job provides. Job satisfaction may refer either to a person or
a group. Job satisfaction may be understood in the context of the employees
extent of satisfaction in general in his total life situation.
Ask a man why he works and the chances are he will you, to make moneycertainly, the need to earn a living is the most powerful single reason why
people work, through, as we other job factors are also important.
The attractiveness of any one job factor such as wage, is a consequence of
the extent to which other job satisfactions or expectations are being fulfilled
at a time. When a worker enjoys steady job, paying good wages, he is
understandably more concerned about the treatment he gets from his
supervisors, the degree of independent and weather his job is interesting. But
when he loses his high-paid job, he is more concerned about regaining
steady well-paid employment.
Better a bad job than no job at all
People in organization have many needs, all of which are competing. Some
people are mainly drawn achievement; others are concerned primarily with
security and so on. Despite these individuals differences, an effective
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manager would not presume to decide which motives are important to his
employees really wants from their jobs. By bringing their perception closer
to reality, (i.e. what their people really want?) managers an increase their
effectiveness.
WHAT DO WORKERS REALLY WANT?
This was conducted among the employees in the US industry in 1949 in an
attempt to answer the question: what do workers want ? Managers and/or
supervisors were asked to try put themselves in a workers shoe by ranking in
order of importance a series of factors that workers may want from their
jobs. In addition, the worked themselves asked to rank these same factors
The managers/supervisors generally ranked good wages, job
security, advancements and good working conditions as the things workers
want most of the jobs. On the other hand, workers felt what they wanted
most was full appreciation for work done, feeling in on things and
sympathetic understanding of personal problems-all incentives that seem to
be related to affiliation and recognition motives. Only job security was
among the top four concerns of both workers and supervisors. Supervisors as
least important rated the other top three things that workers indicated they
wanted most from their jobs. This suggests very little sensitivity by
supervisors as to what things are really most important to workers.
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It is thus important that managers must know the tremendous discrepancies
that seemed to exist in the past between what they thought workers wanted
from their jobs and what workers said they really wanted.
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Katz and Van Maanen (1977) identified 3 clusters of factors:
The job itself-corresponding to intrinsic factors.
The interaction context- corresponding to those contextual
factors which has to do with co-workers, supervisors and other
people in the job environment.
Organizational problems- corresponding to that contextual
factors which has to do with pay, working conditions and personnel
policies.
This means that a workers attitude of how satisfied/dissatisfied he/she is
with his/her job is a complex summation of number of discrete job elements.
In short, job satisfaction is a general attitude which is the result of many
specific attitudes in 3 areas:
Specific job factors
Individual characteristics
Group relationships outside the job
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MEASURING JOB SATISFACTION
Two most widely approaches to measure job satisfaction are a single global
rating and a summation score made up of a number of facets. The single
global rating method is nothing more than asking individuals to respond to
one question, such as All things considered, how satisfied are you with
your job ? respondents then reply by circling a number between 1 and 5
that corresponds with answers from Highly Satisfied to highly
Dissatisfied
The other approach a summation of job facets identifies key elements in a
job and asks for the employees feeling about each other. Typical factors
that would be included are the nature of work, supervision, promotion
opportunities and relations with co-workers. These factors are rated on a
standardized scale and than added up to create an overall job satisfaction
score.
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JOB SATISFACTION
AS A DEPENDENT VARIABLE
Job satisfaction as a dependent variable means what work related variables
determine job satisfaction? Job satisfaction is derived from and is caused by
many interrelated factors, which from basic 3 categories:
1. Personal Factors
2. Factors inherent the job
3. Factors controllable by management
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PERSONAL FACTORS
Gender: Most investigations on the subject have found that women
are better satisfied with their jobs than are men. This is so despite the
act that women are generally discriminate against in job competition
and pay. Quite possibly the reason is that womens ambition and
financial needs are less.
Number of dependents: Results of many studies indicate that the
more dependents one has, the less satisfaction he has with the job.
Perhaps the stress of greater financial need brings about greater
dissatisfaction with ones job.
Age: from the consensus of studies, age has little relationship to job
satisfaction for all employees but it is important in some job
situations. In some groups job satisfaction is lower, and in some
others there is no difference.
Time on job: several investigations have indicated that job
satisfaction is relatively high at the start, drops slowly to the fifth or
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eight year, and then rises again with more time on the job. The highest
morale is reached after the twentieth years.
Intelligence: Relation of intelligence to job satisfaction depends on
the level and range of intelligence and the challenge of the job.
Education: there is great deal of conflict evidence on the
relationship between education and job satisfaction so no
generalizations can be made. Organizational polices in advancementin relation to education are important.
Personality exclusive of intelligence: Personality has been
suggested as a major cause of job dissatisfaction. In a study it was
found that persons who were rated high in interpersonal desirability
by their fellow employees were the most satisfied with their job.
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FACTORS IN HERENT IN THE JOB
These factors are important for management to plan and administer job moreadvantageously for its workers:
Type of work: Employees tend to prefer job that give them
opportunities to use their skills and abilities and of a variety of tasks,
feedback on how well they are doing. These characteristics make
work mentally challenging. Jobs that have too little challenge create
boredom, but too much challenge creates frustration and feeling of
failure. Under conditions of moderate challenge, most employees will
experience pleasure and satisfaction.
Skills required: Skills in relation to jobs has a bearing on several
other factors such as kind of work, occupational status, responsibility
etc. When skills exist to a considerable degree, it tends to become the
first source of satisfaction.
Occupational status: Occupational status is related to, but not
identical with job satisfaction. It has been observed that employees are
more dissatisfied in jobs that have less social status and prestige.
Geography: it is general observation that workers in larger cities are
less satisfied with their jobs than are those in similar cities and towns.
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Size of plant: In small plants individual known each other better and
are therefore more cooperative. The favorable attitude in small plants
are based specifically in optimism about advancement, opportunity for
making suggestion, treatment of employees and respect for the ability
of management.
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FACTORS CONTROABLE BY MANAGEMENT
Job S ecurity: Industrial workers say that what they want most is
steady work. Employment relation in the last decade has undergone a
fundamental change. Fell time permanent employment has been
declining and other forms of insecure work agreements like contracts,
temporary and labour has been increasing. It is suspected that the loss
of jobs is more pronounced among blue-collar workers that in white-
collar workers.
Pay: the importance of pay as a factor in job satisfaction has been
greatly overemphasized by management. Many companies feel that a
pay raise is a cure-all which will make everyone in the plant happy.
Pay ranks well below security, type of work and opportunity for
advancement. The importance of pay will probably change with
labour market, with economic conditions and with employees beliefs
about the job situation.
Fringe B enefits: Management as something employees want has
emphasized benefits, but the results of most of the studies show
benefits in a rather low position of importance.
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Fringe B enefits: Management as something employees want has
emphasized benefits, but the results of most of the studies show
benefits in a rather low position of importance.
Opportunity for advancement: studies show that opportunity
for advancement consistently ranks above average in importance.
This factor is more important to sales, and skilled personnel, and
least important to unskilled. Older workers were less interested in
advancement that younger ones, perhaps because a man does most
of his advancing in his earlier years and settles in one or two jobs
in his last twenty years of working. Individuals, who perceive that
promotion decisions are made in a fair and just manner, therefore
are likely to experience satisfaction from their jobs.
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JOB SATISFACTION -
AN INDEPENDENT VARIABLE
Managers interest in job satisfaction tends to center on its effect on
employee performance. A number of studies have been designed to
access the impact of job satisfaction on employee productivity,
absenteeism and turnover:
Satisfaction and Productivity: There is a positive relationship betweensatisfaction and productivity. The relationship is stronger when the
employees behavior is not constrained or controlled by outside
factors. An employees productivity on machine-paced jobs, for
machine than his or her level of satisfaction. Similarly, a
stockbrokers productivity is largely constrained by the general
movement of the stock market. When the market is moving up and
volume is high, both satisfied and dissatisfied brokers are going to
ring up lots of commissions.
One of the greatest myths held by managers is that the happier a worker is
the more he or she will produce. Research tells us that positive emotions do
not cause productivity. It is more likely that high productivity leads to
satisfaction. Management may have to do specific things to increase
productivity and separate things to improve satisfaction.
Assuming that the organization rewards productivity, your higher
productivity should increase verbal recognition, your pay level and
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probabilities for promotion. These rewards increase your level of satisfaction
with the job.
Satisfaction and Absenteeism: There is a negative relationship between
satisfaction and absenteeism. Dissatisfied employees are more likely to miss
work. Organizations that provide liberal stick level benefits are encouraging
all their employees including those who are highly satisfied to take days off.
A study was made about how satisfaction directly leads to attendance, where
there is minimum impact from other factors. If satisfaction leads to
attendance, where there is absence of outside factors, the more satisfied
employees should have come to work while dissatisfied employees should
stayed at home.
Satisfaction and Turnover: Satisfaction is negatively related to
turnover, but the correlation is stronger than for absenteeism. Yet
again other factor such as labour market conditions, expectations
about alternative job opportunities and length of tenure with the
organization are important constraints on the actual decision to leave
ones current job.
Satisfaction and job Performance: Bray field and Crockett examined
all research relating to job satisfaction and job performance upto 1955
and concluded that was virtually no evidence of any relationship
between these two variables.
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{In summarizing the research relating to job satisfaction to job
behavior variables, Vroom draws number of conclusions:}
1) There is a consistent negative relationship between satisfaction and the
probability of resignation(turnover).
2) There is a less consistent relationship between satisfaction and
absences.
3) There is no simple relationship between satisfaction and job
performance.
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HOW EMPLOYEES CAN EXPRESS DISSATISFACTION
Dissatisfaction can be expressed in a number of ways. For example than quit
employees can complain, be insubordinate, steal organizational property, or
shirk a part of their work responsibilities. There are four responses that
differs one another along with two dimensions:
1) Constructiveness/Destructiveness
2) Activity/Passivity
Exit: Dissatisfaction expressed through behavior directed towards
leaving the organization which includes looking for a new position as
well as resigning.
Voice: Dissatisfaction expressed through active and constructive
attempts to improve conditions that includes suggesting
improvements, discussing problems with superiors and some from of
union activity.
Loyalty: Dissatisfaction expressed by passively but optimistically
waiting for conditions to improve, includes speaking up for the
organization in the face of external criticism and trusting the
organization and its management to do the right thing.
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Neglect: Dissatisfaction expressed through allowing conditions to
worsen, includes chronic absenteeism or lateness, reduce effort and
increase error rate.
Exit and neglect behavior encompass the performance variables
productivity, absenteeism and turnover. Constructive behaviors that
allow individuals to tolerate unpleasant situations or to revive a
satisfactory condition, which helps to understand situations such as those
sometimes found among, unionized workers, where low job satisfaction
is coupled with low turnover. Union members often express
dissatisfaction through the grievance procedure or through formal
contract negotiations. These voice mechanism allow the union members
to continue in their jobs while convincing themselves that are acting to
improve situation.
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IMPORTANCE OF
HIGH JOB SATISFACTION
Managers should be concerned with the level of job satisfaction in their
organizations for at least three reasons:
a. Dissatisfied employees skip work more often and more likely to
resign.
b. Satisfied employees have better health and live longer.
c. Satisfaction on the job carries over the employees life outside
the job.
Satisfied employees have lower rates of both turnover and absenteeism.
Specifically, satisfaction is strongly and consistently negatively related to an
employees decision to leave the organization.
Several studies have shown that employees who are dissatisfied with their
jobs are prone to health setbacks ranging from headaches to heart disease.
Some research even indicates that job satisfaction is better predictor of
length of life than in physical condition.
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Job satisfaction has its importance for society as a whole. When employees
happy with their jobs, it improves their live off the job. These people will
hold a more positive attitude towards life in general and make for a society
of more psychologically healthy people. In contrast, the dissatisfied
employee carries that negative attitude at home.
For management, a satisfied work force translates into higher productivity
due to fewer disruptions caused by absenteeism or good employees quitting,
as well as into lower medical and life insurance costs. Satisfaction on job
carries over to the employees off the job hours.
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What is Organizational Climate?
In the organizational behaviour research literature, the notion of
organizational climate is defined primarily in terms of shared perceptions of
organizational policies, practices and procedures (e.g. Reichers & Schneider,
1990). Thus organisational climate includes employee perceptions and
evaluations of leadership practices, decision-making processes, working
relationships among employees, appraisal and recognition, as well as roles
and goals. Organizational climate reflects the way things are done in a
particular work environment.
Organizational climate perceptions are viewed as a critical determinant of
individual behaviour in organizations, mediating the relationship between
objective characteristics of the work environment and individual employee
responses.
Whilst all researchers agree on the importance of the climate construct, there
is no consensus as yet on the core dimensions of climate. Thus, Campbell
and colleagues (1970) proposed four primary climate dimensions: individual
autonomy, the degree of structure imposed on positions, reward orientation,
and consideration, warmth and support. Other researchers have proposeddifferent taxonomies of climate dimensions (see Ostroff, 1993). The
organizational health model (see Hart & Cotton, 2003), incorporates 10 core
dimensions of organizational climate: supportive leadership, role clarity,
participative decision-making, coworker interaction, appraisal and feedback,
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employee development, goal alignment, work demands, workgroup morale
and workgroup distress.
The climate construct has also recently been expanded to include a focus on
more specific domains such as the climate for customer service and the
climate for safety (e.g., Neal, Griffin & Hart, 2000).
What about the difference between climate and culture? From an
organizational behavior perspective, climate is viewed as the surface or face
of culture. Climate can be measured and changed in organizational
development programs, whereas culture is extremely difficult to directly
measure and change in a desired direction.
Whilst there is as yet no general agreement on core climate dimensions,
there is nevertheless consensus that climate influences individual level
outcomes through its impact on employee cognitive and affective states (i.e.,
job satisfaction, morale, commitment, motivation etc.). In other words,
levels of employee satisfaction etc. mediate the influence of climate on
people-performance-related outcomes.
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Why is Organizational Climate Important?
There is now a 50 year history of scholarly research on the topic of
organizational climate. Numerous studies have examined how climate
impacts on a wide range of outcomes including psychological wellbeing,
workers compensation claims, absenteeism and turnover, harassment and
violence, safety behaviors, student academic outcomes in schools, and
company financial performance.
A recent meta-analytic review (i.e., where different studies are adjusted with
statistical procedures so that they can be added together) of 51 climate
studies conducted over past 20 years found that organizational climate exerts
robust effects over a range of people performance-related outcomes, across a
wide range of work environments (Carr, Schmidt, Ford & DeShon, 2003).
In the Australian context, organizational health research conducted with
large groups of public and private sector employees over the past decade has
shown that organizational climate is the strongest factor influencing
employee wellbeing outcomes. Further, climate has been found to be much
more potent than stressors (i.e., adverse operational experiences such as
customer aggression and workload pressures) in influencing the incidence of
psychological injury compensation claims (see Cotton and Hart, 2003). In
terms of rehabilitation outcomes and preventing psychological injuries, this
research suggests that improving organisational climate is crucial to
achieving sustained improvements in compensation premium performance.
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SOME KEY ISSUES IN
IMPROVING ORGANIZATIONAL CLIMATE
The most effective and efficient way to improve organizational climate is to:
(a) Use a good quality measurement system to diagnose how
various elements of climate are operating, and then to
(b) Implement a process that engages employees in reviewing the
diagnostic data and contributing to the design of interventions.
In relation to measurement issues, some managers seem to be able to
identify problem areas through experience and intuition, but this is a very
hit and miss approach. Other qualitative approaches such as interviews
and focus groups may assist in diagnosing deficits in organizational climate,
but these are also variable and can yield unreliable information.
There is an increasing trend for organizations to use employee opinion
survey technology to assess organizational climate. There are a wide range
of survey products and processes available. Like any industry sector, there
are top end measurement systems that accurately measure core climate
dimensions, as well as surveys that are no more accurate or reliable than
guess work, and a host of products in between.
Some principles of good survey design that may assist in appraising the
status of a measurement system include:
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What constructs or factors are measured by the survey? Are these
constructs relevant?
What are the psychometric properties of the instrument (i.e., reliability and
validity): does it accurately measure what it is supposed to measure?
Is the survey system based on a recognised model (i.e., evidence-based or
at least consistent with organisational behaviour research) of how
individual and organisational factors interact to influence outcomes?
Do the survey questions have good face validity (i.e., do they make sense
and are they relevant to employees)?
It is also important to note that survey results should, ideally, be reported
down to the work team level. Aggregating results, and only reporting them
at, for example, the divisional level, loses much of the potential value of a
survey process. This is because most of the variation in levels of climate
dimensions occurs at the work group level (frequently, survey providers will
specify a limit of, e.g., 6 employees, beyond which results will not be further
broken down for confidentiality reasons). Moreover, it is climate as
manifested at the work team level that is most influential on employee
behaviors. Without breaking results down to this level of analysis,
organizations miss out on what is most useful in using a survey process. As
such, they are unable to identify potential hot spots that could be targeted
for improvement, and may not achieve any significant change in
organizational-level outcomes.
A common problem organizations encounter in conducting a survey
concerns what to do with results. Many organizations commission a survey
but dont think through what to do with the results. We did the survey and
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havent seen anything come of it is a common catch cry heard from
employees. Often managers consider that they do use the survey data to
improve the work environment but these efforts ultimately remain invisible
to employees. The problem is that employee cynicism and survey fatigue
progressively grows and increases the risk that subsequent survey efforts
will be undermined.
It is also common for managers to deploy excessively top-down
approaches in working with survey data. Rather than engaging employees in
reviewing and interpreting the data, and working together to develop a
program to improve their work team climate (i.e., implementing the
principle of shared responsibility) they make all the decisions and drive the
improvement initiatives from management level without significant buy-in
from employees. Given that increasing employee engagement is a key issue
in many workplaces in terms of improving business and people outcomes,
this is not an effective strategy.
Another issue in working with survey data concerns the priority accorded to
certain survey indicators in formulating organizational development
programs. It is a common practice to focus in on the relatively lowest level
indicators and target those for improvement. However, not all drivers are
equal; some climate drivers are more potent than others in influencing
outcomes. For example, certain leadership behaviors typically exert a much
stronger influence over employee wellbeing outcomes than levels of workdemands as such. Hence, targeting leadership capability will result in much
more significant improvement than tinkering with levels of work demands as
such.
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What Does an Optimal Climate Look Like?
Different researchers and organisational consultants offer a range of answersto this question. However, beyond differences in language and concepts,
there is some overlap in current views about what constitutes an optimal
climate. In the organizational behavior research literature, an optimal work
team climate is often described in terms of high levels of employee
participation, a focus on skill development and management support.
Organizational health research has addressed this question throughdeveloping causal models (i.e., using structural equation and multi-level
analytic techniques) of how organizational climate factors operate and
interact in high performing work teams (i.e., work teams that achieve
excellent and sustained business and people-related outcomes). This
approach has found that climate dimensions operate as a dynamic system
feeding into four core people management processes. These four processes
are:
(a) empathy (i.e., supportive leadership)
(b) clarity (i.e., clear and shared understanding of goals and objectives),
(c) engagement processes (i.e., involvement in decision-making, workingrelationships, goal alignment) and
(d) learning (i.e., appraisal, feedback and development processes).
Organizational health research has found that work teams where these four
elements are functioning optimally exhibit the lowest risk for employee
withdrawal behaviors (including psychological injury compensation claims).
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OBJECTIVE OF RESEARCH
The study was carried out at Reliance Communications, the main objects of
the study are:
To study of job satisfaction and organizational climate, and factors
affecting it.
To analyze level job satisfaction and organizational climate in
Reliance Communications.
To find out whether women are better satisfied with their job than
men or men are more satisfied with their job than women.
Self-development and understanding of working of HRD department.
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RESEARCH METHODOLOGEY
Research is in common parlance refers to a search for knowledge. One can
also define research as scientific and systematic search for pertinent
information on a specific topic.
Well, all possess the vital instinct of inquisitiveness for, when the unknown
confronts, we wonder and our inquisitiveness makes us probe and attain full
data and fuller understanding of the unknown, can be termed as research.
Research comprises defining and redefining problem, suggesting solutions,
collecting, organizing and evaluating data, making deductions and reaching
conclusion and at lest carefully testing the conclusion.
Research methodology is a way to systematically solve the problem.
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RESEARCH DESIGN
A research design is the arrangement of conditions for the
collection and analysis of data in a manner that aims to
combine the relevance to research purpose with economy in
procedure.
In fact the research design is the conceptual structure within
research is conducted, if it constitutes the blueprints for the
collection measurement and the analysis of the data.
The research work which is undertaken is to get a detailed knowledge about
the project [Job Satisfaction and Organizational Climate]
DATA COLLECTION
Both primary as well as the secondary data have their own importance, and I
have collected data from primary as well as secondary sources, but how ever
in my project work I have focused more on primary data.
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As stated, the primary data as collected with the help of
questionnaire comprising of 30 questions. All the employees
that constituted sample were approached individually.
Secondary data was collected from Reliance
Communications India by:
Web site
Library books.
Annual reports
SAMPLING
A sample size of 50 employees working in Reliance Communications India
were taken into consideration.
SAMPLING TECHNIQUE
The target group comprised the employees of Reliance Communications ,
the sample was distributed in equal ratio both male and female officer. The
respondents were selected randomly from each all the department in
Reliance Communications.
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Q1) Reliance Communications is a good company to work
in?
14
10
1
0 0
14
9
1
0
1
0
2
4
6
8
10
12
14
16
Stron gly Agree Agree Disagree stronglyDisagree
Others
Male
Female
Response:-
Agreed Working Women-95%
Agreed working men-90%
Aggregate Agreed Percentage-92.5%
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Analysis:-
Almost all employees agree that Reliance
Communications India is a good company to work
with. The employees disagreeing with the statement are
negligible.
Q2) The salary provided to me is competitive with those of other
companies.
14
10
10 0
12 11
2
0 00
2
4
6
8
10
12
14
16
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed Working Women-95%
Agreed Working Men-95%
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Aggregate Agreed Percentage-95%
Analysis:-
95% employees have agreed that the salary provided to
them is comparable with those of similarly placed
industries.
Q3) Monetary benefits such as bonus, allowances etc., are
provided to me according to the industries practice.
1211
12
1
1213
0 0 00
2
4
6
8
10
12
14
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed working Women-100%
Agreed Working Men-81%
83
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Aggregate Agreed Percentage-90.5%
Analysis:-
100% females employees feel that the monetary benefits
like bonus, allowances provided by the company are in
accordance into industries practice whereas only 81%
male employees have agreed with female employees.
Q4) Proper opportunities for my personal growth are present in thecompany.
1211
10
1
11
13
0 01
0
2
4
6
8
10
12
14
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
MaleFemale
Response:-
Agreed Working Women-90%
84
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Agreed Working Men-83%
Aggregate Agreed Percentage-86.5%
Analysis:-
Majority of employees believe that there is growth
opportunities available in the company.
Q5) The job assigned to me is according to my qualification andcaliber.
10 10
3
0
2
11
9
21
2
0
2
4
6
8
10
12
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed Working Women-86%
Agreed Working Men-80%
85
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Aggregate Agreed Percentage-83%
Analysis:-
It appears that of women employees feel that they are
assigned the jobs in accordance to their qualification and
caliber whereas 80% men agree that their jobs have been
assigned in accordance to their qualification and caliber.
Q6) My job makes the best use of my abilities.
1011
4
0 0
12
8
4
10
0
2
4
6
8
10
12
14
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed Working Women-80%
Agreed Working Men-84%
Aggregate Agreed Percentage-82%
86
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Analysis:-
Comparatively, less percentage of respondents feel that
their abilities are not properly utilized/ cashed by the
company for performing jobs.
Q7) My carrier growth in the company is commensurate with my skill.
1011
10
3
1112
10
1
0
2
4
6
8
10
12
14
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed Working Women-92%
Agreed Working Men-86%
Aggregate Agreed Percentage-88%
Analysis:-
87
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92% women feel that their growth in the organization is in
accordance with the skills they possess whereas 86% men
are agreed with the statement. This would perhaps revel
that man are more ambitious and women are less
ambitious.
Q8) Adequate job security is provided to me by the company.
1312
0 0 0
14
11
0 0 00
2
4
6
8
10
12
14
16
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed Working Women-100%
Agreed Working Men-100%
Aggregate Agreed Percentage-100%
Analysis:-
88
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Each agreed employee feels secure on the job in Reliance
Communications.
Q9) I feel, I have contributed in accomplishing the companys goal.
1211
2
0 0
1110
3
0 00
2
4
6
8
10
12
14
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed Working Women:-
Agreed Working Men:-
Aggregate Agreed Percentage:-
Analysis:-
89
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Company has achieved its goal with proper contribution
of both male and female employees and this is supported
by 90% women and 81% men. It also reveals that the self
analysis of employees is in turn with the organizations
achievements.
Q10) I involve myself in my work.
1312
0 0 0
16
9
0 0 00
2
4
6
8
10
12
14
16
18
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed Working Women-100%
Agreed Working Men-100%
Aggregate Agreed Percentage-100%
90
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91/122
Analysis:-
All male and female employees respond that they involve
themselves in their work i.e. they are sincere towards
their work.
Q11) I maintain punctuality at all times.
13
11
0 01
14
9
0 0
2
0
2
4
6
8
10
12
14
16
Strongly
Agree
Agree Dis agree strong ly
Disagree
Others
Male
Female
Response:-Agreed Working Women-92%
Agreed working Men-96%
Aggregate Agreed Percentage-94%
91
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Analysis:-
According to 6% employees this statement is not
applicable. However majority feels that they maintain
punctuality at all times at work.
Q12) I am proud of doing the important work in this organization.
1312
0 0 0
14
11
0 0 00
2
4
6
8
10
12
14
16
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed working Women-100%
Agreed Working Men-100%
Aggregate Agreed Percentage-100%
Analysis:-
92
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Majority of employees favor that they are holding the
important task in this organization and they are
performing them very proudly.
Q13) Adequate responsibilities are provided for my personal andorganizational growth.
6
14
5
0 0
10
12
20
1
0
2
4
6
8
10
12
14
16
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed Working Women-88%
Agreed Working Men-80%
Aggregate Agreed Percentage-84%
Analysis:-
93
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88% of the working women employees and 80% of men
have agreed with the statement that the responsibilities
provided to them for their personal and organizational
growth are adequate.
Q14) My work load is challenging but not burdensome.
8
12
2 2
1
1011
3
1 00
2
4
6
8
10
12
14
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed Working Women:-86%
Agreed Working Men-80%
Aggregate Agreed Percentage-83%
Analysis:-
86% of female employees and 80% of male employees of
Reliance Communications are enjoying their job as a
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challenge, and does not feel that their work is burden on
them. This reveals that officers by and large are ready to
perform challenging jobs.
Q15) My working conditions are congenial to perform the task
assigned to me.
11
13
1 0 0
12
10
3
0 00
2
4
6
8
10
12
14
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed working women-88%
Agreed Working Men-96%
Aggregate Agreed Percentage-92%
Analysis:-
95
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92% of respondents feels that Reliance Communications
provides favorable working conditions to perform
different task.
This is the reason behind high level of performance.
Q16) My team members equally contribute for each others goals.
1211
2
0 0
13
11
1 0 00
2
4
6
8
10
12
14
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed working women-96%
Agreed Working Men-92%
Aggregate Agreed Percentage-94%
Analysis:-
96
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Majority of employees agree to the fact that there is a
proper team work and understanding amongst the
employees of Reliance Communications for achieving
the goals.
Q17) The people I am working with are highly motivating and hard
working.
10
12
2
0
2
11
9
3
01
0
2
4
6
8
10
12
14
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed working women-84%
Agreed Working Men-84%
Aggregate Agreed Percentage-84%
Analysis:-
97
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Encouragement with motivation and hard working in
Reliance Communications is supported by 84% of male
and female employees.
This reveals that the organizational climate in Reliance
Communications is motivating for the employee
Q18) My colleagues are cordial to me.
1211
4
0 0
13
10
1 0 1
0
2
4
6
8
10
12
14
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed working women-92%
Agreed Working Men-84%
Aggregate Agreed Percentage-88%
Analysis:-
98
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Majority of employees agree that their colleagues are
cordial to them. This reveals that by and large there is no
conflict amongst employees and good spirit is existing
among employees irrespective of gender.
Q19) My subordinate are very loyal towards me.
5
13
2
0
5
9
12
1 0
3
0
2
4
6
8
10
12
14
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed working women-84%
Agreed Working Men-72%
Aggregate Agreed Percentage-78%
Analysis:-
99
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84% of female employees feels that their subordinates
are loyal to them, where as in the case of male
employees the sense dependence is only 72%.
Q20) I feel to tell my boss what I think.
5
15
2
0
3
1112
10
1
0
2
4
6
8
10
12
14
16
Strongly
Agree
Agree Dis agree strongly
Disagree
Others
Male
Female
Response:-
Agreed working women-92%
Agreed Working Men-80%
Aggregate Agreed Percentage-86%
Analysis:-
A very good percentage of respondents says that there
is openness in Reliance Communications as they are
100
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free to discuss their problems and suggestions with their
boss. It reveals that there is open door policy in
Reliance Communications and freedom to express their
ideas.
Q21) The response from my boss creates confidence in my work.
10
13
10
1
1112
2
0 00
2
4
6
8
10
12
14
Strongly
Agree
Agree Dis agree strong ly
Disagree
Others
Male
Female
Response:-
Agreed working women-92%
Agreed Working Men-92%
Aggregate Agreed Percentage-92%
Analysis:-
101
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A good percentage of