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8/12/2019 7Cs of Business Writing
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Be Courteous
Lose Your
Temper
Preach
Be Negative Discriminate
DONT
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8/12/2019 7Cs of Business Writing
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Be Courteous - Scenario
Despite earlier reminders a particular supplier always
delays
delivery of his goods. Your boss says, Warn him that if
thiscontinues, we will not renew our contract with him.
Please note that unless this problem is rectified, we may not be
in a
position to renew our contract with you. Given our
long-standing
relationship we hope that we will not have to take this
unpleasant
decision.OR
We regret to inform you that as per our companys policies, if
this
problem continues, we may not be able to renew our contract
with
you.
OR
Though we would like to continue our business relationship, if
this
issue is not resolved we may not renew our contract with
you.
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8/12/2019 7Cs of Business Writing
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Be Clear
Camouflagedwords
Passive Voice
Long, Bureaucraticstyle
Unfamiliar wordsJargon, Acronyms
AVOID
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8/12/2019 7Cs of Business Writing
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Be ClearRewrite for clarity1. The policy has been supported by
our union.
Our union supported this policy.
2. A gain of 30.1% was reported for hardwaresales.
Hardware sales gained 30.1%.
3. A complete reorganization of the administrationwas affected
by the President.
The President completely reorganized theadministration.
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8/12/2019 7Cs of Business Writing
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BECONCISE
Removeredundancies
Keep it
Simple
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8/12/2019 7Cs of Business Writing
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Remove RedundanciesOnce the report is ready, I will forward a
copy of thisreport for your kind perusal. Please read through
andmake corrections to the report if necessary. This report is
unusual in nature as it challenges the basic fundamentalsof our
company. Going by their past history, it does seemto be a very
unique case.
Once the report is ready, I will forward a copy of thisreport
for your kind perusal. Please read through and
make corrections to E IT the report if necessary. Thisreport is
unusual in nature as it challenges the basicfundamentals of our
company. Going by our past history,it does seem to be a very unique
case.
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8/12/2019 7Cs of Business Writing
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Be ConciseRewrite these
sentences1. Definitive action was effected subsequent to the
reporting
date.
Final/Definite action was taken after the reporting date.
2. During the preceding year, the company operated at afinancial
deficit.
Last year, the company lost money.
3. The decision was predicated on the assumption that
anabundance of monetary funds was forthcoming.
The decision was based on the belief that there wouldbe more
money.
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8/12/2019 7Cs of Business Writing
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BECONCRETE
Concrete
words
Figures,facts,
examples
Abstract
words
Vague
Generalmeanings
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8/12/2019 7Cs of Business Writing
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Be ConcreteRewrite these
sentences1. This year the company suffered a significant
loss.
This year the company suffered a 53% loss.
2. We will send the goods in the near future.
We will send the goods by Thursday noon.
3. Majority of employees are in favour of a 5-dayweek.
63% of employees are in favour of a 5-day week.
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8/12/2019 7Cs of Business Writing
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Be Correct
Be Accuratestick to facts
Adapt to thereaders
knowledge level
Avoid Errors
Grammaticalerrors
Confusables
Punctuation
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8/12/2019 7Cs of Business Writing
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Be correctSpot the Error1. The route cause of the problem is the
root through
which data travels.
The ROOT cause of the problem is the ROUTE
through which data travels.
2. I have knew my colleagues for several years.
I have KNOWN my colleagues for several years.
3. It is the same, old routine at work.
It is the SAME OLD routine at work.
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8/12/2019 7Cs of Business Writing
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Be Considerate
Keep the readerin mind
Concerns
ObjectivesProbable Questions
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8/12/2019 7Cs of Business Writing
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Complete SubstanceMessage
Order of InformationStructure
Polite & CourteousTone
Sensitivity & UrgencyChannel Language & Choice of
WordsStyle
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8/12/2019 7Cs of Business Writing
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The seven Cs of Business WritingCourteous
Clear
Concise
Concrete
Correct
Considerate
Complete
