STARBUCKS 7’S

Shared values: Value that has been promoted by star bucks is “Star Bucks experience”, programs Have been carried out so that these values are shared by all members of the Workforce.

Other shared values are:1. CSR2. Diversity is encouraged3. Fun working environment4. Respect for each other among employees

Strategy: star bucks concentrates on its product quality and product line and at the same time offering excellent customer service. Also it focussed on its core competency “coffee”. Starbucks also follows rapid expansion strategy expanded around the world by targeting developing countries.

Structure: there is basically one store manager, one assistant manager, and some shift supervisor, de-layering has been done in star bucks for saving cost. Assistant managers have been removed from the stores. After which only three levels of management store manager, shift manager and customer assistants, thus considerable amount of costs can be saved and organisational efficiency can be increased.

Systems: these are the following systems:

centralized control over the stores by headquarters total quality management i.e. just in time Business stores are being supported by information systems. The firm has primarily two systems dealing with product knowledge and product

development.

Skills: Star bucks require certain set of skills in its front line employees to gain advantage over its competitors. The skills required are “coffee making”, “customer service” and “sales technique”.

Staff: Star bucks offer generous benefit packages, health care benefits, employee training and stock option plan.

Health care benefit includes preventive care, crisis counselling, eye care, dental care etc. Employee training that includes basic 24 hour training and workshops such as leadership

workshops and career power workshops.

Style: the style for the organization is innovated, flexible and team oriented. Also the employee motivation is increased through reviews and raises and employees are allowed to make decision and be a part of the decision team