1 “Doing the right thing is more important than doing the thing right.”

Volume 1- Issue 1 Jan- Dec-2012

MBA DEPARTMENT OBJECTIVES:

SHORT TERM:

To achieve maximum number of university ranks with Gold Medal To imbibe leadership and organizing skills

LONG TERM:

To expand the horizons of research towards the societal development

To make our institute as one among the premier management institutes in the country.

Founder : Thiru. R.S.Kothandaraman

Chairperson : TMT. K.Dhanalakshmi

Director -academic : Mr.R.S.K.Raguraam

Director - admissions : Dr. R.S.K. Laksshmana prabu

Vice-chairman : Thiru.R.S.K.Sukumaran

MBA-NEWSLETTER

PSNA

COLLEGE OF ENGINEERING AND TECHNOLOGY

“What gets measured gets improved.”

1. Perceived Quality, Purchase Intention and Customer Satisfaction towards Brand Loyalty for

Detergent powders in Madurai, SNS Journal of Marketing- Dr.P.S.Venkateswaran

2. Effects Currency Futures Trading in Indian Currency Market PSNA Journal of Management and

Computer Applications- Dr.J.Suhasini

3. Being Stressful : A Study on the Working Women SAMZODHANA - Dr.S.Manimaran

4. Factors influencing Organisational Commitment of Matriculation School Teachers at Dindigul,

PSNA Journal of Business and System-U.Geetha

5. Influence of information systems in Engineering Institutions at Madurai District, Tamilnadu, India

Indian Journal of Applied research, Dr.P.S.Venkateswaran

6. Managing stress among consultants in insurance sector in Dindigul PSNA Journal of Business and

System - Dr.A.Sabarirajan

7. Impact of Information Technology Reliance and Innovativeness on Rural Health Care Services

Online International Journal of Research in Commerce , IT and Management - Dr.S.Manimaran

8. Effectiveness of Advertisements: AD Appeal execution forms on attitude and poster power and the

moderating role of literacy. Research Explorer -Dr.S.Manimaran

9. Stressed out – A Study on the Post Graduate Students published in IJER / International journal of

Economics and research, D.Lavanya

10. A study on analyzing the human needs through consumption, work and autonomy

11. International journal for human rights - E.Manju

12. Patient trust relationship: a study on service quality and patient satisfaction in the selective private

hospitals in Dindigul International journal of Applied Management research- E.Manju

FACULTY PUBLICATION

College Bazaar Day - 1

More than 30 SHG women arranged their Stalls in the college Premises. They did their

business for three days in the College Bazzaar event and earned 5 lakhs.

3 “Doing the right thing is more important than doing the thing right.”

WOMEN EMPOWERMENT -- CELEBRATION OF WOMEN’S DAY

ENTREPRENEURSHIP AWARENESS PROGRAMMES

Celebrating Women;s Day on the College Premeises. Guests were honoured by our honourable Director Admission Dr. R.S.K. LAKSSHMANA PRABU M.A., M.B.A., Ph.D

Three Day EAC Programmes were conducted by ED cell, MBA Department in the

College Premises. 10 Such Programmes were conducted in 2012-13.

A junior manager, a senior manager and their boss are on their way to A meeting. On their way through a park, they come across a wonder lamp. They rub the lamp and a ghost appears. The ghost says, "Normally, one is granted three wishes but as you are three, I will allow one wish each"

So the eager senior manager shouted, I want the first wish. I want to be in the Bahamas, on a fast boat and have no worries. "Pfufffff, and he was gone.

Now the junior manager could not keep quiet and shouted "I want to be in Florida with beautiful girls, plenty of food and cocktails. "Pfufffff, and he was also gone.

The boss calmly said, "I want these two idiots back in the office after lunch.

MORAL: Always allow the bosses to speak first

CORPORATE LESSON

“What gets measured gets improved.”

DP

.

ENTREPRENEURSHIP DEVELOPMENT PROGRAMME

Objectives of the (EDPs) a. Develop and strengthen the

entrepreneurial quality, i.e.

motivation or need for

achievement.

b. Analyse environmental set up

relating to small industry and

small business.

c. Select the product.

d. Formulate proposal for the

product.

e. Understand the process and

procedure involved in setting up

a small enterprise.

f. Know the sources of help and

support available for starting a

small scale industry.

A turkey was chatting with a bull. "I would love to be able to get to the top of

that tree," sighed the turkey, but I haven't got the energy." "Well, why don’t you

nibble on some of my droppings?" replied the bull. "They're packed with

nutrients." The turkey pecked at a lump of dung and found that it actually gave him

enough strength to reach the lowest branch of the tree. The next day, after eating

some more dung, he reached the second branch. Finally after a fourth night, there

he was proudly perched at the top of the tree. Soon he was promptly spotted by a

farmer, who shot the turkey out of the tree.

Moral: Bullshit might get you to the top, but it won't keep you there

CORPORATE LESSON

5 “Doing the right thing is more important than doing the thing right.”

NSULT ANCT

TEDP

The entrepreneurs are

exposed to technical

knowledge about the

products and technologies

and are enabled to develop

their skills at the lab of the

technology provider.

The R&D lab having

commercially viable

technologies, get potential

entrepreneurs as its

"takers"; and

The entrepreneurship-

training institute can put

concerted efforts in a

specific discipline of

product-technology and

thus can have better control

over the course of the

programme and its success.

The participants are

selected through various

tests and personal

interviews to assess their

potential of becoming a

successful entrepreneur.

During the training period,

the participants also get to

know the intricacies of how

to start and manage an

enterprise. At the end they

are assisted in preparing a

bankable project report.

GLIMPSES OF TEDP -2012

“What gets measured gets improved.”

Consultancy Work

GROUP PHOTO

Professor P.S.Venkateswaran conducts a work shop on ‘Pricing’ in the Rotatory Hall,

Dindigul.

Professor S.Jeyaraman conducts a work shop on ‘Skill Competency Development’ in the

Conference Hall, Sornam Motors, Dindigul.

7 “Doing the right thing is more important than doing the thing right.”

Factory Visit to SKM Feeds, Erode by MBA Faculties

COLLEGE BAZAAR Day - 3

“What gets measured gets improved.”

OTHER EVENTS AROUND THE CORNER

Felicitation to Mrs.Bharathi Basker by

Dr.Arun, Professor, MBA

College stalls at Kollam, Kerala Mr.Arun, Prof.,

MBA and Mr.P.S.Venkateswaran, Prof.MBA.

Honoring the Guest at the time of Placement Honoring the Guest at the time of Placement

Conference at KPR College Conference at J.J.Engineering College- Mr. B.Arun & Mr.P.S.Venkateswaran