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8. Using Results
Determine Marketing ToolGoal
Audience
Reach
Tone
Frequency
Action Desired
Page 120
Comparing CostsHigh Cost High to Low Low to No cost
> Direct mail postcards
> Newspapers and magazines
> Advertorials> Radio ads> TV ads> Billboards
> Search engine optimization
> Online newspaper ads
> Promotional items
> Kiosks in shopping malls
> Radio and TV interviews
> Basic social media page
> Personal Web sites
> Podcast> For sale signs> FSBO properties
Page 121
Tracking Numeric or color-
coding Unique telephone
numbers Unique e-mail
addresses Unique contact name Referrals Transactions
Page121
Tracking Blogs and Social Media
Shared blog posts
#of unique visitors
Frequency of your domain name
Retweets
Asking people where they heard about you
RSS feed
StickinessThe Bottom Line = Transactions
Pages 121-122
Using Results> Learn what resonates
with audience> Prioritize> Know where to put
more/less resources> Signal for change> Fine tune your tactics
Page 122
• On behalf of REBAC, we thank you for participating in Real Estate Marketing Reboot!
Thanks!