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81st Annual Convention & Trade ShowIRgIRgAA
IRgA Digital Services Survey IRgA Digital Services Survey ResultsResults
The IRgA Digital Services CommitteeThe IRgA Digital Services Committee
81st Annual Convention & Trade ShowIRgIRgAA
Digital ServicesDigital Services
The creation, preparation, manipulation The creation, preparation, manipulation and management of digital files created for and management of digital files created for the purpose of conveying information for the purpose of conveying information for electronic distribution, print output or electronic distribution, print output or archival purposesarchival purposes
81st Annual Convention & Trade ShowIRgIRgAA
Survey Results – OverviewSurvey Results – Overview
Sent to 2766 email addressesSent to 2766 email addresses 903 opened and viewed the 903 opened and viewed the
messagemessage 217 responded to the survey217 responded to the survey
81st Annual Convention & Trade ShowIRgIRgAA
Q1 – Please comment on the Q1 – Please comment on the definition of “digital definition of “digital
services” as defined by the services” as defined by the committee.committee. 135 responses135 responses
67 agree completely with the definition67 agree completely with the definition Several noted lengthiness of definitionSeveral noted lengthiness of definition Other change noted – addition of the Other change noted – addition of the
word digital “The creation, … word digital “The creation, … management of ‘digital’ files…”management of ‘digital’ files…”
81st Annual Convention & Trade ShowIRgIRgAA
Q2 – Charging digital Q2 – Charging digital services to customers is a services to customers is a
necessary role for necessary role for reprographics firmsreprographics firms 210 responses210 responses
67.6% Strongly Agree and 21% Agree67.6% Strongly Agree and 21% Agree
1.4%
2.9%
21.0%
67.6%
7.1% Strongly Disagree
Disagree
Neutral/No Opinion
Agree
Strongly Agree
81st Annual Convention & Trade ShowIRgIRgAA
Q3 – Does your company Q3 – Does your company charge for digital services?charge for digital services?
210 responses210 responses 90% (189) responded “Yes” and were 90% (189) responded “Yes” and were
directed to Q6directed to Q6
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes No
81st Annual Convention & Trade ShowIRgIRgAA
Q4 – If No, do you plan to Q4 – If No, do you plan to charge for digital services charge for digital services
within the next 12 months?within the next 12 months?
22 responses22 responses 68.2% responded “No”68.2% responded “No”
81st Annual Convention & Trade ShowIRgIRgAA
Q5 – If No, please describe Q5 – If No, please describe the main reason for not the main reason for not
charging for digital charging for digital services?services? 19 responses19 responses
42.1% responded “Competition doesn’t 42.1% responded “Competition doesn’t charge” charge”
68.4% responded “Other” noting they 68.4% responded “Other” noting they charge sometimes, that software and charge sometimes, that software and machines do the work minimizing the machines do the work minimizing the cost, or that they are supplierscost, or that they are suppliers
81st Annual Convention & Trade ShowIRgIRgAA
Q6 – For what types of Q6 – For what types of services do you charge? services do you charge? (Select all that apply)(Select all that apply)
0%20%40%60%80%
100%
Yes
No
180 responses180 responses
81st Annual Convention & Trade ShowIRgIRgAA
Q7 – How do you determine Q7 – How do you determine charges?charges?
162 responses162 responses ‘‘Other’ responses noted “all of the above,” Other’ responses noted “all of the above,”
“depends on the customer” or “depends on “depends on the customer” or “depends on the service”the service”
32.7%
3.7%
16.0%
6.8%
40.7%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
Per Unit/Item
Flat fee
Based on time (e.g. by the hour)
Addition to print charges
Other (please specify)
81st Annual Convention & Trade ShowIRgIRgAA
Q8 – Do you have a Q8 – Do you have a minimum digital services minimum digital services
charge?charge? 159 responses159 responses For those responding ‘Yes’ - ranges provided For those responding ‘Yes’ - ranges provided
started at $5 and were as high as $50started at $5 and were as high as $50
45.3%
52.2%
Yes No
81st Annual Convention & Trade ShowIRgIRgAA
Q9 – Do you discount or Q9 – Do you discount or waive the charges based on waive the charges based on
volume?volume? 161 responses161 responses 70.2% said ‘Yes’ noting that 70.2% said ‘Yes’ noting that
discounts depended on the discounts depended on the customer, were for large volumes or customer, were for large volumes or were based on competition were based on competition
81st Annual Convention & Trade ShowIRgIRgAA
Q11 – Do you track the Q11 – Do you track the percentage of digital percentage of digital
services to sales volume?services to sales volume? 182 responses182 responses
51.6%48.4% Yes
No
81st Annual Convention & Trade ShowIRgIRgAA
Q12 – If Yes, have you Q12 – If Yes, have you defined the categories or defined the categories or sub categories of digital sub categories of digital
services?services? 134 responses134 responses 54.5% responded ‘Yes”54.5% responded ‘Yes”
81st Annual Convention & Trade ShowIRgIRgAA
Q13 – What is the size of Q13 – What is the size of your company?your company?
183 responses183 responses
36.1%
19.7%
8.2%
13.7%
22.4%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
1-19 employees
20-34 employees
35-49 employees
50-99 employees
100+ employees
81st Annual Convention & Trade ShowIRgIRgAA
Q14 – Do you have people Q14 – Do you have people on your staff dedicated to on your staff dedicated to
_____ digital services? _____ digital services? (Check all that apply)(Check all that apply)
63.9%
49.3%
86.8%
58.3%
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%
Selling
Training on
Educating about
Managing
81st Annual Convention & Trade ShowIRgIRgAA
Q15 – What is your Q15 – What is your geographic location?geographic location?
176 responses176 responses
22.2%
25.0%
15.3%
27.3%
5.1%5.1%East
Midwest
Southeast
West
Canada
International
81st Annual Convention & Trade ShowIRgIRgAA
Thank you to the Best Thank you to the Best Practices CommitteePractices Committee
Charles A. Gremillion III, A&E – The Charles A. Gremillion III, A&E – The Graphics Complex; Chair, Digital Graphics Complex; Chair, Digital Services CommitteeServices Committee
Mark Axford, Imaging Technologies Mark Axford, Imaging Technologies Services, Inc.Services, Inc.
Chuck Hayes, OCB ReprographicsChuck Hayes, OCB Reprographics Betsy Kahn, Copycat Print Shop Inc.Betsy Kahn, Copycat Print Shop Inc. Tony Militano, Carbon Copy DigitalTony Militano, Carbon Copy Digital Casey Simpson, MBC Precision Casey Simpson, MBC Precision
Imaging Imaging