PROMOTIONAL MATERIAL. NOT FOR SALE.

THE MOST ADMIRED COMPLIMENTARY DESIGN MAGAZINE. THE EIGHT HOURS.

QUARTER 1 | 2008

Chakrit VorachacreyananExecutive Editor

QUARTER 1 | 2008

EDITOR’S VIEW Do you believe that everything in the world is connected to everything else? This became known as the Butterfly Effect: “if a butterfly is flapping its wings in Beijing, this could cause an earthquake in San Francisco.” In this light, it is obvious that present effects are due to karmic causes from the past. And future effects arise from the causes we make in the present.

Today’s global warming crisis has given us a clear explanation that everything is interrelated, and everything affects global warming. This issue of 8 HOURS may give you some ideas to save the environment. Your helping hand can surely save our environment, save the world—another thing that we can take action for our beloved planet.

In this issue of 8 HOURS, we have brought you the story of Merck Co., Ltd., the company that greatly cares about its people by providing creative, innovative office zones to make every hour at the office count and more enjoyable. The latest innovative environment-conscious home design from renowned designer and architect Dr. Singh Intrachooto is also featured in this issue.

From eight hours of work to eight hours of recreation to the remaining eight of sleep, what we encounter at work can surely affect the rest of our day. 8 HOURS also offers you tips to choose a well-designed chair which gives you all day long a sense of comfort and a source of inspiration.

“What affects one, affects all” is nature’s truth.

And that is the heart of Rockworh’s design concept–

we create furniture from “Real Life.”

ROCKWORTH ROCKWORTH | Around the World | Showroom

UNLOCK “RIGHT” CHAIR IS ALL RIGHT | Properties of Proper Chair, Proper Pal

GISMO Hi Tech | Fun + Function

GREEN STYLE ECO-DESIGN | Design for Environment

MY SPACE + MY DESIGN MERCK LTD. | Bangkok, Thailand | Motivation that Works

POSSIBILITY GREEN ARCHITECTURE | Happy Land | Dr. Singh Intrachooto

RADARDESIGN NEWS | Upcoming Exhibitions

EYES OPENERLIFE STYLE TRENDS | Nelly Rodi TrendLab

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EDITOR’S VIEW

LIFE STYLE TRENDSWorld’s leading trend forecasting agency Nelly Rodi TrendLab, in their recent trend book, has analyzed the upcoming 08’s – 09’s lifestyle design trends and made up categories in relation with the four seasons: GEOMATIC MANIFAST/ WHITE GOTHIC/ RIVERSIDE/ and THE EXTANTRICS.

Atmosphere: This trend focuses on 30-and-over urban generation—smart and stylish, distinguished individuals who dislike all odds and ends. They are those snazzy people who reside in their super cool self-decorated cribs, and they like elegant and classy 60’s and 70’s décor.Materials: Textiles for this season will give the impression of collage and patchwork. Printing works will stick to vivid colors, mixing geometrical shapes with metallic finish like silver or bronze. Accessories: Turn gears, screws and bolts into decorative pieces. Turn everything inside out to reveal internal structure, reflecting both movement and technology.

Atmosphere: This is a counter response to dark and dull decoration trend by having everything painted in ghostly white to create a surreal dramatic effect – a mixed impression of both modern and historical time frames. Materials: For textile, anything soft, warm and elegant is your choice. Recommended fabrics are cotton, fur, cashmere, alpaca and mohair with hemmed rim or fluffy smocking to adding texture.Accessories: Ceramics and table utensils with matte finish or dull color ones.

Atmosphere: As if a reflection of the soul of countryside, this style is for city slickers. They are those in search of true spirit, those who pay tribute to Mother Nature. Materials: Get your product some vibe with tube-shape decoration and add some funky rim. This will kick your product down from the back shelf and send it right into your eyes.Accessories: Bring nature to your living room with wild grass leaves and various seeds on your feather-embroidered curtain. Inspiration can be found from leaves and watery shapes.

Atmosphere: A design extraordinaire for extraordinary ones. This is a comeback of post-renaissance design inspired by a baroquely dreamlike vision with bazaar-like atmosphere.Material: An improbable match of the unmixable will bring an outlandish hybrid of odds and sods and extravaganza. The result is the mutated creation from objects that once tedious but now lively and even handsome. Accessories: Play along with patchwork and collage and unleash the joy of your imagination. Make yourself some DIY surprises by putting together those plastic, resin and precious stones, and creating some classic self-made varieties in such the lively bazaar.

2008/2009

WHITE GOTHIC

THE EXTANTRICS

GEOMATIC MANIFAST

RIVERSIDE

EYES OPENER

Material Vision – Materials for Product Development, Design and Architecture, International Trade Fair and Conference being held from November 20-23, 2007 at Frankfurt am Main. This event was to accelerate the use of new materials in intelligent products and to open up new markets using the potential of modern materials technology. Material Vision offered the subject of design and technology not only a unique platform for new materials but also an exquisite forum for exchanging information.

Another highlight was the presentation of the Design Plus Award. Altogether, 30 products distinguished by a combination of innovative materials, good design and intelligent functionality were selected for the Design Plus Award at Material Vision.

MATERIAL VISION | GERMANY

DESIGN NEWS

EINDHOVEN | NETHERLANDS

Dutch Design Week gets underway in Eindhoven from October 20-28, 2007 with events and activities all over the city. This year’s theme is Design Works, a look at the impact of creativity on society. One of the highlights of the week is the Graduation Galleries presented by the Design Academy Eindhoven.

Event uses a combination of exhibitions, lectures, company visits, symposiums and workshops to highlight all the different facets of modern Dutch design: from process to product, from industrial design to applied art.

Exhibition at Strijp-S | Volvo designshuttle with roof sculpture

Images Source | material-vision.messefrankfurt.com | www.designmiami.com | www.core77.com | www.kurzschluss.nl | Faiz Zohri

DESIGN MIAMI 07 | USA

Held from December 5-9, 2007 various venues on NE 2nd Avenue and 40th St. Miami, USA. Design Miami provided a unique opportunity to explore currents in cutting-edge contemporary design. The Miami 2007 had explored the interaction of an end-user with a finished product, demonstrating how designed objects can affect a user’s behavior, mood and/or thought.

Madam Rubens is by Frank Willems is a wonderful makeover of an old mattress combined with antique legs for a stylish and comfortable seat.

Foldable light that can be varied between a diameter of .5 to 2 meters.

BOK is Sander Bokkinga turning usual construction materials into unusual products. This is his latest made out of a hosepipe; for a water cooled chair?

photos by Paul Petrunia | Archinect

Artek Pavilion, “Space of Silence,” is designed by internationally renowned Japanese architect Shigeru Ban, a remarkable trailblazer in applying ecological thinking to architectural design. www.artek.fi

QUARTER 1 | 2008

RADAR

UPCOMING EXHIB ITIONS

Will set up from April 16-21, 2008, the “I Saloni” International Furniture Fair in Milan is not only a show of products. It has become known worldwide and it is an occasion to meet and confront between different experiences and cultures. Each year in early April, designers and retail buyers from around the world convene in Milan for one of the design world’s biggest trade shows, the Salone Internazionale del Mobile. The designers’ mission is to show, and the buyers’ mission is to seek, what’s new and innovative for each room in the home or office. If Milan is now called the capital of design, the International Furniture Fair is the real fair of furniture style, where Made In Italy becomes the acknowledged synonym of excellence and uniqueness.

Other exhibitions taking place as part of I Saloni include Eurocucina: the International Kitchen Furniture Exhibition, the new SaloneUfficio: the International Biennial Workspace Exhibition, the International Bathroom Exhibition, the International Furnishing Accessories Exhibition and SaloneSatellite, launchpad for future design talent. www.cosmit.it

MILAN FURNITURE FAIR 2008

MALAYSIAN INTERNATIONAL FURNITURE FAIR 2008 (MIFF)

One of the largest furniture exhibitions in Southeast Asia, MIFF, offers the most diverse collection of furniture in the region and the leading furniture manufacturers and exporters from around the world will be presenting their latest products and innovative designs. The show will also illustrate furniture made from mixed materials to meet the increasing trend of furniture production. Held on March 4-8, 2008 at Putra World Trade Centre, Kuala Lumpur, Malaysia (PWTC) and MATRADE Exhibition and Convention Centre (MECC) www.miff.com.my

CHINA INTERNATIONAL FURNITURE FAIR 2008 (CIFF)

CIFF has been leading the trend and fashion of Asian furniture industry, obtaining unanimous recognition and securing active participation of global players of furniture industry. Will be held on two phases respectively at China Import & Export Fair Pazhou Complex. On March 18-21, the first phase, Home Furniture will be held concurrently with Homedecor & Housewares, Outdoor & Leisure Guangzhou and on March 27-30, the second phase, Office Commercial Furniture will be held in conjunction with Hometextile China, CKFA and Interzum Guangzhou, China. www.ciff-gz.com

THE OFFICE EXHIBITIONDUBAI, U.A.E.

The Office Exhibition is recognised as being the flagship office furniture, interiors and design event for the Arabian Gulf, to be held on February 4-6, 2008 at Dubai International Exhibition Centre, Dubai, United Arab Emirates. Meet the world’s most important manufacturers as well as the region’s largest agents and distributors offering premium, high-end office furniture, interiors and design solutions to the region’s architectural and interior design firms as well as the aspirational end-user. See Rockworth booth to explore experience and enjoy a show with so much more.www.theofficeexhibition.com

www.cosmit.it | www.theofficeexhibition.com | www.miff.com.my | www.ciff-gz.com

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DESIGN FOR ENVIRONMENT, A.K.A. GREEN DESIGN OR ECO-DESIGN, IS ONE OF THE HOTTEST CONTENDERS IN TODAY’S GLOBAL WARMING CAMPAIGN.

A group of designers from all over the world, in search of a cooler and greener light, has gathered and presented their environmental friendly products that are safe and functional, and help minimize the environmental impact. They have called themselves the “Green Designers.’’

Here are some work samples of these “green” creators.

Creators of striking innovative appealing design concepts and presentation.

Images Source | www.volvocars.com | www.lgenordic.com | www.mioculture.com

In Frankfurt Motor Show, your childhood may come to flashback when you see the Volvo ReCharge Concept, a plug-in hybrid with individual electric wheel motors and batteries that can be recharged via a regular electrical outlet for maximum environmental benefit.

Built under the ReCharge concept, Volvo C30 came with individual electric wheel motors and batteries that allow you to

recharge your car by just plug it to any household power socket. But do not let its toy-ish look deceives you. When fully charged, it may run up to 62 miles on electric power alone or hit its top speed at 100 mph. With this rechargeable ability, this plug-in hybrid car, when used as intended, has about 66 percent lower emissions of carbon dioxide compared with the best hybrid cars available on the market today. This makes Volvo C30 the true automobile of the future.

VOLVO C30 RECHARGE CONCEPT CAR

This cool concept is based on the belief that in order to save the planet, we need to change every single process from production to our social behavior.

QUARTER 1 | 2008

GREEN STYLE

The e-book uses double-sided OLEDs to quadruple the display screen and achieve an enhanced visual effect. The bottom screen also displays a QWERTY keypad or Note to allow the user’s input through various methods – typing, writing and so on, by adopting touch-sensor technology. The extra light and slim design genuinely gives the computer a superb level of mobility.

Winner of Red Dot Design Concept 2006 Best of Best Award, LG Electronics has brought us a super eco-friendly e-book of this century. Eco-sensitive and ergonomic, this smart portable PC has been designed to give users the feeling of reading a slim magazine. The use of a liquid fuel cell is an environmentally-friendly solution. Unlike lithium batteries that are commonly used but cause many environmental problems after being discarded, the liquid fuel cell has an eco-friendly method of obtaining electrochemical energy from the chemical reaction of natural gas and methanol. Designed like a perfume bottle, the fuel cell allows users to visually determine how much fuel is left by the amount of colored air in the cell. And when the power runs out, the battery can be replaced easily by any user.

LG ELECTRONICS E-BOOK

SoftBowl is a decorative plant bowl made from 100% molded wool. Designed and manufactured by MIO in Philadelphia, one of the last remaining millineries in the USA. MIO is a design company, dedicated to creating the most sustainable and innovative design experiences in the market. Each container is handmade by local crafts people. All of MIO’s products use materials that can be easily recycled with existing infrastructures, fit into closed loop manufacturing systems available today or fit seamlessly with natural ecosystems.

SoftBowls, designed to minimize environmental impact, use less than one tenth the energy needed to make comparable ceramic products.

BEEHIVE SOFTBOWLDesigned and Manufactured by MIO

As originators of the creative vision, green designers are to create green, innovative and excellent products that are beneficial to us, to our home, to our environment and to our world.

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QUARTER 1 | 2008

MY SPACE + MY DESIGN

A subsidiary of the globally-impacting, German-based Merck Group, Merck Ltd. Thailand is one of the leading suppliers of pharmaceuticals and chemicals to hospitals, institutions and the industry in Thailand. Merck Ltd. Thailand treats its employees professionally, enhancing the professional skills and capabilities of its employees and improving the quality of their lives with great care and respect. Evidently, this “caring environment” reflects in the office and its pleasant décor, featuring stylish professional area and comfortable, private space.

EMPLOYEE ORIENTATION, A “CARE” VALUE OF MERCK

Merck’s overall business attitude is shaped by its four “Cares” –care for its customers, care for its employees, care for its shareholders and care for the societies in which Merck conducts its business.

Having an inspired and engaged workforce, therefore, is the key to provide employees with maximum joy at work. It was what Mr. Heinz Landau, chairman and managing director of Merck Ltd. Thailand, expected to happen. And he successfully made it happened right after the neighboring company moved out, leaving the “next door” open for him.

“We always wished to expand our office space. Since our neighbor moved its office, we had a tremendous opportunity to expedite and expand the office with more functional areas and meeting rooms. Our employees can relax in the coffee corner and chill-out zone where they can work, read books and enjoy themselves in a restful, chillaxing working atmosphere,” said Mr. Landau.

MOTIVATION THAT WORKS

MERCK’S NEW OFFICE GOESBEYOND TRADITION.

Motivation that Works | Merck’s New Office Goes Beyond Tradition

In any workplace, freedom of ideas is of the utmost importance and desire to every member of staff. Freedom access to ideas and freedom of expression are bedrock principles that are necessary to creating healthy, productive organizations.

Mr. Heinz LandauChairman and Managing Director

Merck Ltd. Thailand

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A WORKPLACE BEYOND AN ORDINARY OFFICE

Mr. Landau believes that a lively office atmosphere is a key factor in motivating employee behavior, improving employee satisfaction and increasing loyalty and morale. Apart from giving customers a positive impression of the company, enriching environment provides prospective candidates aspiration to become a part of Merck family.

The person behind this “atmosphere for success” is Be Gray Interior and Architecture Co., Ltd., who has been responsible for designing and decorating the original and the new Merck’s office areas since 2000.

“Our company has been established for nine years and we have been working with Merck for seven years. Since we were picked to pitch a planned expansion of the Merck office, we had evaluated customer needs in order to provide an optimum service. Since our modern style architecture and design matched Mr. Landau’s ideas, we have had more opportunities to serve Merck, and we have known each other a lot better,” said Viwat Kunalungkarn, project manager of Be Gray.

A LIVELY OFFICE ATMOSPHERE IS A KEY FACTOR IN MOTIVATING EMPLOYEE BEHAVIOR, IMPROVING EMPLOYEE SATISFACTION AND INCREASING LOYALTY AND MORALE.

Be Gray Interior and Architecture Co., Ltd. Project Manager : Viwat KunalungkarnInterior Designer : Pitipatana Jongsomjitt Patavee Teeravanitchanunt

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“Mr. Landau treats his staff with great care in both career and emotional issues. He rewards his employees for their hard work and dedication to the job by providing them a good, healthy working environment. Our designers then created an expanded work zone, new meeting rooms and a comfortable common area where staff can work, hang out, chill and relax,” he said.

Be Gray has transformed the office into the stylish place under a unique “making the most of the area” decorating concept, said Patavee Teeravanitchanunt, one of the two interior designers of this project. “Based on the rooms’ primary function and employee behavior, we made the rooms multifunctional. The large meeting room, named TWO-in-ONE, was used only twice a month, for instance, was redesigned to support another function as a studio room for evening exercise class. For smaller rooms, which were always left out of people’s attention unless there were any meetings, we took off a few walls, brought in sofas and used a transparent glass wall that can turn into an opaque when needed. We simply didn’t want to leave space unused.”

MERCK’S FUNCTIONAL BEAUTY

“70 percent of the whole area is decorated in shades of blue and grey, an area mainly for business aspects, and the rest is the newly renovated orange-dominated area. This 30 percent of the area also fits Merck’s corporate identity—a 70/30 proportion comprising blue, yellow and orange. Thus, the orange zone is like the highlighted area in Merck’s logo,” said another interior designer Pitipatana Jongsomjitt.

For the color selection, he added, vibrant orange is not only outstanding but also reflects the physical aspect of the brand. For decoration materials, everything must be

well-designed, high-quality and sturdy with its ability to blend into any rooms in the office.

“Firstly, I had never thought of any particular brands. My furniture selection was based on both functionality and design. Rockworth’s wall system is not just a piece furniture or decoration. Rather, it’s a true problem solver that effectively resolves problems of piles of document with limited storage space. We wanted everything either to be plugged into the wall or to look like a part of it, giving a more spacious feeling. Unlike those flashy ones, we would like the furniture to be really functional. And Rockworth has given us the right solution,” Be Gray’s project manager said.

These are ideas behind the furniture selection and how Be Gray has made everything perfectly fit the Merck office. For members of Merck, nothing is comparable to working in a perfect environment with perfect bosses and perfect colleagues.

Motivation that Works | Merck’s New Office Goes Beyond Tradition

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Assistant Professor Dr. Singh IntrachootoDesign Principal of OSISU,

Head of the Department of Building Innovation and Technology, the Faculty of Architecture,

Kasetsart University

‘HAPPY LAND’TRADITIONAL THAI HOUSE

GREEN ARCHITECTURE

Designer and architect Dr. Singh Intrachooto comes up with an innovative environment-conscious home design to help save the planet. Assistant Professor Dr. Singh Intrachooto is by rank the head of the Department of Building Innovation and Technology, the Faculty of Architecture, Kasetsart University. Taking up a post of a design principal at OSISU, well known for its design creativity using recycled materials, Dr. Singh is thus widely recognized also as a leading environmentalist committed to the practice of environmentally responsible design.

An architect of repute, Dr. Singh will now take us to his first interior design masterpiece, an innovative home decoration armed with landscape architecture in a battle against global warming. He reinterprets the essense of “Traditional Thai House” flavor and creates a more contemporary home-and-living concept in order to fit modern people’s lifestyle.

Will a traditional Thai triangle roof residence go well with a modern four-storeyed townhome? Let’s have a look!

QUARTER 1 | 2008

POSSIBILITY

‘HAPPY LAND’TRADITIONAL THAI HOUSE

From an array of four-storeyed townhomes stands out a building covered with a wooden structure which is almost ten meters in height and is slightly extended from the house itself. This structure—a pergola to be more precise—is made of woven strips of natural materials such as water-hyacinth and banana alternating with nightshades or hanging plants functioning well as a protective shield against strong sunlight.

“These natural materials last less than one and a half year. Until then, plants will be able to live on their own. The bars will then stay lush and green,” said Dr. Singh, adding that he also applied a sense of spaciousness from a traditional Thai abode to a place with limited space, embodying plants which are not just eye-friendly but also helps to create good ventilation. Perhaps it’s about time to bid farewell to the air-conditioner.

The design package at the work station on the ground floor allows a nice windflow. A multi-function working desk set can be adjusted to a party table. Consuming an incredibly little space is a huge cabinet equipped with an erasable writing board. Stylish on the mezzanine is but the balcony with parquet floor. On a breezy day, you can pleasure in the cozy flow through streak-free windows on each level. On the kitchen floor, home-grown veggies await to be watered at the small balcony with a door as an area separator.

A gift from the simple-yet-functional bedroom decoration is but your sounder sleep. Well-organized closet gives the room more space. Three-wall bathroom layout is ideal for air ventilation. But should you wish to indulge yourself with nature, why not try bathing on the rooftop where an outdoor bathtub is for you to soak, reach for the stars and touch the sky at the same time.

And this is an idea to create a verdant green in your house where human and nature can become one.

Happy Land | Traditional Thai House

POSSIBILITY

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FIRST 3G USB MODEM SONY ERICSSON MD300

Images Source | www.gizmodo.com | www.phonemag.com | www.comfish.co.kr | www.hk.phonedaily.com

The MD300 Features:• USB 2.0 • 70mm x 32.5mm x 15mm • HSDPA Up to 3.6 Mbps, downlink • Integrated antenna design • HSDPA/UMTS: Triple band 850/1900/ 2100 MHz • EDGE/GPRS Band: Quad band 850/900/1800/1900 MHz • Supports: MS Windows 2000, XP, Vista, MAC OS X • Sony Ericsson Wireless Manager • Auto-installation and auto-configuration • 128 MB addressable memory for the user • Multi colour LED illumination indicating communication status • 24 supported languages

As compact and easy to use as a USB memory stick, the Sony Ericsson MD300 is a mobile broadband modem that plugs into any standard USB port. MD300 is all you need to get your mobile office up-to-speed anywhere in the world. www.phonemag.com

QUARTER 1 | 2008

GISMO

ERGONOMIC LAPTOP STANDFROM

Jellyfish is an ergonomic laptop stand, stylish addition to a desk, whether at home or in the office. Designed to raise the laptop screen to optimum height, Jellyfish used in conjunction with a separate keyboard, corrects the ergonomic problems associated with laptop use. The stylish moulded plastic design, available in a range of colors, can hold a laptop at one of three height settings to position the screen at eyes level.

Maximum recommended laptop size: W360 x D280 x H50mmIt’s available at any Rockworth showrooms /dealers near you.

MULTI-FUNCTIONGSM WRISTPHONE Raising tropical fish is no longer difficult! This Aquarium

uses technology to ensure the perfect environment for tropical fish. COMFISH has a heater for climate control appropriate for tropical fish, LED lighting of the tank and water oxygenation and anion production. COMFISH is very easy to set up and it’s controlled by computer via USB. It can be used as an education tool to learn about raising fish, care of fish and to prompt research into underwater life or decoration in living room, bedroom, office and anywhere. www.comfish.co.kr

COMFISH USB MINI AQUARIUM

Hyundai W-100 GSM wristphone, multi-function gadgets, sound quality via the bluetooth 1.2 with A2DP, 1.3 megapixel still/video camera, an MP3/video player, a 176 x 144 resolution touchscreen interface, 128MB build-in, microSD card slot expansion for MP3 audio and video playback, available in English and Chinese. You can remove the phone from the wrist band to be a tiny handset. www.hk.phonedaily.com

Images Source | www.colebrookbossonsaunders.com

GISMO

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For some, eight hours are spent. Some might spend less while some spend up to ten hours a day seated in a chair.

No matter how long it takes, inarguably, a chair is really an integral part of everyday life. A chair is like a buddy. And career productivity will surely walk hand in hand with pleasure if you have a good, reliable buddy who can greatly assist you.

But, which one can be a delightful companion and a most desirable friend?

HOW MANY HOURS A DAY DO YOU SPEND IN YOUR CHAIR?

“RIGHT” CHAIR IS ALL RIGHT

PROPERTIES OF PROPER CHAIR, PROPER PAL

CHOOSING THE RIGHT, PROPER CHAIR CAN HELP YOU PERFORM BETTER.

A chair should provide comfortable, full-body sedentary support of which you can sit in at least eight hours without encountering back strains, neck pains and overall body aches.

A fully adjustable chair is the undisputable “must.” Back height, seat depth and width, seat angle and arm support should all be adjustable to be better suited to the different shapes of the users. An ergonomic chair should comprise pneumatic lever adjustment to adjust the seat height, tension knob to fit your body weight and adequate backrest conforming to the natural curvature of your spine and providing adequate lumbar support. A good, ergonomic chair, hence, should accommodate people with a wide range of body size and posture.

Made from high quality materials, a chair features high density, molded foam or memory foam seat cushion that conforms to your every move, providing excellent stress relieving comfort and support and enhance better blood circulation.

Chair base should include a wide leg assembly having a plurality of extending legs and with a suitable weight to increase stability and maintain balance when leaning back in the chair.

Having the proper chair is essential. Sitting properly in a “right” chair is one way to prevent discomfort and back strains, and is a right ingredient for a happy, safe and productive work. Choose one of the designs and colors that match your preference, and best of all, it is within your budget.

QUARTER 1 | 2008

UNLOCK

In an era of rapidly developing technology, both an attractive design and functionality are of utmost importance and are of great concern to Rockworth. For Rockworth, furniture that adheres to proper ergonomic principles is important, as is a range of sizes for chairs, desks and tables, and adjustable-height units, where appropriate.

The “Rockworth” showroom on the 5th floor of Central World, Bangkok, Thailand, presents a world of unlimited possibilities. Under the concept of Total Office Solutions, Rockworth has created spacious, specially designed Showroom for display of state-of-the-art home office and contemporary office furniture and has offered advice on decorating, arranging and space planning in your office.

Ergonomic in concept and design, Rockworth has created various colorful furniture products based on the concept of Human-Space-Technology that helps improve office environment and boost productivity.

Rockworth wishes each organization would use its space wisely, maximizing usable interior space. Each office should also be equipped with high-tech equipment and technology such as wireless technology and flat panel LCD computer monitors.

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A modern Middle Eastern oasis, Dubai is well on its way to becoming an important global city, boasting one of the world’s fastest-growing economies. One of the richest cities in the world, this second densest city in United Arab Emirates well represents vast modern technology and cosmopolitan luxuries. Rockworth showroom also lies in the downtown of this innovative city. Strength of Rockworth is amplified since 2000 by the massive logistical support of Al Reyami, Dubai-based company engaged in the supply of office furniture and equipment. The company has successfully distributed Rockworth furniture and services throughout the city. Rockworth showroom in Dubai also sets new standard in showroom design, decoration and arrangement—other showrooms in 28 countries have undergone their own renovation to reflex corporate identity of Rockworth to respond to market and customer needs quickly and effectively.