9 Biz Facebook Full2

9 Businesses Doing Facebook Right

Presented By Mike Stelzner & Andrea Vahl

Page 2 ©2012 Social Media Examiner • Do NOT distribute

The big question

!   What is working right now on Facebook? !   We will cover

!   9 Successful Facebook Pages ! Small and Large Businesses ! B2B and B2C ! Different industries

!   What they are doing right and how you can benefit


Michael Stelzner

!  Founder and CEO, Social Media Examiner

!  Author !   Launch: How to Quickly Propel

Your Business Beyond the Competition

!  Writing White Papers: How to Capture Readers and Keep Them Engaged Twitter: @mike_stelzner


Andrea Vahl

!  Co-author, Facebook Marketing: All-in-one for Dummies !   Social media consultant for

small businesses !  Community manager for

Social Media Examiner

Twitter: @andreavahl


Facebook stats

!   Facebook’s growth is not slowing !   955 million monthly users and 552 million daily !   25% of users visit the site at least 5x daily (Edison

Research) !   72% of marketers plan to increase their use of Facebook

in 2012 (2012 Social Media Marketing Industry Report) !   Mobile Facebook use is also increasing

!   54% of users access via mobile (SocialBakers) !   More than half of mobile users visit daily (comScore)


Smart Passive Income


Add personal info


Variety of content


Key takeaways

! Facebook.com/SmartPassiveIncome !   Get personal

!   Photos and day-to-day details !   Variety of content

!   Questions !   Mixed media !   Promote others


Home Depot


Cover photo actions


Photo inspiration


Feature your employees


Key takeaways

! Facebook.com/HomeDepot !   Use Checkins !   Photos rule

!   Add links !   Variety of photos

!   Feature employees/behind the scenes


How to Market Your Horse Business


Contests engage


Use apps


Key takeaways

! Facebook.com/HowtoMarketYourHorseBusiness !   Use Contests

!   Good for community !   Promote your product/service

!   Post often !   Use Apps


Salesforce


Content ideas


Highlights


Key takeaways

! Facebook.com/salesforce !   Have fun! !   Have valuable content

!   Webinars !   Use highlights


Little Man Ice Cream


Current information


Key takeaways

! Facebook.com/LittleManIceCream !   Change cover photo often !   Tell people what’s happening now !   Feature events to add fun


Tumi


Fan-gated content


Feature and pin


Key takeaways

! Facebook.com/TumiTravel !   Consider fan gating special content !   Case studies can bring about ideas !   Pin important posts to the top


Medtronic Diabetes


Crowdsource


Ask & answer questions


Key takeaways

! facebook.com/medtronicdiabetes !   Crowdsource your content – feature clients !   Ask and Answer questions !   Have a Page Policy


Humpherys Homes


Sharing his life as an agent


Sharing his life as dad


Key takeaways

! facebook.com/californiarealtor !   If your job is about “you” consider

using your personal profile !   Use lots of photos and stories


Campbell’s Condensed Soup


Love your fans


Use Facebook for customer service


Key takeaways

! Facebook.com/CampbellsCondensedSoup !   Love your Fans !   Provide excellent customer service

!   Know how to respond to complaints !   Be understanding


9 Take-home lessons

!   Invest in stunning cover photos !   Mix up your content variety (photos, questions, links) !   Use apps to enhance your page (contests, …) !   Thank your fans !   Show photos of your employees !   Consider special gated content !   Share the stories of your customers !   If using your personal profile, get personal !   Service your customers via Facebook


How to learn a lot more


Facebook Success Summit 2012

!   3rd Annual professional development event for marketers and business owners !   How to best market with Facebook !   October 2-23, 2012

!   Biggest names in industry present (20 experts) !   Mari Smith, Dave Kerpen, Amy

Porterfield, John Haydon, Brian Carter, Mark Schaeffer, Chris Treadaway, Jesse Stay and Andrea Vahl, as well as companies like Campbell’s Soup, Intel and Autodesk.


Presenter spotlight

!   10 book authors and MANY Facebook managers !   Three panels

!   Small, B2B and big B2C !   Presentation topics:

!   Developing a Facebook marketing strategy

!   Growing and engaging a Facebook following

!   Selling with Facebook (Facebook commerce)

!   Community building

!   Facebook integration

!   Facebook promotions

!   Facebook analytics

!   Facebook advertising !   and much more


Why you should attend…

!   Discover the newest ways to market with Facebook !   Learn how to best measure the effectiveness of your

Facebook activities !   Uncover how to sell your products and services via

Facebook !   See what pros are doing


Early bird offer

!   Summit ticket price: $597 !   Early bird offer: ONLY $297 (50% off!)

!   PLUS: Get $647 in FREE bonuses (11 video courses/ebooks)

!   FREE 30 min. Skype session w/ Andrea !   How to improve your Facebook page !   Randomly draw 2 people TODAY from first 100

!   Fine print !   Sale expires Thursday, Sep20th (at midnight Pacific) !   Go here: http://bit.ly/fbss12half


Questions?

!   Andrea & Mike take your questions about Facebook marketing

!   Special offer at http://bit.ly/fbss12half !   Facebook Success Summit 2012 only

$297 (50% savings)! !   Special offer expires this Thursday,

Sep 20 at midnight Pacific !   Today we’ll draw 2 people to win

free Skype time with Andrea

Documents

9 Biz Facebook Full2