9pt SIMPLE CHECKLIST To Jumpstart Your Facebook Page

Facebook marketing, when done right, can increase your leads, attract highly targeted prospects and position you as a sought-after leader. Yet, to reap these business-building benefits, our team has identified 9 gut-check action strategies to set-up a vibrant Facebook community. See if you’ve overlooked any of these core launch strategies and then apply them for results.  

Donna Newman co-founded SummaSocial.com. She is a recognized thought leader in her field, a vibrant speaker, and consultant known for her practical social media marketing solutions … which you can actually do something with, literally, when you return to work! Even INC Magazine and Entrepreneur Magazine recently featured her company. Follow her on Twitter @donnalnewman

AUTHOR PAGE: Donna Newman

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Facebook is a great "soft" sell. Placing a “hot link” to your Facebook business page from your personal profile’s About. • Click on the “About” link. Find it under your timeline image, left side, and beneath your personal information • Type in the exact name of your Facebook Page. It should appear in a drop down menu. • Many people overlook this strategic link, causing a prospect to click and land on a default topic page, best known as the “suitcase page.”

#1 About Section Link Profile to Business Page

Hotlink allows people

to click from your Profile to your Page

with ease.

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#2 About Section Add Keywords, Links, CTAs

©  2012  Summa  Social.    All  Rights  Reserved.    No  por;on  of  this  guide  may  be  copied  without  the  express  wriBen  consent  of  Summa  Social.    

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• Add a link to your custom Facebook landing page, website, and other social media channels. • Your keywords, text, and links will increase the content score of your Facebook Page for popular search both in Facebook and in other search engines • Add a call-to-action that promotes discounts, promotions, or contests

         

Turn Your About

Section into a Lead

Generator for you.

Stand out from your Competitors with a Well-designed Cover Banner. Change it out on occasion to showcase events, services, or flash promotions. According to Facebook guidelines, make sure you don’t have a URL or call to action on your cover, but add images and text to tell people what’s going on. Design from templates within our Summa Social App Dashboard … login at http://www.SummaSocial.com “

A well-designed cover banner shows value prop. & can help clinch a sale.”

#3 Timeline Add Engaging Cover Banner

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©  2012  Summa  Social.    All  Rights  Reserved.    No  por;on  of  this  guide  may  be  copied  without  the  express  wriBen  consent  of  Summa  Social.    

A well-designed Cover Banner helps clinch a sale, as research shows that it takes just two-tenths of a second for customers to form a first impression of your site. This caption from Summa Social’s cover banner gallery reveals what to include on your description: Value Proposition and Benefits, outcomes, links, contact info, and tagged team members.

             

Add links as a Call to Action

#4 Timeline Add a Caption to Cover Photo

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If you’re using your Facebook personal profile or business page to “network”, then we highly suggest losing the profile picture of your dog or your favorite sports team. Rather, SMILE. Add a casual, yet professional photograph, a company logo, or a special event icon. This photo is your Facebook avatar that will follow you wherever you post and engage with other members.

         

Examples of a

weekly event

logo, team

photo, or

company logo

#5 Profile Pic Does it reflect Your Brand?

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©  2012  Summa  Social.    All  Rights  Reserved.    No  por;on  of  this  guide  may  be  copied  without  the  express  wriBen  consent  of  Summa  Social.    

         

Entice visitors to “click” on your apps

#6 App Images Add a Strong Call-2-Action

Want to make sure you’re keeping your APP cover images and text exciting? Here are some tips to keep in mind: ü  Use BUZZWORDS in the title that emphasize the value of

your offer.

ü  Create a MENTAL PICTURE for readers to enhance their understanding and memory.

ü  When appropriate, make use of formatting, like CAPS, stars, and exclamation points, to draw people’s eyes to your most important content.

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©  2012  Summa  Social.    All  Rights  Reserved.    No  por;on  of  this  guide  may  be  copied  without  the  express  wriBen  consent  of  Summa  Social.    

#7 Content Strategy Ask Yourself 7 Questions …

         

Chat up

your “Target

Audience”

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©  2012  Summa  Social.    All  Rights  Reserved.    No  por;on  of  this  guide  may  be  copied  without  the  express  wriBen  consent  of  Summa  Social.    

ü  What  type  of  content  would  my  target  audience  most  LIKE,  COMMENT,  SHARE?  

ü  Do  my  posts  educate,  engage,  and/or  entertain?  

ü  Am  I  following  an  engaging  Schedule  of  Daily  Themes?  

ü  Have  I  automated  my  daily  posts  with  Summa  Social’s  Post’N’Leap?  

ü  Am  I  using  photos,  links,  videos  to  accompany  status  updates?  

ü  Do  I  con;nually  add  “keywords”  or  “keyword  phrases”  within  my  posts  to  feed  search  engines?    

ü  How  oVen  do  I  @tag  friends  or  pages  to  spread  content  virally?  

Are you offering content your Fans cannot get anywhere else? WATCH NOW http://youtu.be/YnlcIE77Bk4

Now here's what you're going to learn in this video: • First, Cut-Through the Noise of Facebook ... Early research from major brands shows that Facebook can drive substantial traffic to a website and your service. • Second, Engagement to Build Lasting Relationships {hint -- this happens when you know your target audience} • Third, Amplification Beyond Your Fan Community & Networks

         

Your Fans are on Facebook; Your Conversion is in the Newsfeed – be there.

3 Facebook Post Strategies That Cut Through, Engage and Amplify Your Brand on Facebook & Beyond.

#8 Branding 3 Facebook Posting Tactics

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Communication is both Art and Science. ART, because a “like” goes a long way and a “comment” a lot further to building a relationship. SCIENCE, because when you “comment,” “share,” “@tag” friends and pages, well, you strategically increase the visibility of Your Content to Your Target Audience. By engaging with your Friends and Fans, you can shore up weak ties of engagement and become word-of-mouth.

         

Be “engaging” to boost your viral reach.

#9 Commenting Engage w/ Friends & Fans

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©  2012  Summa  Social.    All  Rights  Reserved.    No  por;on  of  this  guide  may  be  copied  without  the  express  wriBen  consent  of  Summa  Social.    

9pt SIMPLE CHECKLIST To help You Evaluate Your Facebook Page so you Keep Delivering Value.

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