Tips from the Pros

9

1.

Benefits of Sponsored Updates• Better way to put your content• Narrowly limit the audience for the update• Detailed analytics:

•Impressions•Clicks•CTR (click-through rate)•CPC (cost per click)•Total spent•Social actions by campaign•Audience demographics by campaign

2. •Speaker videos

•Latest slide decks from speaking engagements

•Launches and special projects such as books and programs

•Recent articles or features in the press

•Work samples and client workScreenshots of social proof (for example, tweets from your speaking engagements)

Influence NetworkingStand Out of the Crowd

3.

• Stand out from your competitors

• More memorable and valuable to your network members

• Potentially trigger the rule of reciprocity

• Easily engage your network members

Offer Value in Discussion Groups4.

Optimize Your Personal Profile5.

6.

Focus on Small & Local Discussion Groups

7.

Develop Relationships Instead of adding Connections

8.

People Connect With You Not Your Profile

9.

Make sure your profile is:

• Personal, professional and not a “business logo.”• Relevant, with direct copy and clear “next steps” to find out more

about you.• The real you, with no fake or “over-optimized” keywords. • Targeted towards your “perfect” audience. • Attention-grabbing.• Different; you should stand out. • Filled with recommendations from others• Complete; use all available fields and values