A CAMPAIGN TO SUPPORT EARLY CHILDHOOD EDUCATION

Agenda

• Organization• Reasons for Choice of Support• Programme Description• Outcome• Involvement of ECC/MOE• Recommendations/Lesson

Learned/Sustainability

The Organization

Crayons Count is a project of Do Good Jamaica, a non-governmental

organization.

Crayons Count is heavily supported by the private sector, the private sector, The US

Embassy in Jamaica, NGOs, schools, individuals.

Reasons For Choice of Support

To assist in specific areas of need in the early childhood sector in Jamaica. These needs were identified by the Early Childhood Commission.

Objectives of Crayons Count

1. To increase awareness of the importance of early childhood education and good early childhood practices

2. To provide recommended learning tools to early childhood institutions

ProgrammeCurriculum Based Content

Resources+

Awareness

Every Saturday in The Gleaner since

February 2012

ProgrammeAwareness and Advocacy - Media

Gleaner articles, editorials and other content

Radio, TV, Cinema

PSA

Interviews print,

radio, tv

ProgrammeAwareness and Advocacy – Brand Everywhere

ProgrammeAwareness and Advocacy - Events

Do Good Jamaica FestivalEasy Lyme

Earth Day ExpoCreative Kids Learning Academy Pickney Palooza

Dentist DayWear Primary Colours DayRead Across Jamaica Day

Nestle Schools Wellness ExpoNational Children’s Day

Nelson Mandela DayFood For The Poor Treat for Children’s Homes

Parenting Expo…and much more

ProgrammeLearning Tools

ProgrammeTeacher Training

US Embassy Partnership. Yr 1 – 70. Yr 2 - 560

ProgrammeTeacher Training

359 teachers have participated in our workshops in The Learning Lorry since September.

ProgrammeIslandwide

Programme - How

Time, resources, equipment, buying resources, packing up boxes, distributing boxes, Saturday page, branding, Learning Lorry and staff, etc.

Awareness, Saturday Page, ads etc.

Programme - How

Programme - How

Involved the public, ngos, community groups, schools, diaspora, private sector

Outcome1. Engaged the public and increased

awareness

2. Provided standardized materials and resources in all basic schools

3. Teacher workshops to use the materials to meet curriculum objectives

Estimated Value

More than $120 Million in 2 years when the in-kind is added

Involvement of ECC/MOE

• List of recommended tools

• List of schools/advise schools to collect

• Availability of waiver through FFP

Recommendations/Lessons Learned/Sustainability

1. Profitability + Cooperation = Sustainability

2. Significant private sector value is more than cash: in-kind resources, intellectual capital, implementation

3. GOJ and its agencies needs to provide accurate, timely and relevant information

4. Be specific with how GOJ involved

Connect With Us

www.dogoodjamaica.org/crayonscount

@CrayonsCountCrayons Count