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1 A company of Group September 2007 September 2007 ITS Maritime and Satellite Services ITS Maritime and Satellite Services Innovation and technology for the maritime market Innovation and technology for the maritime market

A company of Group 1 September 2007 ITS Maritime and Satellite Services Innovation and technology for the maritime market

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Page 1: A company of Group 1 September 2007 ITS Maritime and Satellite Services Innovation and technology for the maritime market

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A company of

Group September September

20072007

ITS Maritime and Satellite ServicesITS Maritime and Satellite ServicesInnovation and technology for the maritime marketInnovation and technology for the maritime market

Page 2: A company of Group 1 September 2007 ITS Maritime and Satellite Services Innovation and technology for the maritime market

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Our missionOur mission

• ITS ITS MaritimeMaritime and Satellite and Satellite Services is Services is targeted to offer targeted to offer integrated solutionsintegrated solutions, , technological servicestechnological services, and , and satellite satellite communication systemscommunication systems to the maritime to the maritime marketmarket. .

• ITS Maritime and Satellite Services aims at ITS Maritime and Satellite Services aims at playing an important role in the local marketplaying an important role in the local market as well as in the international one,as well as in the international one, through through continuouscontinuous attentionattention to to technological technological innovationinnovation, , placing emphasis on its placing emphasis on its internal competence and experienceinternal competence and experience, , and and implementing added value services implementing added value services for its customers and partnersfor its customers and partners. .

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What we offerWhat we offer

Sales and service assistance

for ship-borne equipment

Sale of Inmarsat traffic

and services

Added value Services

• Mandatory equipment• Non mandatory equipment• Information Technology on

board• New Projects and

implementation

• Marine satellite traffic• Fleet services (time based fee)• Fleet services (volume based

fee)

• Telemedicine

• Telemetry and Fleet Management

• Broadband Services

Yach

t/ L

eis

ure

Fis

hin

g v

essels

an

d w

ork

boats

Deep

Sea

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Ship-borne equipment offering schemeShip-borne equipment offering scheme

Navigation systems and navigational aids

• Radars• Echosounders• ECDIS• GPS • Meteofax/ Navtex• Gyrocompasses• Autopilots

Navigation systems and navigational aids

• Radars• Echosounders• ECDIS• GPS • Meteofax/ Navtex• Gyrocompasses• Autopilots

• Integrated Navigation Systems• Integrated Navigation Systems

• Radiocommunication equipment• Ship-borne radio stations (radiotelegraphy/radiotelephony / GMDSS)

• Radiocommunication equipment• Ship-borne radio stations (radiotelegraphy/radiotelephony / GMDSS)

Deep Sea Vessels = Deep Sea Vessels =

1.9301.930

Leisure = 2.600Leisure = 2.600

Market referenceMarket reference: : ITS-MSS has approxim. 4.500 vessels under contractITS-MSS has approxim. 4.500 vessels under contract

Equipment offeredEquipment offered for sales and maintenance :for sales and maintenance :

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Innovation services offering scheme Innovation services offering scheme

• The innovation services will support The innovation services will support the development of ITS MSS in the the development of ITS MSS in the local and international market. local and international market.

Logistics and TransportLogistics and Transport

Strictly integrated with the offering Strictly integrated with the offering system in the maritime market, system in the maritime market, specific solutions will be developed specific solutions will be developed for projects focused on: for projects focused on:

• Fleet management and telemetryFleet management and telemetry• Intermodal systems management Intermodal systems management

(fixed- mobile communications)(fixed- mobile communications)• Monitoring of dangerous Monitoring of dangerous

transportations transportations • Navigational aidsNavigational aids

Satellite CommunicationsSatellite Communications

Specific innovating offering schemes Specific innovating offering schemes for the satellite communications for the satellite communications segment will be developed for segment will be developed for projects focused on: projects focused on:

• Broadband Internet Access on boardBroadband Internet Access on board• Telemedicine and telerefer servicesTelemedicine and telerefer services• Integration between mobile satellite Integration between mobile satellite

networks and land networks (remote networks and land networks (remote office, intranet access)office, intranet access)

• Telemonitoring, teleassistance, etc.Telemonitoring, teleassistance, etc.

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What we want to achieveWhat we want to achieve

Offer/Product

Mark

et

Traditional Innovation

Conso

lidate

d N

ew

1) Consolidation

2a) Development

2b) Expansion

3) Development

•Traditional Services (Sale of Traditional Services (Sale of equipment and traffic)equipment and traffic)

– Consolidating the existing Consolidating the existing relationship with clients and relationship with clients and partners;partners;

– Developing business Developing business through new clients and through new clients and partners.partners.

•Innovation Sevices Innovation Sevices – Offering of new projects of Offering of new projects of

systems and innovation systems and innovation services for current clients services for current clients (Add-on scheme);(Add-on scheme);

– Acquisition of new clients Acquisition of new clients for the innovation services for the innovation services and for the dsatellite traffic and for the dsatellite traffic services;services;

– Development of solutions Development of solutions for services dedicated to for services dedicated to the logistics and transport the logistics and transport sector.sector.

•Traditional Services (Sale of Traditional Services (Sale of equipment and traffic)equipment and traffic)

– Consolidating the existing Consolidating the existing relationship with clients and relationship with clients and partners;partners;

– Developing business Developing business through new clients and through new clients and partners.partners.

•Innovation Sevices Innovation Sevices – Offering of new projects of Offering of new projects of

systems and innovation systems and innovation services for current clients services for current clients (Add-on scheme);(Add-on scheme);

– Acquisition of new clients Acquisition of new clients for the innovation services for the innovation services and for the dsatellite traffic and for the dsatellite traffic services;services;

– Development of solutions Development of solutions for services dedicated to for services dedicated to the logistics and transport the logistics and transport sector.sector.

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Focus on technical organizationFocus on technical organization

1.1. Enforcement and development of Enforcement and development of technical technical supportsupport for the distribution and service for the distribution and service network.network.

2.2. Enforcement and development of a “Enforcement and development of a “technical technical competence Centre competence Centre ” for:” for:

– National and international regulation system analysis;National and international regulation system analysis;– Best solution system analysis for each sector; Best solution system analysis for each sector; – New international partnership for product distribution; New international partnership for product distribution; – Project support;Project support;– Pre-sales activity support.Pre-sales activity support.

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Service assistance (1)Service assistance (1)

1.1. technical support technical support

ITS Maritime and Satellite ServicesITS Maritime and Satellite Servicesis:is:

• The assignee of the Individual License (now a general The assignee of the Individual License (now a general authorisation) 737/00/CONS for the installation and maintenance authorisation) 737/00/CONS for the installation and maintenance of the ship-borne equipment for safe navigation and for the safety of the ship-borne equipment for safe navigation and for the safety of life at sea, granted by the National Authority for the Guarantee of life at sea, granted by the National Authority for the Guarantee in Communications on resolution of the Italian Ministries of in Communications on resolution of the Italian Ministries of Transport and Communications. Transport and Communications.

• One of the companies in Italy responsible for carrying out One of the companies in Italy responsible for carrying out maintenance and installation of mandatory equipment on Italian maintenance and installation of mandatory equipment on Italian registered vessels. registered vessels.

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ITS Maritime and Satellite ServicesITS Maritime and Satellite Servicesdisposes of:disposes of:

• A National service station network:A National service station network: A technical A technical organization with employed service engineers in the main organization with employed service engineers in the main Italian ports as well as offices, warehouses and laboratories Italian ports as well as offices, warehouses and laboratories spread in strategic locations on the Italian coastspread in strategic locations on the Italian coast

• An indirect network of service agents:An indirect network of service agents: A national A national network of service agents under contract to cover the minor network of service agents under contract to cover the minor national ports and a large network of partners worldwide national ports and a large network of partners worldwide under bilateral agreements to ensure reciprocal service under bilateral agreements to ensure reciprocal service assistance.assistance.

• Central Coordination Dept.:Central Coordination Dept.: An operational service An operational service headquarters to provide, arrange and monitor our clients’ headquarters to provide, arrange and monitor our clients’ and partners’ service requirements and the administration of and partners’ service requirements and the administration of all related accounts.all related accounts.

Service assistance (2)Service assistance (2)

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Service assistance – Where we areService assistance – Where we are

Trieste

Bari

Palermo

Augusta

Naples

Viareggio

Venice

Taranto

Rome

Genoa

The Central Coordination DepartmentThe Technical Support Group at our Rome headquarters is

responsible for: Handling the clients’ requirements in the territory Handling the clients’ requirements abroad Coordination and monitoring of the activity Providing Logistic support for the Service and installation activity

The Central Coordination DepartmentThe Technical Support Group at our Rome headquarters is

responsible for: Handling the clients’ requirements in the territory Handling the clients’ requirements abroad Coordination and monitoring of the activity Providing Logistic support for the Service and installation activity

Territorial network – Local OfficesThe territory is organised in 4 different areas, structured to support local clients directly , according to the following scheme: North-Western Area: Genoa and Viareggio; North-Eastern: Venice and Trieste; Central-Southern Area and Sardinia: Naples, Bari and Taranto; Sicilian Area : Augusta and Palermo.

Territorial network – Local OfficesThe territory is organised in 4 different areas, structured to support local clients directly , according to the following scheme: North-Western Area: Genoa and Viareggio; North-Eastern: Venice and Trieste; Central-Southern Area and Sardinia: Naples, Bari and Taranto; Sicilian Area : Augusta and Palermo.

Indirect networkITS-MMS currently disposes of a network of 16 service agents under contract operating in the minor ports of the Italian coast.A network of Partners and Associates worldwide is also present through bilateral agreements in order to guarantee assistance around the world to all ITS-MMS clients both for mandatory and non-mandatory ship-borne equipment.

Indirect networkITS-MMS currently disposes of a network of 16 service agents under contract operating in the minor ports of the Italian coast.A network of Partners and Associates worldwide is also present through bilateral agreements in order to guarantee assistance around the world to all ITS-MMS clients both for mandatory and non-mandatory ship-borne equipment.

HeadquartersLocal offices

16 Service agents acting under contract

16 Service agents acting under contract

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The MCThe MC33

2.2. a a “ “technical competence Centre technical competence Centre ““

MC MC 33

Fruit of the cooperation between ITS-MMS and the Fruit of the cooperation between ITS-MMS and the Parthenope university of NaplesParthenope university of Naples

is :is :

• a specialized laboratory for the testing of equipment and a specialized laboratory for the testing of equipment and integrated systemsintegrated systems

• a research centre for project analisys and the accomplishment of a research centre for project analisys and the accomplishment of new services within the maritime market in the navigation and new services within the maritime market in the navigation and marine and satellite communications sector.marine and satellite communications sector.

• support for specialized training programmes.support for specialized training programmes.

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Focus on commercial organization Focus on commercial organization

• Marketing activities focused on Marketing activities focused on identification identification of new offering systemsof new offering systems;;

• Direct and indirect Direct and indirect sales force coordinationsales force coordination based in our Rome head office;based in our Rome head office;

• Enforcement and development of the Enforcement and development of the distribution network in the territory distribution network in the territory and and integration with the head office for the integration with the head office for the optimization of the customer offering scheme optimization of the customer offering scheme (mainly on innovation services);(mainly on innovation services);

• Enforcement of the indirect sales networkEnforcement of the indirect sales network to manage specific market segments.to manage specific market segments.

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The structureThe structure

Sales OrganizationSales Organization

• ManagementManagement: The commercial management supports the : The commercial management supports the sales network in the territory with specific strategies and sales network in the territory with specific strategies and offering schemes and in cooperation the marketing and offering schemes and in cooperation the marketing and purchasing management, coordinates and handles a direct purchasing management, coordinates and handles a direct relationship with Top clients (major shipowners and relationship with Top clients (major shipowners and shipyards) as well as manufacturers and partners. shipyards) as well as manufacturers and partners.

• Sales network:Sales network: The territorial sales network is located in 7 The territorial sales network is located in 7 strategic geographical locations and counts a total of XX strategic geographical locations and counts a total of XX sales managers, covering the entire national market. sales managers, covering the entire national market.

• Indirect Sales network:Indirect Sales network: A flexible organization focused A flexible organization focused on customer segments not directly controlled by the sales on customer segments not directly controlled by the sales network.network.

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The The networknetwork

Trieste

Palermo

Augusta

Naples

Venice

Rome

Genoa

ManagementThe management group at the head office is responsible for: Maintaining a direct business relationship with Top clients

(Important shipowners and shipyards) Handling of the business relationship with manufacturers and

partners Coordination of all the sales activities Supplying logistic support

ManagementThe management group at the head office is responsible for: Maintaining a direct business relationship with Top clients

(Important shipowners and shipyards) Handling of the business relationship with manufacturers and

partners Coordination of all the sales activities Supplying logistic support

Territorial networkPunctually distibuted on the most important commercial districts in order to strategically handle and support local clients’ requirements: Genoa Venice and Trieste; Rome and Naples Augusta and Palermo.

Territorial networkPunctually distibuted on the most important commercial districts in order to strategically handle and support local clients’ requirements: Genoa Venice and Trieste; Rome and Naples Augusta and Palermo.

Indirect sales networkTo cover the clients’ requirements in secondary market segments: Fishing owners and associations Small leisure crafts

Indirect sales networkTo cover the clients’ requirements in secondary market segments: Fishing owners and associations Small leisure crafts Direzione Generale

Presidio Commerciale

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In synthesis…In synthesis…

• Enhancement of internal sompetence and Enhancement of internal sompetence and experience experience already present in the company;already present in the company;

• Reinforcement and Reinforcement and qualificationqualification of the service and of the service and sales networks;sales networks;

• Consolidation and development of partnerships Consolidation and development of partnerships and agreementsand agreements with manufacturers woldwide ad with manufacturers woldwide ad identification of new brands leaders in the market;identification of new brands leaders in the market;

• Consolidation of the market Consolidation of the market for the traditional for the traditional products and services (with the expansion of the products and services (with the expansion of the client base)client base)

• Development of the national and international Development of the national and international market market through innovation and VAS;through innovation and VAS;

• Investiments to offer more Investiments to offer more value for customersvalue for customers..

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ITS Servizi Marittimi e Satellitari S.p.A

Corporate Headquarter: Naples – Centro Direzionale Is. A2Ph. +39 081 9710901 Fax. +39 081 9710928

Head Office: Rome – P.le Don Luigi Sturzo, 15

Ph. +39 06 54515200Fax.+39 06 54515219 A company of

Group www.radiomarittimi.it e-mail: [email protected]