A DEALERSHIP

HAS TO BE DRIVEN TO GET RESULTS

Introducing BaseDrive, the new Cars.com online ad package. BaseDrive adds new-car enhancements to the current base package to significantly increase your exposure and engagement with new-car shoppers. Sales of new vehicles are on the rise, and Cars.com is providing innovative solutions to help you stand out from the crowd and build your brand and reputation. All to help you do what you do best: sell cars.

REV UP YOUR DEALERSHIPDealers who advertise with Cars.com are already in gear with a powerful online ad package, which offers a market-leading set of features to help you get your new, used and certified inventory in front of in-market car shoppers. And it just got a whole lot better.

Because shoppers can find the same new cars on several lots, your competitive edge comes from differentiating your dealership.Cars.com is leading the market in the new-car shopping experience — focusing on your brand and reputation, not just your inventory. Now you can increase your online curb appeal with BaseDrive, fully loaded with enhanced new-car features to help:

» Boost your brand

» Drive more new-car shoppers to your dealership

» Keep you ahead of the curve

BEING ON CARS.COM MATTERS 30% of online new-car shoppers used Cars.com during their most recent vehicle shopping process._Cars.com/Synovate: Online New-Car Shopper Study, 2010

SEPARATE YOURSELF FROM THE

COMPETITION WITH YOUR

NEW DEALER PROFILE

YOUR ONLINE PRESENCE MATTERSA dealership having an online presence is as important as the dealership’s proximity to an online new-car shopper when deciding where to buy._Cars.com/Synovate: Online New-Car Shopper Study, 20101

New-car shoppers turn to the web more than ever before, and they look to Cars.com to find the right dealer. Give them more reasons to select you by sharing your whole story — from who you are to what people are saying about you.BaseDrive is your chance to stand out in a competitive marketplace:

Showcase your business with personalized narrative, photos and video

Link to your inventory

Spotlight your reviews

Display multiple contact points

Feature sales and service hours

1 1

2

2

2STEER MORE IN-MARKET

NEW-CAR SHOPPERS

TO YOUR DEALERSHIP

AND TURN THE BROWSERS

INTO BUYERS

YOUR BRAND MATTERSCars.com users searching for new vehicles are 2.5x more likely to group inventory search results by dealer vs. used-car shoppers, and those who do are 3x more likely to connect with a dealer._Cars.com Internal Reporting, March 2012

Enhanced search results can help you connect with new-car shoppers at the exact moment they’re deciding where to buy.Seize this opportunity to dial up your brand and differentiate from competitors. Take full advantage of BaseDrive through your promotional tagline and credible shopper reviews, as both can prove to be a big win in attracting new-car shoppers.

Promotional tagline

Featured review

1

2

1

2

3GIVE YOUR SHOPPERS THE REAL PICTURE WITH AUTOMATED COLOR-MATCH PHOTOS FOR NEW-VEHICLE INVENTORY

YOUR ONLINE MERCHANDISING MATTERSAbout 2 in 3 new-car shoppers want to see photos of the vehicles they’re considering._Cars.com/Synovate: Online New-Car Shopper Study, 2010

With BaseDrive, potential in-market buyers will now have an even better shopping experience, able to view your new-car listings in crisp, full color that’s true to the vehicle.

4KEEP AHEAD

OF THE CURVE WITH YOUR

CUSTOMIZED MARKET

INTELLIGENCE REPORT

YOUR PERFORMANCE ON CARS.COM MATTERSVisits to new-car content on Cars.com are up 34% year-over-year. Promoting your dealership is key to connecting with this rapidly growing audience._Cars.com Internal Reporting, March 2012

Every month, the Cars.com proprietary Market Intelligence Report delivers deep insights and data to help you know customers and competitors in your market inside out.

This cumulative new-car report gauges:

» New-Car Shopper Activity

- Key patterns in the market, by make/model

» Dealership Exposure and Engagement

- How often you appeared in search results and the number of times customers chose you

» Inventory Turn and Day Supply

- New cars sold and total inventory vs. marketplace

» Predictive Sales Data

- National and local brand trends based on 8,000 dealerships

- Market activity: what’s heating up, what’s cooling off

NEW-CAR SALES ARE BACKSales could exceed 14 million units in 2012, an increase of 35% over the industry’s low point in 2009._J.D. Power and Associates: 2012 Auto Sales Forecast

YOU NEED AN EDGE.YOU NEED IT NOW. CARS.COM CAN GIVE IT TO YOU.

R REV UP YOUR DEALERSHIP

» Boost your brand » Drive more new-car shoppers

to your dealership » Keep ahead of the curve

1 SEPARATE YOURSELF FROM COMPETITORS WITH YOUR NEW DEALER PROFILE

» Showcase your brand story with personalized narrative, photos and video

» Link to your inventory » Spotlight your reviews » Display multiple contact points » Feature sales and service hours

2 TURN BROWSERS INTO BUYERS WITH THE ENHANCED SEARCH

» Dial up and differentiate your brand with a featured promotional tagline and reviews

3 GIVE SHOPPERS THE REAL PICTURE WITH AUTOMATED COLOR-MATCHED PHOTOS

» Highlight new-car listings in crisp, full color true to the vehicle

4 KEEP AHEAD OF THE CURVE WITH YOUR CUSTOMIZED MARKET INTELLIGENCE REPORT

» Proprietary monthly report » Valuable insights and data on your

customers, cars and competition to help you make more informed business decisions

KICK IT INTO BASEDRIVE

The Cars.com online ad package drives your dealership to success with in-market car shoppers, led by strong dealership branding, real-time chat, up to 32 photos per vehicle, VideoShowcase, seller’s notes, dealer reviews, a mobile-optimized site and apps that make your Cars.com inventory easy to find on mobile devices. And now it just got better.

BaseDrive gets your dealership in the fast lane and bolsters your brand with optimized brand exposure, improved merchandising capabilities and customized market intelligence reports. You need to stand out from your competition — and BaseDrive gives you the edge to do just that.

The new-car market is kicking into high gear — and we’re giving you the tools to stay ahead of the curve.