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Telecom as permeated into our daily life to an extent that we cannot do without it.This presentation give an overview of how we use, when we use our devices and volume statistics of usage .
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A guide to the site
Mobile Life
Of the 6 – 7 billion people on Earth, around 4 billion of them have a mobile phone (and the others are probably pretty jealous). The race to bring better phones to market, faster, has led to these devices improving at an incredible rate, to the point where it’s hard to work out when a device stops being a phone, and starts being a computer, a camera, a SatNav or a game system specifically designed for use in the toilet.
This new and powerful device is portable, it comes with us wherever we go and we use it throughout the day for different things. This site is designed to deliver precisely this information across 7 different activities, throughout 11 parts of the day and in 43 countries (with a bit more on purchase behaviour thrown in as well).
There is far more in the dataset, a brief overview of the entire study is provided on the ‘About’ page, but if you’d like to find out more please get in touch. In the meantime, we hope you enjoy the site – the future is mobile!
How to use the site: Step 1 – select your markets
1. Select Market A
2. Select Market B i. Additional country information is displayed here (including the area code for international dialling)
How to use the site: Step 2 – select activity(ies)
Select activity, using the icons along the bottom, or by clicking the relevant part of the graph
How to use the site: Step 2 – select activity(ies)
Lingering over a given activity will display further information on level of usage (amongst users) and level of interest (amongst non-users) in these two pie charts
How to use the site: Step 3 – select time of day
Similarly, you can linger over a given day part to highlight and see with more clarity which activities are being used
De-select
You can de-select at any time by clicking any blank part of the graph
Device Purchase
Select the device icon to learn more about how mobile device’s are purchased around the world
Device Purchase
Device purchase covers off three key categories
1.) How much consumers paid for their device, and how much they would be willing to pay (converted to $)
Device Purchase
Device purchase covers off three key categories
2.) Key drivers that influence purchase decisions (the larger the size of the circle, the larger the influence)
Device Purchase
Device purchase covers off three key categories
3.) Length of time consumer’s have owned their current device, and how long until they plan to get a new one
To find out more, please contact
Fiona Buchanan Sector Development Manager TNS Global Technology t: +61 3 8862 5975m: +61 40 476 4896e: [email protected]
Joe Webb Development Planner TNS Global Technology t: +44 (0)20 7160 5942m: +44 (0)7764 272315e: [email protected]
Ryan Versfeld Research Executive TNS Global Brand Equity Centre t: +27 21 657 9696e: [email protected]
