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©TNS 2012
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Backgrounds
20th of April - 20th of May 2012.
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Android (High End) n=432Android (Low End) n=338BlackBerry n=99iPhone n=243
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Quiz: How much time spent on apps and mobile websites per day?
a. Less than 15 minutesb. Between 15 and 30 minutes
c. Over 30 minutes
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Applications and online websites account for an average of
42minutes
of market face time per day for
smartphone users
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Pre-purchase period (# months before)
Total fixed internet usage before and after smartphone purchase
Moment of 1st smartphone purchase
Post-purchase period(# months after)
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Pre-purchase period (# months before)
Total fixed internet usage before and after smartphone purchase
Moment of 1st smartphone purchase
Post-purchase period(# months after)
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Fixed internet usage before and after purchase
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Source: TNS Nipo Clicks | Period of analysis: 20 th April 2011 – 20th May 2012Base varies per period: first smartphone buyers (Ø n=288)
Average # of minutes per user over 6 months period
Base: smartphone owners
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Internet usage during the day
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Internet usage during the day
14
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Internet usage during the day
15
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Share in time spend on Digital Life activities
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Quiz:App vs. web
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a. 55% appsb. 75% appsc. 95% apps
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Mobile is app...
95%
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Mobile is web...
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Remy BleijendaalDigital Consultant TNS [email protected]+31 6- 3957 0669
@remybleijendaal
