Upload
andrew-ray
View
233
Download
1
Tags:
Embed Size (px)
Citation preview
a member of
Brief Introduction AD Europe
A Member of
Introduction AD Europe
Why AD Europe?
Case Studies
A Member of
What is AD Europe?
AD Europe is the internationally leading Global Online Marketing Network with more than 200 popular partner portals and national market leaders on all five continents
“Star Alliance” of premium local websites – the leading destinations on the web
With just one single local partner to contact you can reach more than 610 million unique users, which means actual potential customers and not just abstract page impressions!
In Europe alone, its coverage reaches almost 70% of all internet users. In concrete terms, this is 230 million Europeans in 31 countries, which makes AD Europe the absolute No. 1 in Europe for you and your advertising goals - far ahead of MSN and Yahoo.
A Member of
Our European partners
Largest online publisher
1st ISP and portal
1st ISP and market leader
2nd largest portal
2nd largest portal
Country Partner Market position
Portugal Turkey Greece Ireland SwedenNorway Denmark
RussiaFinland
Czech
CroatiaSlowakia Slovenia
Hungary
Ukraine
BulgariaBosnia Latvia EstoniaLithuania
And major players in
1st ISP and 2nd largest portal
Largest online sales marketer and 2nd largest portal
4th portal
6th ISP and 6th largest portal
3rd ISP and portal
Market positionPartnerCountry
A Member of
Highest reach in Europe
A Member of
AD Europe Global, your partner to advertise outside Europe
South Africa
USA
Costa RicaDominican
RepublicEcuador
El SalvadorGuatemala
MéxicoNicaragua
PanamáPuerto Rico
ArgentinaBoliviaBrazilChileColombiaParaguayPerúUruguayVenezuela
5 continents - 60 countries - 26 languages - 610 million users
Australia
India
South KoreaJapanChina
Canada
a member of
Mobile Advertising with AD Europe Reach over 33 million mobile users worldwide
We offer premium mobile portals in 15 countries
Austria 4.3 million ad impressions
Belgium 4.7 million ad impressions
China 310 million ad impressions
Denmark 12 million ad impressions
Finland 1 million ad impressions
France 90 million ad impressions
Germany 44.5 million ad impressions
Netherlands 58.8 million ad impressions
Norway 16.3 million ad impressions
Poland 5.5 million ad impressions
Russia 40 million ad impressions
Spain 10 million ad impressions
Sweden 38.8 million ad impressions
Switzerland 2 million ad impressions
UK 195 million ad impressions
A Member of
Introduction AD Europe
Why AD Europe?
Case Studies
A Member of
Strong reach on special interestsM
ovie
ch
an
nel*
0,50,20,13
3,23,05,3
0,43NA1,3
0,81NA0,95
0,7NANA
7,7Total
0,23
1,18
0,94
NA
NA
* Monthly unique users. Sources: DE: AGOF internet facts 2008-III, UK: comScore 09/08, FR, ES, IT: Nielsen Netview 09/2008, NA = Not Available
3,2 5,6 2,4
Moto
r ch
an
nel*
0,441,00NA
0,480,682.4
0,660,762,9
0,140,250,9
0,190,13NA
Total
0,46
0,68
3,1
0,1
NA
6,2 2,8 1,9 4,3
1,50,260,1
0,760,821,2
1,20,92,3
0,70,40,7
1,130,33NA
Total
0,45
0,63
2,3
NA
NASp
ort
ch
an
nel*
4,3 2,7 5,3 3,4
0,440,46NA
0,210,212,3
0,610,045,46
0,290,080,5
0,290,09NA
Total
0,51
0,43
0,33
NA
NATra
vel
ch
an
nel*
8,3 0,9 1,8 1,3
More reach with behavioural targeting
example for Germany
site sectionshow interest in*Sport 1.2 million UU 4.5 million UUMotor 2.4 million UU 3.9 million UUTravel 2.3 million UU 5.8 million UU
* through Run of Sites campaign targeted on specific behavioural interest
A Member of
Guarantee of premium sites
The majority of our partners are local ISP’s or email specialists committed to providing quality contents and services
Other partners are top media brands on/off-line with added value contentsThis ensures advertisers qualitative environments and full transparency on sites their ads are running on
A Member of
Local know how & customers knowledge
Europe is diverse and complex:– 31+ different cultural backgrounds and
languages– different attitudes, needs and communication
styles
AD Europe can handle bespoke research to measure your campaign brand effectiveness on different countries:– Pre/post methodology– Items measured: uplift in brand
awarness/recognition, changes in claimed behaviour (recommendation, intent to purchase/trial, etc.)
AD Europe partners are strongly connected to their national market and have local research at hand to help you make the best decision
A Member of
Easy buying
“One face to the customer” – Client has one point of contact with a local sales representative
48 hours response time commitment
…resulting in higher cost efficiency and ease of campaign management process for the client!
Together with our foreign counterparts we will put together the best proposal, taking into account both your needs and local conditions
Agency/ClientBrief Request
FeedbackProposallocal partner
A Member of
Out of the box formats
Covering all worldwide IAB standard formats and greatly performing individual online solutions such as
Customised header
Microsite
Push down
« Movie Trailer »
format RoadblockBuster
A Member of
Multi-platform advertising products
banner
text link
video advertorial
11 countries - 11 million unique users - 157 million ad impressions
A Member of
AD Europe USPsUS Portals
Int. Premium
Networks Local
Players
Country Coverage
Easy Buying
Global Reach
Content Integration Capabilities
Int. Blind
Networks
Multi-Platform Advertising Products
Special Interest Reach
Homogenous Formats
Premium Sites
Local Know How
User Knowledge & Profiling
A Member of
Conclusion: What AD Europe can offer to advertisers?
Highest reach in Europe with 230 million online users: ¾ of all European onliners
In depth country coverage with strong position in each country: 14 European partners are No.1 local players
Easy booking and campaign management process with 1 single point of contact in your country
Individually customised mediaplanning including out of the box formats, special integrations and multi-platform advertising products (mobile, IP TV)Local consulting and know how to respect local habits
A Member of
They trust us
A Member of
Introduction AD Europe
Why AD Europe?
Case Studies
A Member of
HSM3 movie release: branding campaign
Campaign objective:Raise awareness for the High School Musical 3 release, among:
– Girls aged 7 – 12– Teenagers– Parents with children aged 5 - 18
AD Europe’s solution:– Branding formats to catch users’ attention
(customized background, takeover, pushdown…)– Instant reach through HP placements– Movie affinity with entertainment section/targeted placements
Key figures:– Period: 17/10 to 07/11/2008– Countries: UK, FR, DE, ES, IT– 98 000 visits generated
A Member of
TurEspaña: branding campaign
Campaign objective:Target various European travelers to come to Spain on their summer holidays.3 communication axis:
– Sunny Beaches– Nautical Destinations– Historic and Cultural Cities
Key figures:– Period: April – July 2008– 14.000.000 ad impressions delivered– Countries:
• Germany• Ireland• Belgium• Netherlands• France
A Member of
Turespana: branding campaign
France - Orange.fr Formats: MPU and MPU+
layerPlacement: HP & Travel
SectionAd impressions: +
2.500.000CTR: 0.30%
Netherlands - Ilse Media Network
Formats: Small Banner and LayerPlacement: Feminine sitesAd impressions: + 300.000CTR: 0.42%
Belgium - Skynet.beFormats: SkyscraperPlacement: Travel SectionAd impressions: +
1.500.000CTR: 0.20%
Germany - Web.de & GMX.deFormat: MaxiAdPlacement: Logout PagesImpressions: 8.000.000CTR: 0.80%
Ireland - The Independent.ieFormats: Layer and ExpandPlacement: HP, Travel SectionImpressions: + 2.000.000CTR: 0.30%
A Member of
Continental: sponsorship campaign
Voila.fr GMX.deMail.ru
Campaign objective:Promote Continental as the Official Sponsor of the UEFA EURO 2008
AD Europe’s solution:– Integrated Competition for EURO 2008 tickets– Campaign running in 5 European countries for 1 year
A Member of
IP TV integrations
• Teaser and trailer• Exclusive interviews
with film director and crew
• TV interactive quiz available through the TV menu
• Interactive game
Arthur movie release: 3 screen campaign (France)
Dedicated web microsite
• Teaser, trailer, synopsis• Exclusive video contents• Exclusive interviews with film
director and crew• Exclusive « making of »• Video-messaging service
between film director and Orange’s users
• Street marketing outside of 30 large cinema centers in Paris and around France
Dedicated WAP microsite
• Editorial contents• Videos• Ringtones • Music Download • Java game
A Member of
Contact us
Eric UrdahlHead of International [email protected]
United Internet Media AGErnst-Frey-Straße 1076135 KarlsruheGermany
Tel.: +49 (0)721-91374-1765Fax: +49 (0)721-91374-2751
A Member of
Appendix : sources
Eu
rop
e
Austria ÖWA plus 2008-II Lithuania Gemius Audience 10/2008
Belgium MetriWeb Ranking CIM 09/2007 Netherlands STIR 09/2008
Bulgaria Gemius Audience 10/2008 Norway TNS Metrix 10/2008
Czech Republic Netmonitor 10/2008 Poland PBI Gemius 08/2008
Croatia Gemius Audience 01/2008 Portugal NetPanel Marktest 10/2008
Denmark Gemius 08/2008 Romania SATI 09/2008
Estonia Gemius Audience 10/2008 Russia TNS Liveinternet 09/2008
Finland TNS Gallup 10/2008 Slovakia AIM Monitor 09/2008
France Nielsen Netview 09/2008 Slovenia MOSS 04/2008
Germany AGOF internet facts 2010-I Spain Nielsen Netview 09/2008
Greece Internal data 2008 Sweden KIA-Index 10/2008
Hungary Web Audit 09/2008 Switzerland Nielsen Netview 10/2008
Ireland Net Behaviour Report 2008 Turkey Internal data 2008
Italy Nielsen Netview 10/2008 Ukraine Gemius Audience 09/2008
Latvia Gemius Audience 10/2008 United Kingdom comScore 09/2008
Rest o
f w
orld
Australia Nielsen NetView 10/2008 Japan Nielsen NetRatings 08/2008
Brazil Nielsen NetView 09/2008 South Korea Koreanclick 10/2008
China CR Nielsen 09/2008 South Africa Nielsen OPA 09/2008
India comScore 08/2008