Ages 18 to 29

44%of U.S.mobile banking

Who's driving demand?

Use of mobile banking is most popular among individuals between the ages 18 and 29, accounting for approximately 44% of US mobile banking users.

Nearly 21% of US mobile phone users have used mobile banking in the past 12 months

Among those consumers who do not currently use mobile banking, 11% report that they will "definitely" or "probably" use mobile banking in the next 12 months.

Developed world consumer characteristics:

Developing world consumer characteristics:

Young and tech-savvy

Confidence in mobile safety and convenience

Use mobile wallet to bank, make purchases, earn rewards

Little disposable income

Own a mobile phone but lack a bank account

Use mobile wallet to buy goods, sendmoney to others, pay off loans

© 2013 EYGM Limited.All Rights Reserved.

SourcesMobile Banking: Financial Services

Meet the Electronic Wallet

Communications Commission of Kenya (CCK)

Berg Insight

The Federal Reserve

Juniper Research

The World Bank

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By 2015, more than half of global mobile financial services

customers will be in Asia Pacific. The Middle East is also expected

to be important market. Of the 29 million mobile subscribers in Kenya, 65%

(19 million users) are subscribed to mobile money services.

MobileServices

Mobile banking will attract 115 million users in Europe and 86 millionusers in North America

by 2015.

Mapping the global landscapeWhile Kenya is the global leader in mobile money services, the rest of the world is quickly catching up.

1.8 billion(roughly one-fourth of the world's population)

don't have a bank accountbut do have a mobile phone

By 2017, global mobile payment transactions are expected to quadruple to $1.3 trillion annually.

Today, 590 million global mobile phone subscribers are using their

phones for banking.

2017

2013

1 billion

590 million

A mobile money revolution

Mobile money mavericksThe scramble to market has created a competitive playing field outfitted with diverse contenders.

BanksCredit card processors

RetailersMobile carriers Technology and internet firms

Mobile banking: the new frontier The mobile banking boom is poised to gain greater global momentum in short order, revolutionizing the movement of money and spurring unprecedented change for an emerging slate of competitors.

Learn how your company can harness this fast-moving opportunity for growth and strategic advantage.