A multi-platform opportunity to target the Twin Cities’ vibrant 50+ audience

Next Avenue Where grown-ups keep growing

Next Avenue is a major new PBS system website and a service of tpt designed to reach the booming 50+ population as they plan for and literally define a new life stage.

Provides in-depth information and fresh perspectives for people planning for and living their healthiest, most financially secure and engaged life post age 50 Focuses on what people experience differently because of their stage in life – health, finances, caregiving, work and leisure Connects the dots by looking at life holistically and showing how issues are interconnected Localizes via tpt events, programming and communications, providing multi-platform touch points

Somewhere between young adulthood and “old-old” adulthood, the 50+ Baby Boomer audience we’re calling Adult Part 2 represent a large and under-served consumer market with extreme buying power:

Baby Boomers currently hold 75% of the nation’s wealth Boomers represent $3 trillion in buyer power [1]

Less than 5% of ad dollars are targeted to Adults 35-64

Next Avenue invites local engagement with tpt’s valuable 50+ audience. The Local Hub section connects readers with resources in their local market.

Targeting the 50+ community we’re calling Adult Part 2

[1] SOURCE: Nielsen 2009 Study

tpt is better positioned than any other media to help you establish brand value and positive perception with these Adult Part 2 Boomers:

PBS stations reach 57% of America’s 50+ audience in an average month [2]

Nearly 870,000 adults watch tpt prime- time standards and specials each week such as Antiques Roadshow, NOVA, American Experience, Masterpiece, Independent Lens, and Nature [3]

Over half of tpt’s primetime viewers are 50+ [4]

74% of new on-air public television members and 55% of ongoing public television donors are Adults aged 45+ [5]

tpt and PBS deliver a large, loyal Adult Part 2 audience

[2] SOURCE: Oct 2011 Nielsen NTI [3] SOURCE: Media Audit, 2012 [4] SOURCE: Nielsen Media Research [5] SOURCE: PBS Retained & New Member Study 2007

Boomers Value Public Television and tpt

Association as an Industry Leader and Community Resource 57% of PBS viewers agree that PBS sponsors are industry leaders [5]

Quality Associates with Quality… 73% of PBS viewers believe that PBS sets the standards of quality for television [5] 68% of viewers feel that companies that support PBS have a commitment to quality and excellence [5]

85% of Americans say they have a more positive image of a company when it supports a cause they care about and Boomers are public televisions’ greatest supporters [4]

…that Builds Customer Relationships PBS viewers are educated, culturally passionate, active, influential and affluent 66% of PBS viewers choose to do business with a company that sponsors PBS [5]

tpt and PBS deliver a large, loyal Adult Part 2 audience

[4] SOURCE: PBS Retained & New Member Study 2007 [5] SOURCE: 2006 PBS Sponsorship Awareness Study, Harris Interactive

Boomers Value Public Television and tpt

tpt’s Next Avenue offers businesses and organizations a multiplatform combination of television, on-line, print and in-person events combined to create the Next Avenue Experience. A series of Next Avenue themed events allows sponsors to network directly with the audience and cater messages in a high interest environment to develop relationships and gain awareness with the 50+ Boomer audience.

LIVING & LEARNING (JANUARY – FEBRUARY)

Focus: Travel

CAREGIVING (MARCH – APRIL)

Focus: Caring for the Caregiver (tentative)

WORK & PURPOSE (MAY - JUNE)

Focus: Encore careers and civic engagement

MONEY & SECURITY (JULY – AUGUST)

Focus to be determined; Outreach activity

HEALTH & WELL-BEING (SEPTEMBER – NOVEMBER)

Focus to be determined

Next Avenue and tpt offer High Touch Opportunities

ON AIR182 (:15) Announcements

• 26 spots in prime time on tpt 2 (7-10p prime rotator)• 52 spots on weekends (9am-6pm) and in late nights (10pm-midnight) on tpt 2 • 104 spots in rotation (6am-midnight) on tpt LIFE To be scheduled at the sponsor’s discretion within a 12 month period

ON AIR520 (:15) “Thank You” Credits

• 260 thank you spots with v/o and logo recognition on tpt 2 (3 sponsors per :15 credit)• 260 thank you spots with v/o and logo recognition on tpt LIFE (3 sponsors per :15 credit)

ON AIR800 (:30) Promos for Next Avenue Events

• 400 event promotional spots with logo recognition on tpt 2• 400 event promotional spots with logo recognition on tpt LIFEAverage of 5 promotional spots / week annually to be scheduled by tpt

EVENTS• Visibility and networking at events (minimum of 4), including exhibitor table, signage and

more

PRINT• Promotional print recognition in tpt Magazine, half page ad monthly (logo) for 12

consecutive months

ONLINE

• 8 180x150 ad units in tpt’s weekly Next Avenue e-newsletter• 2 160x300 ad units in tpt’s bi-weekly e-newsletter• tpt.org / experience (box office) logo

Annual Investment: $30,000

Sponsorship of the Next Avenue ExperienceAvailable to six partners

Reach and engage with tpt's exceptional 50+ audience by showcasing your company in this unique multi-platform opportunity.

Thanks for walking with us down Next Avenue.

In Summary