ANIMA NEGRA BRAND OVERVIEW

Anima Negra VdlT Illes Balears

Mallorca Ànima Negra was founded in 1994 . The wines are crafted by winemaker/owners Pere Obrador & Miquelangel Cerda in Falanis, Mallorca, Spain. Their love of wine and creative vision lead them to produce their first vintage in milk tanks procured from a family dairy farm. Encouraged by the results, they educated themselves through self-study and informal tutelage. Today, the quality of their wines remains unrivaled.

1. Underdog success story: Industry outsiders win over Spain’s wine world with an expression of a unique grape and terroir

2. Old vines mostly 50-85 years old are dry-farmed and unfertilized, producing small, concentrated grapes

3. Target boutique wine shops and Spanish restaurants, emphasize unique appellation & variety

Essence: Self-taught winemakers resurrect the Callet grape and redefine Mallorcan winemaking, creating a complex and elegant iconic wine with a fanatical following.

1. Unique appellation, wine and varietals, native Callet from Mallorca

2. Organic and biodynamic wine-making3. All wines are mouth-filling with excellent structure

and pair excellently with food4. Honored by Slow Food movement with induction

into Ark of Taste

Photo Here

Photo Here

1. ÀN/2 (P)2. ÀN (S)3. Quíbia (S)

Brand Building:

Priorities:

Selling Points:

ÀNÀN/2

Available POS: Brochure, Sell Sheet, Shelf Talker

Quíbia

Distribution Channel On Premise: 60% Off Premise: 40%

On Premise: 80% Off Premise: 20%

On Premise: 80% Off Premise: 20%

Varietal Composition 65% Callet, 20% Mantonegre-Fogoneau, 15% Syrah, Aged 12 mos in oak

95% Callet, 5% Mantonegre-Fogoneau. Aged 17 mos in oak. Vines over 100 years old.

50% Premsal, 50% Callet. A white wine made partly from red grapes; 3 mos on lees

Competitive SetFinca Son Bordils, Jose L. Ferrer Monje Tenerife Tinto Tradicional (Jose Pastor), Four Kilos Vinicola, Vinicola Binigual Veran (Vinos Libres)

Binigrau, Bodegues Ribas, Vinicola Binigual Sant Gall (Vinos Libres)

Edetana, Ficna Vina Mein, Bodegas Maranones

PricingSRP: $24.99 Min. SRP: $22.99 BTG: $15 Wine List: $45-$50

SRP: $44.99 Min. SRP: $39.99 BTG: N/A Wine List: $90-$100

SRP: $15.99 Min. SRP: $13.99 BTG: $11 Wine List: $30

WL Categories WL Categories: Spain, International Reds List As: Ànima Negra, ÀN/2, Balearic Islands, Spain

WL Categories: Spain, International Reds List As: Ànima Negra, ÀN, Balearic Islands, Spain

WL Categories: Spain, International Whites List As: : Ànima Negra, Quíbia, Balearic Islands, Spain

Recent Press 2008: 91 pts WA 2007: 91 pts WA 2010: 88 WA

Specifications

UPC/CS: 10098709085968 UPC/BTL: 098709085961 CS Pack: 12 Dimensions: 12 x 6.5 x 9.5 Weight: 33.5 Lbs Pallet: 56 Layer: 14

UPC/CS: 10098709085944 UPC/BTL: 098709085947 CS Pack: 6 Dimensions: 6.5x9.75x12 Weight: 19.85 Lbs Pallet: 105 Layer: 15

UPC/CS: 10098709085975 UPC/BTL: 098709085978 CS Pack: 12 Dimensions: 12 x 9.75 x 12 Weight: 39.7 Lbs Pallet: 60 Layer: 15