A Pathway for Cycling Excellence 2015-2019 ireland - strategy.pdf · We will strongly promote cycling participation with a strong focus on youth development while accommodating everyone

Cycling Ireland Strategic PlanA Pathway for Cycling Excellence 2015-2019

The development of a new StrategicPlan is designed to support thecontinued success of cycling over the next five years. The input of the membership of Cycling Irelandand its key stakeholders in theprocess of developing the newstrategic direction has ensured afocus on the development of thesport from grassroots to elite levels addressing the core issues important to our membership.

1 Pathway to Cycling Excellence

Pathway to Cycling Excellence 2


I am honoured and excited to be at the helm of Cycling Ireland as we steer the organisation on apath to become one of the leading sporting organisations in the country over the next five years.Our ambition is to build on the huge growth and interest in cycling across all disciplines, reflected inhistorically high membership numbers and capitalise on the fantastic success our cyclists haveenjoyed on the national and international stage. We aim to grow our organisation to meet the futureneeds of members, funding partners and the sport of cycling.

The new five year Strategic Plan is based on the feedback received from Cycling Ireland membersand stakeholders. It reflects cycling’s unique position as a competitive sport, a lifelong healthy activityand mode of transport. The plan proposes a range of new initiatives in the areas of advocacy forcycling and sport development, to drive the growth and sustainability of Leisure, Women, BMX andOff-Road cycling in the coming years. We currently punch “way above our weight” on the world trackand road stage and our goal is to build similar High Performance structures across all cyclingdisciplines.

The Strategic Plan includes a commitment to the highest levels of sport governance across thewhole organisation from the Board, Provincial Executives, Commissions and Clubs. We will look tosecure the necessary resources to provide guidance and support to members at all levels fromcommuters and those who cycle as a pastime, competitors, Olympic and Paralympic athletes. Withinthe lifetime of the plan we are committed to developing Ireland’s first indoor Velodrome anddeveloping BMX and Off-Road tracks in every province.

We will strongly promote cycling participation with a strong focus on youth development whileaccommodating everyone from those on the coffee run to club races, Masters, Women andParacyclists to commuters and podium athletes. The bike is for life and Cycling Ireland’s ambition isto be the national resource for cycling. This will focus us on setting safety standards, event regulationto lobbying Government and state agencies for facilities, infrastructure and the regulationsnecessary for a safe cycling environment.

I want to particularly acknowledge the volunteers who week in and week out keep the show on theroad. Thank you to all who inputted or contributed in any way to our strategy development. I call onyou all to continue your interest, passion and support as we implement this challenging and excitingplan in the next five years. I am confident that working together we will achieve our strategic goalsdesigned to progress the sport of cycling to the next level.

Yours in Cycling,

Denis ToomeyPresident, Cycling Ireland


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Cycling Ireland is the governing body responsible for the sport of cycling in Ireland.The development of a new strategic plan is designed to support the continuedsuccess of cycling over the next five years. The input of the membership of CyclingIreland and its key stakeholders in the process of developing the strategic directionfor cycling has ensured a focus on the development of the sport from grassroots toelite levels while addressing the core issues that are important to our membership.

Since the launch of the preceding strategic plan in 2009, membership of CyclingIreland has grown from 5,600 to 23,000 in 2014. The network of clubs throughoutthe country has also grown from 174 to 398. Cycling is enjoying a boom time in everyfacet of our society from leisure numbers participating in the sport, commuterscycling to work while we have enjoyed success on the European and World stageswith our elite cyclists. Our vision for cycling over the next five years is to ensure wesustain that success and growth of cycling through structured development pathwaysfor cyclists of all abilities to take part in the sport and transform Ireland into a cyclingnation.

INTRODUCTION1



The previous Cycling Ireland five year Strategic Plan(2009-2014) has laid the platform for thedevelopment of cycling through a focus on the themesof: Cycling for all, Improve performance, Clearcommunications, Governance, Resource developmentand Membership development. Each strategic themehas delivered on its objectives from the increase incoaching and high performance personnel, European,World and Paralympic success on track and road,membership and club growth, investment in newcommunications systems and the unprecedentednational interest in cycling.

BACKGROUND1.1




PLAN DEVELOPMENT1.2

The development of the Strategic Plan for CyclingIreland 2015-2019 was facilitated by W2 Consultingwho engaged in a programme of consultation withinternal and external stakeholders that included theStrategic Plan Steering Group, Board and Staff ofCycling Ireland, Cycling Ireland members, NationalGoverning Bodies (NGB’s), service providers, stateagencies and commercial partners.

A series of public consultation meetings wereconducted across all provinces. These workshopsessions included the presentation of the resultsfrom the member’s survey that generated 2,466valid responses. Further engagement wasconducted through a series of one to one meetings,discussion groups, telephone interviews and anonline survey conducted among all Cycling IrelandCommissions.


Cycling has been a sport and leisure pursuit in Irelandsince the invention of the bicycle in the nineteenthcentury. During the late nineteenth and earlytwentieth centuries, a number of clubs were formedin the larger towns and cities of Ireland to facilitateracing and organised cycling activities. Following onfrom the development of these clubs, three maincontrolling bodies came into existence in Ireland, theNational Cycling Association (NCA), the Irish CyclingFederation (ICF) and the Northern Ireland CyclingFederation (NICF)

In 1978, a tripartite agreement was signed betweenthe three controlling bodies, the NCA, the ICF and theNICF which gave equal representation to each party.Due to new international regulations, specifying thatonly one governing body should be in place for cyclingin each country, the Federation of Irish Cyclists wasformed. In 1998, a decision was made to change thename to the Irish Cycling Federation, which nowoperates as “Cycling Ireland”. Cycling Ireland is acompany limited by guarantee and is governed by anelected Board of Directors.


OPERATING CONTEXT1.3


PATHWAY FOR CYCLING2


Cycling Ireland provides aDevelopment Framework that will take people through a stagedprocess from beginner toexperienced participant acrossall disciplines depending on theirinterest, talent and ability.


THE PLAN

VISION 2020:

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Cycling Ireland is the leading contributor ofmedals at World, Olympic and Paralympiclevels whilst delivering sustained growthacross all cycling disciplines and increaseduse of the bike across society.



VISION, VALUES AND AMBITION

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SPORT DEVELOPMENTStrengthen the existing structures for the development of all cycling disciplinesthrough the implementation of the Cycling Ireland Long Term Athlete Developmentmodel supported by enhanced club coaching systems and facility development.

HIGH PERFORMANCECreation of a world class High Performance environment for athletes enabling cyclingto become Ireland’s most successful World, Olympic and Paralympic sport.

LEISUREPromote cycling as a lifelong activity through the continued development of leisuremembership of Cycling Ireland.

COMMERCIALDevelopment of a well-funded model to underwrite the costs of developing the sportof cycling and securing international competitive success.

GOVERNANCECreate efficient and effective governance structures to deliver the new ambition forall cycling disciplines in Ireland.

ADVOCACYCycling Ireland will be recognised for its role in the promotion of cycling as a safe andenjoyable recreational and transport activity.

STRATEGIC GOALS3.2


SPORTDEVELOPMENT:Strengthen the existing structures for the development of all cycling disciplines through the implementation of the Cycling Ireland Long Term Athlete Development model supported by enhanced club coaching systems and facility development.

STRATEGICOBJECTIVESAND DELIVERY

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STRATEGIC OBJECTIVESImplementation of the Cycling Ireland Long TermAthlete Development model to support the development of cycling as a lifelong activity.

Delivery of an enhanced coach education pathway that provides access to higher level qualifications for coaches across all cycling disciplines.

Development of a club accreditation model thatsupports cycling clubs in their development of cycling.

Development of a wider youth participation basethrough the introduction of cycling to new audiences in a non-competitive environment.

Increase the number of sport specific facilities for Indoor Track, Off Road and BMX and accredit network of existing cycling facilities nationwide.

Expand the national coaching structures that will facilitate the growth of talent in Women’s Cycling, Off Road and BMX in line with other disciplines.

KEY SUCCESS MEASUREMENTS Secure an indoor Velodrome and development ofnew BMX tracks and Off Road facilities in every province.

Delivery of new coaching standards for all disciplines to support the implementation of the Cycling Ireland Long Term Athlete Development model.

Creation of licensed Regional Development Centres in each province approved through a Cycling Ireland quality mark system that will be used as regional training and coaching hubs for all cycling disciplines.

See also Appendix 1 page 37 for further details

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HIGH PERFORMANCE:Creation of a world class HighPerformance environment for athletes enabling cycling to becomeIreland’s most successful World, Olympicand Paralympic sport.


STRATEGIC OBJECTIVESDevelopment of a transparent High Performance system that will produce world class male and female riders focused on Road and Track to 2020 supported by a High Performance network of funding and service partners.

Creation of a coach led High Performance pathway for male and female athletes with resource priority allocated to Track and Road forRio 2016 and Tokyo 2020 Olympics and Paralympics.

Development of a High Performance pathway for MTB and BMX to consistently develop Worldand Olympic podium standard athletes.

Creation of Paracycling development approachto widen the national Paracycling participant and talent base.

Creation of structured links between domestic talent base, national and domestic club coachesand the Cycling Ireland High Performance system.

KEY SUCCESS MEASUREMENTS Creation of a new Cycling Ireland High Performance committee with external expertise to focus on delivery of World, Olympic and Paralympic success supporting the continuous development of World Class High Performance and Talent ID systems.

Increased level of activity and throughput from the Youth Academy focused on talent development for boys and girls in conjunction with Cycling Ireland coaching staff, talent coachesand High Performance Committee.

Increase Paracycling participant and talent programme numbers supported by consistent inclusion in national cycling events to heighten theprofile of the sport.

Develop a structured pathway for BMX and MTBto develop talent programmes that will lead to inclusion in future High Performance programmes.


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LEISURE:Promote cycling as a lifelong activity through the continued development of leisure membership ofCycling Ireland.


STRATEGIC OBJECTIVESIncrease the focus on the leisure cycling segmentwithin Cycling Ireland to continue membership growth and retention.

Develop Women’s cycling with specific focus on supporting an increase in women’s participationlevels.

Partnership with Government agencies to position cycling as a core activity in the deliveryof national health and activity programmes.

Create a Membership Service focused approachwith increased support and additional benefits of being a member of cycling’s national body.

Support the growth of leisure cycling and participation across all disciplines through the development of a funding model for leisure cycling.

KEY SUCCESS MEASUREMENTS Re-establishment of the Leisure Commission.

Creation and implementation of a Cycling IrelandMembership Service Charter supported by dedicated Cycling Ireland resources and systemsthat will focus on growing the leisure membershipbase.

Implementation of a membership retention strategy that will reduce annual leisure membership churn by 50% each year.

Ensure the quality of Cycling Ireland leisure eventstandards for members through the developmentof an event regulation and standards system.


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COMMERCIAL:Development of a well-funded model to underwritethe costs of developing thesport of cycling and securinginternational competitivesuccess.


STRATEGIC OBJECTIVESDevelopment of a coherent approach to CyclingIreland event promotion and event licencing forcompetitive and leisure events.

Development of a brand and communications programme for Cycling Ireland.

Raise the profile of Cycling Ireland across all its constituent audiences through all available media and member resources.

Maximise the commercial sponsorship opportunity presented by the growth in cycling across all disciplines.

Create new funding models to support the development of cycling activity across all disciplines in High Performance, competitive and leisure categories.

KEY SUCCESS MEASUREMENTS Creation of an independent commercial advisoryboard with external expertise to generate commercial opportunities for Cycling Ireland to support the development of cycling across all disciplines.

Development of a new leisure event licencing model that will be re-invested in regional coachingresourcing and development programmes.

Development of a sponsorship asset programmeto attract sponsorship partners for Cycling Irelandprogrammes, teams and activity.

Creation of Public Relations, Commercial and Brand strategy for Cycling Ireland delivered through a dedicated resource to generate sustained profile and identify future commercial opportunities.


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GOVERNANCE:Create efficient and effective governance structures to deliver the new ambition for all disciplines of cycling in Ireland.


STRATEGIC OBJECTIVESExpansion of Cycling Ireland Board governanceto demonstrate leadership for the sport of cycling with clearly defined pathways through Commissions and Provincial governance structures.

Creation of a well-structured and supported Commissions model with clear roles and respon-sibilities and terms of reference.

Creation of a governance model that enables allprovincial boards to operate on a common platform based on compliance to Board, fundingand governance guidelines.

Development of club governance systems to reflect growth in new club development.

Development of a volunteer and communications strategy for all Provincial Boards and Commissions within Cycling Ireland.

KEY SUCCESS MEASUREMENTS Appointment of a Cycling Ireland Board representative to engage with each Commission supported by biannual meetings with nominatedCycling Ireland staff.

Development of a new club mark system that willprovide clear club governance structures for application across all member clubs.

Creation of a volunteer model and awards that incentivises and rewards people for their contribution to the development of the sport of cycling.

Implementation of a Commission and Provincial Governance structure aligned with Irish Sports Council guidance on the Governance Code operating on defined Terms of Reference and funding compliance.


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ADVOCACY:Cycling Ireland will be recognised for its role in the promotion of cycling as a safe and enjoyablerecreational and transport activity.


STRATEGIC OBJECTIVESCycling Ireland will be acknowledged as the voiceof cycling in Ireland through its advocacy and lobbying role in the area of safety, facilities andlegislation.

Cycling Ireland will support the creation of a structured national lobbying alliance with key agency and voluntary partners.

Cycling Ireland will partner with government agencies to influence driver behavioural changetowards cyclist safety and influence the acceptance of cycling across all aspects of society (transport, health, recreation).

Cycling Ireland will work in partnership with external agencies in enhancing Off Road cyclinginfrastructure development throughout the country.

KEY SUCCESS MEASUREMENTS Creation of a structured national lobbying alliancewith key national and local partners to provide regular commentary through dedicated Cycling Ireland road safety communications resources.

Work with government agencies to deliver driverbehavioural change through driver education, inclusion in licence testing and recognition of rights of the cyclist and peloton.

Work in partnership with external agencies such as Coillte and Local Authorities in enhancing Off Road and local cycling infrastructure development.


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The development of cycling over the course of this five year plan will beresourced through further investment in key staff and support roles.Within the timeframe of the 2015-2019 Strategic Plan, the followingroles have been identified as central to sustaining the growth anddevelopment of cycling.

These include: Regional Development Officer in each province.

Cycling Ireland Education Programmes Officer.

PR & Communications Executive to increase the profile of the sport and visibility of Cycling Ireland.

Leisure Cycling resource to focus on the leisure segment, commercialpartner management and development of commercial opportunities..

Part time coaching roles to supplement the work of the BMX, Womenand Off Road Commissions and Youth Academy.

In addition to the proposed recruitment of future development andsupport staff, Cycling Ireland will continue to work with governmentagencies to support key Cycling Ireland roles in the areas of safety,health through sports participation and cycling educationdevelopment programmes.

RESOURCING CYCLING3.4


The Board of Cycling Irelandrecognise the contribution ofvolunteers in the growth of thesport of cycling. Similar to allsports, volunteers remain thelifeblood of cycling at every levelfrom governance of the sport, tothe operation of clubs andnurturing future talent. Over thecourse of the delivery of the 2015– 2019 Strategic Plan, CyclingIreland will develop a volunteerprogramme that will recognisethe efforts of volunteers ensuringcontinuous support for theirinvolvement in the ongoingdevelopment of cycling in Ireland.

ACKNOWLEDGINGVOLUNTEERS

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The success of the 2015 – 2019 Plan will be underpinned by closemonitoring of the goals and ambitions stated throughout the Plan.The Board and staff of Cycling Ireland will deliver a measurementand review approach under the following key areas through apeer review model and the creation of new review systems thatwill inform the continued investment in time and resources todevelop cycling.

MEASUREMENT AND REVIEW3.6

Strategic Plan Undertake an annual strategy performance 2015-2019 Delivery assessment across the six strategic pillarsMeasurement within the plan, conducted by a peer

reviewed group to include internal and external stakeholders providing direct feedback to the Board of Cycling Ireland.

Monitoring of Allocation of the oversight of all strategic Performance pillars to nominated board members for

ongoing monitoring and feedback to the Board and staff of Cycling Ireland.

Commissions & Creation and measurement of new Provincial Boards communications structures designed to

establish effective working partnerships across all areas of governance supported by biannual engagement.

Irish Cycling Creation of a national cycling monitor and Performance Monitor core statistics to act as central resource for

development and advocacy of cycling.

High Performance Annual High Performance engagement programme with key stakeholders and service providers.



STRATEGIC DELIVERY APPROACH

APPENDIX 1:


Strengthen the existing structures for the development of all cycling disciplines through theimplementation of the Cycling Ireland Long Term Athlete Development model supported byenhanced club coaching systems and facility development.

SPORT DEVELOPMENT

STRATEGIC OBJECTIVES DELIVERY GOALS RESPONSIBILITY TIMEFRAME

Adoption of the Cycling Ireland Rollout and implementation Education 2015 Long Term Athlete Development of LTAD model throughout model to support the development all disciplinesof cycling as a lifelong activity while providing the the structure for cyclists across all disciplines to advance within the sport.

Delivery of an enhanced coach Development of Coaching Education 2015-2017education pathway that provides Level 2 and 3 Accreditationaccess to higher level qualifications for Club Road and Track for coaches across all cycling coaches and Level 1 disciplines. Accreditation for BMX

and MTB.

Development of a club accreditation Creation of a Club Mark - Education/ 2016model that supports cycling clubs Quality & Governance Operationswho contribute to the sustained systemdevelopment of cycling.

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Development of a wider youth Expand the Youth Academy Youth Academy 2015-2016participation base through the structure to facilitate the introduction of cycling to new growth of cycling within audiences in a non-competitive schools, Local Sports environment. Partnerships and clubs,

Increase Cycling Ireland club Youth Academy 2019youth membership by 100% by2019.

Development of a national bike Programmes 2016-2017proficiency model for roll outacross all schools.

Development of a national BMX Commission/ 2015-2016BMX participation model Programmesbased on introducing cycling skills and participation in a safe and structured environment.

Increase national provision of sport Creation of licensed Regional Operations 2016specific facilities for Indoor Track, Development Centres toOff Road and BMX while developing provide provincial training and a national network of existing coaching hubs for all cyclingcycling facilities. disciplines

Secure an indoor Velodrome, Operations 2019new BMX tracks throughout allprovinces and increased level of Off Road facilities

Create a national coaching structure Creation of a Regional Coach Education 2015-2016that will facilitate the growth of talent Development Officer structurewithin Women’s cycling and Off Road to focus on Youth, Women and BMX. and Club development

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Creation of a world class High Performance environment for athletes enabling cycling to becomeIreland’s most successful World, Olympic and Paralympic sport.

HIGH PERFORMANCE


Development of a transparent High Implementation of a reviewed HP/TD 2015Performance system that will High Performance plan forproduce world class male and adoption by all internal and female riders in a process driven external stakeholdersenvironment focused on Road and Track to 2020 supported by a High Delivery of a Cycling Ireland High HP/TD 2015Performance network with all key Performance committeefunding and sport science service partners. Implementation of a stakeholder HP/TD 2015

and partnership network communications programme with key funding and servicestakeholders central to High Performance developmentincreasing information and knowledge sharing.

Creation of a visible High Structured Pathway HP/Coaching 2015Performance pathway for male communications plan developed and female athletes communicated and communicated to all to all national coaches with resource national coaches through Talent and funding priority allocated to and HP resourcesTrack and Road for Rio 2016 and Tokyo 2020 Olympics and Paralympics.

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Development of a High Performance Implementation of Structured HP/TD/ 2017pathway for MTB and BMX to pathway for BMX and MTB Commissionsconsistently develop World and Olympic podium standard athletes. Increased numbers of high HP/TD/ 2019

performance MTB and BMX Commissionsathletes on world stage

Creation of Paracycling development Development plan to target Paracycling 2015approach to widen the national talent and alignment with key Commission/HPParacycling participant and talent national eventsbase.

Creation of structured links between Adoption of a Talent Expert role HP/ Coaching 2016-2016domestic talent base, national and to work with clubs and the Youthdomestic club coaches and the Academy to create a wider Cycling Ireland High Performance talent base for development system. squads

Development of plan around HP/Coaching/ 2015Youth Academy focused on Youth Academytalent development for boys and girls in conjunction with Head Coach, Talent Coach and High Performance Committee

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Promote cycling as a lifelong activity through the continued development of leisure membership ofCycling Ireland

LEISURE


Increase the focus on the leisure Re-establishment of the Leisure CI Board 2015cycling segment within Cycling Cycling commission focused onIreland to continue membership membership engagement and growth and retention. feedback as a mechanism to

grow and retain membership levels.

Provision of a dedicated resource Coach Education 2016 to facilitate the roll out ofprogrammes that will foster membership development inthe leisure segment including Bike For Life, Gearing Up Roadand Off Road.

Ensure the quality of leisure Operations 2016event standards for membersthrough the development of an event regulation system.

Reduce the annual leisure Operations 2019membership fall off by 50% eachyear.

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Develop Women’s cycling with Development of Women specific Programmes/ 2016specific focus on supporting an events to increase women’s Leisureincrease in women’s participation participation levels with a levels. national delivery partner.

Partnership with Government Alliance with Healthy Ireland Coach Education 2015-2019agencies to position cycling as a core and Smarter Travel programmes.activity in the delivery of national health and activity programmes.

Development of a Membership Implementation of Cycling Ireland Operations 2015Service focused approach through Membership Service Charter increased levels of support and supported by dedicated associated benefits of being a resources and new systemsmember of cycling’s national body. focusing on the leisure

membership base.

Support the growth of leisure Development of Cycling Ireland Operations/CEO 2016cycling and participation across all event licence fee model fordisciplines through the development accredited leisure events.of a funding model for leisure cycling.

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Development of a well-funded model to underwrite the costs of developing the sport of cycling andsecuring international competitive success.

COMMERCIAL


Development of a coherent Development of a Cycling Ireland Operations/ 2016approach to Cycling Ireland event event licencing model applied Commercialpromotion and event licencing for to all future leisure and competitive and leisure events. competitive events based on

event audit and quality modeland licence fee generation.

Development of brand and Creation of a brand visibility Commercial/PR 2015communications programme for programme for Cycling IrelandCycling Ireland. at national competitive and key

leisure events with standardised merchandising and corporate visual identity resources.

Implementation of Cycling Operations 2016Ireland logo brand applicationguidelines for the compulsory use of national governing body brand across all approved events, club clothing and teams.

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Raise the profile of Cycling Ireland Creation of annual Public PR 2016 - 2019across all its constituent audiences Relations plan and brand through all available media and strategy for Cycling Irelandmember resources.

Maximise the commercial Development of sponsorship Commercial 2015 - 2019sponsorship opportunity presented asset programming to targetby the growth in cycling across all sponsorship partners for Cycling disciplines. Ireland programmes, teams and

activity.

Sustained engagement process Commercial 2015 - 2019with all local cycling networks from city bike schemes to local bike shops

Create new funding models to Undertake the operation of Commercial/ 2016support the development of cycling selected participation events to Operationsactivity across all disciplines in High resource cycling programmes Performance, competitive and and coaching activity.leisure categories

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Create efficient and effective governance structures to deliver the new ambition for all cyclingdisciplines in Ireland.

GOVERNANCE


Development of Cycling Ireland Board Development of a pathway Board 2015 - 2017governance to demonstrate structure that supports the leadership for the sport of cycling with progression of volunteers clearly defined pathways through through provincial boards and Commissions and provincial commissions to national Board governance structures aligned with levelrepresentation for all disciplines.

Creation of a well-structured and Appointment of a Cycling Ireland Board 2015supported Commissions model with Board representative to engage clear roles and responsibilities and with each Commission supported terms of reference. by biannual meetings with

nominated Cycling Ireland staff.

Development of internal PR 2015communications strategy delivered by an internal PR resource for all boards within Cycling Ireland for information and knowledge sharing.

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Creation of a governance model that Implementation of a Commission Operations 2015enables all provincial boards to and Provincial Governanceoperate on a common platform model aligned with Irish Sports based on compliance to funding Council guidance on theand governance guidelines. Governance Code operated

around defined Terms of Reference performance and funding compliance.

Development of club governance Development of a new club Operations 2016systems to reflect growth in new mark system that will provideclub development. clear club governance structures

for application across allmember clubs.

Development of a volunteer and Creation of a volunteer model Commercial/ 2015-2016communications strategy for all and awards system that attracts OperationsProvincial Boards and Commissions and rewards people for their within Cycling Ireland. contribution to the development

of the sport of cycling.

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Cycling Ireland will be recognised for its role in the promotion of cycling as a safe and enjoyablerecreational and transport activity.

ADVOCACY


Cycling Ireland will be acknowledged Work with government agencies CEO/Safety/PR 2015-2019 as the voice of cycling in Ireland to deliver driver behaviouralthrough its advocacy and lobbying change through driver education role in the area of safety, facilities and inclusion in licence testing and legislation. and recognition of the rights of

the cyclist and peloton.

Cycling Ireland will support the Creation of a structured CEO/Safety/PR 2015-2019creation of a structured national national lobbying alliance with lobbying alliance with key agency key national and local partners and voluntary partners. to provide regular commentary

through dedicated Cycling Ireland road safety communications resources.

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Cycling Ireland will partner with Undertake a cycling safety Safety/PR 2015-2019government agencies to influence monitor and evaluation role indriver behavioural change towards partnership with key agenciescyclist safety on the road and for road safety.influence the acceptance of cycling across all aspects of society Creation of joint road safety Education/ 2015-2019(transport, health, recreation). communications programme Programmes/

with key agencies such as the PRRSA through development ofbike proficiency programme in schools.

Work with Government Safety/PR 2015-2019departments and agencies to affect the normalisation of cycling across all elements of society (transport, Healthy Ireland) in joint campaigns.

Cycling Ireland will work in Work in partnership with external CEO/ 2015-2019partnership with external agencies agencies such as Coillte and Commissionsin enhancing Off Road cycling Local Authorities in enhancing infrastructure development Off Road and local cycling throughout the country. infrastructure development.

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The Board of Cycling Ireland would like to thankthe following for their input and contribution tothe strategic planning process.

Membership of Cycling Ireland Cycling Ireland Commissions Irish Sport Council Olympic Council of Ireland Paralympics Ireland Irish Institute of Sport Department of Transport, Tourism and Sport Sport Campus Ireland Federation of Irish Sport Coaching Ireland Sport Northern Ireland SKODA An Post Staff of Cycling Ireland Strategic Plan Steering Group W2 Consulting

Photo Credits:

Black Umbrella Jean-Baptiste Benavent Victor Lucas John Foley Guy Swarbrick

ACKNOWLEDGEMENTS

Cycling Ireland, Kelly Roche House, 619 North Circular Road, Dublin 1, Ireland

www.cyclingireland.ie

Documents

A Pathway for Cycling Excellence 2015-2019 ireland - strategy.pdf · We will strongly promote cycling participation with a strong focus on youth development while accommodating everyone