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A Persuasive Leaflet – Success Criteria
My Ladder Persuasive Technique Peer’s
Ladder Teacher’s Ladder
Attractive eye-catching design
Imperative (Bossy) verbs
Headings and sub-headings
Clear and concise paragraphs
Present tense
Persuasive slogans
Rhetorical questions
Photos, drawings, diagrams or maps
Useful information,
e.g. How to get there…