A Project Report on Repaired)

8/2/2019 A Project Report on Repaired)

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INTRODUCTION OF THE PROJECT - IDEA

An old man of around 6570 yrs, was sitting outside the lavish restaurant in

reputed Mumbai suburbs. His cloths were full of mud and were tore from different

place. His hairs were mostly grey and white. When we step outside we saw him

staring us with tempting eyes. When we approached and ask him if he would want

to eat something, he eagerly said yes.

While eating he openly said about his life, and we were shocked knowing that this

old man named Mr. Dhanraj Goel is from reputed family back ground and was

thrown out of house by his own son.

A girl child by around 8 yrs old, named Geeta was standing outside school gate

and keenly observing school children activities. This was clearly stating that she is

very much interested in studies but because of some uncertain situations. She

couldnt be a part of it.

Many such throbbing stories sweep our heart crying and leave some emotional

moments. This is what motivated us to do some good deeds for people like the

above and through this SAHAYA GROUP LTD. was born. Our main objective is

to spread awareness and to encourage people to take initiative and help many such

Mr. Dhanraj Goel and Geeta.

With the help of this initiative we are here to not just help this people once or

temporary. But we are here to make them capable to look after themselves and

mould their life by their own efforts.


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ABOUT SAHAYYA GROUP LTD.

SAHAYYA GROUP LTD. was incorporated in the year 2012 by six college

musketeers in their college life. The main aim behind the formation of this

organization is to promote HUMANITY in the society.

OUR belief behind the whole idea is-

It is one of the beautiful compensations in this life that no one can sincerelytry to help others without helping himself.SO,

HELP OTHERS to HELP YOURSELF

HELPING HANDS is a pilot project of SAHAYYA GROUP LTD.


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HELPINGHANDS.com is a social networking service and website launched in Jan

2012 operated and privately owned by SAHAYYA GROUP LTD. This site invites

people to register and create their personal profile, add other users as their friends

and share ideas, thoughts, pictures, videos, blogs etc. through this they will be

given an opportunity to join common interest user groups organized by workplace,

school, college or other public communities.

Earlier the membership was limited by the founders to Mumbai University only. It

gradually added support by various other universities before opening to school

children and eventually to anyone above the age of 10 years at PAN INDIA

LEVEL. HELPING HANDS allows any users to declare themselves to be

minimum 10 years old to become registered user of the site.


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PROMOTERS

Name: Mr. Chirag Ruparelia

Age: 25 yrs.

Designation: Marketing and Operations Head.

Profile:

1. Post Graduate Diploma in Events Management.

2. Bachelor of Management Studies.

Name: Mr. Anupam Mardhekar

Age: 21 yrs.

Designation: Finance Head.

Profile: Bachelor of Management Studies.

Name: Mr. Siddhesh Zagade

Age: 22yrs.

Designation: Finance Head.


Name: Mr. Darshil Shah

Age: 21yrs.

Designation: Management Information System Head



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Name: Mr. Akshay Puppalwar

Age: 21yrs.

Designation: Management Information System Head.



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LOCATION: (Owned property in residentials)

3-4, Aman Spring,

S. V. Road,

Near Mc. Donalds

Vile Parle (W).

MUMBAI400 050

Office Structure

RECEPTION

CONFERENCE

ROOM

FINANCE

DEPT.

MANAGEMENT

INFORMATION

SYSTEM DEPT.

MARKETING &

OPERATIONS DEPT.


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CAPITAL INVESTMENT

Capital Contributions No. of Partners Total

Owned 100000 5 500000

Total 500000

Sr. No. Particulars Amount

1. Reserves & Surplus 1,00,000

Total 1,00,000

Sr. No. Utilities Amount

1. Website Creation & Maintenance 1,00,000

2. Windows 7 (2 Computers with heavy configuration

for Graphics Designing)

1,00,000

3. 3 DELL laptops. 1,05000

4. 5 BLACKBERRY Cell phones 45,000

5. Cannon ALL in ONE Printer 22,000

6. Landline connections (022-54536755/56). 3,000

7. Stationery 5,000

8. Man power and Maintenance 10,000

9. Miscellaneous 10,000

Total 4,00,000


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Return on Investment

Sr. No. Return on Investment Amount Remark

1. Advertisements on the website Rs. 10,000 Per Ad

2. PPC (Pay Per Click) revenue generated

from Advertisements, YouTube and

Picasa

Rs. 0.10 Paise Per click

3. Sponsors for the Events and Promotion Vary

4. Donations from NGOs, Organization,

Associations and Individuals.

Vary

5. Registration Fees collected during

SAHAYYA Events

Vary

6. Registration fees collected in

participation in competition.

Vary


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PROCESS

The internet has created a platform for a wide variety of new media. Among

the most popular and most prolific is social networking. This type of new media

essentially provides a real time forum for the exchange of personal information in

various contexts. These tools, and the information they provide, have had a

profound effect on litigation and the adversary system. This presentation explores

these effects, including the impact social networking has on claims handling, the

obstacles social networking presents at trial, and the ethical concerns social

networking raises. The process is very much user friendly.

And here, at HANDSFORHELP.com we not only provide with social networking

but also user gets an opportunity to do some good deeds for society and indirectly

for himself.

We at SAHAYA organize 3 events every year for the promotion of our project

HANDS FOR HELP. Those are :-

1.Manav Kalyan (quarterly)

2.Manav Uddhar (half yearly)

3.Great Karma (Annually)


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Every event consists of same concept of HELP OTHERS to HELP YOURSELF,

it is the tag line of HANDS FOR HELP project. If a user wants to participate in

any of the above events he/she has to enroll by paying an amount of Rs.50 per

event.

For example, whenever a user does some good deed for a particular day like

helping an accident victim, he/she can share his good deed on his/her profile on

SAHAYA.com under the categories mention there. In case of an event the winner

will be selected on the basis of the 70 % voting of the community members and

30% rights remains with the Board of Directors on basis of various predetermined

parameters.

Following are the categories for good deeds where the user has to specify his/her

good deed under a particular category:-

1. Helping victims of natural calamities.

2.

Helping under privileged people.

3. Personal help (Medical and educational).

4. Tangible Help

5. Others


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Here, in uploading, websites like YouTube and Picasa are our official partners in

which participants can upload their deeds whether in video or picture format. There

in, participants will get the URL link which needs to be post in the mentioned

categories.

Further, entries would be verified by the experts to check how far it is relevant and

authentic and then approval will be given for the same.

Here, people from the community will be requested to watch and vote. On the

basis of the voting, decision would be taken.

(picture for reference)


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BASIC STRATEGIES FOLLOWED BY SAHAYA GROUP LTD.

1. START WITH STRATEGY

Social networks can strengthen a marketing campaign even in a secondary role. So

far, they seem to work best as campaign feeders, though they are now taking the

lead role in many corporate efforts. Because of its relationship-building power,

social networking could become a brave new tool to help achieve a number of

significant goals for a higher ed institution, in particular:

Expanding admissions inquiry pools

Tracking prospective students as they move through the recruiting funnel

Improving yield and conversion rates

Bringing alumni back home and integrating them into recruiting and fundraising

Expanding potential donor pools, particularly for annual funds

Broadcasting your brand through viral word ofmouse

Expanding the reach and constancy of institutional identity

A powerful network can have a positive impact on all of these, but it cant and

shouldnt replace traditional marketing programs. And it should never be

undertaken without a clear strategy. Too many IHEs are jumping into tactics and

technology before clarifying their objectives. Focusing on technology first isworking backward. Successful social networks are built by people, not the latest

gadget. They gain power from the interaction among community members.


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A viable strategy starts by defining key audiences and assessing their social media

readiness and levels of participation. Most IHEs consider a similar set of key

audiences, including:

Prospective students and their parents

Current students and their parents

Prospective faculty

Current faculty

Current undergraduate and graduate students

Prospective donors

Donors and alumni

Friends, such as business and community leaders

While the generic quality of this list helps limit scope, it also limits network

potential. For alumni, would you build one network for all, knowing that younger

alums (ages 22-35) will probably not relate well to older, more well established

alums? Does the category for business leaders include people from granting

agencies? You can build a social network for any number of targeted audiences.

The more specific you are in defining them, the greater the chance that your

network will engage their common interests and needs.


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2. CREATE A POWERFUL NETWORK BUILT ON USER-GENERATED

CONTENT

The key to understanding social media is to remember that content matters most

with all transactions in this world.

Every social networking sites primary function is to display user-generated

content. They exist for no other purpose, and, contrary to popular but mistaken

perceptions, are not simply virtual yearbooks. Social networking sites draw users

who want to create content. Users create profiles they can individualize through

text, photographs, blogs, and other site features and applications.

What Users Want

Powerful networks have two big things in common. First, they thrive in todays

web environment. Evolutions in software, networking technology, and hardware

have transformed the web into a highly fluid place where individual sites are no

longer seen as closed destinations but as open platforms that connect users to a

wide world of other sites and services. Your networkand all social networks are

really just websiteshas to do the same.

Second, powerful networks function in line with user expectations. For todays

usersparticularly millennialsthe web has always been the center of their lives.

Social media enables what the authors of the Hanover Research Councils 2008

report have dubbed a participatory culture. This is a culture defined by highly

active participants who use it to express themselves and attract others.


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For many, its a virtual social club, journal, filing cabinet, photo album, and up -to-

the-minute encyclopediathat is, if we limit our view to well-known networks

like Facebook and MySpace.

The social web, however, is much more. Its a space where people decide what

news matters and what doesnt; where issues can be examined in greater depth than

in traditional media; where social and political movements are born, such as Voice

of the Faithful (VOTF); and where people have communicated in profound ways,

such as the Egyptian journalists fighting for free speech who tracked each others

whereabouts on Twitter after they had been arrested.

Content Is Active

All social network content is designed to elicit reaction. Even YouTube has built-in

comment features enabling viewers to praise, critique, dissect, or make fun of

videos. Content should be shared through tagging or bookmarking or using mini-

applications like widgets that connect users to the internet and enable them to pull

content off one site and put it on another.

This reacting to and sharing drives traffic to and from social networking sites,

blogs, and other social media implementations. When users share content, they

give it what Larry Weber calls viral word of mouse, building awareness by

spreading it through the digital domain. At the heart of Web 2.0 services and

technologies, from social networks to open-source software development, is

content sharing.


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institutional websiteconnecting alums to job opportunities, for exampleis

redundant and not original enough to draw them to your network.

Throwing up a network in the hopes that members will network on their own

without any stimulus or incentive will undoubtedly also fail. Once institutions note

how little activity their Facebook pages have generated, they will begin to shut

them down.

The key to any successful network lies in the member experience. Popular

networks like BTMS, Elftown, and Facebook offer different kinds of foundational

content, different ways to share that content, and a distinctive experience. Twitterallows members to broadcast messages limited to 140 characters of text. Each site

has a unique identity that caters to a specific audience. The network that develops

draws members interested in its foundational content and gives them distinctive

ways to view, share, and co-create that content.

Virtual Social Environments

Building a network is really creating an environment. Its distinctive shape and

nature will be what ultimately builds community. Think beyond the confines of the

Facebook or MySpace model. How will the environment draw on shared interests

of like-minded audiences? What areas or great ideas can users focus on and

interact with?

4. MULTIPLY THE NETWORKS POWER

The bulk of social media tools and technologyRSS, blogs, podcasts, video

dont only facilitate conversation. Their predominance has created the

expectationespecially among millennialsfor member engagement on a much


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deeper level. They also work poorly in isolation. A few videos here, a lone RSS

feed there, with no connection to one another, undermines their effective range.

Both are essentially broadcast vehicles. The goalon Facebook or on your own

siteis to integrate these tools to expand opportunities for connection and growth.

This is why so many are incorporated onto Facebook; they broaden the types of

interactions available significantly. Without this kind of action leading to growth,

your network will ultimately fail as a marketing tool. Social media tools are simply

much more powerful in combination.

Many Tools Working Together

The Hanover Council Report advises a multipronged approach to building a

network or a Facebook page. A network should be able to continuously deliver

content in a variety of media and ways. For example, videos posted on YouTube or

iTunes U should have the capabilitythrough widgetsto be grabbed by users

and posted on their own Facebook pages. Video and social network content can

often work together to seamlessly increase traffic, and the combination might

entice prospective students to join the network. Users should always have several

ways to post, create, and distribute content through mini-applications, news feeds,

alerts and updates, and icons that members can post on their profiles and share with

others.

One idea: Could your admissions blog be turned into something delivered via a

social media site instead of the institutional site? This could work with a number ofconventional web features.

Ultimately, however, its the relationship you build with your community members

and the larger community of the social web that will set things in motion.


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5. MEASURE THE NETWORK'S POWER

The rise of social media has brought about a radical shift in marketing. Some

would say Web 2.0 has more to do with sociology than with marketing. Traditional

marketing struggles in a 2.0 world where the audience is in control and the metrics

are hard to define. How can you promise ROI when social networking appears to

have only an indirect connection to recruiting and marketing? How do you commit

institutional resources to a not-so-sure thing?

Rethink your basic assumptions about marketing. For instance, avoid the pitch

approach to communicating with community members. Facebooks new ad formatcould help IHEs combine old and new tacticsit certainly paid off for San Diego

State Universitys sports MBA program. Still, a social profile might reap bigger

dividends than banner ads (considered too aggressive in the social web). Members

of this generation dont reject the concept of marketing. They simply want better

control over their marketing experience.

The social web favors communication and interaction over traditional messaging.

Institutions used to be the senders, their audiences the receivers. Here IHEs are

creators of communities. You must learn to empower your users to tell your story

through member postings on blogs and message boards and elsewhere. You cant

ask them to tell your story exactly the way you want it told as you would an

admissions ambassador; rather, you have to develop content to build trust. Then

they might become passionate believers in and advocates for your community andhence your brand. In this way, social media can extend a brand campaign by

raising awareness in a nearly unlimited domain. Strong brands will come from

strong dialogue.


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FUTURE PROSPECTS OF SAHAYA GROUP LTD.

According to SAHAYA GROUP LTD., social networks will most probably

surpass the breathtaking milestone of one million unique members in INDIA till2013 and deliver over 10 thousand advertisements, implying advertising revenues

of about Rs.10 crs.

Despite social medias large and growing audience, its advertising revenues

represent less than one percent of the worldwide advertising spend total and may

remain relatively modest compared to other media, at least in the short term. Other

sources of social network revenues, such as payment systems and e-commerce,might exhibit faster growth.

It seems, therefore, that social networks long-term market value will continue to

polarize opinions in 2012, with some looking at it as the technology sectors next

big thing, promising even greater rewards than the decade-old phenomenon of

search advertising. Others compare social networks to the dot-com bubble and

argue that monetizing their users at dollar levels similar to online search has notyet been demonstrated.

SAHAYAs view is that the advertising revenues from social networks in 2012 are

likely to be very significant in absolute terms: total industry revenues of Rs.10crs

and year-over-year growth of 20 percent are impressive numbers; individual

companies may experience even higher growth rates. Yet, revenues on a per-

subscriber basis are unlikely to match search or traditional media in the next yearor two. Also, advertising rates, measured on a CPM (cost per thousand

impressions) basis, are likely to remain low compared to other forms of online

advertising as well as traditional media.


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Nevertheless, thanks to a low cost base, social networks might still achieve

impressive gross margins despite their relatively low revenue-per-user -

particularly when compared to the traditional media companies that they are

competing against. A social networks cost of content is close to zero since it

merely provides the infrastructure, while its users and third party app developers

provide all the content.

An assessment of social networks potential hinges on three metrics: subscriber

growth, time spent on the network, and CPMs. Many social networking companies

have been recording impressive gains in some of these metrics, but it is worth

examining how much additional growth they can achieve.

When social networks attain the billion unique user milestone, nearly half of one

global user base computer-based Internet users - may be signed up by year-end

2013. This could put a ceiling on future growth if global Internet adoption

continues to expand at the pace that consensus analysts expect. So, it might be

increasingly difficult for social networks to sustain their impressive subscriber

growth trajectories. However, as smart phones and 3G networks become more

widespread, the base of active social network users should rise accordingly,

particularly in developing countries where mobile penetration continues to rise

steadily.

If there are limits to audience growth and time spent, then the burden would

primarily fall on CPM to drive revenue growth. Social networks understanding of

individuals backgrounds, preferences, social groups, activities, and behaviors are

without equal. So, there have been hopes that this would enable social networks to

deliver superior advertising results, but paradoxically, social network CPMs have

remained among the lowest of all forms of online advertising. That could well

change, as the ability to mine the myriad of data on social networks may find new


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business models that allow for much higher advertising revenues. For 2011,

however, it is difficult to find the levers that would cause social network ad

revenues to further accelerate from their already rapid pace.

Perhaps the vastness of social networks repository of user information is itse lf a

limiting factor; as of 2012, it remains a challenge to economically extract useful

insights from the volumes of user data that social networks generate. The

thousands of stated likes may not all necessarily signal an intention to purchase.

Also, in 2011, as in previous years, privacy concerns may constrain the ability to

collect the most valuable data. Nevertheless, once social networks figure out how

to rapidly and economically analyze their data, and to monetize the billions of

recommendations made, a new seam of valuable customer insights will be

available to mine and exploit.

Till 2013, SAHAYA GROUP ltd. will definitely remain an emerging business

founded on innovation; yet have already achieved levels of market acceptance that

might have seemed inconceivable just a few years ago.

Advertising firms and their clients, for instance, will likely need to expand their

use of social media to protect their image and reputation in a world increasingly

influenced by personal opinions and grassroots communications. Studies have

shown that word-of-mouth feedback and peer reviews exert tremendous influence

on purchasing decisions; in fact, one survey found that up to 78 percent of people

trust peer recommendations, compared to just 14 percent who trust advertisements.

Thus, agencies might begin pushing other forms of advertising or decide to sell

high value advisory services, such as public relations and reputation management,

to help a brand manage its presence on social networks.


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So here are the Few Highlights of Future Prospects:

JAN 2012, SAHAYA has just launched one project for the spread of

humanity all over the country.

This Project will not only help every Indian to socialize but also he/she can

contribute towards society.

By 2015, the SAHAYA Group has planned to expand the whole network

over the ASIA continent and with this all the ASIANS will get an

opportunity to work for humanity.

Social networking and Advertisements plays a very crucial role in the

success of the corporate, considering this we are also looking forward to join

our hands with corporate alliances to have a mutual benefit and also for the

betterment of the society.

Once it get popular in ASIAN countries, the whole Project wont take much

time to get popular across the globe.

SAHAYA Group will be helping students to organize their college fest and

it will help to generate revenue and will work for mutual benefits.

SAHAYA Group will get associated with producers upcoming movies and

will help in the promotions of it, so that in returns they will donate some

amount of money for societal help.


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CONCLUSION

In modern world, we are living with many paradoxes while we are most modern

and most advanced in some areas we are also considered backward in many. To

every new concept, there is a new segment to oppose. Yet, we are progressing and

adopting new technologies, materials, culture and life style etc; which provides us

convenience and economics.

Social Networking happens to be one such area / field which is most recent

battlefield for every young entrepreneur.

Looking at this restless battle field, we have come up with a project entitled Social

Networking considering Cause and highlighting the same, which has given me the

opportunity to know numerous things about the same its ethnicity, its history, its

popularity and various concepts.

However, Social Networking has emerged to a great extent. It has its own pros and

cons. People take it for various purposes. Some uses them to the most of theiradvantage for their business and social purpose. It is been misused by some

alliance as well aiming to target the peace of the world.

Considering all the factors, we can say that social networking is a huge boom for

any society to reach towards its target.

Here, SAHAYA is playing a huge role to help the privileged people of the society

and to give them an opportunity to prove themselves and to show their community

a booming one in the modern societies.

The future of the SAHAYA is not just to help and mould people from India but to

give a good pose to the various back ward communities across the globe.


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BIBLIOGRAPHY:

www.universitybusiness.com

www.informationweek.com
http://www.universitybusiness.com/http://www.universitybusiness.com/

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A Project Report on Repaired)