SOFTWARE AS A TEACHING AID AND MANAGEMENT

IN MODERN SCENARIO

A SUMMER PROJECT REPORT

Submitted by

DIPTIMAN SOMDIPTIMAN SOM

In partial fulfillment for the requirements of In partial fulfillment for the requirements of

EASTERN INSTITUTE OF MANAGEMENT KOLKATAEASTERN INSTITUTE OF MANAGEMENT KOLKATA

For the award of the degreeFor the award of the degree

OfOf

MASTER OF BUSINESS ADMINISTRATIONMASTER OF BUSINESS ADMINISTRATION

Of the University of KalyaniOf the University of Kalyani

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Title of the Project: Software as a Teaching Aid and Management in Modern Scenario

Name of Student: Diptiman Som

Program of Study: Master of Business AdministrationMaster of Business Administration

Session of Study: 2009-2011

Duration of Project: 19th April 2010 to 30th June 2010

Nameof Internal (Institute) Guide: Prof: Mohit Jain

Name of External (Organization) Guide: Miss Swarnalata

Name of The Company Where the Study was done: eTail Networks Ltd

Date of Project Report Sobmission: 25 November, 2010

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DECLARATION BY STUDENT

I hereby declare that this summer project report on industrial training

entitled “Software as a teaching aid and management in modern

scenario” for “eTail Networks Ltd” has been done by me and has

not been submitted in part or full to any authority for award of any

Degree/Diploma.

…….....………………

(Diptiman Som)

Date: 25 November 2010

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DECLARATION BY INTERNAL (INSTITUTE) GUIDE

This is to certify that the summer training report entitled “SOFTWARE AS A

TEACHING AID AND MANAGEMENT IN MODERN SCENARIO”

Submitted by Diptiman Som is the Bonafide work of the industrial training

done by him during the academic year 2009-2011, and it was conducted under

my guidance and supervision.

………………………...

(Prof: Mohit Jain)

Date: 25 November 2010

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CERTIFICATE OF PROJECT COMPLETION BY EXTERNAL (ORGANIZATION) GUIDE

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ACKNOWLEDGEMENTS

I would like to express my sincere gratitude and heartfelt thanks to our

Director Prof Amit Sengupta who has given me a chance to do my post

graduation in this institute and also for his valuable guidance and to my internal

guide Prof Mohit jain for his guidance in every step and also for constant

encouragement which helped in the successful completion of this project.

I wish to express my profound thanks to THE HR MANAGER of THE

eTAIL NETWORKS LIMITED for providing me an opportunity to perform this

project and for her valuable suggestions for improving the project. I also express

my sincere thanks to the faculty members department of management studies

and the members of The eTail Networks Limited for their cooperation to make

this project.

Finally I would like to thank my family members, my college for providing

me an opportunity to get an exposure in to real life business practices. Above all

am obliged to God and thank all people who have assisted me in the successful

completion of this project.

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Executive Summary

Technology plays an important role in enhancing learning system. Modern

teaching and management aids are used to make learning sessions interactive

and motivating. Educational institutions must use various types of Modern

teaching and management aids to connect with students. Utilizing Modern

teaching aids successfully will create the best platform for learning and teaching.

Time has come to integrate modern teaching and management aids into the

classroom for effective learning and teaching.

Software as a teaching aid and management in Modern Scenario deals with the

Research of the usage of computers and softwares in the educational institutions

and to make a survey of how it has facilitated the teaching and management

process.

eTail Networks Limited or ETNL is a full-service IT solutions provider that is

primarily focused at offering end-to-end innovative educational software as well

as state-of-the-art comprehensive automation solutions for instructive institutions

and corporations worldwide.

As a student of M.B.A. and an intern of ETNL, I underwent Market Research

at Schools and colleges, for a period of two months. The objective of the study

was to understand the objectives and purpose of Softwares and to study the

market demands of the softwares in the educational institutions.

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CONTENTS

SL.No DESCRIPTION Page No

1. INTRODUCTION 9

2. OBJECTIVES OF STUDY 10

3. INDUSTRY PROFILE 11

4. COMPANY PROFILE 12

5. CULTURE 15

6. SOFTWARE DEVELOPMENT 16

7. SUMMER INTERNSHIP PROGRAM 20

8. PRODUCTS 21

9. QUALITY ASSURANCE 23

10. OBJECTIVES OF THE PROJECT 26

11. KEY FINDINGS 27

12. RESEARCH METHODOLOGY 2813. LIMITATIONS OF THE STUDY 31

14. DATA PROCESSING ANALYSIS AND PRESENTATION 32

15. FIELD SURVEY FINDINGS 46

16. SUGGESTIONS AND RECOMENDATIONS 47

17. CONCLUSIONS 48

18. APPENDICES 49

19. BIBLIOGRAPHY 65

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INTRODUCTION

University Of Kalyani has incorporated institutional training as a component

of Master of Business Administration (M.B.A) course. This training program is

designed with a view to enable the student to have an exposure and work

experience in the field.

As a student of M.B.A., I underwent Market Research at Schools and

colleges, for a period of one month.

Here, I am submitting the report of the institutional training. A detailed

working experience that I have gained during the Market Research of eTail

Networks is presented. I have also given a brief profile of the organization to

which I have been deputed as a trainee.

Software as a teaching aid and management in Modern Scenario deals

with the Research of the usage of computers and softwares in the educational

institutions and to make a survey of how it has facilitated the teaching and

management process.

In order to make the work efficient the individual should be trained well.

Training is used as a tool for that and training differs based on curriculum and job

profile of each individual.

The Industrial training is also helpful to acquire new manipulative skills,

technical knowledge, problem solving ability, attitude they also gain some

industrial experience during the period of training.

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OBJECTIVES OF THE STUDY

1. To understand the objectives and purpose of Softwares.

2. To generally study the market demands of the softwares in the

educational institutions.

3. To analyse how these softwares facilitates the teaching and

management process

4. To have a real time exposure to field work.

5. To understand how the company is withstanding the present competition

in the market.

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INDUSTRY PROFILE

The US information technology (IT) industry includes about 120,000

establishments (single-location companies and branches of multi-location

companies) with combined annual revenue of about $250 billion. Major

companies include Computer Sciences Corporation (CSC), Unisys, and the

technology consulting arms of IBM and Hewlett-Packard. The computer facilities

management segment of the industry is highly concentrated: the 50 largest

companies hold more than 80 percent of the market. The rest of the industry is

fragmented: the 50 largest companies hold less than half the market.

Related industries covered in separate profiles include manufacturers of

computer hardware, software, and telecommunications equipment, as well as

providers of Internet and telecommunications services.

Demand for IT services is driven by rapid technological advances, but

spending for these expensive products depends on the health of the US

economy. The profitability of companies depends on offering technical

expertise, innovative services, and effective marketing. Large companies have

advantages in broad service offerings and global reach, which give them the

ability to provide outsourcing services to big corporate customers. Small

companies can compete effectively by specializing in market niches or by

partnering with larger companies that want to broaden their mix of services.

IT companies mainly provide consulting, systems integration, data

processing, and technology outsourcing services to business customers.

Computer systems design, development, and integration services account for

about 35 percent of industry revenue; application design and development

services, 25 percent; and technical.

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COMPANY PROFILE

eTail Networks Limited or ETNL is a full-service IT solutions provider that

is primarily focused at offering end-to-end innovative educational software as well

as state-of-the-art comprehensive automation solutions for instructive institutions

and corporations worldwide. In 1990, an enterprising team of engineering

professionals led by George Scaria, (ETNL's Managing Director), envisaging the

importance of inculcating computer education as well as effective language

learning facilities into the curriculum of schools and colleges, successfully

promoted them at all major educational institutions.

Although the then analog language learning labs gained in popularity and

was well-accepted in the academic community, it had its own disadvantages

such as its inability to impart learning with 100% clarity as well as monitor the

progress of students effectively.

Bonded with a vision to excel in their every endeavor and committed to

delivering best-in-class services at all times, George and his team developed a

breakthrough software ridding the conventional analog lab of all its bugs and

pioneered the concept of a fully-automated digital language laboratory or ETNL

Language Lab© in the country.

ETNL was incorporated as a public limited company in 2001 and is

headquartered at Kochi, the commercial capital of Kerala, a South Indian state,

with country-wide representation. Over the past 18 years, ETNL has evolved into

a reputed IT major in the nation and boasts a client-list that reads like a veritable

"who-is-who" of renowned educational institutions and corporations throughout

India as well as overseas and is poised to expand global operations.

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With a highly motivated, experienced, and dedicated team of over 60

software wizards specialized in C#, ASP.NET, SQL, designing, custom software

development, application development, eBranding, etc. supported round-the-

clock by a team of hardware experts, ETNL is well-positioned to cater to not only

educational institutions and corporate offices but also the exacting demands of

multinational consortiums.

Apart from conventional software-related services such as web designing

and hosting, we also provide an array of services ranging from innovative ERP

solutions for academic institutions to providing information technology manpower

requirements as well as offering tailor-made solutions for businesses (such as

multiple platform integration) to even conducting periodic training programs and

seminars to rejuvenate and motivate company personnel.

When selecting an IT services provider, you are essentially choosing a

partner for your business. The vendor should work in harmony with your

business and have the same type of work ethic and dedication to success. There

are hundreds, if not thousands, of IT companies offering a wide range of

services. Identifying the right provider and weeding out the ones that do not

deliver on their promises can often be a challenge in itself especially since your

very business might be at stake if you make the wrong choice.

A few of the most important criteria, among others, include:

Reputation

Quality and consistency of service

Professional ethics

Best practices

Number of years in the industry

Consistency of growth

Customer support

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Clientele and client testimonials

At ETNL, excellence in delivering quality service on time every time is a

way of life and our commitment to live up to the promises made to our clients and

maintaining client confidentiality, the mantra. Testimonials from a cross-section of

our clientele of over 1000 bear witness to the fact that the team at ETNL delivers

on its commitments -- often surpassing customer expectations -- and boasts an

intimate relationship with each of our esteemed customers that is the envy of our

peers in the industry.

We guarantee cost-effectiveness and a true value-addition to our

customers in the services we provide by employing industry best practices fine-

tuned to client needs. Growing in tandem with our valued patrons has been the

cornerstone of our success -- even against all odds. We believe in growing

steadily and we are proud to say that we have registered a consistent 50%

annual growth in turnover and profits year-over-year.

ETNL is company with a conscience, a pioneer in the field of educational

software and institutional automation as well as a reputed veteran in the IT

industry. Constantly innovating we are well on our way to becoming not just a

global leader in the field of next generation information technology services but

also a consultancy specialist to reckon with. If you find an industry expert better

than us please choose them!

CULTURE

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ETNL's Vision

A Vision Statement also defines the organization's purpose, in terms of the

organization's core values rather than bottom line measures thereby

communicating both the purpose and values of the organization.

ETNL's vision is to emerge a world leader in providing total Information

Technology solutions by offering best-in-class, cost-effective solutions that are

value additions to clients at all times. And we will strive to do so while continuing

to grow in tandem with our ever-expanding customer base.

ETNL's Mission

To deliver world-class products and services for Educational Institutions in

Campus Automation, Language Lab based learning and training, CBT and web

technology. Our commitment is to endeavor to do so by relying on professionals

backed by ethical business practices. Equip and empower teachers and

educational leaders with innovative ICT based teaching techniques.To guide and

encourage professionals working with us and to equip them with enhanced

professional competence to their ever growing career.

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SOFTWARE DEVELOPMENT

THE MICROSOFT .NET FRAMEWORK:

The .NET Framework is the infrastructure for the Microsoft .NET platform. The .NET

Framework is an environment for building, deploying, and running Web applications and

Web Services.

The .NET Framework has two main components:

Common language

The common language runtime is the foundation of the .NET Framework.

.NET Framework class library

The .NET Framework class library is a collection of reusable types that tightly

integrate with the common language runtime. The class library is object oriented,

providing types from which your own managed code can derive functionality. In addition,

third-party components can integrate seamlessly with classes in the .NET Framework.

Tier Architecture concept:

Client-Server architecture is 2-Tier architecture because the client does not

distinguish between Presentation layer and business layer.

Layered architectures are essentially objects and work in object-oriented

environments, such as ASP.NET. ASP.NET supports layered architecture.

In software engineering, multi-tier architecture (often referred to as n-tier

architecture) is a client-server architecture in which, the presentation, the application

processing and the data management are logically separate processes The most

widespread use of "multi-tier architecture" refers to three-tier architecture.

The concepts of layer and tier are often used interchangeably. A layer is a logical

structuring mechanism for the elements that make up the software solution, while a tier

is a physical structuring mechanism for the system infrastructure.

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Three-tier Architecture

Three-tier architecture introduces a server (or an "agent") between the client and

the server. 'Three-tier' is a client-server architecture in which the users interface,

functional process logic ("business rules"), computer data storage and data access are

developed and maintained as independent modules, most often on separate platforms.

The three-tier model is considered to be software architecture and a software

design pattern.

The 3-Tier architecture has the following three tiers:

Presentation Tier

This is the topmost level of the application. The presentation tier displays

information related to such services as browsing merchandise, purchasing, and

shopping cart contents. It communicates with other tiers by outputting results to the

browser/client tier and all other tiers in the network.

Application Tier (Business Logic/Logic Tier)

The logic tier is pulled out from the presentation tier and, as its own layer, it

controls an application’s functionality by performing detailed processing.

This tier consists of Database Servers. Here information is stored and retrieved.

This tier keeps data neutral and independent from application servers or business logic.

Giving data its own tier also improves scalability and performance.

The data layer’s responsibility is to communicate with the backend structure,

such as a database. The business layer is responsible for validating the business rules

of the component, and communicating with the data layer.

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The business and data layer retrieve or update the data in a database for an

ASP.NET application.

A special type of client/server architecture consisting of three well-defined and

separate processes, each running on a different platform:

The user interface, which runs on the user's computer (the client).

The functional modules that actually process data. This middle tier runs on a

server and is often called the application server.

A database management system (DBMS) that stores the data required by the

middle tier. This tier runs on a second server called the database server.

The three-tier design has many advantages over traditional two-tier or single-tier

designs, the chief ones being:

The added modularity makes it easier to modify or replace one tier without

affecting the other tiers.

Separating the application functions from the database functions makes it easier

to implement load balancing.

These are some of the advantages of three-tier architecture:

It is easier to modify or replace any tier without affecting the other tiers.

Separating the application and database functionality means better load

balancing.

Adequate security policies can be enforced within the server tiers without

hindering the clients.

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C# :

C# (pronounced C Sharp) is a multi-paradigm programming language that

encompasses functional, imperative, generic, object-oriented (class-based), and

component-oriented programming disciplines and was developed by Microsoft.

C# is one of the 44 programming languages supported by the .NET Framework’s

Common Language Runtime. The most recent version of the language is 3.0 which was

released in conjunction with the.NET Framework 3.5.

C# uses delegates - type-safe method pointers. These are used to implement

event-handling. Although it has some elements derived from Visual Basic and Java. C+

+ is C#’s closest relative. A striking change from C++ to C# is that, it does not require

header files. All code is written inline. The .NET runtime in which C# runs performs

memory management takes care of tasks like garbage collection. Because of this, the

use of pointers in C# is much less important than in C++.

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SUMMER INTERNSHIP PROGRAM:

We focus on identifying high-quality, challenging internships and carefully

selecting the most eligible candidates for SIP so as to short-list candidates for any

suitable entry-level positions available within the business.

SIP aims to widen the student's perspective by providing an exposure to real life

organizational and environmental situations. This program gives students an insight into

how a seemingly foolproof management theory is effectively put into practice in a real-

life situation.

Typically, projects are interdisciplinary and involve assigning independent

responsibility to the summer interns, under the guidance of experts. Often, the project

assignment is confidential and proprietary in nature and reflective of the confidence

imposed in an intern by ETNL.

Projects are often assigned with a focus on strategy formulation, business

process reengineering, MIS, ERP implementation, retail, analysis, HR as well as new

product launches, sales & distribution, market research and advertising. SIP is of course

finalized and awarded only on the basis of our interview assessment of the candidate's

inherent potential and motivating factors driving him or her to take up SIP.

Candidates will be rewarded on merit on par with industry best practices and

certificates will be issued at successful completion of the SIP. Additionally, star

performers will be honored with medals and citations and offered an opportunity to join

the ETNL team at handsome salaries and perks.

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PRODUCTS THEY OFFER TO EDUCATIONAL INSTITUTIONS:

1. LANGUAGE LAB:

What is a Language Lab?

A Digital Language Lab is a language learning solution with a specially equipped

facility designed to train students in any language (usually one foreign to the mother

tongue) using proven language teaching techniques.

The teacher delivers the methodology through an automated system that is

adaptable to teaching a novice or a neophyte as well as brush-up the skills of a not-

very-fluent speaker to not only speak it phonetically correct in a native accent but also

learn it quickly and deliver it with clarity and confidence.

ETNL Language Lab© -- Version-3

The ETNL Language Lab© is a fully computerized and futuristic language lab

software suite with 100% digital functionality. The offers a multimedia based interactive

learning environment where teachers and students effortlessly -- literally at the click of

the mouse -- share course materials and work in unison to enhance language

proficiency.

2. SCHOOL/ COLLEGE AUTOMATION:

The Campus Management System, designed to promote digital institution

administration is unique and comprehensive software suitable for any university.

Its host of features allows a user to maintain academic history of students with

complete transparency in records and provides a medium for teachers, staff and

administration to work in harmony.

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3. DIGITAL LIBRARY:

A digital library is a library in which collections are stored in various digital formats

and this information can be accessed by computers. The digital content may be stored

locally, or accessed remotely via computer networks. A digital library is a type of

information retrieval system.Digital library is provided with a search interface which

allows resources to be found.

ADVANTAGES

The advantages of digital libraries as a means of easily and rapidly accessing books,

archives and images of various types are now widely recognized by commercial

interests and public bodies alike.

Traditional libraries are limited by storage space; digital libraries have the potential to

store much more information, simply because digital information requires very little

physical space to contain it. As such, the cost of maintaining a digital library is much

lower than that of a traditional library.

A traditional library must spend large sums of money paying for staff, book

maintenance, rent, and additional books. Digita l libraries do away with these fees. Both

types of library require cataloguing input to allow users to locate and retrieve material.

Digital libraries may be more willing to adopt innovations in technology providing users

with improvements in electronic and audio book technology .Convetional libraries may

consider that providing online access to their OPAC catalogue is sufficient. An important

advantage to digital conversion is increased accessibility to users. There in also

availability to individuals who may not be traditional patrons of a library, due to

geographic location or organizational affiliation.

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QUALITY ASSURANCE

In the context of software engineering, software quality measures the quality of

design or how well software is designed, and quality of conformance or how well the

software conforms to that design. While quality of conformance is concerned with

implementation, quality of design measures how valid the design and requirements are

in creating a worthwhile product.

According to the American National Aeronautics and Space Administration or

NASA, (perhaps the world's most quality-conscious organizations), Software Quality

Assurance or SQA is defined as a planned and systematic approach to the evaluation of

the quality of and adherence to software product standards, processes, and procedures.

SQA includes the process of assuring that standards and procedures are established

and are followed throughout the software acquisition life cycle.

At ETNL, quality control is paramount and is an integral part of software

development process. Our team has adopted the best-practices in SQA as stipulated to

by NASA in letter and spirit right from incorporation, regardless of the stature of the

client. In today's dynamically evolving global village, quality of product/service is

perhaps the most important trait that wins a company an undisputed edge over

competition -- and over the years, ETNL has built up a rock-solid reputation as a

hallmark for quality not only amongst our clientele but also industry peers.

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ETNL Methodology

A software development methodology is the framework that is used to structure, plan,

and control the process of developing an information system. The framework of a

software development methodology encompasses a software development philosophy,

with the approach or approaches of the software development process and multiple

tools, models and methods, to assist the developmental process.

Although a wide variety of such frameworks have evolved over the years, a particular

system development methodology is not necessarily suitable for use by all projects.

For instance, software developed using general procedural frameworks are often

embedded with additional features unnecessary to the client's needs. In such cases, the

money and efforts utilized in developing such software products are wasted and such

solutions often yield unsavory results

At ETNL, with our proven expertise in the field of custom software development, we

develop IT solutions on customized methodologies (adhering to industry best practice

norms), tailored to specific client-requirement based on various technical,

organizational, project as well as team considerations so as to deliver comprehensive

and effective solutions that are not only user-friendly but also offer value additions that

are cost-effective.

In a nutshell, at ETNL, the general workflow is as follows:

+ Identify client requirement

+ Crystal-clear ETNL team assignments

+ Accurately estimate work & duration

+ Obtain client approval

+ Software development using the appropriate methodology

+ Deliver solutions on-time

+ Impart hands-on training to client for effective implementation from day-one

+ Provide 24/7 customer-care

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COPYRIGHTS

Copyright (or ©) is a form of intellectual property which gives the creator of an

original work exclusive rights for a certain period of time in relation to that work,

including its publication, distribution and adaptation; after which time the work is said to

enter the public domain.

Copyright applies to any expressible form of an idea or information that is

substantive and discrete. Some jurisdictions also recognize "moral rights" of the creator

of a work, such as the right to be credited for the work.

Copyrighting of software is a relatively recent extension of copyright law to

machine-readable software to primarily prevent unauthorized copying of proprietary

software. It is also used by proponents of open source software to encourage the

disclosure of improvements to source code.

At ETNL all our exclusive software solutions including our Language Lab as well

as all printed materials are Copyright protected.

TRADEMARK:

A Trade Mark or ® is a visual symbol in the form of a word , a device ,or a label

applied to articles of commerce with a view to indicate to the purchasing public that is a

good manufactured or other wise dealt in by a particular person as distinguished from

similar goods dealt or manufacture by other persons.

ETNL® is a registered trade mark.

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Objective of the project

Primary objective

The primary objective of filed survey during the project was to find out whether softwares serve as a teaching aid and management in modern scenario.

Find out in how many institutes softwares are used as a teaching and managrment aid.

To find out what are the approaches of the institutes towards using computer softwares in the field of education.

Whether the institutes are aware of the use of softwares as a teaching and management aid.

To know the primary reasons of using and not using softwares in the educational institutes.

Secondary objective

To find out how many institutes are interested to install softwares.

To find out how many institutes have the affordability to install softwares.

To get the feed back from the institutes about the quality of service provided by the computer softwares who have already installed it.

To make the institutes aware of the advantages of using softwares as a teaching aid and management.

To make them aware of the company name ETNL and the software products it offers and how these products will help them in the promotion of their institutes.

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KEY FINDINGS:

1. Due to admission time the response I get during the survey is very less.

2. The Head of the Institution doesn’t look into these things while others need

the permission from their side.

3. The Private institutes (both schools and colleges) in Kolkata are all clustered

around the southern and greater part of the city whereas my work area was

north Kolkata and Howrah.

4. Eventhough there are private schools, the computers are mainly used for

computer education purpose and not for general teaching purpose.

5. There may be a single computer used for the official/clerical purpose of the

institutions.

6. The degree colleges require computers ony for the partial fulfillment of the

academic curriculam in their institutions.

7. The majority of the educational institutes are Govt sponsored and theh hardly

have affordability of installing those.

8. Some institutes which I visited never let me go in as they think am a

marketing executive.

9. In many instituions they are sending us back to come by tommorrow or day

after tommorrow or sometimes next week as they are busy. At this kind of

situation we need to go to the same place again and again.

10.As of all the usage of computers and softwares in educational institutes of

North Kolkata and Howrah are very low. Moreover they aren't aware of such

softwares and are not ready to afford except few.

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Research Methodology

Methodology means the way or manner by which the study is accomplished, which

refers to the full outcome of the process at a glance. It includes some chronological

steps that are necessary to complete the study successfully. Mode of operation differs

with the nature of the study. Methodology is always a compromise between options and

choices and is frequently determined by the availability of relevant resource and time. It

is very important in the sense that it gives one an idea about how the study has been

conducted. In other words, methodology helps to organize, represent, and analyze data

and information. And their logical expression in a systematical chronology is to achieve

the ultimate goal of the thesis. The methodology is adopted for the current research

work is presented in a sequential manner.

Research design

Sampling technique and sample size selection

Data collection

Data processing, analysis and presentation

Limitation

Research design

Research design is important primarily because of the increased complexity in the

market as well as marketing approaches available to the researchers. In fact, it is the

key to the evolution of successful marketing strategies and programmers. It is an

important tool to study buyer’s behavior, consumption pattern, brand loyalty, and focus

market changes. A research design specifies the methods and procedures for

conducting a particular study. According to Kerlinger, “Research Design is a plan,

conceptual structure, and strategy of investigation conceived as to obtain answers to

research questions and to control variance.

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Type of research is:

Descriptive Research

The type of research adopted for study is descriptive. Descriptive studies are

undertaken in many circumstances when the researcher is interested to know the

characteristic of certain group. A descriptive study may be necessary in cases when a

researcher is interested in knowing the proportion of people in a given population who

have in particular manner, making projections of a certain thing, or determining the

relationship between two or more variables. The objective of such study is to answer the

“who, what, when, where and how” of the subject under investigation. There is a general

feeling that descriptive studies are factual and very simple. This is not necessarily true.

Descriptive study can be complex, demanding a high degree of scientific skill on part of

the researcher.

Descriptive studies are well structured. An exploratory study needs to be flexible in its

approach, but a descriptive study in contrast tends to be rigid and its approach cannot

be changed every now and then. It is therefore necessary, the researcher give sufficient

thought to framing research.

Sampling technique and sample size selection

In this study Deliberate or Purposive sampling technique was used to get the most

effective result.

Deliberate sampling: Deliberate sampling is also known as purposive or non-probability

Sampling. This sampling method involves purposive or deliberate selection of particular

units of the universe for constituting a sample which represents the universe. When

population elements are selected for inclusion in the sample based on the ease of

access, it can be called convenience sampling. This study considers 125 samples.

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Data collection:

One hundred twenty-five institutes in the study area have been considered for collecting

data. Necessary data has been collected through Questionnaire survey. Two types of

data have been collected for this study which are briefly discussed below:

Primary data:

Primary data for this study has been collected from main survey instruments i.e.

Questionnaire.

Questionnaire:

In common parlance questionnaire is an instrument or a list of questions that are directly

or indirectly related with the study. According to the objectives and requirements of the

study a questionnaire has been framed to collect the required information regarding all

indicators used and other relevant information.

Secondary data:

In any study secondary data plays a crucial role from the inception to destination which

on the one hand strengthens knowledge base and saves time and resources on the

other. At the initial stage it gives first hand information about the topic of the study and

later it is used to supplement the empirical data. Secondary data have been collected

for this study from different published and unpublished documents such as research

reports, different institutions, journals, articles and internet.

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Limitations of the study

Sincere efforts have been made to collect authentic and reliable information from

respondent institutes, however the report is subject to following limitations:

i. Some respondents were reluctant to give the information, so their responses may be

biased.

ii. Time could be a major limitation as it may have affected the inferences drawn in the

study.

iii. Sample may or may not be the true representative of the universe.

iv. Study was conducted in North Kolkata And Howrah district only. So the results of the

study may not be applicable in other areas.

31

Data processing, analysis and presentation

In order to analyze, processing of raw data is very much significant. In this stage, mainly

data is being processed and analyzed for the study. Without processing raw data, it is

hard to analyze the raw data. After processing, it is needed to present data for analysis

in an appropriate way. An attempt has been taken to entry the data into different

statistical computer software with a view to analyze data to reach in a decision. All the

collected data (primary and secondary) have been processed and analyzed

chronologically. The findings have been presented in this report appropriately with the

help of figures and tables.

32

Analysis and Presentation

Q: Do you have any website of your institution? (a) Yes (b) No

INFERENCE

1. Most of the institutes have no websites of their own

2. Some private schools and degree colleges have their own websites

3. Degree colleges have launched their websites mostly for online admission

purpose.

33

Q: Is computer education included in the curriculum of the institute? (a) Yes (b) No

INFERENCE

1. Majority of the institutes have included computer education in the curriculum of

their institutes.

2. The computers in the institutes are mostly used for computer education purpose

only.

34

Q: Do you have a computer lab in your institution? (a) Yes (b) No

INFERENCE

1. Those institutes which have introduced computer education have computer labs.

35

Q: Do you have any of these following soft wares in your institution?

(a) Campus automation

(b) Language lab

(c) Online exam

(d) Continuous & Comprehensive evaluation

(e) Library software

(f) Pay roll software

(g) Other (specify)

(h) None

INFERENCE

1. Very few institutes have installed softwares in their institutes

2. Very few institutes have the knowledge about diifferent kinds of teaching and

management softwares mentioned in the question.

Q: Do you think that the use of soft wares enhances the learning process?

36

(a) Yes (b) No

INFERENCE

1. Majority of the institutes think that soft wares enhance the learning process.

2. But still very few institutes have installed softwares in their institutes.There are

veious resons for this.

Q: Do you think that students may find it more interactive in learning through soft wares?

37

(a) Yes (b) No

INFERENCE

1. Majority of the institutes think that students may find it more interactive in

learning through soft wares.

2. But still very few institutes have installed softwares in their institutes. There are

veious resons for this.

38

(Questions for those who have already installed soft wares)

Q: How will you rate your present software system on the basis of performance?

(a) poor (b) average (c) satisfactory (d) good (e) outstanding

INFERENCE

1. Those few institutes which have installed softwares are somewhat satisfied with

the quality of services provided by those softwares.

2. None have been rated the sevices of thse softwares as poor.

3. It surely proves that these softwares have added value to their operations.

39

Q: Are you satisfied with the present quality of service provided by the soft wares installed in your institution?

(a) Yes (b) No

INFERENCE

1. Majority of the software users are somewhat satisfied with the present quality of

services provided by those.

2. Only 7% of the people are not satisfied with the service provided by the

softwares.The prime reason is that most of the management staffs don’t know

how to operate those.

40

Q: Will you opt for any up gradation of the computer soft wares used in your institution? (a) Yes (b) No

INFERENCE

1. Thogh majority of the institutes are happy satisfied with the present quality of

service provided by those softwares still 59% of them will opt for an upgradation.

2. This indicates the growing expectation of quality services from those softwares.

41

(Questions for those who have not installed soft wares)

Q: Are you aware of the use of the soft wares in educational institutes?

(a) Yes (b) No

INFERENCE

1. 96% institutes have said that they are aware of the use of soft wares in the

educational institutes.

2. Though the institutes have said that they are aware of the use of softwares but it

was also found in the survey that they not very clear that how it is going to help

them.

42

Q: Do you have any future plans to introduce computer soft wares as a teaching and management aid?

(a) Yes (b) No

INFERENCE

1. A majority of the institutes have future plans to introduce softwares as a teaching

and management aid

2. Those institutes which have not introduced soft wares have said that they don’t

want to introduce software because they have a very low student strength and

don’t need the help of it.

43

Q: Do you think usage of soft wares help in the promotion of your institution?

(a) Yes (b) No

INFERENCE

1. A majority (66%) of the institutes think that usage of soft wares help in the promotion of their institution.

2. 34% of the institutes think that there are some other criteria than soft wares which help in the promotion of their institution.

44

Q: What are the factors you take into consideration, while purchasing software?

(a) Price (b) Features (c) Both

INFERENCE

1. 78% of the institutes said price & features are both important parameters while

purchasing soft wares

2. 12% institutes are concerned about only price and another 10% are concerned

about features only.

45

FIELD SURVEY FINDINGS

1. There are very few institutions which have installed softwares in their institutions.

2. Many of the institutions are not clearly aware of the use of soft wares as teaching

and management aid.

3. The uses of computers are limited to the basic computer education and some

small scale clerical jobs only.

4. Most of the institutes think that computer softwares can enhance the learning

process.

5. Majority of the institutes agreed that use of softwares is an interactive way of

learning process.

6. Those few institutes which have installed softwares are somewhat satisfied with

the quality of services provided by those softwares but still they can opt for some

upgradation.

7. Most of the institutes have future plans to install softwares in their institutes.

8. Many of the institutes admit that use of softwares helps in the promotion of the

institute.

9. Price and features of the softwares are important criteria of point of purchasing

those.

46

RECOMMENDATIONS AND SUGGESTIONS

1. The company is needed to be physically present here to market its products in

Kolkata and its surroundings.

2. It should take some measures to make awareness about the use of soft wares in

education.

3. The company should make proper environmental scanning regarding its

competitors which include some big IT giants and MNCs and make strategies

according to that.

4. Company should try to create low cost products which will be affordable by most

of the educational institutes.

5. As most of the institutes haven’t introduced softwares yet, therefore there is a

scope for growth in this potential market but it requires an intensive marketing

plan taking in account all the contingencies.

47

CONCLUSION

Software as a teaching aid and management has proved itself to be an enhancer

in the process of teaching and learning.Its importance has been already felt by

the educational institutions.In the near future it wil soon become an indispensible

component of the eduction system.But there are some constraints towards the

implementation of the use of IT in education.An awareness campaign is needed

among the educational institution in this regard.During my study I have also

faced this.

As far as my experience is concerned I have tried and done my level best to the

task overcoming these situations. I hope that my study would help the company

in understanding the external environmental factors which may affect their

business and according to that they can develop their strategies.It was a great

learning experience for me.Thanks for giving me this wonderful opportunity to get

to know about the Marketing field. Thanks again.

48

APPENDICES

QUESTIONNAIRE

Dear Respondent,

My name is …………….. I am a student of MBA from ………………………… As a part

of my summer internship training from ETNL, I am working on the Project “Software as

a teaching aid and management in modern scenario”. This questionnaire is framed

to know whether the soft wares facilitate the teaching and management process in

educational institutions.

Name of the institution:

Address:

Phone no:

Name of the Principal:

Head of the English Department:

Decision Maker of your Institution:

1. What type of education does your institution offer?

___________________________________________________________________

2. What is the total student strength of your institute?

___________________________________________________________________

3. Do you have any website of your institution?

49

(a) Yes (b) No

4. Is computer education included in the curriculum of the institute?

(a) Yes (b) No

If yes, specify the course(s) in brief

________________________________________________________________________

5. Do you have a computer lab in your institution?

(a) Yes (b) No

If yes, Please specify the number of computers ________

6. Do you have any of these following softwares in your institution?

Campus automation

Language lab

Online exam

Continuous & Comprehensive evaluation

Library software

Pay roll software

7. For how long you have been using soft wares in your institution?

(a) Since inception (b) recently (Date)

8. Who are the users of the soft wares installed in your institutions?

50

(a)Students (b) Teachers (c) Management staffs (d) All of them

9. What are the benefits do you get in using software as a teaching or management

aid?

________________________________________________________________________

______________________________________________________________

10. If you wouldn’t have use the soft wares what would be the hindrance to your

institution?

11.Do you think that the use of soft wares enhance the learning process?

(a) Yes (b) No

12.Do you think that students find it more interactive in learning through soft wares?

(a) Yes (b) No

13.How will you rate your present software system on the basis of performance?

poor average satisfactory good outstanding

14.Are you satisfied with the present quality of service provided by the soft wares

installed in your institution?

(a) Yes (b) No

15. Will you opt for any up gradation of the computer soft wares used in your institution?

(a) Yes (b) No

51

16.Are you aware of the use of the soft wares in educational institutes?

(a) Yes (b) No

17.Do you have any future plans to introduce computer softwares as a teaching and

management aid?

(a) Yes (b) No

18. . Do you think usage of softwares help in the promotion of your institution?

(a) Yes (b) No

19.What are the factors you take into consideration, while purchasing software?

(a) Price (b) Features (c) Both

20. Is there any specific reason behind not using the computer soft wares? If yes, what

are the reasons?

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________

Signature

52

The list containing the name and address of the institutes which

were visited during the field study.

Serial

no:Name and ADDRESS of the institute

1. B T ROAD GOVT SPONSORED HIGH SCHOOL

35/2 B T ROAD NORTH KOL PO+PS COSSIPORE .KOLKATA-2

2. SINTHI RAMKRISHNA SANGHA VIDYAMANDIR FOR GIRLS'

40 GOUR SUNDAR SETH LANE PS SINTHI KOLKATA-50

3. SINTHEE RAMKRISHNA SANGHA VIDYAMANDIR FOR BOYS

76B K C GHOSH RD PO SINTHEE PS SINTHI KOLKATA-50

4. PARK INSTITUTION

12 MOHANLAL STREET PS ULTADANGA PO SHYAMBAZAR KOLKATA-4

5. BAGBAZAR MULTIPURPOSE GIRLS' SCHOOL (GOVTSPONS)

65A BAGBAZAR STREET PS SHYAMPUKUR KOLKATA-700003

6. RAMKRISHNA SARADA MISSION SISTER NIVEDITA GIRLS' SCHOOL

5 NIVEDITA LANE PO BAGHBAZAR PS SHYAMPUKUR KOLKATA-700003

7. ADARSHA VIDYAPITH

15/1/C/H/8 MURARI PUKUR ROAD NORTH KOLKATA-67

8. BAGHBAZAR HIGH SCHOOL

29A BOSE PARA LANE KOLKATA-700003

9. CALCUTTA JUBILEE INSTITUTION

66B MASJID BARI ST BEADON ST KOLKATA-6

10. CALCUTTA TRAINING ACADEMY

13 SIMLA STREET PS JORASANKO KOLKATA-6

11. CALCUTTA VIDYA BHABAN

27B GREY STREET PO HATKHOLA PS BARTALA KOLKATA-5

53

12. CENTRAL COLLEGIATE SCHOOL

71/2A BIDHAN SARANI PS BARTALA KOLKATA-700006

13. COSSIPORE INSTITUTION

15/A RATAN BABU ROAD PS +PO COSSIPORE KOLKATA-2

14. COSSIPORE SREE GOPAL VIDYAMANDIR

11 GOPAL CHATTERJEE ROAD PO + PS COSSIPORE KOLKATA-2

15. EAST CALCUTTA NATIONAL SCHOOL

38 M M ROAD NORTH PO KANKURGUCHHI KOLKATA-54

16. KESHUB ACADEMY

148 RAMDULAL SARKAR STREET BURTOLLA KOLKATA-6

17. PAIKPARA KUMAR ASUTOSH INSTITUTION

34 RAJA MANINDRA ROAD BELGACHIA PS CHITPUR KOLKATA-37

18. PRAFULLA PRATAP VIDYAYATAN

105 SATIN SEN SARANl PO KANKURGACHI PS MANIKTALA KOLKATA-

54

19. SARADACHARAN ARYAN INSTITUTION

421/A RABINDRA SARANl PO HATKHOLA PS JORABAGAN KOLKATA-5

20. SARADACHARAN ARYAN INSTITUTION

421/A RABINDRA SARANl PO HATKHOLA PS JORABAGAN KOLKATA-5

21. SARADAPRASAD INSTITUTION

108/18 BIDHAN NAGAR ROAD ULTADANGA MAIN ROAD PO KOLKATA-

67

22. THE ORIENTAL SEMINARY

363 RABINDRA SARANI BEADON ST PS JORABAGAN KOLKATA-6

23. ULTADANGA UNITED HIGH SCHOOL

49 ULTADANGA ROAD NORTH KOL PO+PS ULTADANGA KOLKATA-4

24. ANANDANAGAR HIGH SCHOOL

PO & VILL ANANDANAGAR PS BALLY SUB DIV HOWRAH

54

25. BALLY NISCHINDA CHITTARANJAN VIDYALAYA

PO GHOSHPARA PS BALLY SD HOWRAH SADAR HOWRAH

26. BALLY SANTIRAM VIDYALAYA

382 G T ROAD PO & PS BALLY SUB DIVN HOWRAH SADAR DT

HOWRAH

27. BALTIKARI MUKTARAM DEY HIGH SCHOOL

PO BALITIKURI PS JAGACHA SUB DIVN HOWRAH SADAR DT HOWRAH

28. BAXARAH HIGH SCHOOL

BAXARAH PS SIBPUR HOWRAH-711110

29. BELUR HIGH SCHOOL

310 G T ROAD BELURMATH PS BALLY HOWRAH SADAR DT HOWRAH

30. BELUR N B ROY HIGH SCHOOL

3 THAKUR DAS GHOSH STREET PO LILUAH PS BALLY DT HOWRAH

PIN 711204

31. BHATTANAGAR KULAKAMINI VIDYAMANDIR

PO BHATTANAGAR PS LILUAH DT HOWRAH-711203

32. DAFARPUR PRABARTAK VIDYAMANDIR

VILL + PO DAFARPUR PS DOMJUR DT HOWRAH-711405

33. DASNAGAR NETAJI VIDYAYATAN

P 258 BENARAS ROAD PO NETAJIGARH PS LILUAH HOWRAH-8

34. DEULPUR HIGH SCHOOL

VILL + PO DEULPUR PS PANCHLA HOWRAH-711411

35. DHARSA MIHIRLAL KHAN INSTITUTION

PO G I P COLONY PS JAGACHHA SUB DIVN HOWRAH SADAR

HOWRAH-711112

36. DHULAGORI ADARSHA VIDYALAYA

VILL + PO DHULAGORI PS SANKRAIL DT HOWRAH

37. DUILLYA PANCHPARA HIGH SCHOOL

PANCHPARA PO RADHADASI HOWRAH SADAR-711317

55

38. HAKOLA UMESH CHANDRA HIGH SCHOOL

PO BIKI HAKOLA PS PANCHLA SUB DIVN HOWRAH SADAR HOWRAH

39. HOWRAH DESHBANDHU VIDYALAYA

184 NETAJI SUBHAS ROAD PO HOWRAH RD PS BANTRA DT HOWRAH-

711101

40. HOWRAH RABINDRA DESHBANDHU VIDYALAYA

8 PRIYANATH GHOSH LANE PO SANTRAGACHI PS SIBPUR HOWRAH-

711104

41. HOWRAH RABINDRA VIDYAMANDIR

53 BARUI PARA LANE PO SANTRAGACHI PS SIBPUR HOWRAH SADAR

711104

42. HOWRAH SREE RAMKRISHNA SIKSHALAYA

106 NARASINGHA DUTTA ROAD PS BANTRA SUB DIVN HOWRAH

SADAR HOWRAH-1

43. HOWRAH VIVEKANANDA INSTITUTION

75-77'sWAMl VIVEKANANDA ROAD POSANTRAGACHI PS SIBPUR DT

HOWRAH

44. JAGACHA HIGH SCHOOLJAGACHA

PO GIP COLONY PS JAGACHA SUB DIVN HOWRAH SADAR

45. JHAPORDAH DUKE INSTITUTION

VILL + PO S JHAPORDAH PS DOMJUR SUB DIVN HOWRAH SADAR DT

HOWRAH-711405

46. JHOREHAT FAKIR CHANDRA HIGH SCHOOL

VILL&POJHORAHAT PS SANKRIL SUB DIVN HOWRAH SADAR DT

HOWRAH-711302

47. KANDUAH MAHAKALI HIGH SCHOOL

56

VILL & PO KANDUAH PS SANKRAIL HOWRAH

48. KESHABPUR HIGH SCHOOL

PO KESHABPUR PS DOMJUR DT HOWRAH

49. KHASMORAH HIGH SCHOOL

VILL + PO KHASMORAH HOWRAH SADAR PS DOMJUR BEGRI DT

HOWRAH 711411

50. KONA HIGH SCHOOL

PO KONA PS LILUAH SUB DIVN HOWRAH SADAR DT HOWRAH-711411

51. MOHIARY HIGH SCHOOL

VILL MOHIARY PO ANDUL MOURI PS DOMJUR DT HOWRAH-711302

52. MOHIARY KUNDU CHOUDHURY INSTITUTION

VILL MOHIARY PO ANDUL MOURI PS DOMJUR DT HOWRAH SADAR

PIN-711302

53. NEW KOLORA HIGH SCHOOL

VILL &PO NEW KOLORA PS DOMJUR SUB DIVN HOWRAH SADAR DT

HOWRAH-711302

54. NIBRA HIGH SCHOOL

VILL+PO NIBRA PS DOMJUR SUB DIVN HOWRAH SADAR DT HOWRAH

55. PADMAPUKUR RAMKRISHNA VIDYAMANDIR

100/1 SHAIK PARA LANE PS SIBPUR PO SANTRAGACHI SUB DIVN

HOWRAH SADAR DT HOWRAH-711104

56. PARBATIPUR VIDYAPITH

PO+VILL PARBATIPUR PS DOMJUR SUB DIVN HOWRAH SADAR DT

HOWRAH-711405

57

57. SALKIA HINDU SCHOOL

9 HRISHIKESH GHOSH LANE PO SALKIA PS GOLBARI DT HOWRAH-

711106

58. SANKRAIL ABHAY CHARAN HIGH SCHOOL

VILL + PO SANKRAIL PS SANKRAIL SUB DIVN HOWRAH SADAR DT

HOWRAH-711313

59. SANTRAGACHI MOTILAL NEHURU SMRITI VIDYALAYA

92/7-8 BANGALPARA 2ND BYE LANE PO SANTRAGACHI PS

CHATTERJEEHAT SUB DIVN HOWRAH SADAR DT HOWRAH-711104

60. SARENGA HIGH SCHOOL

PO SARENGA PS SANKRAIL DT HOWRAH-711309

61. SATASHI HIGH SCHOOL

PO G I P COLONY PS-JAGACHA SUB DIVN HOWRAH SADAR DT

HOWRAH-711112

62. SIBPUR B E COLLEGE MODEL HIGH SCHOOL

PO B GARDEN PS SHIBPUR

63. SIBPUR SRIMAT SWAMI PRAJNANANDA SARASWATI VIDYALAYA

78/8 COLLEGE ROAD PO B GARDEN PS SHIBPUR SUB DIVN HOWRAH

SADAR HOWRAH-711103

64. SOUTH BANTRA RAMKRISHNA INSTITUTION

184 BALILIOUS ROAD PO + PS BANTRA KADAMTALA SUB DIVN

HOWRAH SADAR DT HOWRAH-711101

65. ANKURHATI KIBRIA GAZI SCHOOL

VILL ANKURHATI PO SALAP HOWRAH PS DOMJUR SD .HOWRH DT

HOWRAH-711409

66. SAPUIPARA JANATA ADARSHA VIDYALAYA

VILL&POSAPUIPARA PS BALLY DT HOWRAH-711227

58

67. SANTINAGAR SAPUIPARA HIGH SCHOOL

VILL WEST SANTINAGAR PO SAPUIPARA PS BALLY DT HOWRAH-

711227

68. BASUDEVPUR KEDARNATH PURNA CHANDRA H SCHOOL PO

BELKULAI PS PANCHLA SUB DIV ULUBERIA DIST HOWRAH

69. BURIKHALI KSHETRA MOHAN INSTITUTION

VILL + PO BURIKHALI PS BAURIA SD ULUBERIA DIST HOWRAH

PHONE: 26618036

70. JOARGORI UNION HIGH SCHOOL

PO JOARGORI SUB DIV ULUBERIA DIST HOWRAH

71. KAUURI HIGH SCHOOL

VILL + PO KAUURI PS ULUBERIA SUB DIV ULUBERIA DIST HOWRAH

72. KHARIA MOYNAPUR HIGH SCHOOL

PO KHARIA MOYNAPUR PS + SD ULUBERIA DIST HOWRAH

73. SHYAMNAGAR HIGH SCHOOL 33 SHYAM NAGAR RD PO BANGUR AVE.

PS DUMDUM

GORABAZAR KOLKATA-55

74. SIKSHA NIKETAN HIGH SCHOOL

7/D DUMDUM MOTIJHEEL AVENUE BARRACKPUR PS DUMDUM

KOLKATA-74

75. DUMDUM DESHABANDHU HIGH SCHOOL

9 SUBHASH NAGAR BYE LANE PO RABINDRA NAGAR PS DUMDUM

KOLKATA-700065

76. MATA MONOMOHINI MADHYAMIK VIDYALAYA (CO-ED)

104 B.T. ROAD BONHOOGHLY PO ALAMBAZAR

PS BARANAGAR KOLKATA-700035

59

77. ALAMBAZAR ARYA VIDYALAYA HIGH SCHOOL

47 DESHBANDHU ROAD (WEST) PO ALAMBAZAR PS BARANAGAR

KOLKATA-700035

78. BARANAGAR NARENDRANATH VIDYAMANDIR 61 KASHINATH DUTTA

RD KOLKATA-700036 PO+PS BARANAGAR

79. BARANAGAR RAMESWAR HIGH SCHOOL

21 RAY MATHURANATH CHAUDHURI STREET PO BARANAGAR

80. BARANAGAR VIDYAMANDIR

35/1 VIDYAYATAN SARANI ALAMBAZAR PS BARANAGAR KOLKATA-

700035

81. BARANAGAR MAYAPITH NARI SIK'SHA ASRAM

277/1 GOPAL LALTAGORE RD PS BARANAGAR KOLKATA-36

82. BARANAGAR MOHAN GIRLS' HIGH SCHOOL

571 NETAJI COLONY GOURISANKAH PANDAY LANE PO SINTHEE PS

BARANAGAR KOLKATA-50

83. BARANAGAR RAJKUMARI MEMORIAL GIRLS' H SCHOOL

2&3 SASHIPADA INSTITUTE LANE (Al-AM BAZAR) PO BARANAGAR

KOLKATA-36

84. DUMDUM ANANDA ASRAM SARADA VIDYAPITH

104 B T RD(BONHOOGHLY) PO ALAMBAZAR SUB DIV BARRACKPORE

PS BARANAGAR

KOLKATA-700108

85. SINTHE RAI BAHADUR BADRIDASTULSAN VIDYAPITH

1 KALICHARAN GHOSH RD PS BARANAGAR PO SINTHEE

BARRACKPORE KOLKATA-50

86. SINTHEE KASTURBA KANYA VIDYAPITH 1 KALICHARAN GHOSH RD

BARRACKPORE

PO + PS BARANAGAR KOLKATA-50

60

87. KUTIGHAT MAHAKALI PATHSALA

16/1 JOYNARAYAN BANERJEE LANE BARANAGAR SUB DIV

BARRACKPORE PO + PS BARANAGAR KOLKATA-36

88. COSSIPORE ST NINIANS HIGH SCHOOL FOR GIRLS'

30 B T ROAD PO + PS COSSIPORE KOLKATA-2

89. COSSIPORE INSTITUTION FOR GIRLS'

86 COSSIPORE ROAD PS COSSIPORE KOLKATA-700002

90. COSSIPORE HARISANKAR BANIPITH HIGH SCHOOL

20 RATAN BABU ROAD PS +PO COSSIPORE KOLKATA-2

91. St. THOMAS' CHURCH SCHOOL

3, CHURCH ROAD HOWRAH, WEST BENGAL INDIA

92. SUNRISE ENGLISH MEDIUM SCHOOL

9 TARACHAND GANGULY STREET BELUR MATH, HOWRAH, INDIA

93. DON BOSCO SCHOOL

LILUAH ,LILUAH, HOWRAH-711204

94. HOWRAH VIVEKANANDA INSTITUTION

75-77'sWAMl VIVEKANANDA ROAD POSANTRAGACHI PS SIBPUR DT

HOWRAH

95. ST. AGNES' CONVENT SCHOOL

1, KING'S ROAD HOWRAH-711 101 WEST BENGAL

96. W.W.A. COSSIPORE ENGLISH SCHOOL

59, SEVEN TANKS ESTATES KOLKATA, WEST BENGAL, 700002, India

97. KENDRIYA VIDYALAYA DUMDUM,ORDNANCE FACTORY,

(DUMDUM ESTATE) JESSORE ROAD DUMDUM KOLKATA -700028

WEST BENGAL

98. MAHARAJA MANINDRA CHANDRA COLLEGE(DAY SHIFT)

20 RAMKANTO BOSE STREET KOLKATA-700003

99. MAHARAJA SRIS CHANDRA COLLEGE(EVENING SHIFT)

20 RAMKANTO BOSE STREET KOLKATA-700003

61

100. MAHARANI KASISWARI COLLEGE(MORNING SHIFT)

20 RAMKANTO BOSE STREET KOLKATA-700003

101. SETH ANANDRAM JAIPURIA COLLEGE

10, RAJA NABAKRISHNA STREET KOLKATA-700005

102. NARSINGHA DUTT COLLEGE

ADDRESS: 129 BELLIOUS ROAD ,HOWRAH

103. ULUBERIA COLLEGE

ADDRESS: ULUBERIA, HOWRAH, PIN - 711 315

104. BAGHBAZAR WOMEN’S COLLEGE

ADDRESS: P-29, KSHIRODE VIDYAVINOD AVENUE, BAGH BAZAR

KOLKATA – 700003

105. BANGABASI COLLEGE

ADDRESS: 19, RAJKUMAR CHAKRABARTY SARANI, KOLKATA –

700009,

106. GURUDAS COLLEGE

ADDRESS: NARKELDANGA, KOLKATA - 700 054

107. SCOTTISH CHURCH COLLEGE

1 & 3 URQUHART SQUARE KOLKATA 700 006

108. SIR GURUDAS NAHAVIDYALAYA

ADDRESS: 33C/1, B.B.GHOSH SARANI ULTADANGA - MURARIPUKUR

KOLKATA-67, PIN-700067.

109. SURENDRANATH COLLEGE

ADDRESS : 24/2, MAHATMA GANDHI ROAD, KOLKATA-700009

110. DUMDUM MOTIJHEEL COLLEGE

1 MOTIJHEEL AVENUE KOLKATA—700074

62

111. THE VICTORIA INSTITUTION

ADDRESS: 78B, A.P. C. ROAD, KOLKATA - 700 009

112. LAY BRABOURNE COLLEGE

ADDRESS : P-1/2, SUHRAWARDY AVENUE, KOLKATA – 700017

113. GOENKA COLLEGE OF COMMERCE AND BUSSINESS

ADMINISTRATION

ADDRESS: 210, BEPIN BEHARI GANGULY STREET, KOLKATA - 700 012

114. ST. PAUL’S CATHEDRAL MISSION COLLEGE

ADDRESS: 33/1 RAJA RAMMOHAN ROYSARANI, Kolkata 700009

115. CHRIST CHURCH GIRLS HIGH SCHOOL

ADDRESS: 30, JESSORE ROAD DUM DUM, KOLKATA - 700 028

116. SCOTTISH CHURCH COLLEGIATE SCHOOL ADDRESS: 73 BIDHAN

SARANl PO BEADON ST PS BURTOLLA KOLKATA-6

117. ABSS INSTITUTE OF HIGHER EDUCATION, HOWRAH

21/A, AGRASAIN STREET, LILUAH, HOWRAH -711 204

118. CALCUTTA INSTITUTE OF TECHNOLOGY

ADDRESS: BANITALA, ULUBERIA, HOWRAH -711 316

119. MCKV INSTITUTE OF ENGINEERING

ADDRESS: 243 G.T. ROAD (N) LILUAH, HOWRAH – 711 204

120. SEACOM ENGINEERING COLLEGE

ADDRESS: JALADHULAGORI HIGH ROAD (VIA ANDUL MOURI),

SANKRAIL, DIST. HOWRAH, PIN-711302

121. INTERNATIONAL INSTITUTE OF MANAGEMENT SCIENCES

ADDRESS: NH - 6, BOMBAY ROAD, PALARA ( OPP. BISK FARM ),P.O-

MAHISREKHA, ULUBERIA, HOWRAH – 711303 NEAREST RAILWAY

STATION – KULGACHIA

122. MARIA’S DAY SCHOOL

63

ADDRESS: 11/6 G T ROAD (s) &, 2 GOPAL GOBINDA BOSE LANE

HOWRAH,

123. HOWRAH St JOHN’S HIGH SCHOOL

ADDRESS: 12 HAR DUTT RAI CHAMARIA ROAD, HOWRAH

124. St FRANCIS XAVIER SCHOOL

OFFICE ADDRESS: GA BLOCK, PURBACHAL, PHASE-I, SALT LAKE

CITY, KOLKATA – 700097

125. GURUNANAK INSTITUTE OF TECHNOLOGY

ADDRESS: 157/F NILGUNJ ROAD, PANIHATI, SODEPUR, KOLKATA –

700114.

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BIBLIOGRAPHY

1. www.etnl.in

2. www.google.co.in

3. www.marketresearch.com

4. Kothari, C.R: Research Methodology: Methods and Techniques, NEW

AGE INTERNATIONAL (P) LIMITED, PUBLISHERS.

5. REFERENCE OF FEW MARKET RESEARCH ARTICLES AND

JOURNALS.

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