A Report on HTC

7/29/2019 A Report on HTC

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A Report

On

Survey On Customers Satisfaction of HTC Mobile

B.R.C.M. COLLEGE OF BUSINESS ADMINISTRATION

Surat.

F.Y.B.B.A. SEMII

SUB:

Financial Accounting

SUBMITTED BY:

Modi Jay C. - 140

Pachchigar Devanshi R. - 144Patel Ami B. - 150

Patel Ekta P. - 153

Patel Jinal K. - 154

Patel Nitesh - 164

UNDER GUIDANCE OF

Miss. Kajal Mam

SUBMITTED ON:

24th March, 2011


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..COMPANYS PROFILE..

Type Public (TWSE: 2498)

Industry Telecommunications

Founded 1997

Headquarters Taoyuan, Taiwan, R.O.C

Area served Worldwide

Key peopleWang, Chairwoman

Peter Chou, CEO and PresidentFred Liu, COO

Products Smartphones

Revenue $9.57 billion USD (2010)

Operatingincome $1.544 billion USD (2010)

Net income $1.357 billion USD (2010)

Total assets $6.535 billion USD (2010)

Total equity $2.565 billion USD (2010)

Employees5,569
http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Taiwan_Stock_Exchangehttp://finance.yahoo.com/q?m=TW&s=2498.TWhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Taoyuan_Cityhttp://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Republic_of_Chinahttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Chief_operating_officerhttp://en.wikipedia.org/wiki/Product_%28business%29http://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Equity_%28finance%29http://en.wikipedia.org/wiki/Equity_%28finance%29http://en.wikipedia.org/wiki/File:Htc_new_logo.svghttp://en.wikipedia.org/wiki/File:Htc_new_logo.svghttp://en.wikipedia.org/wiki/File:Htc_new_logo.svghttp://en.wikipedia.org/wiki/File:Htc_new_logo.svghttp://en.wikipedia.org/wiki/File:Htc_new_logo.svghttp://en.wikipedia.org/wiki/File:Htc_new_logo.svghttp://en.wikipedia.org/wiki/File:Htc_new_logo.svghttp://en.wikipedia.org/wiki/Equity_%28finance%29http://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Product_%28business%29http://en.wikipedia.org/wiki/Chief_operating_officerhttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Republic_of_Chinahttp://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Taoyuan_Cityhttp://en.wikipedia.org/wiki/Telecommunicationshttp://finance.yahoo.com/q?m=TW&s=2498.TWhttp://en.wikipedia.org/wiki/Taiwan_Stock_Exchangehttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Types_of_business_entity


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.History....

Introduction:-

HTC is one of the leading manufacturers of PDAs andsmart phones around the world. It is one of the fastest growing companies in the world and

maximizing its market share rapidly.

HTC Corp, produces powerful handsets that continuallypush the boundaries of innovation to provide true mobile freedom.

HTC was founded in 1997 by Cher Wang and PeterChou. Initially a manufacturer of notebook computers, HTC began designing some of theworld's first touch and wireless hand-held devices in 1998. The company has a rich heritageof many "firsts", including creating the first Microsoft-powered smartphone (2002) and thefirst Microsoft 3G phone (2005).[5]Their first major product was made in 2000 and was oneof the world's first touch screen smartphones. The Palm Treo 650 and the iPAQ were created

by HTC.[7]They started producing 3G-capable phones in early 2005 and made the world's

first Android phone in 2008, the HTC Dream (also marketed as the T-Mobile G1). It was firstreleased in the United States for pre-order through T-Mobile USA on September 23, 2008,and became available in U.S. T-Mobile stores on October 22, 2008.[8]The G1 was availablein the UKseveral days after its USA launch, and has since been introduced in many countriesincluding Australia and Singapore. In 2009, the company launched the HTC Sense interfacefor the platform with the HTC Hero.

In March 2010, Apple Inc. filed a complaint with theUS International Trade Commission claiming infringement of 20 of its patents coveringaspects of the iPhone user interface and hardware.[10]HTC disagreed with Apple's actions andreiterated its commitment to creating innovative smartphones. HTC also filed a complaintagainst Apple for infringing on 5 of its patents and sought to ban Apple products imported
http://en.wikipedia.org/wiki/Cher_Wanghttp://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/Mobile_devicehttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/HTC_Corporation#cite_note-history-4http://en.wikipedia.org/wiki/HTC_Corporation#cite_note-history-4http://en.wikipedia.org/wiki/HTC_Corporation#cite_note-history-4http://en.wikipedia.org/wiki/IPAQhttp://en.wikipedia.org/wiki/HTC_Corporation#cite_note-6http://en.wikipedia.org/wiki/HTC_Corporation#cite_note-6http://en.wikipedia.org/wiki/HTC_Corporation#cite_note-6http://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/HTC_Dreamhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/T-Mobile_USAhttp://en.wikipedia.org/wiki/HTC_Corporation#cite_note-7http://en.wikipedia.org/wiki/HTC_Corporation#cite_note-7http://en.wikipedia.org/wiki/HTC_Corporation#cite_note-7http://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/HTC_Sensehttp://en.wikipedia.org/wiki/HTC_Herohttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/United_States_International_Trade_Commissionhttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/HTC_Corporation#cite_note-9http://en.wikipedia.org/wiki/HTC_Corporation#cite_note-9http://en.wikipedia.org/wiki/HTC_Corporation#cite_note-9http://en.wikipedia.org/wiki/HTC_Corporation#cite_note-9http://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/United_States_International_Trade_Commissionhttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/HTC_Herohttp://en.wikipedia.org/wiki/HTC_Sensehttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/HTC_Corporation#cite_note-7http://en.wikipedia.org/wiki/T-Mobile_USAhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/HTC_Dreamhttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/HTC_Corporation#cite_note-6http://en.wikipedia.org/wiki/IPAQhttp://en.wikipedia.org/wiki/HTC_Corporation#cite_note-history-4http://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Mobile_devicehttp://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/Cher_Wang


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into the US from manufacturing facilities in Asia. Apple expanded its original complaint byadding two more patents.

In June 2010, the company launched the HTC Evo 4G,the first 4G-capable phone in the United States. In July 2010, HTC announced it would begin

selling Smartphones in China under its own brand name in a partnership with ChinaMobile.[16]In 2010, HTC sold over 24.6 million handsets, up 111% over 2009.

HTC was named the "Device Manufacturer of the Year" for 2011 by the GSMA at theMobile World Congress on 16 February 2011

HTC is one of the fastest-growing companies in themobile sector and has achieved remarkable recognition over the past couple of years.Business Week ranked HTC as the second best performing technology company in Asia in2007 as well as giving the company the number 3 spot in its Global listing in 2006.

Since launching its own brand 18 months ago the company has introduced dozens of HTC-branded products around the world.

Worlds First in Adopting New Technologies

First to use Intel StrongArm processor, LTPS LCD, and lithium polymer battery

(1999)First to use TI OMAP and Samsung ARM 9 (2002)First to use Intel Bulverde 520 MHz (2004)First to combine Blackberry and Windows Mobile OS together(2005)Continuous first to deliver Windows Mobile devices.

Worlds First in Product Innovation

First Microsoft color Pocket PC (2000)First Microsoft wireless Pocket PC and powered Smartphone (2002)First Microsoft Smart Music Phone (2004)First Microsoft 3G PDA Phone (2005)First Microsoft tri-band 3G PDA Phone and 3G Smartphone (2006)
http://en.wikipedia.org/wiki/HTC_Evo_4Ghttp://en.wikipedia.org/wiki/4Ghttp://en.wikipedia.org/wiki/People%27s_Republic_of_Chinahttp://en.wikipedia.org/wiki/China_Mobilehttp://en.wikipedia.org/wiki/China_Mobilehttp://en.wikipedia.org/wiki/HTC_Corporation#cite_note-15http://en.wikipedia.org/wiki/HTC_Corporation#cite_note-15http://en.wikipedia.org/wiki/HTC_Corporation#cite_note-15http://en.wikipedia.org/wiki/GSMAhttp://en.wikipedia.org/wiki/Mobile_World_Congresshttp://en.wikipedia.org/wiki/Mobile_World_Congresshttp://en.wikipedia.org/wiki/GSMAhttp://en.wikipedia.org/wiki/HTC_Corporation#cite_note-15http://en.wikipedia.org/wiki/China_Mobilehttp://en.wikipedia.org/wiki/China_Mobilehttp://en.wikipedia.org/wiki/People%27s_Republic_of_Chinahttp://en.wikipedia.org/wiki/4Ghttp://en.wikipedia.org/wiki/HTC_Evo_4G


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..Products & Innovation..

HTC is known for its innovation. It is constantlybroadening the range of devices it offers introducing devices to support specificapplications and new form factors that meet the increasingly diverse needs of its customersand partners.

HTC's product portfolio offers easy-to-use solutions that embrace the full range of mobilemultimedia resources, wireless anytime and Internet on the go.

HTC Corporation formerly High Tech ComputerCorporation is a Taiwan-based manufacturer of smartphones. The company initially madesmartphones based mostly on Microsoft's Windows Mobile operating system (OS) software,

but in 2009 it began to shift its core focus away from Windows Mobile devices to devicesbased on Android OS.

HTC is also a member of the Open Handset Alliance, agroup of handset manufacturers and mobile network operators dedicated to the advancementof the Android mobile device platform. The HTC Dream, marketed by T-Mobile in manycountries as the T-Mobile G1, was the first phone to the market that used the Android mobiledevice platform.
http://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Windows_Mobilehttp://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/Android_%28operating_system%29http://en.wikipedia.org/wiki/Open_Handset_Alliancehttp://en.wikipedia.org/wiki/Android_%28operating_system%29http://en.wikipedia.org/wiki/HTC_Dreamhttp://en.wikipedia.org/wiki/T-Mobilehttp://en.wikipedia.org/wiki/T-Mobilehttp://en.wikipedia.org/wiki/HTC_Dreamhttp://en.wikipedia.org/wiki/Android_%28operating_system%29http://en.wikipedia.org/wiki/Open_Handset_Alliancehttp://en.wikipedia.org/wiki/Android_%28operating_system%29http://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/Windows_Mobilehttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Taiwan


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HTC NEXUS


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It has a rich heritage of device 'firsts':

First color palm-size PC (1999) First Microsoft Pocket PC (2000) First Microsoft wireless Pocket PC (2002) First Microsoft powered Smartphone (2002) First Microsoft Smart Music Phone (2004) Large 2.8" TFT touch-screen LCD display First Microsoft 3G Phone (2005) First Microsoft Windows Mobile 5.0 Platform Phone (2005) First tri-band UMTS 3G device on the Microsoft Windows Mobile platform (2006) First Microsoft Windows 5.0 Smartphone (2006) First Tri-band UMTS PDA First intuitive touch screen to allow finger tip navigation

(June 2007)

In early 2006, HTC launched a powerful new devicewith a groundbreaking form factor: the HTC Advantage. The HTC Advantage is the worldsmost powerful office, boasting a 5" screen and full detachable QWERTY keyboard. This wasfollowed in early 2007 with the introduction of the HTC Shift. Equipped with WindowsVista this device includes a brilliant 7-inch widescreen touch display and a 40 gigabyte harddrive.

HTC launched the HTC Touch in June 2007 as the

result of extensive R&D and the conviction that fingertip control would enable more intuitivenavigation. The groundbreaking HTC Touch is equipped with TouchFLO so that

consumers just sweep their finger across the screen to get access to the most commonly used

content, contacts and features in a simple finger flick.

Since its inception, HTC has pioneered the smart phonemarket through partnerships with Microsoft and key mobile operators. Additional strategic

partnerships include: Intel, Texas Instruments and Qualcomm; some of the largest mobileoperators including Orange, 02, T-Mobile, Vodafone, Cingular, Verizon, Sprint and NTTDoCoMo.

When HTC was founded it was strictly an originaldesign manufacturer, selling devices such as the HTC Wizard as the T-Mobile MDA and theCingular 8125. The company focused on telecom operators who were willing to pay a

contract manufacturerfor customized products. Today, many HTC devices (e.g., Incredible,Evo 4G) are marketed and sold under the HTC brand, though its main focus is stillsmartphones.

On February 17, 2010, Fast Company ranked HTC as the 31st most innovative company inthe world. Bloomberg reports that HTC is studying whether to create its own mobileoperating system to compete with Apple's iOS, Google's Android, and Microsoft's WindowsPhone 7.
http://en.wikipedia.org/wiki/Original_design_manufacturerhttp://en.wikipedia.org/wiki/Original_design_manufacturerhttp://en.wikipedia.org/wiki/HTC_Wizardhttp://en.wikipedia.org/wiki/T-Mobile_MDAhttp://en.wikipedia.org/wiki/Cingular_8125http://en.wikipedia.org/wiki/Contract_manufacturerhttp://en.wikipedia.org/wiki/HTC_Incrediblehttp://en.wikipedia.org/wiki/HTC_Evo_4Ghttp://en.wikipedia.org/wiki/Bloomberg_L.P.http://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/IOS_%28Apple%29http://en.wikipedia.org/wiki/Android_%28operating_system%29http://en.wikipedia.org/wiki/Windows_Phone_7http://en.wikipedia.org/wiki/Windows_Phone_7http://en.wikipedia.org/wiki/Windows_Phone_7http://en.wikipedia.org/wiki/Windows_Phone_7http://en.wikipedia.org/wiki/Android_%28operating_system%29http://en.wikipedia.org/wiki/IOS_%28Apple%29http://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Mobile_operating_systemhttp://en.wikipedia.org/wiki/Bloomberg_L.P.http://en.wikipedia.org/wiki/HTC_Evo_4Ghttp://en.wikipedia.org/wiki/HTC_Incrediblehttp://en.wikipedia.org/wiki/Contract_manufacturerhttp://en.wikipedia.org/wiki/Cingular_8125http://en.wikipedia.org/wiki/T-Mobile_MDAhttp://en.wikipedia.org/wiki/HTC_Wizardhttp://en.wikipedia.org/wiki/Original_design_manufacturerhttp://en.wikipedia.org/wiki/Original_design_manufacturer


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..Mission & Capabilities..

HTC's mission is to become the leading innovativesupplier of mobile information and communication devices by providing value-added design,world-class manufacturing and logistic and service capabilities.

HTC is committed to driving the growth andcapabilities of smartphone technology. Since its establishment, the company has developedstrong R&D capabilities, pioneered many new designs and product innovations and launchedstate of the art PDA phones and smartphones for operators and distributors in the globaltelecoms industry. It has invested in a strong R&D team accounting for 25% of the total

headcount and a world-class high-volume manufacturing facility, both based in Taiwan.


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..Innovation Breakthrough..

..Extending Value to Customers..

Full Tech bandwidth, 2.5G, 3G, CDMA, WiFi, Bluetooth.

Sophisticated field test, integration, and RF capability.

Strong Innovation and deliver on time.

Around 10-15 new models yearly.

Seamless innovation for market evolution every year.

Different Tech, Usage, Function combination.

Over 50 operators and distributors worldwide.

Customization for global operators.

From handset provider to Enterprise solution provider.

Direct service to end users.


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Enterprise opportunity.Aim to be the best Choice of Windows Mobile Devices.

...FINANCIAL POSSITION..

Consumers who say they are very satisfied with their

current cell phone..


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By the consumers who is the major competitors ofHTC?


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..FINANCIAL CAPIBILITY..

Revenue :-

Periods 2009 2010

March 31407.5 37947.1

June 38137.8 60960.1

September 33881.0 75848.8

December 41066.3 104005.0

Earnings Per Share :-

Periods 2009 2010

March 5.90524 6.05106

June 7.82143 10.4764

September 6.63656 13.4618

December 6.47857 17.9007


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Consensus Estimates Analysis :-

# of Estimates Mean High Low 1 Year Ago

SALES (in millions)Quarter Ending Mar-11 12 89,055.60 103,674.00 67,797.00 41,533.30Quarter Ending Jun-11 12 99,106.10 116,413.00 76,105.00 43,883.70Year Ending Dec-11 26 453,116.00 544,234.00 346,800.00 188,139.00Year Ending Dec-12 20 559,829.00 784,668.00 396,900.00 188,715.00EARNINGS (per share)Quarter Ending Mar-11 12 14.09 17.43 9.84 5.50Quarter Ending Jun-11 12 15.37 18.21 11.40 5.90

Year Ending Dec-11 27 73.38 93.75 46.22 27.31Year Ending Dec-12 21 84.28 129.47 47.25 24.92LT Growth Rate (%) 4 22.38 30.60 10.00 15.00

Growth for HTC Corp

1 Year 3 Years 5 YearsSales % 92.92 33.10 30.68EPS % 78.48 11.30 27.10Dividend % -- -- --

Valuation Ratios

Company Industry Sector S&P 500

P/E Ratio (TTM) 21.72 14.57 12.81 17.56

P/E High - Last 5 Yrs. 18.79 52.13 60.69 88.50

P/E Low - Last 5 Yrs. 8.91 10.82 11.64 12.25

Beta 0.99 1.15 1.04 1.32

Price to Sales (TTM) 3.05 1.29 2.27 2.18

Price to Book (MRQ) 11.25 1.52 2.93 2.98

Price to Tangible Book (MRQ) 11.53 2.68 3.63 5.33

Price to Cash Flow (TTM) 20.99 11.54 6.67 70.56

Price to Free Cash Flow (TTM) 20.82 16.55 22.23 57.24% Owned Institutions -- -- -- --
http://in.reuters.com/finance/stocks/incomeStatement?blob=&symbol=2498.TWhttp://in.reuters.com/finance/stocks/incomeStatement?blob=&symbol=2498.TW


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Dividends


Dividend Yield 2.38 2.20 1.43 1.68

Dividend Yield - 5 Year Avg. -- 1.65 1.07 2.50

Dividend 5 Year Growth Rate -- 1.44 13.55 -5.39

Payout Ratio(TTM) -- 24.29 17.74 42.57

Growth Rates


Sales (MRQ) vs Qtr. 1 Yr. Ago 153.26 10.33 4.19 10.14

Sales (TTM) vs TTM 1 Yr. Ago 92.92 8.28 14.58 10.22Sales - 5 Yr. Growth Rate 30.68 7.81 14.46 7.33

EPS (MRQ) vs Qtr. 1 Yr. Ago 176.31 355.05 398.78 77.95

EPS (TTM) vs TTM 1 Yr. Ago 78.42 -- -- --

EPS - 5 Yr. Growth Rate 27.10 2.16 12.11 4.47

Capital Spending - 5 Yr. GrowthRate

50.61 4.36 -0.94 3.43

Financial Strength


Quick Ratio (MRQ) 1.23 1.78 1.22 0.66

Current Ratio (MRQ) 1.46 2.15 2.07 0.98

LT Debt to Equity (MRQ) 0.02 20.17 11.91 116.16

Total Debt to Equity (MRQ) 0.03 29.98 31.36 165.99

Interest Coverage (TTM) -- 3.01 0.47 16.61

Profitability Ratios


Gross Margin (TTM) 29.83 26.69 21.98 31.45

Gross Margin - 5 Yr. Avg. 31.06 30.44 36.20 29.08

EBITD Margin (TTM) 16.18 -- -- --

EBITD - 5 Yr. Avg 19.97 10.94 25.03 18.61

Operating Margin (TTM) 15.82 6.82 11.54 --

Operating Margin - 5 Yr. Avg. 19.44 7.69 14.27 14.56

Pre-Tax Margin (TTM) 16.13 7.00 11.68 15.26


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Pre-Tax Margin - 5 Yr. Avg.20.18 8.17 12.35 14.15

Net Profit Margin (TTM) 14.18 5.34 8.71 11.21

Net Profit Margin - 5 Yr. Avg. 18.12 5.70 9.44 10.42

Effective Tax Rate (TTM) 12.12 14.89 13.50 19.76

Effecitve Tax Rate - 5 Yr. Avg. 10.19 27.88 26.38 24.09

Efficiency


Revenue/Employee (TTM) 22,159,080 1,724,351 5,435,787 691,396

Net Income/Employee (TTM) 3,141,085 67,540 688,263 84,868Receivable Turnover (TTM) 6.26 3.34 3.87 8.55

Inventory Turnover (TTM) 12.01 4.10 230.21 7.15

Asset Turnover (TTM) 1.80 0.52 0.60 0.55

Management Effectiveness


Return on Assets (TTM) 25.51 3.54 8.54 5.96

Return on Assets - 5 Yr. Avg. 28.49 5.54 10.78 5.56

Return on Investment (TTM) 56.29 5.01 11.40 7.61

Return on Investment - 5 Yr. Avg. 52.87 8.06 14.88 7.23

Return on Equity (TTM) 56.33 6.25 12.52 17.69

Return on Equity - 5 Yr. Avg. 52.95 9.24 15.97 14.47


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Largest Windows Mobile Device R&D team worldwide.

Strong management experience in handheld market.

Unparalleled design expertise in RF, logic , software, mechanical andpower.

Multimedia.


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.....HTC Corporation SWOT Analysis.....

SWOT is the tool to see that where organization stands,which areas required improvement, which areas required serious consideration, which would

be the source of growth, which things need avoidance and so on. The SWOT of HTC willhelp to understand the position of HTC in the market.

Strengths:-

It is the leading maker of PDAs smart phones in the world. It is establishing in theworld rapidly and attracting more and more customers from all around the world.

It has successfully recognized its brand name and has got the good image about theproduct quality. Its products are considered as reliable products and its gaining more andmore success rapidly.

The research and development in HTC has been given more importance as it is theway to know what customers want.

There is the strong set up of research and development in HTC.

The portfolio of HTC is quite wide it has made 42 smart phones product up till now.

The customer base of HTC is also very wide as it caters the customer national andinternational both and the no. of customers also increasing as the time passes.

Weaknesses:-

As its weakness, HTC is not a very much recognized brand in the market. Itscompetitors, which are Nokia, Blackberry, Apple etc. are way much popular and have

acquired a big share of market.

Another weakness is that, they got a very small range of cell phones models ascompared to their competitor, Nokia, which has got a huge variety of smart phones,from cheapest to most expensive one.


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Opportunities:-

HTC is providing Touch Screen Cell Phones, which are very much in demand thesedays, most of the people, who use expensive cell phones, goes for Touch Screen. Onthe other side, Since HTC collaborated with Google and launched their cell phoneswith Google Android OS install in it, their market also got increased. It is also saidthat, because of the name of Google, HTC got popularity. Google popularity plays ahuge role in the success of HTC.

3G technology has been launched all over the world, and is getting launched in othercountries as well. Since HTC cell phones have got 3G technology support, so it is anopportunity for HTC company that where ever the 3G technology launches, HTCscell phones demands would raise their.

Threats:-

The major threat to HTC, or any other Smartphone company, is a very much popularand highly in-demand brand, Apple iPhone. It is a big hindrance in the demand ofHTC cell phones.

Apart from that, the financial crunch could also be the threat for the company. Thatsbecause HTC smart phones are expensive and are not affordable for many of thesmart phones users. On the other side Nokias smart phones are way cheaper, and are

providing the same characteristics, which a Smartphone should have. So lot of peopleprefers Nokia on HTC.


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Key developments for HTC CORP

HTC and AT&T Introduce the HTC HD7S Smartphone 21st march 2011

HTC Corporation announced that the HTC HD7Ssmartphone will be available as part of the AT&T, Inc. family of devices in the comingweeks. The slim, sleek HTC HD7S is optimized for high-impact visuals with a large 4.3"high-resolution screen, high-definition video capture and a focus on gaming that realizes the

power of Xbox LIVE --bringing gameplay to life. With the HTC HD7S, HTC is bringing itssecond Windows Phone 7 device to AT&T and, along with the HTC Inspire 4G, now offerstwo super LCD 4.3" display devices for AT&T customers.

The HTC HD7S is an entertainment lover's dream. A1GHz processor can handle data-intensive applications, while integration with Zune meansthat users can enjoy not only music, but their favorite videos and movies in cinematic-styleon the large 4.3" high-resolution screen and built-in kickstand. For those who refuse tocompromise on their mobile gaming experience, the HTC HD7S brings gameplay to life byharnessing the power of Xbox LIVE. For capturing video with incredible quality and detail,the HTC HD7S features a 720p HD camcorder. Windows Phone 7 delivers a simple,streamlined and integrated experience on the HTC HD7S through Windows Phone Hubs.Windows Phone Hubs bring together a related set of applications, services and content into asingle view to simplify common tasks.

With the exclusive HTC Hub, HTC is providing aunique series of applications and utilities that include weather and stock applications and a

photo enhancer that enables a person to apply special effects before sharing photos with theirfriends. The unique AT&T U-verse mobile app, which allows U-verse customers to managetheir DVR recordings, browse TV listings, and download and watch hit TV shows on theHTC HD7S's extra-large display, is also integrated into the device.

Thunderbolt by HTC, 4G LTE Smartphone for Verizon Wireless Arrives

March 17, 2011

Verizon Wireless and HTC announced that theThunderBolt(TM) by HTC, exclusively from Verizon Wireless, is available on March 17 inVerizon Wireless Communications Stores for $249.99 with a new two-year customeragreement. Powered by Android(TM) 2.2, the ThunderBolt by HTC is the first smartphone totake advantage of Verizon Wireless' 4G LTE network. The ThunderBolt by HTC features thelatest version of the HTC Sense(TM) experience, which offers enhancements including new

personalization options, a consolidated e-mail inbox, and unique camera effects and filters.The ThunderBolt by HTC is equipped with support for Google Mobile Services, includingGmail(TM), YouTube(TM) and Android Market(TM) with thousands of free apps.Additionally, the ThunderBolt by HTC will feature 4G LTE optimized apps such as EA's

Rock Band, Gameloft's Let's Golf, Tunewiki and Bitbop.


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HTC Corporation Reports Revenue Results for the Month and Year to

Date Ended February 2011; Provides Revenue Guidance for the First

Quarter of 2011

HTC Corporation reported revenue results for themonth and year to date ended February 2011. The company's operating revenue totaled TWD32.11 billion or around RMB 7.15 billion in February 2011, reflecting a year-on-year jump of212.33% from TWD 10.28 billion a year ago. The sharp increase was lower than a year-on-year jump of 213.44% the firm realized in January 2011. In the first two months of 2011, thecompany reaped TWD 67.13 billion in operating revenue, whereas it booked TWD 45.67

billion in the corresponding period of 2010, representing a jump of 212.91%. The companyaims to earn TWD 94 billion in operating revenue in the first quarter of 2011, 147% morethan in the same quarter of last year, and its smart phone sales volume is expected to surge157% year on year to 8.5 million units in the first quarter of 2011.

..Group Suggestion To a Company..

Price should be normal.

Features should be improved and it should be understand by the normal people, itsshould not be complicated.

Size of the cell should be of normal size.

Battery backup should be increased.

Touch pad should be smoothly and easy to operate

.Music System is of high quality .


22/22

22

..Conclusion..

HTC is one of the leading manufacturers of PDAs and smart phones around theworld. It is one of the fastest growing companies in the world and maximizingits market share rapidly.

The research and development in HTC has been given more importance as it is theway to know what customers want.

It has successfully recognized its brand name and has got the good image about theproduct quality.

..THANK YOU..

Documents

A Report on HTC