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// branding for professional services.// branding for professional services.
The Responsive Design RevoluTion: Is your website ready for what’s next?
Josh Miles
Josh MilesI’m the principal and founder of
Miles Design, a branding firm
specializing in branding and website
design for professional services and
software firms.
I’m also the author of Bold Brand:
The new rules for differentiating,
branding, and marketing your
professional services firm.
MilesDesign.com | BoldBrand.com
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@joshmiles #DemandJen13
it’s a conversation!
- Please ask questions!
- Keep it interactive
- Share your challenges & successes!
- Tweet along!
@joshmiles #DemandJen13
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Bold Brand: The new rules for differentiating,
branding and marketing your
professional services firm.
milesdesign.com/rwd
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@joshmiles #DemandJen13
B2B: Refuse to be Boring.
Why should B2C brands have all the fun? We believe B2B and Professional Services brands can be just as dynamic, interesting, and sexy.
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@joshmiles #DemandJen13
i’m not sure how to put this... but RWD is kind of a big deal.
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// branding for professional services.// branding for professional services.
WhaT exacTly is Responsive WeB Design?
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2013 is The yeaR of Responsive WeB Design
http://mashable.com/2012/12/11/responsive-web-design/
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Responsive web design (RWD) is a web
design approach aimed at crafting sites to
provide an optimal viewing experience—
easy reading and navigation with a minimum
of resizing, panning, and scrolling—across
a wide range of devices (from desktop
computer monitors to mobile phones).
@joshmiles #DemandJen13
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// branding for professional services.// branding for professional services.
Why bother?
// branding for professional services.// branding for professional services.
Why bother?1. visitor2. visitor3. visitor
// branding for professional services.// branding for professional services.
Why bother?1. visitor devices2. visitor experience3. visitor expectations
1. visitor devices
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2. visitor experience
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// branding for professional services.// branding for professional services.
Mobile-friendly or Mobile first?
hello? ...Katie?
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avoid lost visitors:- Why are they here?- Where to go- What to do- visual hierarchy
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3. visitor expectations
@joshmiles #DemandJen13
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// branding for professional services.// branding for professional services.
isn’t this just a fad?
The big boys are doing it:
@joshmiles #DemandJen13
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The leaders are doing it:
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e-marketers are doing it:
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coming soon...
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// branding for professional services.// branding for professional services.
Why not do a mobile app?
Mobile app:- great for unique content- $$$ platform / device- Tablet & “new” devices
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Responsive Benefits:- cutting-edge technology- any platform / any device- Tablet & “new” devices
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geek-friendly Details:- single database / cMs- site “detects” device- hide & show / fallback
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impress your(geek) friends...
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// branding for professional services.// branding for professional services.
is it time to invest in RWD?
what got you
will not get you
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Thank you!Bold Brand: The new rules for differentiating,
branding and marketing your
professional services firm.
milesdesign.com/rwd
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@joshmiles #DemandJen13
Q&a?
get the slides and more at: milesdesign.com/rwd
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@joshmiles #DemandJen13
