A S IDlC newsletter

No. 86, Fall 2003

ASSOCIATION OF INFORMATION AND DISSEMINATION CENTERS

Committee Reports reusurer: Kevin Bouley reported that T the declining trend in revenues during

the past few years appears to have been reversed. Although revenues slowed in 2002, it appears that a significant gain is in store for 2003. For 2004, because of a loss of members, a decline in revenue is ex- pected, but there should still be a surplus.

Executive: ASIDIC President Miriam Drake (Information Management & Plan- ning) reported on the Executive Committee meeting. The newsletter archive is to be digitized and deposited in three or four ma- jor library schools. A resolution clarifying meeting fees was passed. All Members are expected to register and pay fees for the meeting. A one-day fee of $150 was insti- tuted in response to requests from several attendees. This fee does @ include the

Monday evening event. Guest fees are for social events only. Refunds will be given only up to 10 business days before the start of the meeting, and any credit card fees will be deducted from the refund.

Membership: ASIDIC membership has declined significantly. All members and attendees are encouraged to solicit new members. There will be an ASIDIC booth at the InfoToday 2004 conference.

Sponsorship: Sponsors for the meeting were Nerac.com, and Nstein Technologies. ASIDIC thanks these organizations for their generous support.

Standards: Marjorie Hlava (Access In- novations) reported that there has been significant activity in the standards area. NFAIS has published a draft standard for linking to full text documents. Would

The ASlDIC Newsletter (ISSN 0887-9915) is published by the Association of Information and Dissemination Centers, P.O. Box 3212, Maple Glen, PA 19002-8212, phone (215)-654-9219, e-mail: info@asidic . org, and edited by Donald T. Hawkins. Visit ASIDIC on the Web at http://www.asidic.org. The opinions expressed herein are not to be construed as those of ASIDIC

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ASIDIC member organizations be willing to support this standard? The complete standards report is available on the ASIDIC Web site.

Elections s mandated by the ASIDIC Con- A stitution and By-Laws, elections

were held at the Fall meeting. The Nominating Committee, consisting of Marjorie Hlava, Jay ven Eman (Ac- cess Innovations), and Tom Hogan (Information Today), submitted a slate of candidates. No further nominations were received, so the candidates were elected by acclamation. Kevin Bouley replaced Miriam Drake, who completed her term as president. Craig McKinnis and Erica Mobley joined the Executive Committee, replacing Deb Wiley (Next Wave Consult- ing) and Jay ven Eman, whose terms have expired. Kurt Keeley (American Water Works Association) and Carolyn Finn (Thomson Scientific) were elected to sec- ond terms. A list of the new Executive Committee members is attached to this newsletter.

President’s Col urnn By Kevin Bouley

ear Friends, I D Many thanks for the e-mails and messages of support. It has now been 30 days in of- fice and as yet, no signs of impeachment or a recall movement.

Phoenix is leading in the poll for the Fall 2004 venue. Be sure to visit http:// www.asidic.org to register your vote. While there, you can visit the link to the Radisson Hotel in Old Town Alexandria where we’ll be meeting March 21-23, 2004. Our program co-chairs, Wally Finch, Ed Johnson and Mimi Drake are lining up speakers that are sure to engage and challenge us.

Congratulations to the following ASIDIC members:

Barry Bealer, CEO and President of Really Strategies, whose company made the “Philadelphia 100”” and was recognized as one of the region’s fast- est growing privately held companies,

0 Judy Luther, President, Informed Strategies, who was featured on the cover of the October 1 issue of Library Journal for her article “Trumping I Google”, and

Rick Noble, President and CEO of Thomson Healthcare, whose article ti- tled, “Putting Information First in In- formation Technology” appeared in the NovembedDecember issue of ONLINE.

I look forward to seeing you all in Alexan- dria.

Best regards, Kevin

Past-President’s Column By Miriam Drake

erving as your president was an honor S and fun. I enjoyed working with many members and speakers. Heaps to thanks to the members of the Executive Committee (EC) and our secretariat, Don Hawkins. They are enthusiastic about ASIDIC, dedi- cated, and “there” when needed.

Our meeting in Montreal was temfic. My thanks to our program chairs, Leslie Lees and Taissa Kusma, and our local host, Randy Marcinko. The meeting theme was Digital Content: Issues and Changes. Our speakers informed and delighted. They made us keenly aware that our industry is changing rapidly. Randy did his usual su- perb job in selecting the hotel for our meet- ing and the venue for our Monday night event, Pointe- A-Calliere, the Montreal Museum of Archeology and History. It was a great treat.

Heartiest congratulations to our new presi- dent, Kevin Bouley and the new members of the EC: Erica Mobley and Craig McKinnis. I look forward to working with them. Please let Kevin know how ASIDIC can serve you. If you have suggestions for hture programs, speakers, or venues please send them on to Kevin.

Our next meeting will be in Alexandria, VA, March 21-23, 2004. The theme is Public/Private Partnerships: Opportu- nities for Collaboration. Ed Johnson (USPTO), Wally Finch (NTIS) and I are program chairs. We are working to pro- vide an exciting line up of speakers and topics. Please plan to attend. This meeting is a must! I look forward to seeing you in Alexandria. Best wishes to all.

New Members SIDIC welcomes the following new A members:

Micropatent, LLC (returning member) 250 Dodge Ave. East Haven, CT 065 12 Representative: Dan Videtto Phone: (203)-466-5055 E-mail: dvidetto@rnicropat . corn

UPI, Inc. (returning member) 1510 H St. N.W. Washington, DC 20005 Representative: Craig McKinnis Phone: (202)-898-8232 Fax: (202)-898-8 138 E-mail: crnckinnis@upi. corn

IOP Publishing, Inc. 150 South Independence Mall West Philadelphia, PA 19 106 Phone: (2 15)-627-0880 Fax: (2 15)-627-0879 E-mail: moss@ioppubusa . corn

KEYNOTE ADDRESS

Understanding User Behavior Carol Tenopir, University of Tennessee

t is important to understand how infor- I mation users behave because it helps build better products. Products and ser- vices are generally designed for the major- ity of their users or those most readily identifiable. We must recognize that there is no single “user”, only user types or groups.

Users’ expectations grow faster than tech- nology. Even though products have ad- vanced features, many people do not use them, but they expect them to be available. Therefore, information must be supplied in a variety of formats. Information products will succeed if they are a logical extension of how people work. Users expect choices, and the more they have, the more they will want. Products must appear sim- ple but be complex behind the scenes.

Users fall into three main groups: Search experts want control over the search process and want to see what is happening. Advanced features such as Boolean logic, sorting by date or rele- vance ranking, field searching, and drop down menus or commands are important to them. Subject experts want more information and more sources (which means larger backfiles), easy desktop access, no us- age barriers (fees, passwords, etc.), and high quality materials. Students want immediate gratification and information that they can print out. Many of them feel that if something cannot be found in 30 seconds, it is not worth finding. They give credibility to data from the .edu domain.

Digital products are never finished-one size does not fit all. Development times are rapidly shortening; users want new en- hancements often. The willingness to pay for information is declining, so the role of the librarian is becoming to subsidize ma- terials.

Many metaphoric interfaces (such as Ei’s Engineering Village) are being replaced by simpler interfaces because they required high-level thinking by users. Repeat users tend to become tired of those interfaces, so information providers are switching back to simple dialog boxes or menus. Despite this trend, users expect that sophisticated technology lies behind the interface. Ex- perts and early adopters want to be the first to use new technology, but investments in technology cannot be recouped from them. They will not change their work habits unless they perceive a clear benefit.

Today, people are required to read more than previously, so there is an opportunity for information producers. Users prefer convenience and familiarity. For example, medical faculty .members tend to read quickly and do not spend much time on any single article. They therefore respond well to information delivered on handheld devices. Engineers, on the other hand, de- vote lots of time to research and in-depth study, so they want large data sets. The number of personal subscriptions to jour- nals has declined significantly, but reading from separate articles has increased. Browsing through complete journals has also declined, in favor of online searching on a topic. Scientists tend to browse cur- rent issues of core titles for current aware- ness in their field and search for new topics or old articles for primary research. The amount of reading of older materials seems to be remaining steady, so complete jour-

nals and databases of separates will coex- ist.

SESSION 1. ELECTRONIC RESOURCE LINKING

OpenURL Linking for Libraries Jenny Walker, ExLibris (USA) Inc.

he OpenURL standard was developed T in 1997 to help users access data they found via linking. Many users could see the links, but could not get access to the data. Information providers, not libraries, control the links, and they are dependent on vendor agreements. Users have a prob- lem because libraries have little or no say in linking. Proprietary solutions have been developed, but they are expensive and re- quire high maintenance. They tend to fo- cus only on full-text links, so users are not well served by them.

The OpenURL framework introduces a new component in the linking process, a “Link Server” that contains a database of a library’s subscriptions and appropriate link targets based on the library’s agreements with suppliers. Links from a variety of sources such as A&I databases, OPACs, and e-journal references can be stored on the server. The targets have a defined link or search syntax, which is then configured in the library’s link server database. For the librarian, the OpenURL framework has the benefits of central link administration with local control over what types of links are offered and the targets. Thus, use of licensed resources is optimized. Users benefit because full text is delivered di- rectly to the desktop when it is available, research horizons are expanded, and the links have consistency and accuracy. In- formation providers benefit because the standard is easy to implement, without the need for time-consuming bilateral pub- lisher agreements.

Today, there are over 10 commercial link- ing solutions available. The original link server, SFX, is deployed in 450 libraries in 29 countries. Its link database is regularly updated by Ex Libris. New demands are being made on link servers. Distributed KnowledgeBase (just-in-time) models are needed to determine the actual collections for any particular user, regardless of ad- ministratiodlicensing organizations. More varied sources and targets, beyond schol- arly textual information are also needed. See www.sfiit.com for articles and presen- tations on SFX and a demonstration.

CrossRef and DOls Ed Pentz, CrossRef

ccording to a recent Pew Internet and A American Life study (see http:// www.pewinternet.org), 73% of students use the Internet more than the library, and only 9% use the library more than the Internet for information searching. Many students are likely to use information found on search engines and various Web sites as research material, and faculty often report concerns about the number of URLs included in research paper bibliographies along with the decrease in citations fi-om traditional scholarly sources.

Users want easy access to information. Many feel that if it is not online, it does not exist-and the extension of that is: if it is not linked, it does not exist. Linked refer- ences are therefore a necessity in today’s online world. We are entering the “article economy”, where journal issues are be- coming increasingly irrelevant. Virtual journals are being created, publishing workflows are changing, and the electronic article is becoming the “article of record.” These trends mean that traditional biblio- graphic data are inadequate; unique article identification, persistent links at the article level, and reference links are required.

CrossRef is a non-profit membership asso- ciation that functions as a DO1 registration agency for scholarly content, provides a registration service for metadata and unique persistent identifiers, and develops standards and guidelines for using DOIs. It makes reference linking easy and reli- able for journals, conference proceedings and books and provides both technology and business infrastructures for DO1 usage. Under CrossRef, one agreement provides linking to over 200 publishers’ products.

The DO1 is a unique article identifier, simi- lar to the familiar bar codes on products. It can be assigned to any type of content at any level of granularity. Usage of DOTS is increasing, and one can now find them on many journal web sites. Some sites hide the DO1 from the user, but it is still used to identify articles. Secondary databases are not using DOIs as much as we would like.

Libraries are also using DOIs. They should find (and demand!) them in li- censed content and databases, so that they will have easy links to the full text. They can also retrieve DOIs from publishers or directly from CrossRef at no cost, and they can send a DO1 to CrossRef and retrieve standardized metadata. CrossRef and DOIs integrate with OpenURL Link Reso- lution services, such as ExLibris’ SFX, EBSCO’s Linksource, and Endeavor’s LinkFinderPlus.

Currently, CrossRef has 241 members (up from 152 last year) and serves 145 libraries (up from 40 last year). It has links to 8.5 million articles (up from 5 million last year) published in 8,400 journals (6,500 last year). It has recorded 3.6 million DO1 clicks-a 7-fold increase since January 2002. The oldest content it links to is an 1849 article in the Astronomical Journal. Today, an expansion of content types is occurring, as DOIs are being assigned to conference proceedings, books, theses, grey literature, and even datasets. En-

hanced linking services can be provided as multiple links become associated with one DOI.

DOIs are here to stay. They are a key ad- dition to scholarly content metadata and are being widely used. They still need to be incorporated into many products and services before the goal of DOIs every- where is reached.

The Digital Object Identifier (DOI) David Sidman, Content Directions, Inc.

(CDI)

he DO1 is a universal linking technol- T ogy for intellectual property, both across the Internet and within enterprises. DOIs are unbreakable, multi-linkable, dy- namic, an industry standard, scalable, and can be implemented at low cost. They can be thought of as “URLs on steroids.” For publishers, DOIs allow more people to find their products on the Internet, whether by search engines, partner web sites, reviews, e-mail blasts, or even embedded within the content itself. The links are always cur- rent, permanent (they never go out of date), and rich in functionality (the cus- tomer sees all the options the publisher wishes wherever the DO1 appears).

The DO1 not only uniquely identifies the object, but it provides a link to the object. It is compatible with other number schemes, such as the ISBN, and it is per- manent-nce assigned, a DO1 never changes.

CDI is the first commercial DO1 registry. It provides ,a range of services to its cus- tomers: DO1 management, lookups, and consulting. It has the support of several publishing associations as well as many individual publishers. The information industry is using DO1 to cross-sell content from different areas; thus, new products

can be developed more rapidly. Book pub- lishers are now assigning DOIs to their products, both printed and electronic. The DO1 has been declared the identifier of choice for e-books, so suddenly all trade publishers needed a DO1 registration agency, and began working with CDI.

The DO1 is not just for digital content. It can work just as well for selling physical products over the Internet. This puts a purchase action a single click away from anywhere that the user encounters a DOI.

In the library area, DOIs allow permanent links to both external and internal informa- tion, allowing libraries to manage informa- tion assets within their enterprise. The ma- terial is always accessible even if its physi- cal location changes. Related information can be easily cross-referenced. And it can all be done cost effectively by using DOIs.

SESSION 2. TECHNOLOGY INNOVATION AND INTEGRATION WITH DIGITAL CONTENT

D-Space: Institution Repositories for

MacKenzie Smith, MIT Libraries Digital Resources

Space is an open source software sys- D tem that creates and manages a digital library system to capture, preserve, and redistribute the intellectual output of a uni- versity’s research faculty. It is a joint ven- ture between MIT and Hewlett-Packard and is similar to an archive, which is gen- erally outside a library’s traditional activi- ties.

The motivation for DSpace arose because universities have become concerned about capturing and preserving the intellectual output of their research, especially “grey

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literature”, such as preprints, technical re- ports, working papers, theses, datasets, im- ages, or audio and video files. Individual faculty members generally do not have the time or expertise themselves to create and manage databases of this type of informa- tion. The DSpace system provides them a professionally maintained repository for this purpose.

Libraries are becoming interested in these repositories as universities become more concerned about branding their output and retaining control of it. Many academic libraries want to enter the scholarly pub- lishing value chain because traditional publishing takes too long and is too expen- sive for their libraries to purchase the pub- lications. Since they have expertise in handling large quantities of information, metadata, and preservation challenges, they are a logical entity to manage institu- tional repositories.

D-Space is like a digital aggregation of institutional data on the web for educa- tional institutions. Companies in the document management area have begun to develop technology to manage reposito- ries. A federation of DSpace users has been formed; so far, eight libraries have become members. The policies are: 0 D-Space is a preservation archive, so

material cannot be withdrawn. 0 The community decides how to run the

archive. 0 The contributing institution supplies

the metadata.

Google is already indexing content in D- Space because it is publicly available. (For more information, see the D-Space Web site at http : //www.dspace. org).

University of Toronto Libraries Elec- tronic Journal Services Warren Holder, University of Toronto (UT) Library

T is the largest university in Canada, U with 55,000 students on a main cam- pus and two suburban campuses. Its li- brary has 9 million books and microforms, 60,000 current serials, and is the largest library in Canada. It has over 26,000 titles as electronic resources, including over 3,500 e-journal subscriptions. Its e-journal services are used by several Ontario uni- versities as well as universities and hospi- tals in New Brunswick and British Colum- bia. In 2001, its user base of over 392,000 people downloaded over 2.4 million arti- cles. Usage was nearly evenly split be- tween on-campus and off-campus use, with only about 8% in the libraries. Users have been extremely favorable towards e- journal use; one of them said e-journals were “the most positive step in handling of library materials since computerized cata- logs.”

Based on a proposal for an information infrastructure for an Ontario digital library and the systems and services provided by the UT library, an “Ontario Scholar’s Por- tal” has been created. Its goals are to en- sure rapid and reliable response times for information services and resources, pro- vide for the long term, secure archiving of resources to ensure continued availability, create a network of intellectual resources, and provide an environment fostering addi- tional innovation in response to the needs of the users. It provides a provincial gate- way to electronic resources for all faculty and students in Ontario. It contains mate- rial from over 4,000 journals from 18 pub- lishers, 80 million citations, 6,000 books, and 1.6 million pages of full text. The por- tal also supports interlibrary loan and document delivery. With such resources, its aim is to never leave the user at a dead- end.

Digital Content Meta Trends Judy Luther, Informed Strategies

any information users have dis- M carded the journal model and think only in terms of articles. In today’s “Google Era”, publishers develop metadata pages as entry points to their content, and users search for and access them. The challenge is to develop simple tools that allow users to navigate the myriad of sources available and keep them from get- ting lost in “information silos”. It is easy to get users to information, but we must develop ways to get them back to the local library’s site.

Students have lost the concept of a journal and now focus only on articles. Encyclo- pedias have become outmoded: once it is online, it becomes a series of articles. We must focus on what content does, and we now have better tools for decision-making. Metasearch is the librarian’s answer to Google, now that Google is indexing pub- lishers’ full-text content. The challenge for librarians is how to present their re- sources to users. Users do not want to be- come more like librarians, so we must cre- ate appropriate tools for them. They are looking for a search experience like Google, which is difficult in an article en- vironment.

Publishers must manage increasing search loads, handle metadata searches properly, and deal with statistics, while maintaining a presence with the user through branding their content. Many issues result: merging search results and removing duplicate items, appropriate presentation formats, relevancy, and customization. Publishers must talk to all user groups, not just li- brarians. The focus today is shifting to the users: how they work, what is important to them, and what will save them time. None of us stand alone; interoperability means that systems must work together.

SESSION 3: CHANGING MODELS OF CONTENT AGGREGATION

Aggregators and the Digital Divide Luck Molgat, Canada Institute for

Scientific and Technical Information (CISTI)

ecause of the many changes in the in- B formation industry, aggregators have had to examine their roles in the informa- tion chain and re-think the products and services that they provide. In the pre- digital paper world, creators, content users and aggregators had well-defined and dis- tinct roles:

Authors created content for end-users, who obtained it through the services of an aggregator. Aggregators roles enhanced the content and then formatted and sold it, thus adding value to the information and benefiting both creators and users. Publishers solicited content from crea- tors and produced books, journals and conference proceedings. Subscription agents were positioned between publishers and libraries. They provided a single interface for libraries in handling journal subscriptions, as well as value-added services to librar- ies and publishers. Indexers and abstractors created sub- ject and author indexes of published works, typically in a specific area of study. Their services and tools pro- vided a single window on the current literature in a particular field. Libraries purchased books, journals, and indexes and created catalogs or ti- tle indexes to identify items in the col- lection. They loaned items or made copies for content users directly or through other libraries. Libraries were positioned between all the other aggre- gators and the content users through

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the single window of the library cata- log.

In the digital world, new forces and new technologies are driving changes and push- ing user expectations. The arrival of PCs, Web technologies, the Internet, and open access have made information available and accessible as never before. Users ex- pect most information to be a few key- strokes away and free. With the advent of the Web, user expectations have skyrock- eted. Users now expect to have authenti- cated and validated access for seamless delivery of information at the their desk- tops, the latest published information available at no cost to them, flexibility and control over the content, and a choice of delivery options and formats. Aggregators are thus being squeezed and are forced to develop new value-added services.

Heightened user expectations are redefin- ing the environment for aggregator tools. Successfid aggregators must be unobtru- sive but offer obvious and unique advan- tages. In addition to developing new tools, aggregators must negotiate with content owners for the rights to use digital content, which can require significant investment in terms of managing licenses, developing relationships with owners, and in financial commitments. Development will be driven by questions of information ownership, access, user rights, and resources. The trend is toward larger entities owning the rights to more content and offering their clients ways to customize and integrate products into their environments, as well as building products based on emerging technology standards.

in this digital world, CiSTI is unique. It is a library, publisher and document supplier. As a library, CISTI purchases and houses 50,000 serial titles, as well as books, tech- nical reports and conferences. It continues to purchase print subscriptions for docu- ment supply. CISTI is the library for the

National Research Council (which has over 4,500 employees), and provides in- formation services to staff across Canada. It is also a not-for-profit publisher (NRC Research Press) of 15 STM journals and monographs and provides publishing ser- vices for associations and societies. Cur- rently, journals are produced in both print and electronic formats. CISTI is a docu- ment supplier, filling requests from its print collection. In the mid-l990s, CISTI pioneered development of a high volume Document Delivery system (IntelliDoc) that makes it possible to fill close to one million orders per year.

In response to client demands, CISTI is adapting and refocusing its role as an ag- gregator and is making strategic decisions and investments for the future. A number of projects are underway to improve man- agement information tools that will en- hance services to clients. CISTI is also working collaboratively with other librar- ies to improve the delivery of STM infor- mation to federal government libraries.

The current document delivery system based on the print collection will continue for the foreseeable future in parallel with new initiatives. CISTI is launching a new secure desktop delivery (SDD) service in Dec. 2003, which will extend existing print delivery formats. This option will be available for titles where CISTI has ob- tained the rights from content owners. The next step will be SDD from electronic formats.

Libraries are collaborating and forming consortia to reduce barriers for users and to exert a collective influence with content owners. CISTI participates in the SMART library project for the City of Ottawa, which brings together multiple library sys- tems to serve over 800,000 citizens. CISTI is also leading the Federal Science eLi- brary effort with the major STM libraries in the Canadian government to give desk-

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top access to key journals to all federal re- searchers. The Federal Science eLibrary draws its inspiration from the Canadian National Site Licensing Project (CNSLP), a consortium of 64 Canadian academic li- braries that was created to license elec- tronic journals.

We therefore see the following trends in the emerging digital environment:

Aggregators are being squeezed and reshaped between the creators and con- tent users creating a need to redefine roles. Relationships have changed and continue to change. Technology developments and in- creased client expectations that have resulted are driving change. Clients want information delivered on the web immediately, cheaply, in formats of their choosing that can be integrated into their work processes The transition will be long, and print- only copies will not disappear in the near future. New investments are re- quired to make changes. With digital information, the issue is access rights and user rights and con- trol, rather than ownership.

Changing Models Stephen Abram, Proquest/Micromedia

axonomies are increasingly being used T in the research and student markets. The market demands visible, relevant, and useable taxonomies, communication tools, integration with e-learning tools, going be- yond simple text and pages, and real inter- operability.

We must increase the density of retrieved information and stop telling ourselves that a page of text will suffice. Important fea- tures are text independence, contextual display of terms, and context integration. The younger generation reads online and

has 50% greater comprehension than the older generation has with text. They want a mixture of technologies to suit the way they work and learn. Collaboration tools are important: according to one study, over 85% of people between ages 15 and 25 have at least one instant messaging ac- count.

Information literacy is integrally tied to every aspect of learning. It involves mathematical and logical thinking skills, application of the scientific method, criti- cism, interpretation and comprehension, analytical thinking, and inter- and intra- personal communications skills. Today, there is an imperative for people to have a lifelong curriculum, or a personal learning strategy. A successful strategy, therefore, will be to adapt to the learner, and not ex- pect that the learner will (or can) adapt to your system, style, or pedagogy.

We need to provide information and in- form people with a variety of learning styles. A number of collaborative digital reference services are emerging, such as Virtual Reference Canada, OCLC’s Ques- tionpoint, and LSSI’s Virtual Reference Desk. These can provide real-time live- chat, homework help service. In a recent study comparing virtual reference vs. face- to-face, two researchers found that the top- ics frequently addressed included task and problem definition, search strategy devel- opment, and locating and accessing infor- mation. Topics rarely addressed included information use, analysis, synthesis, appli- cation, or evaluation.

Interoperability means advanced intelligent linking, which is being developed by In- genta, Catchword, and other companies. We need to recognize that information moves; static content is its lowest form. Today’s children have fundamentally dif- ferent learning behaviors than their par- ents, and this is a significant demographic shift. We must respect how they are learn-

ing and cater to their content needs.

Ag g reg at ion and Integration Stephen Moss, IOP Publishing

OP was the first STM publisher to put I all its titles up on the Web, and it now has 38 peer-reviewed titles in both elec- tronic and print. It has users in 106 coun- tries. IOP is experiencing positive growth in revenues and profits.

IOP’s goals are to maximize exposure of its authors’ papers and maximize access for customers as disciplines and specialties converge. With this in mind, more is bet- ter. Its current content and abstracts are free to all on the Web. Access to a 10-year archive is free to subscribers. There is a nominal charge for access to a historic ar- chive. (New titles are free.) All this is from one physics source, on one platform, and at existing price levels. In 2003, users made 21 million accesses and 3.1 million full-text downloads of IOP’s data, and us- age is increasing 30% per year.

Search tools are becoming more crucial as disciplines converge and intersect. A state of the art e-journal platform, allowing backward and forward linking is necessary to implement this technology. Pricing policies must provide for lots of open ac- cess at or near current payment levels, so IOP has a variety of models, including tiered pricing, consortia models (they pro- vide 40% of the revenue, with no attrition), corporate document delivery models, search blocks, and others. The yields for IOP have been great: increased exposure for authors’ papers, increased downloads, unit counts, revenue, and profit. More is indeed better!

SESSION 4: CEO PANEL

Patrick Spain, Alacritude

lacritude provides an electronic li- A b rary service for individuals. Cur- rently, they have 40,000 customers that have access to 1,500 sources, including a free encyclopedia that receives 2 to 3 mil- lion uses per month and a metasearch facil- ity allowing users to build searches and have them relevance ranked on the fly. Alacritude strives to move information quickly into a usable result. In their view, there is no consumer market-nly indi- viduals or enterprises. Individuals tend to be more tolerant and do not need perfect answers, so Alacritude’s mission is to be the best at delivering “pretty good” an- swers.

Three trends of the market today are: Rise of individuals who take control of things important to them, such as health and wealth. They are now driv- ing the information industry, which is becoming “Wal-Mart-ized”, with a big selection, good quality, and low prices. Selling business to business has be- come inefficient because individual employees are buying what the busi- ness needs. Value comes from tools, not content- people want to find things and use in- formation. Nobody reads online; they print things out. The Web can be viewed as a giant piece of software ap- plied to the largest dataset in the world. Prices will continue to fall and may even get to zero--a fundamental change in information value. Alacri- tude has found that advertisement- support media work. Pay per view and micropayment systems will never work in North America because they require users to engage with the system many times.

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Ruth Koolish, Infomiation Sources

nformation Sources is a home-based I business producing the SoftBase data- base, which tracks companies and products in the computer industry. The database sells through vendors because the company does not have the resources to market di- rectly to users. The information industry has been closed until recently, but now that large companies like Microsoft are enter- ing it, the way we work is changing.

A problem with small businesses is that they must have the ability to market their product to a wide audience and form rela- tionships with much larger companies. Information and ways to get it must be in- tegrated with each other, and the whole world must be accessed together.

Barry Bealer, ReallyStrategies, Inc.

eallystrategies helps publishers create R and manage content and get it out to users. They provide objective evaluations and implementations of content manage- ment systems, thus facilitating c o m u n i - cation between organizations. Recently, they conducted a survey of 54 executives in STM publishing companies and found that:

Content management means different things to different people. It is usually thought of as a collection of systems and databases. Publishers expect ROI very quickly after a sale (within about 1 ?h years) and are no longer willing to tolerate long periods with little return. Recognition of formal product man- agement methods to control processes is growing. Content management vendors are good at recognizing the needs of publishing companies.

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Three case studies were recently con- ducted. Congressional Quarterly built its own content management system, and has found that its online products are now more profitable than print ones. New products now go from concept approval to deployment in 12 weeks or less. Sales tar- gets have been met consistently. A large medical publisher has nine product lines, each with its own system and editorial in- terface. Five of the nine products have similar content, which is drawn from the master database. The company is moving towards a single system with only four edi- torial interfaces. An advertisement-driven publisher receives copy from its advertis- ers on three fax machines. Automation was proposed, but the organization was technology-adverse. Unfortunately, this is the case with many companies today; be- cause of cultural issues, they refuse to change.

Stephen Abram Micromedia Ltd 20 Victoria Street Toronto, ON M5C 2N8 Phone: 416-369-2594 Fax: 416-362-1699 E-mail: sabram@micromedia.on.ca

Francois Aird

825 Querbes Ave Ste 200 Montreal, QC H2V 3x1 Phone: 514-278-6060 Fax: 514-278-5415 E-mail: francois.aird@cedrom-sni.com

CEDROM-SNI

Mary Kay Akerrnan American Economic Association 4615 Fifth Avenue Pittsburgh, PA 15213-3661 Phone: 412-268-3869 Fax: 412-268-6810 E-mail: mka@econlit.org

Charles T Alexander Nstein Technologies 75 Queen Street Suite 4400 Montreal, QC H3C 2N6 Phone: 514-908-5406 x289 Fax: 5 14-908-5407 E-mail: charles.alexander@nstein.com

Joanna Andrews McGill University 3459 McTavish St Montreal, H3A 1YI Phone: 514-398-4788 E-mail: joanna.andrews@mcgill.ca

Bill Bartenbach 173-58 Croydon Road Jamaica Estates, NY 11432 Phone: 718-658-3878 E-mail: bartenb@hotmail.com

Michael Baycroft Micropatent LLC 250 Dodge Ave East Haven, CT 06512 Phone: 203-466-5055 E-mail: baycroft@micropat.com

Barry Bealer Really Strategies Inc 6 18 S Broad Street, 2nd Floor Lansdale, PA 19446 Phone: 215-631-3107 x13 Fax: 215-631-9358 E-mail: bbealer@reallysi.com

Kevin A Bouley NERAC Inc One Technology Dr Tolland, CT 06084-3900 Phone: 860-872-7000 Fax: 860-875-1749 E-mail: kbouIey@nerac.com

Sharon Brown Wilfrid Laurier University 75 University Ave Waterloo, ON N2L 3C5 Phone: 519-884-0710 x3380 E-mail: sbrown@wlu.ca

Linnea Christiani Nstein Technologies 1125 Euclid Ave Berkeley, CA 94708 Phone: 5 10-306-33 1 15 E-mail: linnea.christiani@nstein.com

Robert Clarke McGill University 1001 Sherbrooke St West Montreal, H3A 1G5 Phone: 514-398-4690 ~04552 E-mail: robert.clarke@mcgill.ca

Ken Doctor Knight-Ridder Inc 50 W San Fernando St San Jose, CA 95 1 13 Phone: 408-938-6150 Fax: 408-938-6157 E-mail: kdoctor@knighh-idder.com

Miriam A Drake Information Management and Planning 1860 Brockton Glen Atlanta, GA 30329 Phone: 404-636-01 54 Fax: 404-248- 1703 E-mail: mdrake@bellsouth.net

15

Drucilla Ekwurzel American Economic Association 46 15 Fifth Avenue Pittsburgh, PA 15213-3661 Phone: 412-268-1044 Fax: 412-268-6810 E-mail: ekwurzel@econlit.org

Mauricio Fernandez

825, Ave Querbes, Suite 200 Outremont, QC H2V 3x1 Phone: 5 14-278-6060 Fax: 514-278-5415 E-mail: mauricio.fernandez@cedrom-sni.com

CEDROM-SNI

Carolyn Finn Thomson Scientific 3501 Market St Philadelphia, PA 19104-3389 Phone: 2 15-386-0 I00 x 1478 Fax: 215-387-4706 E-mail: Carolyn. finnoisinet. com

Debra Gassewitz SIRC 1 16 Albert St Ste 400 Ottawa, ON KIP 5G3 Phone: 800-665-6413 Fax: 61 3-23 1-7472 E-mail: debrag@sirc.ca

Donald T Hawkins ASIDIC Secretariat PO Box 3212 Maple Glen, PA 19002-8212 Phone: 215-654-9129 Fax: 2 15-654-9 129 E-mail: d.t.hawkins@att.net

Marjorie Hlava Access Innovations Inc PO Box 8640 Albuquerque, NM 87198-8640 Phone: 505-265-3591 Fax: 505-256- 1080 E-mail: mhlava@accessinn.com

Warren Holder University of Toronto Library 130 St George St Toronto, ON M4K 1H6 Phone: 41 6-978-2286 Fax: 416-978-1668 E-mail: warren.holder@utoronto.ca

Maureen Kelly Nstein Technologies 130 Peyton Ave Haddonfield, NJ 08033 Phone: 865-428-9381 E-mail: mckelly@ix.netcom.com

Edward Kipp National Research Council-CISTI Montreal Rd Bldg M-55 Ottawa, ON KIA OR6 Phone: 613-993-3794 E-mail: edward.kipp@nrc.ca

John Klem Knight Ridder Digital 35 South Market Street San Jose, CA 951 13 Phone: 408-938-6037 E-mail: jklem@knightridder.com

Ruth K Koolish Information Sources Inc PO Box 8120 Berkeley, CA 94707-8120 Phone: 510-525-6220 Fax: 510-525-1 568 E-mail: rkoolish@searchsoftbase.com

Taissa T Kusma 9 Cliffside Drive Lincoln, RI 02865 Phone: 401-724-7524 Fax: 401 -726-2063 E-mail: tkusma@aol.com

Eveline Landa NRC Information Centre ICIST 6 100 ave Royalmount Montreal, QC Phone: 5 14-496-4254 E-mail: eveline.landa@cnrc-nrc.gc.ca

Bob le Riche Library of Parliament 15 1 Sparks Street Rm 527 Ottawa, ON KIA OA9 Phone: 61 3-944-4 135 E-mail: lericr@parl.gc.ca

Leslie Lees 51 Paul Gore St Boston, MA 02 130 Phone: 614-983-3740 E-mail: llees90@hotmail.com

16 Judy Luther Informed Strategies 102 W Montgomery Ave #B Ardmore, PA 19003- 1422 Phone: 610-645-7546 Fax: 6 10-645-525 1 E-mail: judy.luther@informedstrategies.com

Cameron Macdonald National Research Council-CISTI Bldg M-55 Montreal Rd Ottawa, ON KIA OS2 Phone: 61 3-990-72 I5 Fax: 6 13-952-8244 E-mail: cameron.macdonald@nrc.ca

Michael Mahoney NERAC Inc One Technology Dr Tolland, CT 06084-3900 Phone: 860-872-7000 Fax: 860-872-4898 E-mail: mmahoner@nerac.com

Randall Marcinko Nstein Technologies 75 Queen Street Suite 4400 Montreal, QC H3C 2N6 Phone: 5 14-908-5406 x289 Fax: 5 14-908-5407 E-mail: randy.marcinko@nstein.com

Cathy Matthews Ryerson University Library 350 Victoria St Toronto, ON M5B 2K3 Phone: 41 6-979-5142 E-mail: cmathew@ryerson.ca

Erica Mobley Inspec Inc 379 Thornall St Edison, NJ 08837 Phone: 732-321-5575 Fax: 732-321-5702 E-mail: emobIey@inspecinc.com

Lucie Molgat National Research Council-CISTI 1200 Montreal Road Ottawa, ON KIA OS2 Phone: 61 3-99 1-2462 Fax: 61 3-993-0747 ' E-mail: lucie.molgat@nrc.ca

Stephen Moss IOP Publishing, Inc. 150 South Independence Mall West Philadelphia, PA 19 106 Phone: 215-627-0880 Fax: 215-627 0879 E-mail: moss@ioppubusa.com

Paul Mueller NERAC Inc One Technology Dr Tolland, CT 06084-3900 E-mail: pmueller@nerac.com

Ed Pentz CrossRef 40n Salem St Lynfield, MA 01940 Phone: 78 1-295-0072 Fax: 781-295-0077 E-mail: epentz@crossref.org

Gerri Potash NERAC Inc One Technology Dr Tolland, CT 06084-3900 Phone: 860-872-7000 Fax: 860-875-1749 E-mail: gbp@nerac.com

David Sidman Content Directions Inc 558-9'h St. Brooklyn, NY 1 12 1 5 Phone: 212-792-1847 Fax: 718-768-7542 E-mail: dsidman@contentdirections.com

Peter Simon Newsbank Inc 5020 Tamaimi Trail N Naples, FL 341 03 Phone: 800-762-8 182 Fax: 239-283-3004 E-mail: psimon@newsbank.com

MacKenzie Smith MIT Libraries Building 14s-208 77 Massachusetts Ave Cambridge, MA 02 139 Phone: 617-253-8184 E-mail: kenzie@mit.edu

17

Patrick J Spain Alacritude, LLC 360 N Michigan Ave 13th Floor Chicago, IL 6060 1 Phone: 3 12-787-6200 Fax: 3 12-787-6868 E-mail: pjspain@alacritude.com pjspain@alacritude.com

Carol Tenopir University of Tennessee 1345 Circle Park Dr 45 1 Communications Bldg Knoxville, TN 37996-0341 Phone: 423-974-791 1 E-mail: ctenopir@utk.edu

Jay Ven Eman Access Innovations Inc PO Box 8640 Albuquerque, NM 87198-8640 Phone: 505-265-3591 Fax: 505-256-1080 E-mail: j-ven-eman@accessinn.com

Michael G Walker Newsbank Inc PO Box 219 Chester, VT 05143-0219 Phone: 802-875-2397 Fax: 802-875-2341 E-mail: mwalker@newsbank.com

Jenny Walker ExLibris 100 Galen St Watertown, MA 02472-4502 Phone: 6 17-923-0 160 E-mail: jenny@exlibris-usa.com

David Yakimischak JSTOR 149 Fifth Ave New York, NY 10010 Phone: 212-358-6418 E-mail: davidyak@jstor.org

ASIDIC EXECUTIVE COMMIlTEE (2003-2004)

President: Kevin Bouley Nerac, Inc. One Technology Drive Tolland, CT 06084-3900

Miriam Drake Information Management and Planning 1860 Brockton Glen Atlanta, GA 30329

Mike Walker Newsbank, Inc. P.O. Box 2 19 Chester, VT 05143-0219

Kurt Keeley American Water Works Association 6666 W. Quincy Ave. Denver, CO 80235-30098

Walter Finch NTIS 5285 Port Royal Rd Springfield, VA 22 16 1

Carolyn Finn Thomson Scientific 3501 Market St. Philadelphia, PA 19104-3389

Craig McKinnis United Press International 1510HStreetNW Washington, DC 20005

Erica Mobley Inspec, Inc. 379 Thomall St., 2”d Floor Edison, NJ 08837-2226

Immediate Past President:

Member-at-Large & Treasurer:

Member-at-Large & Secretary:

Member-at-Large:

Member-at-Large:

Mem ber-at-Large:

Member-at-Large:

PHONE: 860-872-7000 FAX: 860-871-7835 E-Mail: kbouley@nerac.com

PHONE: 404-636-0 154 FAX: 404-248-1703 E-Mail: mdrake@bellsouth.net

PHONE: 802-875-2397 FAX: 802-875-2341 E-Mail: mwalker@newsbank.com

PHONE: 303-347-6171 FAX: 303-794-6303 E-Mail: kkeeley@awwa.org

PHONE: 703-605-6507 FAX: 703-605-6742 E-mail: wfinch@ntis.gov

PHONE: 215-386-0100 or 800-336-4474

E-mail: carolyn.finn@isinet.com FAX: 215-386-6362

PHONE: 202-898-8232 FAX: 202-898-8138 E-Mail: cmckinnis@upi.com

PHONE: 732-321-5575 FAX: 732-321-5702 E-Mail: emobley@inspecinc.com

ASIDICSECRETARIAT

Donald Hawkins P. 0. Box 3212 Maple Glen, PA 19002-8212

PHONE: 215-654-9129 FAX: 215-654-9129 E-Mail: info@asidic.org

ASIDIC COMMRTEE CHAIRS (2003-2004) Standards Finance Publications Membership Long Range Planning

Marjorie Hlava (Access Innovations, Inc.) Vacant Donald Hawkins (ASIDIC Secretariat) Carolyn Finn (Thomson Scientific) Miriam Drake (Information Management and Planning)

19

Access Innovations Inc American Economic Association American Institute of Physics American Psychological Association CAB1 Publishing Cambridge Scientific Abstracts Chemical Abstracts Service Defense Technical Information Center EBSCO Publishing Forbes Inc iArchives Inc Information Today Inc Inspec Inc 1OP Publishing, Inc. Kiplinger Washington Editors Knight-Ridder Inc knovel Corporation LexisNexis Marcinko Enterprises Inc Merck & Co Inc. Micropatent LLC National Research Council-CISTI NERAC Inc Newsbank Inc Nstein Technologies NTIS Ovid Technologies Inc ProQuest Information & Learning Really Strategies Inc Sage Publicatians, Inc Science & Technical Information Center TechBooks Inc Thomson Healthcare Thomson Scientific United Press International University of Iowa Drug Information Service US Patent & Trademark Office

Jay Ven Eman Drucilla Ekwurzel Timothy Ingoldsby Linda Beebe Anthony J Llewellyn Matt Dunie Eileen Shanbrom Richard Cooper Mark Herrick Anne Mintz Russell Wilding Thomas H Hogan Erica Mobley Stephen Moss Paul J Vizza Ken Doctor Christopher M Forbes Dawn Conway Robert Nelson Susan M. Millheim Dan Videtto Cameron Macdonald Kevin A Bouley Daniel S Jones Randall Marcinko Walter Finch David Myers Peggi L Clark Barry Bealer Blaise K Simqu Meng Hsien-Chun Iris L Hanney Rick Noble Carolyn Finn Craig A McKinnis Hazel H Seaba Edward M Johnson

American Water Works Association Curiosita eContent Strategies Information Management and Planning Information Sources Inc Informed Strategies Knowledge-Search International NCS Pearson Inc Next Wave Consulting

Kurt M Keeley Mark L Capaldini Jean Bedord Miriam A Drake Ruth K Koolish Judy Luther Michael Delisle Bobbie G Gutierrez Deborah L Wilev