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8/4/2019 A Study on Farmer Buying Behaviour for Rotavator
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A study of farmer buying behavior towards rotavator1
A PROJECT REPORT ON
A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS
ROTAVATOR
SUBMITTED TO
PROF. NIRAV HALVADIYA
Center for Management Studies
Ganpat University
SUBMITTED BY
MBA (AGRIBUSINESS) SEM - II
Vishvak Baxi – 02
Batch
(2010 – 2012)
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PREFACE
The practical training is a part of studies for the students of management.The practical training helps us to know the working problems of
industries before we enter into any organization as an employee or
executive. This will help the students to come out & exhibit by
theoretical training.
Under this practical training collect the information & prepare a report
on buying behavior of farmer towards rotavator.
We are glad to present our report based on
“A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS ROTAVATOR”
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ACKNOWLEDGEMENT
A Practical project is a golden opportunity for learning and self
development. We consider our self very lucky and honored to have so
many wonderful people lead us through in completion of this project.
My grateful thanks to Mr. Gurang Shah (Sales Manager/Tirth
Agro) who in spite of being extraordinarily busy with his duties, took
time out to hear, guide and keep me on the correct path. I do not know
where I would have been without him. A humble ‘Thank you’ to Sir.
Prof. Nirav Halvadiya whose patience I have probably tested
to the limit. He was always so involved in the entire process, shared her
knowledge, and encouraged me to think. Thank you, Dear Sir.
Last but not the least there were so many who shared
valuable information that helped in the successful completion of this
project.
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ABSTRACT
The Topic of our Study is:
A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS
ROTAVATOR
The objectives of our research are to determine the buying behavior of
farmers towards rotavator. To identify factors which affect on buying
behavior one way or other, to determine ways to cope with it and
managing it in the superior manner, to make a more sales from the
point of view of the buying farming equipments. The population for the
subject study is the farmers in rural and urban area.
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OBJECTIVE OF STUDY
The Objective of study is
A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS ROTAVATOR
The objective of research is to determine ways by which buying
behavior can be impact in the farmer’s prospect, to determine the most
sensitive functions with respect to buying. A careful review of these
questions areas led to the development of the following specific researchobjectives:
To determine the perception and views of the farmer’s.
To determine how rotavator can play an important role in farming.
To identify effects on farmers has on the buying rotavator and
other farming equiments.
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Table of Contents____________________________________
PREFAC ...….…………………............................................................................................................I
ACKNOWLEDGEMENT .................................................................................................................II
ABSTRACT …................................................................................................................................III
OBJECTIVE OF STUDY ..................................................................................................................V
Introduction.................................................................................................................................01
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INTRODUCTION
A STUDY ON FARMER BUYING BEHAVIOUR TOWARDSROTAVATOR
Understanding Farmers Buying Behavior
Issues to be considered for understanding consumers:
- Who constitutes the market? Occupants
- What does the market buy? Objects
- Why does the market buy? Objectives
- Who participates in the market? Organizations
- How does the market buy? Operations
- When does the market buy? Occasion
- Where does the market buy? Outlets
What is consumer behavior?
It is defined as the acts of individuals directly involved in obtaining and using economic goods
and services, including decision processes that precede and determine these acts.
Black Box Approach
- buying decisions are influenced by external and internal stimuli.
- external stimuli are
(a) marketing mix elements (four ‘P’s)
(b) environmental factors (economic, technological, political and cultural)
- internal stimuli (cultural, social, personal and psychographic)
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The outcome of the interaction of these variables are decision set:
- product choice
- brand choice
- dealer choice
- purchase time
- purchasing amount
Economic factors
- disposable income, savings, cash flows, assets holdings
- government interventions through taxes, loans, pricing
Life Style
- personal activities, personality, self confidence, autonomy, dominance
Motivation
- food security, status, compulsion (resource scarcity)
Perception
- the process by which an individual selects, organizes and interprets information inputs
to create a meaningful picture of a work
Belief and attitude
- belief is a descriptive thought that a person holds about something
- attitude refers to favorable or unfavorable cognitive evaluation, emotional feeling and
action towards some products
- belief vis-à-vis established system of values and patterns
Social factors
- norms and values define the structure of the relationship of the member in the society
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- various interest groups like family, neighbors and community and any reference group
Awareness
- at this stage farmer recognize the problem
- comes to know about a number of products which can be used to solve the problem
- but lacks any detailed information or knowledge
- this process needs effective extension work given low literacy level of farmers in India
Information search
- at this stage a farmer develops enough interest about an innovation
- seek information about its nature, function, operations and usefulness
- behavior of the farmer is purposive
Evaluation
- farmer evaluates the information to determine the applicability of the product to his
personal circumstances and farming situations
- evaluates the utility and relative advantages of the product in relation to available
alternatives and to his personal aims and goal
- does the cost benefit analysis of the product
Adoption
- farmer makes actual purchase
- integrates the product into his system of farming operations
Post purchase evaluation
- satisfaction or dissatisfaction based on the performance of the product
- guiding force for future decisions and recommendation to fellow farmers
- create brand loyalty
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ROTARY TILLER
A rotary tiller, also known as a rototiller, rotavator, rotary hoe, power tiller, or rotary
plough(in US: plow), is a motorized cultivator that works the soil by means of rotating tines orblades. Rotary tillers are either self-propelled or drawn as an attachment behind either a two-
wheel tractor or four-wheel tractor. For two-wheel tractors they are rigidly fixed and powered via
couplings to the tractors' transmission. For four-wheel tractors they are attached by means of
a three-point hitch and driven by a power take-off (PTO).
In some parts of the world, the term "power tiller" can encompass the larger and similar
appearing two-wheeled tractor , a machine which does, however, operate different attachments; in
most English-speaking regions this difference is considered more rigid, as the term power tiller
(and this article) refers solely to devices with soil cultivation as their primary and often onlyfunction.
BENEFITS:
Suitable for use in dry as well as wet land cultivation.
Suitable for light and medium soil conditions.
Used for loosening and aerating soil up to a depth of 5-6 inches.
Prepares seed beds quickly and economically.
FEATURES:
Single speed gear box with 3 Point linage, Compatible with 540 PTO RPM.
Easy depth adjustment.
Available in both gear driven and chain driven.
Type of blade- L type.
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SPECIFICATIONS:
AE 125 AE 150 AE 175 AE 200
TRACTORPOWER
40-45 45-50 50-55 55-65
OVERALL
WIDTH
155 cm 180 cm 205 cm 230 cm
TILLAGE
WIDTH
125 cm 150 cm 175 cm 200 cm
GEAR BOX SINGLESPEED
SINGLESPEED
SINGLESPEED
SINGLESPEED
P.T.O. SPEED
(r.p.m.)
540 540 540540 540
ROTOR
SPEED
210 210 210 210
GEAR BOX
OVERLOAD
PROTECTION
SHEAR BOLT SHEAR BOLT SHEAR BOLT SHEAR BOLT
MOUNTING
HIGHT
117 cm 117 cm 117 cm 117 cm
No. OF
FLANGES
5 6 7 7
No. OF
BLADES
30 36 42 48
TOTAL WT. 297 Kg.
(Approx.)
337 Kg.
(Approx.)
377 Kg.
(Approx.)
417 Kg.
(Approx.)
Rotary tillers are popular with home gardeners who want large vegetable gardens. The garden
may be tilled a few times before planting each crop. Rotary tillers may be rented from tool rentalcenters for single-use applications, such as when planting grass.
The small rototiller is typically propelled forward via a (1 - 5 horsepower or 0.8 - 3.5 kilowatts)
petrol engine rotating the tines, and do not have powered wheels, though they may have small
transport/level control wheel(s). To keep the machine from moving forward too fast, an
adjustable tine is usually fixed just behind the blades so that through friction with deeper un-tilled soil, it acts as a brake, slowing the machine and allowing it to pulverize the soils. The
slower a rototiller moves forward, the more soil tilth can be obtained. The operator can control
the amount of friction/braking action by raising and lowering the handlebars of the tiller.Rototillers do not have a reverse as such backwards movement towards the operator could cause
serious injury. While operating, the rototiller can be pulled backwards to go over areas that were
not pulverized enough, but care must be taken to ensure that the operator does not stumble andpull the rototiller on top of himself. Rototilling is much faster than manual tilling, but notoriously
difficult to handle and exhausting work, especially in the heavier and higher horsepower models.
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If the rototiller's blades catch on unseen subsurface objects, such as tree roots and buried
garbage, it can cause the rototiller to abruptly and violently move in any direction.
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COMPANIES OF ROTARY
1. AGRICULURE SPARES,S.P.INDUSTRIES
2. Agricultural Implements
3. HINDUSTAN AGRO INDUSTRIAL CORP
4. National Agro In
5. Tirth Agro Technology Pvt. Ltd.
6. Land Power
7. SHAKTIMAN SALES SERVICE & SPARES
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THE SIX Ws
WHO
As per our research in this our Main target and considered on Farmer. This research is based on
farmer buying behavior.
WHAT
The information which farmer consider such as
Product choice
Brand choice
Dealer choice
Delivery time
Purchasing Cost
WHEN
The information when Farmer need obtained
Before Purchasing
While Purchasing
Government Motivation on Purchasing (Subsidy)
WHERE
At Which Place Farmer located on Huge Number
Agriculture Trade Fare
Agriculture Bank (NABAD)
Rural Area
Government Agriculture Office (FCI)
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WHY
This research will be started to achieve
To get more Information of Farmer
Develop new Firming Skill
Increasing knowledge toward farmer
WAY
At which way we are connected to farmer
Observation of purchasing
Personal Meeting
Agriculture Seminar or Trade in village
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Define target population
Target population
Farmers who have rotary are our target population.
Sampling unit
Farmers who have of rotary are sampling unit.
Sampling element
Farmer who have rotary is our sampling element.
Sampling frame
Sampling frame is not available for our research.
Extent
Sampling extent is village farmers of sabarkantha & gandhinagar.
Time
Feb. 2011
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RESEARCH DESIGN
1.) RESEARCH OBJECTIVE:
To know Consumer Buying behavior towards rotavator.
2.) RESEARCH DESIGN:
Here both types of research techniques are used.
Exploratory research
Conclusive research
3.) EXPLORATORY RESEARCH:
a. Secondary data:
i. Internet
ii. Brochure
b. Qualitative research:
i. In-depth interview
4.) CONCLUSIVE RESEARCH:
Descriptive single cross sectional design
a. Interviewing method
i. Personal interview
5.) RESEARCH INSTRUMENT:
a. Questionnaire
6.) TARGET POPULATION DEFINITION:
a. Target population : All consumers who have bought Tractor.
b. Sampling element : A consumer who has bought the Tractor.
c. Sampling unit : A consumer who has bought the rotavator.
d. Extent ().
e. Time : 2011
f. Sampling frame : Not available
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7.) SAMPLING TECHNIQUE:
a. Non probability technique
i. Convenience sampling
8.) SAMPLE SIZE:
100
9.) SAMPLE SIZE DETERMINATION:
(5-1)/6
=0.67
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01. Are you using Rotavator?
Yes No
Particulars Percentage(%)
Yes 73
No 27
Interpretation
Here we research about the user of rotavator.we take 100 farmers as our respondent and we
get 73% of farmers who are use the rotavator and 27% are not using rotavator.
Yes
73%
No27%
Percentage(%)
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02. What is the main source of leveling of Land?
Rotavator Leveler
Plough Other( Specified) ____________
Particulars Percentage(%)
Rotavator 37
Leveler 29
Plough 20
Other 14
Interpretation
Here we research about the main source of levaleing land.we take 100 farmers as our respondent and
we get 37% user of rotavator,29% user of leveler,20% of plough and 14% user of other.
Rotavator
37%
Leveler
29%
Plough
20%
Other
14%
Percentage(%)
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03. Do you know, what are the Feature of Rotavator?
If yes then enlist. No
Particulars Percentage(%)
Yes 85
No 15
Yes
85%
No
15%
Percentage(%)
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Interpretation
Here we research about the feature of rotavator.we take 100 farmers as our respondent and we get
85% farmer who know the feature of rotavator and they enlist like power, RPM,maintance etc.,and
15% farmer are don’t know the feature of the rotavator..
04. Is Rotavator are helping you more effetely then other Equipment ?
Yes No
Particulars Percentage(%)
Yes 85
No 15
Yes
85%
No
15%
Percentage(%)
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Interpretation
Here we research about the effctivness of rotavator.we take 100 farmers as our respondent
and we get 85% farmer who belive rotavator is more effctive then othe equiment and 15% farmers
who are not agree with rotavator effcincy perfomance.
05. Which company’s rotavator you are using?
Tirth Agro Ganesh Agro
John Deere Other(Specified)_____________
Tirth Agro.
40%
Ganesh Agro.
25%
John Deere.
23%
Other
12%
Percentage(%)
Particulars Percentage(%)
Tirth Agro. 40
Ganesh Agro. 25
John Deere. 23
Other 12
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Interpretation
Here we research about the company user of rotavator.we take 100 farmers as our respondent and
we get 40% farmer who use Tirth agro, 25% Ganesh agro,23% john agro,12% other.
06. Why do you prefer the above mentioned brand?
Show your opinion by tick mark one of five numbers next to each statement. If you think you are
highly dissatisfied with the service tick to number 1 and if you think you are highly satisfied then
tick number 5. If your feelings are not strong ,tick one of the number in the middle.
Points Highly satisfiedModerately
satisfiedSatisfied Dissatisfied
Highly
dissatisfied
cheap 1 2 3 4 5
Goodquality
1 2 3 4 5
Service
available1 2 3 4 5
Easily
available1 2 3 4 5
brand 1 2 3 4 5
PointsHighly
satisfiedsatisfied Neutral Dissatisfied
Highly
dissatisfied
cheap 43 21 8 13 15
Good
quality52 15 - 20 13
Service
available
27 35 11 18 9
Easily
available45 35 - 8 12
brand 32 37 1 19 11
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Interpretation
Here we research about the company product advantage user of rotavator.we take 100
farmers as our respondent and we get 43% farmer who are highly satisfied with cheap (low
price),21% satisfied,8% netural,13% dis-satisfied,15% highly dissatisfied.
Highly satisfied
43%
satisfied
21%
Neutral
8%
Dissatisfied
13%
Highly
dissatisfied
15%
cheap
Highly satisfied
52%
satisfied
15%
Neutral
0%
Dissatisfied
20%
Highly
dissatisfied
13%
Good quality
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Interpretation
Here we research about the company product advantage user of rotavator.we take 100 farmers as
our respondent and we get 52% farmer who are highly satisfied with good quality,15% satisfied,0%
netural,20% dis-satisfied,13% highly dissatisfied.
Interpretation
Here we research about the company product advantage user of rotavator.we take 100 farmers as
our respondent and we get 27% farmer who are highly satisfied with service available,35%
satisfied,11% netural,18% dis-satisfied,9% highly dissatisfied.
Highly satisfied
27%
satisfied
35%
Neutral
11%
Dissatisfied
18%
Highly
dissatisfied
9%
Service available
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Interpretation
Here we research about the company product advantage user of rotavator.we take 100 farmers as
our respondent and we get 45% farmer who are highly satisfied with easily avilable,35% satisfied,0%
netural,8% dis-satisfied,12% highly dissatisfied.
Highly satisfied
45%
satisfied
35%
Neutral
0%
Dissatisfied
8%
Highly
dissatisfied
12%
Easily available
Highly satisfied
32%
satisfied
37%
Neutral
1%
Dissatisfied
19%
Highly
dissatisfied
11%
brand
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Interpretation
Here we research about the company product advantage user of rotavator.we take 100 farmers as
our respondent and we get 32% farmer who are highly satisfied with brand,37% satisfied,1%
netural,19% dis-satisfied,11% highly dissatisfied.
07. What do you consider while purchasing any Farming Equipment system?
Show your opinion by tick mark one of five numbers next to each statement. If you think you are
highly dissatisfied with the service tick to number 1 and if you think you are highly satisfied then
tick number 5. If your feelings are not strong ,tick one of the number in the middle.
PointsHighly
satisfied
Moderately
satisfiedSatisfied Dissatisfied
Highly
dissatisfied
Price 1 2 3 4 5
Health 1 2 3 4 5
Law
Maintenance1 2 3 4 5
Technique 1 2 3 4 5
Tractor H.P. 1 2 3 4 5
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PointsHighly
satisfiedsatisfied Neutral Dissatisfied
Highly
dissatisfied
Price 48 12 8 13 19
Health 58 11 5 20 6
Law
Maintenance41 29 2 18 10
Technique 68 12 0 8 12
Tractor H.P. 38 31 1 19 11
Interpretation
Here we research about the company product price of rotavator.we take 100 farmers as our
respondent and we get 48% farmer who are highly satisfied with price,12% satisfied,8% netural,13%
dis-satisfied,19% highly dissatisfied.
Highly satisfied
48%
satisfied
12%
Neutral
8%
Dissatisfied
13%
Highly
dissatisfied
19%
Price
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Interpretation
Here we research about the company product health of rotavator.we take 100 farmers as our
respondent and we get 58% farmer who are highly satisfied with rotavator health,11% satisfied, 5%
netural,20% dis-satisfied,6% highly dissatisfied.
Highly satisfied
58%satisfied
11%
Neutral
5%
Dissatisfied
20%
Highly
dissatisfied
6%
Health
Highly satisfied
41%
satisfied
29%
Neutral
2%
Dissatisfied18%
Highly
dissatisfied
10%
Law Maintenance
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Interpretation
Here we research about the company product low maintenance of rotavator.we take 100 farmers as
our respondent and we get 41% farmer who are highly satisfied with rotavator low maintance, 29%
satisfied, 2% netural,18% dis-satisfied,18% highly dissatisfied.
Interpretation
Here we research about the company product technique of rotavator.we take 100 farmers as our
respondent and we get 68% farmer who are highly satisfied with rotavator technique, 12% satisfied,
0% netural,8% dis-satisfied,12% highly dissatisfied.
Highly satisfied
68%
satisfied
12%
Neutral
0%
Dissatisfied
8%
Highly
dissatisfied
12%
Technique
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Interpretation
Here we research about the company product tractor H.P of rotavator.we take 100 farmers as our
respondent and we get 38% farmer who are highly satisfied with rotavator tractor H.P, 31% satisfied,
1% netural,19% dis-satisfied,11% highly dissatisfied.
08. How did you know about company?
Advertisement Other farmer
company employee media
Highly satisfied
38%
satisfied
31%
Neutral
1%
Dissatisfied
19%
Highly
dissatisfied
11%
Tractor H.P.
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Particulars Percentage(%)
Advertisement 16
Company Employee 12
Other Farmer 62
Media 10
Advertisement
16%
Company
Employee
12%
Other Farmer
62%
Media
10%
Percentage(%)
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Interpretation
Here we research about the who company should know? we take 100 farmers as our
respondent and we get 62% farmer who know the company by other farmer,12% by company
emplowyee,16% by advertisment,10% by media.
09. How did you buy the Rotavator Product?
Authorized dealer
Agent
Company
Particular Percentage
Authorized dealer 67
Agent 18
Company 15
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A study of farmer buying behavior towards rotavator35
Interpretation
Here we research about the who company should know? we take 100 farmers as our
respondent and we get 67% farmer who know the company by delar,18% by agent and 15%
bycompany.
10. Does Your Company provide any after sales services?
Yes No
If yes for how long
Particular Percentage
Yes 58
No 42
Authorized
dealer
67%
Agent
18%
Company15%
Percentage
8/4/2019 A Study on Farmer Buying Behaviour for Rotavator
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A study of farmer buying behavior towards rotavator36
Interpretation
Here we research about the how company should provide after sale sservice. we take 100
farmers as our respondent and we get 58% farmer who take after sales service by
company,42% farmers who don’t take after sales services..
11. Which type of sale service do you expect?
Free installation Technical knowledge
Free maintenance Operating query
Defect in instrument
Other specify
Yes
58%
No
42%
Percentage
8/4/2019 A Study on Farmer Buying Behaviour for Rotavator
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A study of farmer buying behavior towards rotavator37
Particular Percentage
Free installation 48
Technical knowledge 7
Free maintenance 0
Operating query 0
Defect in instrument 18
Other 27
Interpretation
Here we research about the how company should provide sale sservice by customer
expectacens . we take 100 farmers as our respondent and we get 48% farmer who take after
free installation by company,7% by technical knowledge, 0% by oprating query,0% by free
maintenance,18% by defect in instrument,27% other.
Free
installation
48%
Technical
knowledge
Free
maintenance
0%
Operating
query
Defect ininstrument
18%
Other
27%
Percentage
8/4/2019 A Study on Farmer Buying Behaviour for Rotavator
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A study of farmer buying behavior towards rotavator38
12. Are you satisfied with after sales service which is provided by the company?
+1 +1
+2 +2
+3 +3
+4 +4
+5 +5
Satisfaction Dissatisfaction
-1 -1
-2 -2
-3 -3
-4 -4
-5 -5
Particular Percentages
Satisfied 78
Dis-satisfied 22
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A study of farmer buying behavior towards rotavator39
Interpretation
Here we research about the satisfaction level provide after sale service. we take 100 farmers as our
respondent and we get 78% farmer who satisfied with service,22% farmers who dis-satisfied with
services.
13. How much you pay for Annual maintenance?
14. Compare to other Farming Equipment that is available, would you say that your Rotavator
Equipment is?
Good 1 2 3 4 5 6 7 Bad
Satisfied
78%
Dis-satisfied
22%
Percentages
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A study of farmer buying behavior towards rotavator40
Particular Percentages
Good 98
Bad 2
Interpretation
Here we research about the comparition between rotavator and othe equipement. we take 100
farmers as our respondent and we get 98% farmer who belive that rotavator is mor good for an y
othe equipment,2% farmers who belive other equipment is mor good then rotavator..
15.
Farmer income per annum (in Rs.)
Less than 1.6 lac 3 lac to 5 lac
1.6 lac to 3 lac More than 5 lac
Good
98%
Bad
2%
Percentages
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A study of farmer buying behavior towards rotavator41
Particular Percentages
Less than 1.5 lac 3
1.5 lac to 3 lac 27
3 lac to 5 lac 12
More than 5 lac 58
Interpretation
Here we research about thefarmers per annual income . we take 100 farmers as our
respondent and we get 3% farmer s who is below 1.5 lac,27% who are in 1.5 to 3lac,12% who
are in 3 to 5 lac,58% who are in more then 5 lac.
Less than
1.5 lac
3%
1.5 lac to 3 lac27%
3 lac to 5 lac
12%
More than 5 lac
58%
Percentages
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A study of farmer buying behavior towards rotavator42
16. Please tick only one option of satisfaction level.
Show your opinion by tick mark one of five numbers next to each statement. If you think you are
highly dissatisfied with the service tick to number 1 and if you think you are highly satisfied then
tick number 5. If your feelings are not strong ,tick one of the number in the middle.
Points Highly satisfiedModerately
satisfiedSatisfied Dissatisfied
Highly
dissatisfied
Rpm 1 2 3 4 5
Life of Blades 1 2 3 4 5
Maintenance 1 2 3 4 5
Diesel
consumption1 2 3 4 5
Cutting size of
plant1 2 3 4 5
Points Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied
Rpm 40 37 1 14 8
Life of
Blades63 27 2 5 3
Maintenance 95 1 1 3 5
Diesel
consumption60 32 2 4 2
Cutting size
of plant90 4 2 1 3
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A study of farmer buying behavior towards rotavator43
Interpretation
Here we research about the company product of rotavator satisfaction prefomance.we take 100
farmers as our respondent and we get 40% farmer who are highly satisfied with rotavator RPM , 37%
satisfied, 1% netural,14% dis-satisfied,8% highly dissatisfied
Highly satisfied
40%
Satisfied
37%
Neutral
1%
Dissatisfied
14%
Highly
dissatisfied
8%
Rpm
Highly satisfied
63%
Satisfied
27%
Neutral
2%
Dissatisfied
5%
Highly
dissatisfied3%Life of Blades
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A study of farmer buying behavior towards rotavator44
Interpretation
Here we research about the company product of rotavator satisfaction prefomance.we take 100
farmers as our respondent and we get 63% farmer who are highly satisfied with rotavator life of
blades , 27% satisfied, 2% netural,5% dis-satisfied,3% highly dissatisfied.
Interpretation
Here we research about the company product of rotavator satisfaction prefomance.we take 100
farmers as our respondent and we get 90% farmer who are highly satisfied with rotavator
maintennce , 1% satisfied, 1% netural,3% dis-satisfied,5% highly dissatisfied.
Highly satisfied
90%
Satisfied
1%
Neutral
1%Dissatisfied
3%
Highly
dissatisfied
5%
Maintenance
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A study of farmer buying behavior towards rotavator45
Interpretation
Here we research about the company product of rotavator satisfaction prefomance.we take 100
farmers as our respondent and we get 60% farmer who are highly satisfied with rotavator diesel
consumption , 32% satisfied, 2% netural,4% dis-satisfied,2% highly dissatisfied.
Highly satisfied
60%
Satisfied
32%
Neutral
2%
Dissatisfied
4%
Highly
dissatisfied
2%
Diesel consumption
Highly satisfied
70%
Satisfied
12%
Neutral
2%
Dissatisfied
6%
Highly
dissatisfied
10%
Cutting size of plant
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A study of farmer buying behavior towards rotavator46
Interpretation
Here we research about the company product of rotavator satisfaction prefomance.we take 100
farmers as our respondent and we get 70% farmer who are highly satisfied with rotavator cutting size
of plant , 12% satisfied, 2% netural,6% dis-satisfied,10% highly dissatisfied.
17. Are you recommend others to buy rotavator?
Yes No
Particular Percentages
Yes 99
No 1
Yes
99%
No
1%
Percentages
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Interpretation
Here we research about the company product of rotavator recommend to other byt the farmers.we
take 100 farmers as our respondent and we get 99% farmer who are highly satisfied and recommend
to other,1% of farmer are not ready to recommend to other .
18. Give your opinion about rotavator?