A SUMMER IN THE LIFE OF AN INTERNBy: Sarah Zahora

SPOTLIGHT FUN FACTS QUIZ!

Where do I go to school? ____________

Where am I originally from? ______________

How did Emi and I meet before HSMAI? _____________

How many siblings do I have? _________________________

MAIN PROJECT

ARTICLE RECAP:Main Point: What is the difference between hotel ownership groups, hotel management companies, and hotel brands?

• Ownership Groups are the point of the pyramid because they own the building and focus on the real estate of it

• Management Companies are the middle of the pyramid because they run the day-to-day operations of the hotel

• The Brand is the foundation or the base of the pyramid because it is the name that goes on the side of the building and sets the standards and procedures that are put in place in order to uphold the guest relationships that they have built with their clients.

ANOTHER RECENT PROJECT…TOP 20 HOSPITALITY SCHOOLS

Required Classes:

Sales: 20% of the Top 20

Marketing: 90% of the Top 20(but for business)

Revenue Management:10% of the Top 20

PROJECT PIPELINE

• Master ranking of brands, management companies, and ownership groups

• Certification trends and demographics

• Webinar trends

• MPI joint membership demographics

• ROC 2014

MY KEY TAKEAWAYS• The importance of sales, marketing, and revenue

management in the hospitality industry

• The importance of not just having the data, but taking the time to form conclusions from it

• The differences between hotel ownership groups, hotel brands, and hotel management companies

• The importance of a “TEAM” in a workplace

THANK YOU ALL!!!