A Tea-rrific! Journey

Who We Are• Artisanal ice cream company focused on crafting all-natural, tea-infused ice cream that

delivers distinctly delicious flavor, a creamy texture AND clean finish

• Founded December 2011; Headquartered in Bridgeport, CT

• Key flavoring components, such as fresh-brewed loose leaf and herbal tea, crafted inhouse and finished product is co-packed in Milford, CT

• Currently sold throughout the Northeast and parts of Mid-Atlantic and Midwest

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What We OfferUnique Flavors

Superior Quality

Handcrafted

Local

Award Winning

Pure

“Better For You”

Certified Gluten-Free

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How Did I Get Here?

Ice cream fanatic and tea lover » molecular biologist » investment banker »

unemployed » experiments in the kitchen » Eureka! » serendipity »

Tea·rrific! Ice Cream is born

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What Are We Getting Ourselves Into?!

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“I know we have a mortgage, car payments, school loans and two kids, but I want towalk away from a very lucrative career in finance and start a new business in a highlycompetitive industry I have no experience in, and I’ll be introducing a premium productthat offers completely new flavor profiles in a traditionally nostalgic and low-growthdessert category in the midst of a stagnant economy ”

Taking the First Steps

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Tea

Financing

Corporate Identity

Set Up Operations

Corporate/ Tax

Structure

Legal Formation

Secure IP

Insurance

Getting Started is Not as Daunting as it Looks…Just Get Going!

Our Tea-rrific! Journey So Far

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Oct 2012

First Production

Run; Launched 4 SKUs in 20 locations in

CT

Jan 2013

Secured first distributor (NY Metro)

Summer 2013

Launch into 9 local Whole Foods

locations

Sept 2013

Secured debt

financing from Whole

Foods

Summer 2014

Regional Expansion in

Whole Foods; Built 1,500sq ft

facility

Mar 2015

New SKUs approved in

Whole Foods NA

region; Stop & Shop launch

Summer 2015

Expand into Mid-Atlantic

and Midwest;

Closed Rd 1 Funding

Today

Expansion in conventional

markets; Building

foodservice channel; Exporting

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What Lies Beneath the SurfaceDon’t Get Caught Up in the Illusion of Entrepreneurship

Common Traits of Entrepreneurs

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• Dissatisfaction with the Status Quo

• Passion

• Strong Work Ethic

• Confidence

• Competence

• Ability to Multi-Task

• Tolerance for Uncertainty

• Effective Attention to Detail

• Ability to Identify Your Own Deficiencies

LUCK!

Key Takeaways

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• Be Passionate About Your Business

• Getting Started is Not as Daunting as it Looks…Just Get Going!

• Develop a Set of Checkpoints to Evaluate Your Business Along the Way

• Don’t Get Caught Up in the Illusion of Entrepreneurship…You Must be as Excitedto Work Through the Challenges as You are to Celebrate the Successes

• If You are Not the Best Person for the Job, Get Someone Who Is and Get Out ofTheir Way!

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“Regret for what you have done is tempered by time. Regret for what you have not done is inconsolable”

H. Irving GrousbeckDirector of the Center for Entrepreneurship Studies

Stanford Business School

Thank You and Good Luck!

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