A Truly UniqUe Concept with Repeat income, Limited Competition &Outstanding Customer Retention

Franchise Information Kit

LeTTeR fROm The TeAm

Thank you for your interest in Filta Environmental Kitchen Solutions. We invite you to review the following pages to explore what so many other people have discovered about our business opportunity.

While we invented the concept of Active Fryer Management more than 20 years ago, our mission remains the same: To offer a valued service that makes commercial kitchens more efficient, keeps staff members safe and to do so in an environmentally friendly fashion. The Filta business model is simple, provides great value and creates passionate repeat customers. This formula has allowed our brand to grow around the world and we empower our people to

“Do the Right Thing” while asking them to make a positive impact in the lives of our Franchise Owners, customers and in each of our communities.

If you want to learn more, we invite you to attend a Discovery Day to see a demonstration of our service, meet with a current Franchise Owner, interact with our experienced support staff and discover how Filta can make a difference in your family’s life.

Best Regards, The Filta Team

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STRATeGY

1. Recruit the best Franchise Owners possible

4. Increase our range of products and services

2. Drive and Support the growth of the Franchise Owners

5. Attract and hire the best people

3. Grow key and national accounts

6. Increase the use of technology to improve our offering

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mULTipLe VAnS - mULTipLe STReAmS Of inCOme

Unlike most companies, we invented our space. That allows us the freedom to operate with limited competition and proprietary technology while maximizing our profitability.

FiltaFry, the service we invented to help commercial kitchens more than 20 years ago is still at the core of our offering, but we’ve added several additional environmentally friendly services to complement FiltaFry and drive additional revenue streams for our Franchise Owners. And while most of our new operators start with a single van, they can grow into multiple van operations as they add customers and services.

Filta is a business that can be started and run from a home office. The only real estate required is a small storage facility to temporarily store minimal supplies and used cooking oil prior to collector pick up. That keeps overhead low, allowing you to invest more into serving additional customers by putting additional vans on the road.

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extends the life of cooking oil

micro-filtration to remove the smallest

impurities

no long term contracts

Waste oil stored off site “Bin free”

manage new oil supply

more consistent food quality

Reduced burns & injuries

improved staff retention

Cleaner fryers

prevents drain problems

Eradicates fruit fly breeding grounds

Controls sugar snakes

prevents clogs & backups

eliminates odors

Reduces emergency calls

environmentally friendly & septic safe

effective for all drains and locations

epA Safer Choice certified

extends the life of perishables by up to 50%

extends equipment life

Reduces mold growth, wipe-downs, mopping and

shrinkage

Controls gasses that shorten food shelf life

Limits the spread of bacteria in the cold storage area

Reduces odors and food waste

Lowers energy bills

Reduces cold storage operating expenses

humidity Control for Cold Storage environments

Cooking Oil filtration & Active fryer management Service

Grease free Drain foam Service

TOp BenefiTS TO CUSTOmeRS

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The “GReeneR” fRAnChiSe

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Filta is built around sustainability and we believe it is our responsibility to educate customers on how they can contribute to the environment. Filta services more than 7,000 customers per week and to date has recycled nearly a billion pounds of oil.

To support customer sustainability initiatives, Filta provides each client with Environmental Impact ReportsTM, which detail measurable and quantifiable contributions their recycled cooking oil has on the environment. For samples go to www.gofilta.com/go_green

The Environmental Impact Report allows a Filta customer to immediately understand and visually see the tangible and sustainable impact they have achieved by conserving resources and using Filta’s green services.

Sources available on request.

From farming and processing the crop, to packaging and shipping the oil, the environmental impact of getting oil into your fryers is astonishing.

Shown Below, you’ll see the reduced environmental impact due to the oil savings from using the FiltaFry service.

OIL

SAV

INGS

Farming & Processing Energy Savings

Carbon Offset

Farming & Processing Savings

Packaging & Transport Savings

Land

Water

Pesticides

Fertilizer

Lime

Plastic

Cardboard

Diesel

Pounds of Oil Saved

Gallons of Oil Saved

# of 35 pound Jugs

From Fuel

Like Planting

Diesel

Gasoline

Electricity

Propane

Natural Gas

acres million gallons

lbs

lbs

lbs

lbs

lbs

gallons

lbs

trees

gallons

gallons

kWh

gallons

cubic ft

1.9

1.3

2.1

80.0

681.8

34.3

22.9

21.5

640.4

32

7.6

2.4

12.6

1.4

111.3

1,000

133

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PACKAGING SAVINGS

LIKEPLANTING

GREEN HOUSE GASES REDUCED

FERTILIZER & PESTICIDES REDUCED

Between reduced cooking oil usage led to

For Environmental Excellence. Awarded to

57 LBS 168 TREES3,361 LBS 82 LBS

Company Name01/01/XX - 03/30/XX

Environmental Impact Report

For the Filta Services provided for

Pounds of Oil Saved with FiltaFry Service

Pounds of Waste Oil collected & recycled with FiltaBio Service

For the period

Company Name123 Sample Way

1,000 pounds 1,000 gallons

01/01/20XX -

03/30/20XX

Prepared by: FiltaLocal Filta Franchise Owner

Waste Oil Collected & Converted to Biodiesel

No More Waste Oil Bins... Great!

But what effect does recycling your oil into Biodiesel, using Filta, have on the environment? See below how the chemicals are reduced.

Benefits of Replacing Diesel with Biodiesel

Carbon Offset

Pounds of Oil Collected

Gallons of Oil Collected

YOuR CO2 SAVINGS IS LIkE PLANTING... trees

PM

HC

CO

SO2

CO2

lbs

lbs

lbs

lbs

lbs

Particulate Matter Soot, Carcinogen

Hydro Carbon Soot

Carbon Monoxide Green House Gas

Sulfur Dioxide Asthmatic, Smog Producer, Acid Rain

Carbon Dioxide Green House Gas

Reduced

Sources available on request.

0.7

0.7

7.4

.06

2,713.3

136

1,000

133

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By simply adding 5 new accounts per month, each van fills quickly with repeat business and a few new customers.

Weekly Repeat Business One of the great things about the FiltaFry service is its weekly repeat business. That means that every new customer you service adds to the ones you already have.

What is a Customer Worth? Take an example of a customer paying $150 per week for the FiltaFry service. Over the first year, that customer is worth $7,500; over the first five years of the business $37,500.

If that customer starts using FiltaDrain and FiltaCool Services, that customer could be worth over $50,000 to you in just the first five years. Add to that the products and services that Filta may introduce, and you start to see the value of repeat business and the overall value of a loyal and quality customer base.

Growing Your Business A Filta van can provide the FiltaFry service to 15-25 customers (depending upon size and how many times each customer is serviced per week). In time, the FiltaCool & FiltaDrain services should then be introduced to these same customers (vertical expansion).

Each Filta Franchise Owner should aim to add 4-5 new customers per month (horizontal expansion). If this is achieved, a van can be filled appropriately every six months. One more great result of weekly repeat business.

BUSineSS pOTenTiAL

510152025

1mo

2mo

3mo

4mo

5mo

6mo 15-25

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CuStOmeRS we SeRvICe

HOtelS & CASInOS

BuSIneSS DInInG

GROCeRy

ReStAuRAntS

unIveRSItIeS

SpORtS venueS

AnyOne wItH A FRyeR

HeAltHCARe

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TRAininG

Should you have some industry involvement, that will give you a bit of a head start, but it is not a requirement. In fact, most people that join Filta do not have prior restaurant experience. Our training programs are designed to first make you comfortable with the commercial kitchen environment and then provide you with the real-world skills you need to be successful offering Filta services. We also train on what to do when things don’t go quite the way you expect.

Our training is paced over an approximate 30 day period, but there is some flexibility to the program to accommodate your schedule. We understand you may be transitioning from your current career, the military or a previous business and need some flexibility. Once your training is complete, you will be supported by the entire Filta team and have access to all of our World Class Franchise Support Programs.

Our training has four phases summarized on the next page...

“There’s nothing like seeing the MFU in action and meeting people in person. Everyone was friendly and very positive in their presentation and the information they presented was interesting and forthright.”

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Phase 1: Online Pre-Training (Approximately 3 hours)

You’re brand new to Filta and you’re ready for an introduction to get your feet on the ground and to start your journey. Each new Franchise Owner is enrolled in an online course in our e-learning platform – Filta University.

You can complete this course from the comfort of your home or office on your own time frame. This introductory course helps give you some basic knowledge and confidence and, while the course only takes a few hours to complete, it is a great primer for the rest of your training.

Phase 2: Classroom Training (5 Days)

Classroom training takes place in our dedicated training center in Orlando, FL. Numerous subject matter experts will guide you through each and every aspect of the Filta business including sales, marketing, business planning, operations and administration. Typically, you will arrive on Sunday and then spend the week with us. We try to keep the material fresh and present it in a method appropriate to all learning profiles.

Phase 3: Field Training (5 Days)

After the completion of classroom training, it’s time to get hands on. You will spend time learning to set up your shop and work on a live route servicing Filta customers. Everything you learned in classroom training will now be put into practice with real-world experiences designed to make you feel comfortable and ready to open your business.

Phase 4: In-Territory Training (10 Days*)

Once you are ready to start your business, Filta will be with you every step of the way. Filta will send an experienced Business Development Manager to your area to help you transition any current customers, train you in the Filta sales method, and work with you to make sales calls and book site evaluations. You are now open for business and part of the Filta community.

* Purchasers of existing Filta Businesses receive a minimum of 3 days of In-Territory Training.

TRAininG phASeS

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fRAnChiSe SUppORT pROGRAmS

Every morning we wake up challenging ourselves to improve the brand and our business model. Our goal for all Franchise Support Programs is to lower any barriers to the growth of your business. We want you to spend maximum time providing maximum value to the end customer.

Support Program Snapshot

preferred insurance program

Vehicle financing & Leasing programs

Custom equipment

Vehicle Upfit & Graphics

Vehicle Location & Tracking System

Uniform programs

Accounting & Bookkeeping Assistance

Tradeshow Displays & Assistance

free Sales materials

filta University E-Learning Platform

inside Sales Team Breaking the ice and booking appointments

employee Recruiting Assistance & Guidance

Vendor Discount programs Including office supplies, cell phones, vehicle rental, and uniforms

Business Coaching

Technical Support

educational Webinars

filtaStore Online Store for parts and supplies

filtanet Online manuals, videos and how to’s

filtaCon An opportunity for Franchise Owners from around the world to meet, hear expert speakers, receive awards, meet the system leaders and come away with the skills to make more money.

filta Symphony Custom CRM and Operations Software

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OUR COmpAnY - OUR peOpLe

Servicing more than 7,000 customers per week, Filta Environmental Kitchen Solutions is the recognized leader in active fryer management and environmental kitchen sustainability across the food and hospitality industry. We are the U.S. franchise system of United Kingdom-based Filta Group Holdings PLC traded on the London Stock Exchange.

Our corporate guiding principle is “Do the right thing,” so we only hire passionate people of strong ethical character that are willing to put others before themselves. We believe in developing strong Franchise Owners that, regardless of their background, follow the Filta System and understand the long-term value of loyal customers. We promote continuing education for our staff and our Franchise Owners and strive for constant brand improvement. We believe we have the opportunity and the responsibility to improve the life of each person that joins our family. We are the caretakers of the Filta brand.

“I was very impressed with the organization. Your staff from top to bottom was well versed in their fields. I would recommend to anyone.”

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fRAnChiSe OnBOARDinG pROCeSS

Submit a preliminary information form and schedule an initial call

Attend Discovery Day and receive fDD

Review and Due Diligence

Complete franchise Application and schedule a follow up call

Submit Territory Deposit and then sign franchise Agreements

Schedule and Complete Training

Grand Opening with Business Development manager

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The franchise investment is broken down into two parts, the Exclusive Territory Fee of $39,950 and the Opening Package of $54,950. The opening package includes everything needed to start your business.*

We have a preferred supplier leasing program that can reduce the initial cash investment for the opening package by up to 33%. Please contact us for details.

Opening Package

• All phases of your training Including your lodging during classroom training

• Business development visit to your territory

• major and minor equipment package Filta Mobile Filtration Unit (MFU), vacuums, oil thermometer, wvo pump, etc.

• Custom vehicle fixtures Van Storage Tank (VST), Ramp, MFU locking plates

• initial set of uniforms

• Van graphics

• Spare parts package

• initial stock of operating supplies

• initial supply of marketing materials

• Van upfit We install the custom vehicle fixtures and the van graphics

* The Opening Package does not include you or the van. Full costs for our investment, including projected startup expenses are included in our Franchise Disclosure Document which we provide during Discovery Day. The van can be purchased or leased from the dealer of your choice, but we do have preferred sources that streamline the process.

The franchise sales information in this brochure does not constitute an offer to sell a franchise. The offer of a franchise can be made only through the delivery of an FDD. Certain states require that we register the FDD in those states. We will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.

fRAnChiSe inVeSTmenT

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$94,900

Exclusive Territory Fee$39,950.00

Opening Package$54,950.00

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TOP BENEFITS

2

Weekly Repeat Services

Small Customer Base Required

internationally Recognized

minimal Overheads & Stock

exclusive Territory

multi-Service, multi-Van Business

Work Your Own hours

full franchisee Support System

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As your next step, we are delighted to formally invite you, your spouse and anyone that will be involved in your decision to a Filta Discovery Day. For us, Discovery Day is just that, a day to for you to discover the franchise, see the service in action*, meet a current franchise owner or two, and to interact directly with the support staff.

We ask for no commitment other than you attend ready to learn and maybe be armed with a question or two. We want you to understand our culture, our business model, how we find and retain customers and what the challenges and opportunities will be. We also want you to understand your role in

the business and see if our opportunity is a fit for you and your family. Not everyone who joins us for Discovery Day will be accepted or choose to move forward, but those that become Filta Owners will feel confident that they have had the opportunity to properly vet the business, prior to making a decision.

We ask every visitor to Discovery Day: “Did you feel any pressure to influence your decision or to purchase the franchise?” 99% said there was absolutely NO pressure in buying a franchise.

DiSCOVeRY DAY, An inViTATiOn

P

OOR

OK GOOD

EXCELLENT

“No, it was informative without any pressure regarding purchase of a franchise.”

“No, I never felt any pressure. Very welcoming environment.”

“No. We felt it was a very professional and relaxed environment. Also, that it was important to Filta that this be a good fit for both the interested party and the company.”

*Due to insurance restrictions, the number of visitors that can enter a commercial kitchen are strictly limited so we must reserve your space in advance. Further we ask you to inform us immediately should your circumstances change, and you are unable to attend.

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Franchise Information Kit

7075 Kingspointe Parkway Suite 1, Orlando, FL 32819 | www.gofilta.com | 1-866-51-Filta (34582)