A wfe fmntn AVWMf Bow Yelk Oltyi - MoMA · mm fmntn 0^tr iimw^m)AtmWmWk A wfe AVWMf Bow Yelk Oltyi » •— ~ 7 ftsbriftary 17 193 f 0 (ifor tumfllmto release) The Museum of Modern

mm fmntn 0^tr i imw^m)AtmWmWk A w f e AVWMf Bow Yelk Oltyi » •— ~ 7 ftsbriftary 1 7 f 1930 (ifor tumfllmto release) The Museum of Modern Art during too loot too weeks of lto exhibition of at least in the afternoons. The fronted here come to i S o Oodtlon with tho boo arisen because of tho entiroly unexpected crowds which have filled tho Museum pllorloot making It Impossible In tho aftornoooo to toe the painting* and oo eon* footing tho elevator system in ths nookaolisi building that crowds gather in tho corridors both on tho ground floor and on tho toolfth floor where tho galleries of tho Museum fire situated. innumoraoio ooryxainf iron vist$ors f some or room numujmuo» oono of t>cem seriously resentful* here boon received, fhey hovo come legending to look at pictures and have Instsad boon trampled* with no bettor compensation than a view of othor visitors* necks. v>pon critics* oho ordinarily haro plenty of epiwrtunl** tioo to view tho oaNLbitlono in comfort, haro c^m^lalned. tierdeek Poufboiton of The Bioy Yorker calls tho isnesun exhibition *o nob ooono « § • you fought your m y into the place and elbowed your ray threurft tho rooms*. Mr. WgBrlde of tho Sun, "aynjoathlioo with thooo oho only ooo Moo liberie 'Picasso 1 over tho hoado of hundreds of others". Mr. Loolo $• stems, President of tho Atlantic City Art Gallery, loft a pathetic not© at tho entrance, * "Hearty congratulations on your rory refreshl&c show. X wish thoutf* I h&& learned to ploy football. I will haro to oono again early oono rooming*. More urgent still are the complaints which tho patient managesaant of tho neefcscher building has received from other tenants who are unable to leave their offlooo or return to them without considerable <3elay during lunch hour and tho afternoon beeanee tho elevators are so crowded that they are forced to pens by neny floors without stopping on their way up and down to and from the Museum, very possible adjustment has been made but the 1900 visitors a day have made It impossible to arrive at any solution of the problem except that of attempting to distribute the crowds so that they will cot be concentrated In the afternoons. As a last resort the Museum has been forced to charge an admission fee of fifty cents from 13 to 6 o'clock, and to open the galleries free of charge in the evening from 8 to 10 on every day of the week* Saturday and Sunday excepted* the Galleries will remain open taring the morning from 10 to 12, all day ^atmrday, and Sunday afternoon admission free, the money aeomtng from the admission charge will be turned bade Into the Monona funds for npkrsp and purchase of pictures. Charging admission In the afternoons Is of course a temporary solution of an urgent problem but Is a vivid illustration of tho need for adequate pssmenent headquarters for the isuaeum # for It Is evident that the present attendance Is the result of no merely casual excitement, the Museum has now been running four months and the attendance during the last four weeks has been oonsidembly higher Van during the first four wastes* M

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A wfe fmntn AVWMf Bow Yelk Oltyi - MoMA · mm fmntn 0^tr iimw^m)AtmWmWk A wfe AVWMf Bow Yelk Oltyi » •— ~ 7 ftsbriftary 17 193 f 0 (ifor tumfllmto release) The Museum of Modern