The Challenge MMS capable handset penetration is reaching critical mass and revenues from MMS are set to double over the next few years. In addition to the increased consumer acceptance of MMS, operators, content providers and brands also recognize the significant potential of MMS for value added content and mobile marketing.

To minimize the costs associated with supporting this growth requires flexible, componentized solutions that integrate with existing systems as far as possible, enabling operators to invest only where necessary.

The SolutionAirMessenger FusionMMSC allows operators to independently scale person-to-person (P2P), application-to-person (A2P) and person-to-application (P2A) capacities, either working alongside existing MMSCs or replacing them with a modern componentized solution.

Recognized as the performance leader for delivering large volumes of valuable, time-sensitive content such as goal alert video clips, AirMessenger FusionMMSC maximizes the value of these services to the subscriber, the operator and the content provider. High performance, the use of standard platforms, the adherence to industry standards and re-use of existing network capabilities all enable AirMessenger FusionMMSC to be deployed, integrated and operated with the lowest total cost of ownership.

AirMessenger FusionMMSC provides a unique combination of independently scalable components, future-proof architectural fl exibility and industry-leading performance enabling operators to capitalize on the significant revenue potential of MMS, and benefit from a rapid return on investment.

Increases revenues

Supports high value applications•

Enables high quality content for mobile marketing campaigns•

Additional income from highervalue content-based charging•

Low cost of ownership encourages new service roll-out and stimulates • traffic

Improved subscriber experience increases MMS usage•

Key BenefitsNow in its fourth generation, AirMessenger FusionMMSC supports the features that operators expect from a mature product, as well as offering some Airwide specific enhancements:

Increases revenues•

Decreases CAPEX•

Decreases OPEX•

Key FeaturesIndustry leading A2P performance (>2,000 • MMS/s) and P2P and P2A accelerators

Unlimited scalability•

Standard OMA STI interface for rich • external transcoding

On-board transcoders•

Real-time billing, including Diameter • DCCA

Content-based charging•

Message parameter filtering•

P2P filtering•

Flexible, real-time triggering of external • virus or spam filters

Latest OMA and 3GPP compliance • (3GPP Release 6)

Supported by AirManager Admin • - providing a common OAM&P interface for all Airwide products

Supported by AirManager Reporting • - providing detailed message tracking and traffic analytics

Campaign management support • when coupled with AirGate MMS

Direct SMPP push interface avoids • the need for external SMS push gateways (PPGs and WAP gateways)

Contact Us

Americas (Headquarters) 20 Burlington Mall Road Burlington, MA 01803 United States T: +1 781 229 2406 F: +1 781 229 2790

Europe, Middle East & Africa New Century Place 20/22 Queens Road Reading, Berkshire, RG1 4AU United Kingdom T: +44 118 951 9701 F: +44 118 951 9710

For more information about Airwide Solutions and for contact details for all our offices in Africa, Australia, Canada, Finland, India, Malaysia, Singapore, Spain, UAE and USA, please visit www.airwidesolutions.com.

About Airwide Solutions

Airwide Solutions is the leading provider of next-generation mobile messaging and wireless internet infrastructure, applications and solutions. Our products help more than 140 wireless operators worldwide drive mobile messaging usage and revenues and enables them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways. With a history of industry firsts – including the first text message ever sent, the introduction of the first SMS router, the first A2P MMS push gateway and mobile service control which enables mobile context, personalization and profiling – the company continues to pioneer new technologies.

Airwide operates globally with offices in Europe, the Americas, Asia Pacific, the Middle East and Africa.

Decreases CAPEX

Lower cost alternative to non costeffective legacy P2P MMSCs•

Independent scalability avoids the cost of over-provisioning•

Co-hosting A2P, P2P and P2A functions minimizes CAPEX•

Direct-to-SMS interface negates requirement for separate SMS Push gateways•

SS7 direct delivery bypasses existing SMS infrastructure•

Comprehensive support for standards-based interfaces avoids duplicating network • functionality and reduces deployment and operating expenses

Decreases OPEX

Seamless scalability simplifies management and alleviates operational costs • increasing with capacity

Replacing legacy P2P MMSCs with AirMessenger FusionMMSC for P2P and A2P • simplifies network operation and provides economies of scale

Off-the-shelf hardware and operating systems avoids the need for specialized staff • trainingThe challenge