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WWF Brazil's pioneering work with sustainable cattle ranching
in Brazil began in the Pantanal then expanded into the Cerrado
savannah, the Amazon and even beyond Brazil's borders
together with WWF Bolivia and WWF Paraguay. WWF Brazil
supports Certified Organic Cattle Ranching in the Pantanal
because it believes that this production model embodies the
values of environmental and social sustainability. We support
efforts to boost certified organic beef production in the
Pantanal, organic cattle farmers associations in their search for
market options; we stimulate the adoption of better
management practices; articulate with various segments of the
organic beef production chain; and publicise organic beef as a
responsible consumption option and healthy food alternative.
WWF.ORG.BR
A STORY THATBEGAN IN 2003
© A
dria
no G
am
bairn
i / WW
F-B
razil
Located in a cross country boarding region, the basin is highly
relevant for nature conservation and object of an articulation
among WWF Bolivia, WWF Paraguay and WWF Brazil. In
addition to organic cattle ranching activities in the three
countries, WWF Brazil´s Water for Life Programme
collaborates in protecting river's headwaters that help to
make the Pantanal the world's biggest freshwater floodplain.
The idea is to ally sustainable development with conservation
of water resources and the biome's rich biodiversity.
UPPER PARAGUAY RIVER BASIN
SUSTAINABLECATTLE RANCHING:
10 years of pioneering work
© A
dria
no G
am
bairn
i / WW
F-B
razil
Cerrado Pantanal ProgrammeWWF Brazil
"Acting in an eco-regional context means working
with economic activities. Cattle ranching is a kind
that has great potential for low environmental
impacts and is compatible with conservation.
Certification stood out as such an alternative and
offers advantages to the farmers themselves. The
demand already existed so it was a natural step"
BERNADETE LANGE
Former coordinator of the Pantanal Forever Programme and responsible for the
beginning of the work with Organic Cattle Ranching at WWF Brazil
According to official figures,
Mato Grosso do Sul and
Mato Grosso states are
home to 24% of the entire
Brazilian cattle herds (IBGE
PPM report 2011) and in
2013 had a 36% share of all the beef
cattle produced in Brazil.
Mato Grosso do Sul herd: 21,553,851
Mato Grosso herd: 29,265,718
"The importance of WWF's work lies in its
contribution to raising awareness of the need to
change consumption habits and helping to ensure
that more rural landholdings take part in
organic cattle programmes"
EDUARDO RIEDEL
President of the Mato Grosso do Sul Agriculture and Livestock Association
10 YEARS OFCATTLE RANCHINGWWF – BRASIL
© A
dria
no G
am
barin
i / WW
F-B
razil
© G
era
lda M
agela
/ WW
F-B
razil
2003• Start of WWF Brazil's work with
beef cattle, partnership
formalised with the Brazilian Association
of Organic Beef (ABPO in
Portuguese) and the beginning of efforts to support Certified
Organic Cattle Ranching in the
Pantanal.
2004• Beginning of the
partnership with Embrapa to work with organic cattle
certification together with ABPO.
• First Seminar on Certified Cattle Ranching in the Pantanal held in partnership with
the ABPO.
2005• First study of the market for Pantanal
organic beef conducted with the support of WWF.
• Launch of the publication The Certified Organic
Cattle Raising Scenario In the Upper Paraguay
River Basin.
2006• Selection of the first ten cattle farms to be supported by WWF Brazil in an effort to implant
certification processes for organic beef
production in the Mato Grosso do Sul
portion of the Pantanal in
partnership with the ABPO.
2007• Structuring of the
Organic Beef Production Chain.
• Participation in the BioFach
América Latina, the biggest
organic products fair in the region, and launching of
the First Catalogue of Sustainable Products
supported by WWF Brazil.
2009•
• Participation in the First Global
Conference on Sustainable Beef in
Denver (USA).
• Selection of 16 best practices for the
production of booklets and the
implantation of pilot projects.
Support for the creation of the
Sustainable Cattle Ranching Working Group.
2010•
• Implementation of best practices pilot projects on two farms in the Upper
Paraguay River Basin: Millenium in the Cerrado (photo) and Vó Tereza in Pantanal.
• Organic beef becomes part of the public school meals menu in Campo Grande (capital of Mato Grosso do Sul state).
• Participation in the Feicorte, one of the largest Beef Cattle Production Fairs in the
world; WWF Brazil the only NGO attending.
Beginning of the Exchanging Experiences in Sustainable Cattle
Ranching (WWF Brazil, WWF Bolivia and strategic partners).
2011• Holding of an
event to present and promote Pantanal's
Organic Beef in partnership with the
ABPO and the Planeta Orgânico
consultancy.
• Participation as an exhibitor at the Embrapa Cattle
Ranching Dynamics (Dinapec) event.
2012• Expansion of the best cattle ranching practices work to the
Sertão Veredas Peruaçu Mosaic of Protected Areas in
the brazilian Cerrado.
• Pantanal organic beef tasting at a dinner for
members of the Slow Food
movement and local authorities
of Abruzzo (Italy).
2013•
• Total area of certified cattle farms
in the Upper Paraguay River Basin
reach the mark of 120,000 hectares.
Participation in the construction
of the Latin America Regional Strategy for the Development of
Sustainable Cattle Ranching
and Good Production Practices.
2014• Partnership with the ABPO and the Brazilian company Korin to promote a
new product “Sustainable Beef from the Pantanal”
with launch scheduled for
this year.
WWF Brazil has a strong influence on the WWF
Network for sustainable beef work. The country is
a major producer and exporter and has some of
the greatest environmental impacts as a result
of production. The office helps monitoring and
developing better management practices,
participates in multistakeholder groups and
builds up relationships with key associations. South
America is a region where significant environmental
threats from cattle presents opportunities for
improvements in efficient production. It
increased from 3.000 hectares to more
t h a n 1 7 0 . 0 0 0 h a u n d e r b e t t e r
managment practices in a joint effort with
WWF Bolivia since 2010. The countries have a
leading role in the theme expanding it to Paraguay.
BUILDING STRONG BASIS FOR CONSISTENT AND CREDIBLE TRANSFORMATION
© W
agner G
uim
arã
es / W
WF
-Bra
zil
UPSCALE ACTIONS