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The december newsletter for AAF-Baton Rouge.
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www.aafbr.org
December 2009
IN THIS ISSUE
Inside the ADDY® AwardsLearn what it takes to win an ADDY®
ChangePresident’s Message
The Pinnacle Awards Are BackCompetition will be stiff!
Book of the MonthThe Ripple Effect: Maximizing the Power of
Relationships for Your Life and Business
College Connection News Lamar welcomed LSU students
2009 Seasonal Scrooge Pandemic Bring a Toy to December’s Luncheon
DATES TO KNOWDecember 3, 6pm–8pm
ADDY® 101 and ADDY® Call for Entries, Lamar on Corporate Blvd.
December 4, 11:30amDecember Luncheon, Toy Drive and
ADDY® Call for Entries, Juban’s
December 8, 6:30pm–9pmPast President’s Council Meeting,
On the Border
December 10, 6:30pmGutters & Garland AAF-BR Holiday Bowling
Party, Don Carter’s All Star Lanes
December 15, 11:45amBoard Meeting, Business Report
December 20, 9amFirst Toy Drop-Off with Nubian Kruzers
(Celebration to follow)
December 24Second Toy Drop-Off with Nubian Kruzers
January 8, 11:30amJanuary Luncheon, Chris Rose, Juban’s
January 11, 5:30pm–8pmFinal ADDY® Call for Entries,
Lamar on Corporate Blvd.
January 21, 7pmCrush It! Social Media Techniques by Gary Vaynerchuk, Independence Park Theatre
February 20, 7:30pmADDY® 2010 Awards, La. State Museum
April 30, 11:30amSalute to Students Luncheon featuring AAF
President James Datri, Juban’s
When: December 3, 2009, 6:00pm–8:00pm Where: Lamar Advertising, 5551 Corporate Blvd. Cost: Free RSVP online at aafbr.org by November 30!
Get your next masterpiece ready to enter in the ADDY® 2010 Awards! The ADDY® 101 Workshop will cover the who, what, when, where and why of entering the ADDY® 2010 competition including: defining categories, prepping files for entry, entering online, clarifying the judging process and explaining District and National forwarding. This workshop is also an opportunity to submit early entries, so come prepared with your work and fees. Early entrants will be entered in a drawing for a free ADDY® ticket-a $60 value! Like all ADDY® functions, there will be socializing and delicious Cajun cookin’ to enjoy.
Immediately following the luncheon will be an opportunity to submit ADDY® 2010 entries. Please bring all artwork, submission forms and fees to turn in an entry at Juban’s after the luncheon.
The ADDY® 2010 Online Entry Site is Now Open! Go to http://www.omnicontests.com/addy/
When: December 4, 2009, 11:30am Where: Juban’s Restaurant, 3739 Perkins Rd. Cost: Free for members, $25 per guest RSVP online at aafbr.org by December 2!
What does it take to win an ADDY® Award? Join us at the December 4 luncheon at Juban’s as we get the inside scoop on the ADDY® Awards from some of last year’s winners.
From the art director’s perspective
Veni Harlan V-Creative, owner MOSAIC AWARD
From the musician’s perspective
Jep Epstein Score Music, Inc., owner BEST OF SHOW | RADIO
From the client’s perspective
Kelly Barton Ideopolis LLC, owner BEST OF SHOW | INTERACTIVE
1 2 3
ADDY 101 Workshop
DEC 4LUNCHEON
Provocative and practical, The Ripple Effect is filled with valuable strategies for both veteran and rookie networks. New chapters spotlight emerging social media technologies and create an emergency networking plan when the economy takes a nose dive. Learn to get what you really want by first giving of your time, your talent and your expertise. As you read, you will discover the ROI of selflessness is truly astounding.
BOOK OF THE MONTHThe Ripple Effect: Maximizing the Power of Relationships for Your Life and Business | Steve Harper
Back by popular demand, we are pleased to announce the reinstatement of the Pinnacle Awards to the ADDY® 2010 Awards! These awards recognize outstanding accomplishments within our profession not directly related to traditional “creative” advertising (copywriting, graphic design, etc.), and will once again be presented during The ADDY® Award Show. The Pinnacle Awards will include nine categories, competition will be stiff and the winners very deserving.
Pinnacle Award Categories include:Industry Account ExecutiveMedia Sales RepresentativePrinting/Paper Company Sales Representative/Account ExecutiveSales ManagerMedia Director/BuyerMarketing DirectorIndustry NewcomerIndustry CEO/President of the YearClient of the Year
Early bird entry deadline is December 18, 2009, and last call is January 11, 2010. Please visit www.addy2010.com for more information about the Pinnacle Awards and to nominate your commendable colleagues and co-workers! If you have any questions, contact Paige Horn at [email protected].
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The pinnAcle AWArDs Are BAck!
college connecTion NEWS
It’s inevitable. It’s the only thing more certain than death and taxes. Love it or hate it, Change really is the only constant in our world.
I would be lying if I said I love it all of the time. In general, I am a fan of Change. I love the idea that I don’t have to face any given day knowing it will be the exact same experience as the day before. I get to reinvent myself everyday.
On the other hand, all of that adapting, learning and reinventing is a lot of work, often exhausting in fact. Rolling with the punches doesn’t mean I won’t get knocked flat on my butt as often as not. Taking my licks, now that’s the part of Change that no one is a fan of, right?
On the days I go home, exhausted, wiped to the point I have to concentrate to even find my way home, those are the days in retrospect, I love the most in my life. Really! The 24 hours, two weeks after his June due date when I finally gave birth to my son will always be one of my favorite days. The day I found out I had cancer, and simultaneously realized that I had a reserve of calm, assured strength and trust that I never knew I had…again, a GREAT day.
In the heat of battle, or physical/emotional pain, we are rarely ever likely to go, “Wow, this is so cool! What a great learning experience!” But look back at your life. I am confident that you too will find that when you climbed mountains no one thought you could, those were peak days.
No one said Change was easy. But avoiding it, well that’s the death march of any great career or adventure or life for that matter. I only hope that you find one of those GREAT days in your past and remember that while the good times, the safe times, can’t last forever, neither can the difficult, change filled days.
As our industry changes, fear is not an option. Love it or hate it, Change is the only constant in our world. When it’s all said and done, we will still have an industry, a marketplace, an economy. It will look different than on any day before it. But we all get a say in what that new world of advertising looks like. And I like that view.
President’s MessageMarielle Land-Howard
ChANGE
Lamar Outdoor welcomed LSU students in October as part of AAF-BR’s College Connection initiatives. Lamar’s Creative Director Mendi LeBlanc gave fifteen students representing four majors an inside look at the facility where all those billboards are printed. The evening prior to the facility tour, Mendi shared great advertising and career tips with the LSU AAF members during their semi-monthly meeting. Thanks, Lamar!
Also, many thanks to Vivid Ink Digital Printing, our November sponsor for the Feed a Starving (Student) Artist Program. Vivid Ink knows that smart, engaged students make for a better profession and a better community. We can’t thank them enough! On behalf of our students and the professional members with whom they will work, thanks Vivid Ink!
2009 seAsonAl scrooge pAnDemicEach year AAF-BR analyzes holiday spirit activity in the Baton Rouge Metro Area and publishes findings of key Scrooge indicators. A review of the key indicators found that Scrooge-like activity remained elevated in East BR. Below is a summary of the most recent indicators:
Visits to doctors for lack of holiday spirit are higher than levels expected for this time of the year.
Total rates for laboratory-confirmed cases of reduced holiday cheer are higher than expected for adults and children.
The feelings of happiness associated with gift-giving and selflessness are lower than what is expected this time of year.
Studies show that the mental and emotional stress caused by lack of holiday spirit can be controlled through participation in the annual Toy Drive. There are steps you can take to reduce the risk of catching the humbug that’s going around:
Bring a new, unwrapped children’s toy to the AAF-BR December 4 Luncheon.
Offer to bring a Toy Drop box to your office to collect more toys.
Join other AAF-BR members and the Nubian Kruzers to help drop off toys to needy children in the Baton Rouge and Hammond areas on Sunday, December 20.
More updates to come, please contact Shannon Perry, [email protected], or Trammie Anderson, [email protected].
*Statistics provided by the Center for Magical Creatures & Coalition of Figments of Your Imagination, 2009
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BirTHdays
December13 Shannon Wade27 Marie Powell
A LITTLE BIRDIE TOLD US…
We love to party, so give us a reason to celebrate! Send in your birthday and club anniversary date to Emily Clemons at [email protected].
Congratulations to Jennifer Macha Hebert and her husband, Barry, on the recent birth of their son, Brooks!
We want to feature news about YOU in our weekly E-News. It goes out every Tuesday, so email your news to [email protected] every Monday by noon to be included.
UNEWS
The Pro nicole Duet latiolais
hoW long hAve You Been A memBer of AAf-Br?
Since college…seems like last year.
hoW hAs Your Business chAngeD over The YeArs?
I guess you can say I’ve come full circle—from a freelance to agency to freelance again. All good changes—I look forward to the next round.
Do You plAn To enTer The ADDY® 2010 AWArDs?
Always, I look forward to entering every year. It’s all part of the ADventure.
WhAT Are Your ThoughTs on ToDAY’s economY AnD hoW iT Will AffecT The BATon rouge ADverTising communiTY?
I think the recession has affected all of us in one way or another. Sooner or later, clients always come back. If they stop advertising completely, they may as well shut down and accept defeat. Our market is filled with fighters, so I think we’ll be just fine.
Owner/Graphic DesignerSolo [email protected]
The Intern Tiffanie hunter LSU School of Graphic DesignX [email protected]
WhAT TYpes of projecTs Are You Working on AT x Design?
I am working on posters for the Manship Theatre. I create lobby posters displaying upcoming performances and also sandwich board signs to go outside the Manship Theatre.
WhAT Are Your plAns for AfTer grADuATion?
I hope to find a local job with a creative environment, where I can work with a great team on design projects that really make an impact.
Do You hAve AnY ADvice for Your felloW inTerns?
I would tell fellow interns to get involved. In the past few months, I have done more than in my previous years of college by attending AAF and LSU-Ad Fed events. Meeting professionals in your field and seeing their workplace is a great way to find what is right for you.
WhAT is Your fAvoriTe locAl ADverTising cAmpAign?
I think Cane’s “One Love” campaign is one of my favorites. Their identity is strong, and all parts of the campaign are easily recognizable as Cane’s. The “One Love” slogan is short but bold, and applies well to many mediums, from radio ads to billboards.
folloW AAf-Br on TWiTTerAAF-BR is now on Twitter at www.twitter.com/aafbr! The Twitter account will serve as a quick way to be reminded of member events, learn about industry happenings, and help you become connected with other AAF-BR members. If you have suggestions for Twitter updates, please contact Brian Rodriguez at [email protected].
GET YOUR APP TOGETHERProfessional WorkshopAs technology continues to evolve and unite us, more and more consumers live their life on their phone. The media to know lies in the palm of your hand. Join digital expert Alessandra Lariu as she discusses the basics and guidelines to get an App completed. Her philosophy of design is to create work that is surprising, interesting or useful. “But especially useful. Useful is the new cool,” Lariu says.
Saturday, October 3, 2009 from 9:30 AM to 11:00 AM Lamar Advertising Office, 5551 Corporate Blvd., Baton Rouge $10 AAF-BR Members and AAF Students, $25 Non-Members
RSVP by September 28, 2009 at http://www.aafbr.org
www.aafbr.org
OCTOBER 2009
IN THIS ISSUE
School’s In!Perspective: President’s Message
We Want You…And Your TalentADDY® planning in full swing…
Fancy Meeting You HereDistrict 7 News
Hot For TeacherPublic Service / Diversity
Starving StudentsCollege Connection
Martin FlanaganXdesign, Inc.
AND MORE
DATES TO KNOWOctober 2, 11:30am
October Luncheon, Juban’s
October 3, 9:30amGet Your App Together,
Lamar on Corporate
October 8, 6:00pmThe A-B-Cs of AAF, Lamar on Corporate
October 15, 5:30pm13th Gate Social
Pastime Restaurant & Lounge
October 16-18Fall Board Conference, Huntsville, AL
October 20, 11:45amBoard Meeting, Business Report
October 22, 5:30pmMedia Madness Media Auction, Juban’s
November 6, 11:30amNovember Luncheon, Juban’s
November 17, 11:45amBoard Meeting, Business Report
December 3, 6:30pmADDY® 101, Lamar on Corporate
December 4, 11:30amDecember Luncheon, Juban’s
December 15, 11:45amBoard Meeting, Business Report
AlessAndrAlAriu
IT’S A SMALL WORLDCreative Director | McCann Erickson
With over 15 years international experience in advertising in Rio, London and New York, Alessandra Lariu will highlight some of the differences and similarities within each country’s markets.
Covering all aspects of the advertising industry, she’ll look at:
Education – getting in the industry and staying in itAgency structure – an overview on how ad agencies operateAgency/Client work relations and etiquette – the dos and don’tsInnovation and trends – what is around the corner
As SVP Digital Group Creative Director, Alessandra works primarily on MasterCard, General Mills, Kohls, Weight Watchers and Verizon. Before McCann, Ale worked at Agency Republic in London, four-time Agency of the Year, and before that Framfab/LBi. Her clients included O2, Baileys, Mercedes-Benz, BBC, Kodak, Orange, Epson, London Underground and several charities. Her work has won various awards and she has also been a judge for D&AD, the OneShow, ADDYs® and BIMA. All of this led her to realize that while technology makes the advertising world smaller, we still have to understand the differences that make market segments unique.
So, whether you are planning to work abroad or just curious about market differences, Ale will give you a broad view of where the ad industry has been and is heading.
OCT 2SPEAKER
OCT 3
When Marielle Land Howard was inducted as AAF-Baton Rouge President in June, she challenged the new Board with one of her favorite quotes: “You can’t control the length of your life, but you can control its width and depth.”-- Julio Melara. Marielle then set forth AAF-BR’s theme for the 2009-2010 year, “Brand Width,” and challenged the new board to take the club’s brand deep and wide. Never the type to back down from a challenge, the new board is taking the AAF-BR brand by storm, but in the process a few things had to wash away to make room for new growth.
�e first of these is the AAF-BR logo. While the current logo has a strong design, it gives the club more of a local focus rather than communicating that we are part of a much larger picture. Following the parent brand of the American Advertising Federation and “going national” was proposed and the newly elected Board of Directors enthusiasti-cally endorsed the plan. After all, you can’t get much wider than the width of the United States. While the club’s member-designed logo had served us well, the AAF-BR logo takes the club’s brand to the next level by:
Clearly demonstrating our role as a member of the national American Advertising Federation
Immediately identifying our club’s association with AAF
Allowing our club’s brand to “travel” with our members because it has a national recognition and prominence
Continuing the process that started with renaming our club AAF-Baton Rouge and offering our members the full power of the national brand.
And you all know what a logo change means–Rebranding. From stationary, to nametags, to the website, be on the lookout because the winds of change are blowing exciting changes your way!
BRANDWIDTH
CHRIS ROSE Times-Picayune ColumnistAuthor, 1 Dead in Attic
Upon his return to New Orleans on the Monday after Hurricane Katrina, Chris Rose began to cover the early stirrings of life in the streets and has stayed with that beat ever since, chronicling the city as it puts itself back together, shakes off its trauma, and tries to find footing as a viable community. �e Pulitzer Prize Board named him a finalist in the commentary category for his post-Katrina columns. In the chaotic aftermath of Hurricane Katrina, the people of New Orleans were scared and scattered about the country, grasping for meaning and searching for even a shred of hope.
Fortunately, they had Chris Rose. Writing for �e Times-Picayune, Rose gave his readers perspective and voiced their truths, offering insights and an emotional depth that news stories and photographs could not convey. Rose, is a frequent commentator for National Public Radio's Morning Edition and a writer/performer of several critically acclaimed stage shows in New Orleans.
SEPTEMBER 2009
IN THIS ISSUE
Brand Width
Chris RoseSeptember Speaker
PerspectiveA Message from the President
What’s Up 7?District 7 News
Steve St. Cyr Vivid Ink
Help Media Auction Reach Its Ghoul
AND MORE
DATES TO KNOW
September 11, 11:30amSeptember Luncheon, Juban’s
September 15, 11:45amBoard Meeting – Business Report
October 2, 11:30amOctober Luncheon, Juban’s
October 3, 9:30amYou Can Make an App for That,
Lamar on Corporate
October 8, 6:30pmAAF-BR 101, Lamar on Corporate
October 15, 5:30pm13th Gate Social
Pastime Restaurant & Lounge
October 16-18Fall Board Conference, Huntsville, AL
October 20, 11:45amBoard Meeting, Business Report
October 22, 5:30pmMedia Madness Media Auction, Juban’s
November 6, 11:30amNovember Luncheon, Juban’s
November 17, 11:45amBoard Meeting, Business Report
December 3, 6:30pmADDY® 101, Lamar on Corporate
December 4, 11:30amDecember Luncheon, Juban’s
December 15, 11:45amBoard Meeting, Business Report
The American Advertising Federation (AAF),
headquartered in Washington, D.C., acts as the
"Unifying Voice for Advertising." Celebrating its
100th anniversary in 2005, the AAF is the oldest
national advertising trade association that
represents 50,000 professionals in the
advertising industry. The AAF has a national
network of 200 ad clubs located in ad communi-
ties across the country. Through its 215 college
chapters, the AAF provides 6,500 advertising
students with real-world case studies and
recruitment connections to corporate America.
The AAF also has 130 blue chip corporate
members that are advertisers, agencies and
media companies, comprising the nation's
leading brands and corporations. For more
information, visit the AAF's Web site at
www.aaf.org.
Baton Rouge
P.O. BOX 1707BATON ROUGE, LA 70821
Baton Rouge
AAF–BR WEB SITEwww.aafbr.org
AAF–DISTRICT 7 WEB SITEwww.7thaaf.com
AAF OFFICIAL WEB SITEwww.aaf.org
Also look for us on Facebook and LinkedIn!
FIND AAF ON THE WEB
Still high from the success of the 2009 Spring Convention, several AAF-District 7 Club of the Year Awards and the induction of our very own Curtis Vann as
AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move up the annual Board Retreat by 2 months rather than waiting until August. Held
in early June, the form at was also changed to include more strategic planning rather than just team building. All 22 members of the newly elected Board of
Directors were sworn in and given the green light to begin their many ambitious projects for the coming year.
STRATEGIC PLANNING
SEPT 11 SPEAKER
PAST PRESIDENTS UNITE!Past Presidents, be on the lookout for an updated e-mail
from Immediate Past President Ace Bourgeois. He’ll be sending information out to all of those wonderfully seasoned veterans of our club, asking for ways to make
our club the best that it can be. Ace is also planning our Annual Past Presidents Council Meeting and we hope you
all will make every effort to attend.
Printing compliments of
1391 Highland RoadBaton Rouge, LA 70802Phone (800) 375-0504 (225) 387-0504www.franklin-press.com
GET YOUR APP TOGETHERProfessional WorkshopAs technology continues to evolve and unite us, more and more consumers live their life on their phone. The media to know lies in the palm of your hand. Join digital expert Alessandra Lariu as she discusses the basics and guidelines to get an App completed. Her philosophy of design is to create work that is surprising, interesting or useful. “But especially useful. Useful is the new cool,” Lariu says.
Saturday, October 3, 2009 from 9:30 AM to 11:00 AM Lamar Advertising Office, 5551 Corporate Blvd., Baton Rouge $10 AAF-BR Members and AAF Students, $25 Non-Members
RSVP by September 28, 2009 at http://www.aafbr.org
www.aafbr.org
OCTOBER 2009
IN THIS ISSUE
School’s In!Perspective: President’s Message
We Want You…And Your TalentADDY® planning in full swing…
Fancy Meeting You HereDistrict 7 News
Hot For TeacherPublic Service / Diversity
Starving StudentsCollege Connection
Martin FlanaganXdesign, Inc.
AND MORE
DATES TO KNOWOctober 2, 11:30am
October Luncheon, Juban’s
October 3, 9:30amGet Your App Together,
Lamar on Corporate
October 8, 6:00pmThe A-B-Cs of AAF, Lamar on Corporate
October 15, 5:30pm13th Gate Social
Pastime Restaurant & Lounge
October 16-18Fall Board Conference, Huntsville, AL
October 20, 11:45amBoard Meeting, Business Report
October 22, 5:30pmMedia Madness Media Auction, Juban’s
November 6, 11:30amNovember Luncheon, Juban’s
November 17, 11:45amBoard Meeting, Business Report
December 3, 6:30pmADDY® 101, Lamar on Corporate
December 4, 11:30amDecember Luncheon, Juban’s
December 15, 11:45amBoard Meeting, Business Report
AlessAndrAlAriu
IT’S A SMALL WORLDCreative Director | McCann Erickson
With over 15 years international experience in advertising in Rio, London and New York, Alessandra Lariu will highlight some of the differences and similarities within each country’s markets.
Covering all aspects of the advertising industry, she’ll look at:
Education – getting in the industry and staying in itAgency structure – an overview on how ad agencies operateAgency/Client work relations and etiquette – the dos and don’tsInnovation and trends – what is around the corner
As SVP Digital Group Creative Director, Alessandra works primarily on MasterCard, General Mills, Kohls, Weight Watchers and Verizon. Before McCann, Ale worked at Agency Republic in London, four-time Agency of the Year, and before that Framfab/LBi. Her clients included O2, Baileys, Mercedes-Benz, BBC, Kodak, Orange, Epson, London Underground and several charities. Her work has won various awards and she has also been a judge for D&AD, the OneShow, ADDYs® and BIMA. All of this led her to realize that while technology makes the advertising world smaller, we still have to understand the differences that make market segments unique.
So, whether you are planning to work abroad or just curious about market differences, Ale will give you a broad view of where the ad industry has been and is heading.
OCT 2SPEAKER
OCT 3
When Marielle Land Howard was inducted as AAF-Baton Rouge President in June, she challenged the new Board with one of her favorite quotes: “You can’t control the length of your life, but you can control its width and depth.”-- Julio Melara. Marielle then set forth AAF-BR’s theme for the 2009-2010 year, “Brand Width,” and challenged the new board to take the club’s brand deep and wide. Never the type to back down from a challenge, the new board is taking the AAF-BR brand by storm, but in the process a few things had to wash away to make room for new growth.
�e first of these is the AAF-BR logo. While the current logo has a strong design, it gives the club more of a local focus rather than communicating that we are part of a much larger picture. Following the parent brand of the American Advertising Federation and “going national” was proposed and the newly elected Board of Directors enthusiasti-cally endorsed the plan. After all, you can’t get much wider than the width of the United States. While the club’s member-designed logo had served us well, the AAF-BR logo takes the club’s brand to the next level by:
Clearly demonstrating our role as a member of the national American Advertising Federation
Immediately identifying our club’s association with AAF
Allowing our club’s brand to “travel” with our members because it has a national recognition and prominence
Continuing the process that started with renaming our club AAF-Baton Rouge and offering our members the full power of the national brand.
And you all know what a logo change means–Rebranding. From stationary, to nametags, to the website, be on the lookout because the winds of change are blowing exciting changes your way!
BRANDWIDTH
CHRIS ROSE Times-Picayune ColumnistAuthor, 1 Dead in Attic
Upon his return to New Orleans on the Monday after Hurricane Katrina, Chris Rose began to cover the early stirrings of life in the streets and has stayed with that beat ever since, chronicling the city as it puts itself back together, shakes off its trauma, and tries to find footing as a viable community. �e Pulitzer Prize Board named him a finalist in the commentary category for his post-Katrina columns. In the chaotic aftermath of Hurricane Katrina, the people of New Orleans were scared and scattered about the country, grasping for meaning and searching for even a shred of hope.
Fortunately, they had Chris Rose. Writing for �e Times-Picayune, Rose gave his readers perspective and voiced their truths, offering insights and an emotional depth that news stories and photographs could not convey. Rose, is a frequent commentator for National Public Radio's Morning Edition and a writer/performer of several critically acclaimed stage shows in New Orleans.
SEPTEMBER 2009
IN THIS ISSUE
Brand Width
Chris RoseSeptember Speaker
PerspectiveA Message from the President
What’s Up 7?District 7 News
Steve St. Cyr Vivid Ink
Help Media Auction Reach Its Ghoul
AND MORE
DATES TO KNOW
September 11, 11:30amSeptember Luncheon, Juban’s
September 15, 11:45amBoard Meeting – Business Report
October 2, 11:30amOctober Luncheon, Juban’s
October 3, 9:30amYou Can Make an App for That,
Lamar on Corporate
October 8, 6:30pmAAF-BR 101, Lamar on Corporate
October 15, 5:30pm13th Gate Social
Pastime Restaurant & Lounge
October 16-18Fall Board Conference, Huntsville, AL
October 20, 11:45amBoard Meeting, Business Report
October 22, 5:30pmMedia Madness Media Auction, Juban’s
November 6, 11:30amNovember Luncheon, Juban’s
November 17, 11:45amBoard Meeting, Business Report
December 3, 6:30pmADDY® 101, Lamar on Corporate
December 4, 11:30amDecember Luncheon, Juban’s
December 15, 11:45amBoard Meeting, Business Report
The American Advertising Federation (AAF),
headquartered in Washington, D.C., acts as the
"Unifying Voice for Advertising." Celebrating its
100th anniversary in 2005, the AAF is the oldest
national advertising trade association that
represents 50,000 professionals in the
advertising industry. The AAF has a national
network of 200 ad clubs located in ad communi-
ties across the country. Through its 215 college
chapters, the AAF provides 6,500 advertising
students with real-world case studies and
recruitment connections to corporate America.
The AAF also has 130 blue chip corporate
members that are advertisers, agencies and
media companies, comprising the nation's
leading brands and corporations. For more
information, visit the AAF's Web site at
www.aaf.org.
Baton Rouge
P.O. BOX 1707BATON ROUGE, LA 70821
Baton Rouge
AAF–BR WEB SITEwww.aafbr.org
AAF–DISTRICT 7 WEB SITEwww.7thaaf.com
AAF OFFICIAL WEB SITEwww.aaf.org
Also look for us on Facebook and LinkedIn!
FIND AAF ON THE WEB
Still high from the success of the 2009 Spring Convention, several AAF-District 7 Club of the Year Awards and the induction of our very own Curtis Vann as
AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move up the annual Board Retreat by 2 months rather than waiting until August. Held
in early June, the form at was also changed to include more strategic planning rather than just team building. All 22 members of the newly elected Board of
Directors were sworn in and given the green light to begin their many ambitious projects for the coming year.
STRATEGIC PLANNING
SEPT 11 SPEAKER
PAST PRESIDENTS UNITE!Past Presidents, be on the lookout for an updated e-mail
from Immediate Past President Ace Bourgeois. He’ll be sending information out to all of those wonderfully seasoned veterans of our club, asking for ways to make
our club the best that it can be. Ace is also planning our Annual Past Presidents Council Meeting and we hope you
all will make every effort to attend.
Printing compliments of
1391 Highland RoadBaton Rouge, LA 70802Phone (800) 375-0504 (225) 387-0504www.franklin-press.com
GET YOUR APP TOGETHERProfessional WorkshopAs technology continues to evolve and unite us, more and more consumers live their life on their phone. The media to know lies in the palm of your hand. Join digital expert Alessandra Lariu as she discusses the basics and guidelines to get an App completed. Her philosophy of design is to create work that is surprising, interesting or useful. “But especially useful. Useful is the new cool,” Lariu says.
Saturday, October 3, 2009 from 9:30 AM to 11:00 AM Lamar Advertising Office, 5551 Corporate Blvd., Baton Rouge $10 AAF-BR Members and AAF Students, $25 Non-Members
RSVP by September 28, 2009 at http://www.aafbr.org
www.aafbr.org
OCTOBER 2009
IN THIS ISSUE
School’s In!Perspective: President’s Message
We Want You…And Your TalentADDY® planning in full swing…
Fancy Meeting You HereDistrict 7 News
Hot For TeacherPublic Service / Diversity
Starving StudentsCollege Connection
Martin FlanaganXdesign, Inc.
AND MORE
DATES TO KNOWOctober 2, 11:30am
October Luncheon, Juban’s
October 3, 9:30amGet Your App Together,
Lamar on Corporate
October 8, 6:00pmThe A-B-Cs of AAF, Lamar on Corporate
October 15, 5:30pm13th Gate Social
Pastime Restaurant & Lounge
October 16-18Fall Board Conference, Huntsville, AL
October 20, 11:45amBoard Meeting, Business Report
October 22, 5:30pmMedia Madness Media Auction, Juban’s
November 6, 11:30amNovember Luncheon, Juban’s
November 17, 11:45amBoard Meeting, Business Report
December 3, 6:30pmADDY® 101, Lamar on Corporate
December 4, 11:30amDecember Luncheon, Juban’s
December 15, 11:45amBoard Meeting, Business Report
AlessAndrAlAriu
IT’S A SMALL WORLDCreative Director | McCann Erickson
With over 15 years international experience in advertising in Rio, London and New York, Alessandra Lariu will highlight some of the differences and similarities within each country’s markets.
Covering all aspects of the advertising industry, she’ll look at:
Education – getting in the industry and staying in itAgency structure – an overview on how ad agencies operateAgency/Client work relations and etiquette – the dos and don’tsInnovation and trends – what is around the corner
As SVP Digital Group Creative Director, Alessandra works primarily on MasterCard, General Mills, Kohls, Weight Watchers and Verizon. Before McCann, Ale worked at Agency Republic in London, four-time Agency of the Year, and before that Framfab/LBi. Her clients included O2, Baileys, Mercedes-Benz, BBC, Kodak, Orange, Epson, London Underground and several charities. Her work has won various awards and she has also been a judge for D&AD, the OneShow, ADDYs® and BIMA. All of this led her to realize that while technology makes the advertising world smaller, we still have to understand the differences that make market segments unique.
So, whether you are planning to work abroad or just curious about market differences, Ale will give you a broad view of where the ad industry has been and is heading.
OCT 2SPEAKER
OCT 3
When Marielle Land Howard was inducted as AAF-Baton Rouge President in June, she challenged the new Board with one of her favorite quotes: “You can’t control the length of your life, but you can control its width and depth.”-- Julio Melara. Marielle then set forth AAF-BR’s theme for the 2009-2010 year, “Brand Width,” and challenged the new board to take the club’s brand deep and wide. Never the type to back down from a challenge, the new board is taking the AAF-BR brand by storm, but in the process a few things had to wash away to make room for new growth.
�e first of these is the AAF-BR logo. While the current logo has a strong design, it gives the club more of a local focus rather than communicating that we are part of a much larger picture. Following the parent brand of the American Advertising Federation and “going national” was proposed and the newly elected Board of Directors enthusiasti-cally endorsed the plan. After all, you can’t get much wider than the width of the United States. While the club’s member-designed logo had served us well, the AAF-BR logo takes the club’s brand to the next level by:
Clearly demonstrating our role as a member of the national American Advertising Federation
Immediately identifying our club’s association with AAF
Allowing our club’s brand to “travel” with our members because it has a national recognition and prominence
Continuing the process that started with renaming our club AAF-Baton Rouge and offering our members the full power of the national brand.
And you all know what a logo change means–Rebranding. From stationary, to nametags, to the website, be on the lookout because the winds of change are blowing exciting changes your way!
BRANDWIDTH
CHRIS ROSE Times-Picayune ColumnistAuthor, 1 Dead in Attic
Upon his return to New Orleans on the Monday after Hurricane Katrina, Chris Rose began to cover the early stirrings of life in the streets and has stayed with that beat ever since, chronicling the city as it puts itself back together, shakes off its trauma, and tries to find footing as a viable community. �e Pulitzer Prize Board named him a finalist in the commentary category for his post-Katrina columns. In the chaotic aftermath of Hurricane Katrina, the people of New Orleans were scared and scattered about the country, grasping for meaning and searching for even a shred of hope.
Fortunately, they had Chris Rose. Writing for �e Times-Picayune, Rose gave his readers perspective and voiced their truths, offering insights and an emotional depth that news stories and photographs could not convey. Rose, is a frequent commentator for National Public Radio's Morning Edition and a writer/performer of several critically acclaimed stage shows in New Orleans.
SEPTEMBER 2009
IN THIS ISSUE
Brand Width
Chris RoseSeptember Speaker
PerspectiveA Message from the President
What’s Up 7?District 7 News
Steve St. Cyr Vivid Ink
Help Media Auction Reach Its Ghoul
AND MORE
DATES TO KNOW
September 11, 11:30amSeptember Luncheon, Juban’s
September 15, 11:45amBoard Meeting – Business Report
October 2, 11:30amOctober Luncheon, Juban’s
October 3, 9:30amYou Can Make an App for That,
Lamar on Corporate
October 8, 6:30pmAAF-BR 101, Lamar on Corporate
October 15, 5:30pm13th Gate Social
Pastime Restaurant & Lounge
October 16-18Fall Board Conference, Huntsville, AL
October 20, 11:45amBoard Meeting, Business Report
October 22, 5:30pmMedia Madness Media Auction, Juban’s
November 6, 11:30amNovember Luncheon, Juban’s
November 17, 11:45amBoard Meeting, Business Report
December 3, 6:30pmADDY® 101, Lamar on Corporate
December 4, 11:30amDecember Luncheon, Juban’s
December 15, 11:45amBoard Meeting, Business Report
The American Advertising Federation (AAF),
headquartered in Washington, D.C., acts as the
"Unifying Voice for Advertising." Celebrating its
100th anniversary in 2005, the AAF is the oldest
national advertising trade association that
represents 50,000 professionals in the
advertising industry. The AAF has a national
network of 200 ad clubs located in ad communi-
ties across the country. Through its 215 college
chapters, the AAF provides 6,500 advertising
students with real-world case studies and
recruitment connections to corporate America.
The AAF also has 130 blue chip corporate
members that are advertisers, agencies and
media companies, comprising the nation's
leading brands and corporations. For more
information, visit the AAF's Web site at
www.aaf.org.
Baton Rouge
P.O. BOX 1707BATON ROUGE, LA 70821
Baton Rouge
AAF–BR WEB SITEwww.aafbr.org
AAF–DISTRICT 7 WEB SITEwww.7thaaf.com
AAF OFFICIAL WEB SITEwww.aaf.org
Also look for us on Facebook and LinkedIn!
FIND AAF ON THE WEB
Still high from the success of the 2009 Spring Convention, several AAF-District 7 Club of the Year Awards and the induction of our very own Curtis Vann as
AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move up the annual Board Retreat by 2 months rather than waiting until August. Held
in early June, the form at was also changed to include more strategic planning rather than just team building. All 22 members of the newly elected Board of
Directors were sworn in and given the green light to begin their many ambitious projects for the coming year.
STRATEGIC PLANNING
SEPT 11 SPEAKER
PAST PRESIDENTS UNITE!Past Presidents, be on the lookout for an updated e-mail
from Immediate Past President Ace Bourgeois. He’ll be sending information out to all of those wonderfully seasoned veterans of our club, asking for ways to make
our club the best that it can be. Ace is also planning our Annual Past Presidents Council Meeting and we hope you
all will make every effort to attend.
Printing compliments of
1391 Highland RoadBaton Rouge, LA 70802Phone (800) 375-0504 (225) 387-0504www.franklin-press.com
GET YOUR APP TOGETHERProfessional WorkshopAs technology continues to evolve and unite us, more and more consumers live their life on their phone. The media to know lies in the palm of your hand. Join digital expert Alessandra Lariu as she discusses the basics and guidelines to get an App completed. Her philosophy of design is to create work that is surprising, interesting or useful. “But especially useful. Useful is the new cool,” Lariu says.
Saturday, October 3, 2009 from 9:30 AM to 11:00 AM Lamar Advertising Office, 5551 Corporate Blvd., Baton Rouge $10 AAF-BR Members and AAF Students, $25 Non-Members
RSVP by September 28, 2009 at http://www.aafbr.org
www.aafbr.org
OCTOBER 2009
IN THIS ISSUE
School’s In!Perspective: President’s Message
We Want You…And Your TalentADDY® planning in full swing…
Fancy Meeting You HereDistrict 7 News
Hot For TeacherPublic Service / Diversity
Starving StudentsCollege Connection
Martin FlanaganXdesign, Inc.
AND MORE
DATES TO KNOWOctober 2, 11:30am
October Luncheon, Juban’s
October 3, 9:30amGet Your App Together,
Lamar on Corporate
October 8, 6:00pmThe A-B-Cs of AAF, Lamar on Corporate
October 15, 5:30pm13th Gate Social
Pastime Restaurant & Lounge
October 16-18Fall Board Conference, Huntsville, AL
October 20, 11:45amBoard Meeting, Business Report
October 22, 5:30pmMedia Madness Media Auction, Juban’s
November 6, 11:30amNovember Luncheon, Juban’s
November 17, 11:45amBoard Meeting, Business Report
December 3, 6:30pmADDY® 101, Lamar on Corporate
December 4, 11:30amDecember Luncheon, Juban’s
December 15, 11:45amBoard Meeting, Business Report
AlessAndrAlAriu
IT’S A SMALL WORLDCreative Director | McCann Erickson
With over 15 years international experience in advertising in Rio, London and New York, Alessandra Lariu will highlight some of the differences and similarities within each country’s markets.
Covering all aspects of the advertising industry, she’ll look at:
Education – getting in the industry and staying in itAgency structure – an overview on how ad agencies operateAgency/Client work relations and etiquette – the dos and don’tsInnovation and trends – what is around the corner
As SVP Digital Group Creative Director, Alessandra works primarily on MasterCard, General Mills, Kohls, Weight Watchers and Verizon. Before McCann, Ale worked at Agency Republic in London, four-time Agency of the Year, and before that Framfab/LBi. Her clients included O2, Baileys, Mercedes-Benz, BBC, Kodak, Orange, Epson, London Underground and several charities. Her work has won various awards and she has also been a judge for D&AD, the OneShow, ADDYs® and BIMA. All of this led her to realize that while technology makes the advertising world smaller, we still have to understand the differences that make market segments unique.
So, whether you are planning to work abroad or just curious about market differences, Ale will give you a broad view of where the ad industry has been and is heading.
OCT 2SPEAKER
OCT 3
When Marielle Land Howard was inducted as AAF-Baton Rouge President in June, she challenged the new Board with one of her favorite quotes: “You can’t control the length of your life, but you can control its width and depth.”-- Julio Melara. Marielle then set forth AAF-BR’s theme for the 2009-2010 year, “Brand Width,” and challenged the new board to take the club’s brand deep and wide. Never the type to back down from a challenge, the new board is taking the AAF-BR brand by storm, but in the process a few things had to wash away to make room for new growth.
�e first of these is the AAF-BR logo. While the current logo has a strong design, it gives the club more of a local focus rather than communicating that we are part of a much larger picture. Following the parent brand of the American Advertising Federation and “going national” was proposed and the newly elected Board of Directors enthusiasti-cally endorsed the plan. After all, you can’t get much wider than the width of the United States. While the club’s member-designed logo had served us well, the AAF-BR logo takes the club’s brand to the next level by:
Clearly demonstrating our role as a member of the national American Advertising Federation
Immediately identifying our club’s association with AAF
Allowing our club’s brand to “travel” with our members because it has a national recognition and prominence
Continuing the process that started with renaming our club AAF-Baton Rouge and offering our members the full power of the national brand.
And you all know what a logo change means–Rebranding. From stationary, to nametags, to the website, be on the lookout because the winds of change are blowing exciting changes your way!
BRANDWIDTH
CHRIS ROSE Times-Picayune ColumnistAuthor, 1 Dead in Attic
Upon his return to New Orleans on the Monday after Hurricane Katrina, Chris Rose began to cover the early stirrings of life in the streets and has stayed with that beat ever since, chronicling the city as it puts itself back together, shakes off its trauma, and tries to find footing as a viable community. �e Pulitzer Prize Board named him a finalist in the commentary category for his post-Katrina columns. In the chaotic aftermath of Hurricane Katrina, the people of New Orleans were scared and scattered about the country, grasping for meaning and searching for even a shred of hope.
Fortunately, they had Chris Rose. Writing for �e Times-Picayune, Rose gave his readers perspective and voiced their truths, offering insights and an emotional depth that news stories and photographs could not convey. Rose, is a frequent commentator for National Public Radio's Morning Edition and a writer/performer of several critically acclaimed stage shows in New Orleans.
SEPTEMBER 2009
IN THIS ISSUE
Brand Width
Chris RoseSeptember Speaker
PerspectiveA Message from the President
What’s Up 7?District 7 News
Steve St. Cyr Vivid Ink
Help Media Auction Reach Its Ghoul
AND MORE
DATES TO KNOW
September 11, 11:30amSeptember Luncheon, Juban’s
September 15, 11:45amBoard Meeting – Business Report
October 2, 11:30amOctober Luncheon, Juban’s
October 3, 9:30amYou Can Make an App for That,
Lamar on Corporate
October 8, 6:30pmAAF-BR 101, Lamar on Corporate
October 15, 5:30pm13th Gate Social
Pastime Restaurant & Lounge
October 16-18Fall Board Conference, Huntsville, AL
October 20, 11:45amBoard Meeting, Business Report
October 22, 5:30pmMedia Madness Media Auction, Juban’s
November 6, 11:30amNovember Luncheon, Juban’s
November 17, 11:45amBoard Meeting, Business Report
December 3, 6:30pmADDY® 101, Lamar on Corporate
December 4, 11:30amDecember Luncheon, Juban’s
December 15, 11:45amBoard Meeting, Business Report
The American Advertising Federation (AAF),
headquartered in Washington, D.C., acts as the
"Unifying Voice for Advertising." Celebrating its
100th anniversary in 2005, the AAF is the oldest
national advertising trade association that
represents 50,000 professionals in the
advertising industry. The AAF has a national
network of 200 ad clubs located in ad communi-
ties across the country. Through its 215 college
chapters, the AAF provides 6,500 advertising
students with real-world case studies and
recruitment connections to corporate America.
The AAF also has 130 blue chip corporate
members that are advertisers, agencies and
media companies, comprising the nation's
leading brands and corporations. For more
information, visit the AAF's Web site at
www.aaf.org.
Baton Rouge
P.O. BOX 1707BATON ROUGE, LA 70821
Baton Rouge
AAF–BR WEB SITEwww.aafbr.org
AAF–DISTRICT 7 WEB SITEwww.7thaaf.com
AAF OFFICIAL WEB SITEwww.aaf.org
Also look for us on Facebook and LinkedIn!
FIND AAF ON THE WEB
Still high from the success of the 2009 Spring Convention, several AAF-District 7 Club of the Year Awards and the induction of our very own Curtis Vann as
AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move up the annual Board Retreat by 2 months rather than waiting until August. Held
in early June, the form at was also changed to include more strategic planning rather than just team building. All 22 members of the newly elected Board of
Directors were sworn in and given the green light to begin their many ambitious projects for the coming year.
STRATEGIC PLANNING
SEPT 11 SPEAKER
PAST PRESIDENTS UNITE!Past Presidents, be on the lookout for an updated e-mail
from Immediate Past President Ace Bourgeois. He’ll be sending information out to all of those wonderfully seasoned veterans of our club, asking for ways to make
our club the best that it can be. Ace is also planning our Annual Past Presidents Council Meeting and we hope you
all will make every effort to attend.
Printing compliments of
1391 Highland RoadBaton Rouge, LA 70802Phone (800) 375-0504 (225) 387-0504www.franklin-press.com
When: December 10, 2009, 6:30pm (Teams arrive 6pm) Where: Don Carter’s All Star LanesCost: Cash bar
Pin down this date for the 2009 Gutters & Garland AAF-BR Holiday Bowling Party! Special thanks to all of the participating teams that have filled the lanes: Ink & Air/Gaupp-Wozniak Communications, TriStar / Champion / Irby Moore, WF Communications, X-Design, Digital FX, Amedisys, District 7, and IPC. Teams will be awarded for most overall points, most gutter balls, best team name, best dressed and most money donated. All proceeds go to LSU AdFed. For more information about the Holiday Party, contact Becky Sadler at [email protected]!
Also look for us on Facebook, LinkedIn and Twitter!
