AAF-BR Newsletter May 2010

Gold AddY® AwArds:

MESH Design Catalog | Belgard 2010 Consumer Catalog

BRZ Special Event Announcement | Primo Island Lager Bottle Tour Announcement

TILT B-to-B Flash Websites, Products | Wes Kroninger Website

Zehnder Communications E-Mails/E-Cards | Phelps Dunbar Christmas Card

Blue Cross Blue Shield of LA Public Service, Brochure | BCBSLAF/Angel Award

silver AddY® AwArds:

BRZ Packaging Campaign | Southampton Publick House Seasonal Series

TILT Annual Report | Cox Comunications Community Report

MESH Design Color Brochure | Belgard Idea Guide

Zehnder Communications Color Brochure | 100 Black Men Brochure

BRZ Poster | Lone Star Beer ‘Banners of Texas Independence’

Zehnder Communications Local TV, Single | You Can Be - :30 East Baton Rouge Parish School System

AAF – Baton Rouge Ad Club Promotion | Call for Entries Instruction Video

Unreal Logo | Gulf Porter Logo

MESH Design Illustration | Belgard Environmental Illustration

IN THIS ISSUE

Salute to Students Watch the LSU NSAC team!

Congrats District 7 ADDY® Winners Our members brought home 14 awards!

President’s Message Always Be Closing

College Connection News Students presented with three “giants” of advertising at the Student Conference!

Book of the Month Rework

Governor’s Message Curtis’ reign coming to a close

DATES TO KNOW

May 7, 11:30 a.m.AAF-BR Membership Luncheon: Salute to Students and Ralph Sims Award, Juban’s

After May, we are officially on summer vacation. See you in September!

Special thanks to our starving student sponsors for April and May, Diane Allen and Associates and Amedisys!

MAY 2010

P.O. BOX 1707, BATON ROUGE, LA 70821 | AAFbr.org

congrAts District 7 ADDY® winners!

Watch the LSU NSAC team presentation

When: May 7, 2010, 11:30 a.m. Where: Juban’s Restaurant, 3739 Perkins Rd. Cost: Free for members, $25 per guest RSVP online at aafbr.org by May 5!

Join AAF-BR members for the last luncheon of the 2009–2010 club year as we salute our students and those individuals who truly made a difference in our club over the past year. We will watch the LSU National Student Advertising Competition team’s high-powered presentation, meet the Student Scholarship recipients and honor this year’s recipients of the Rising Star Award and the Ralph Sims Award of Advertising Excellence.

sALUte to stUDents

MAY 7LUNCHEON

The Ralph Sims Award is presented in honor and recognition of Ralph’s achievements and contributions to our organization.

Congrats to our new board members who have graciously volunteered to serve our club! The 2010–2011 Board of Directors will be presented at the May 7 luncheon.

coLLege connection news The American Advertising Federation-Baton Rouge hosted a student conference for advertising, business, communications, creative writing, design, marketing, photography, and public relations students in Louisiana April 10, 2010, from 10 a.m. until 4 p.m. at the LSU Manship School of Mass Communication’s Holliday Forum. During the day-long conference, undergraduates learned from creative, web, marketing, account services, media services, and public relations professionals who discussed social media, brand strategy, collaborative work, integrated campaign development, and creative strategy. Students also had the opportunity to participate in portfolio and resume reviews.

This year, AAF-BR wanted students “Standing on the Shoulders of Giants,” developing knowledge and insight by learning from experts who’ve gone before them. We were delighted to present three “giants” of advertising:

Creative Giant don McKinney Executive Creative Director and Creative Strategist GREY New York Giant clients include: Nissan, Adidas, Apple, Sony PlayStation, Energizer, Cadillac, T-Mobile, Infiniti, Penguin Books, the Copenhagen Climate Communications Council, Allianz, Capella University, Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Wyeth, Canon, 3M, Eli Lilly, DairyQueen, and E*Trade.

Brand Giant Malcolm schwarzenbach Director of Brand Study, Trumpet Group Giant clients include: Eli Lilly and Company, Deutz Engines, Amoco Foam Products, Abita Springs Water Company, The Queen of New Orleans Casino, General Hearing Instruments, Harrah’s New Orleans Casino, Louisiana Economic Development, New Orleans Convention and Visitor’s Bureau, The Campaign for Tobacco Free Living, and Greater New Orleans, Inc.

Marketing Giant Tommy Teepell Chief Marketing Officer, Lamar Advertising Company Giant awards include: national sales leader for both IBM and XEROX; Marketer of the Year by Sales & Marketing Executives International; L. Ray Vahue Award, outdoor’s highest marketing recognition; Outdoor Advertising Association of America Hall of Fame

We were also excited to help our students mingle with these mega-minds at a pre-conference open house and studio tour hosted by X Design on Friday, April 9, from 6:30 p.m. until 9:30 p.m.

And we couldn’t have done it without Amedisys Home Health Services, our 2010 flagship sponsor. Their generous contribution to advertising education is funding all AAF-BR spring student engagement opportunities. Giant thanks, Amedisys!

A-B-C. In the words of the gregarious Blake in Glengarry Glen Ross, “A-lways B-e C-losing. Always Be Closing, Always Be Closing.”

Huh? I can sense the confusion, what in the random world is she talking about? When I speak to college students ready to enter the “real world”, I always ask, “How many of you are going into sales?” Since I’m often speaking to students at the Manship school, who consider themselves writers, editors, PR professionals, designers and often anything but salespeople, I usually get few to no hands raised.

Wrong answer. And wrong answer for you too if you think A-B-C only applies to A-type sales addicts like me. We are all in sales. And we must all Always Be Closing in order to succeed in life. Period. The end, not up for discussion.

Achieving the goals you’ve set for yourself this year is important. It’s the point. But how those new achievements will benefit you in your life, your home, your job, your community…well, that’s the period on your goal sentence.

The new improved smarter, lighter, stronger, better networked, kinder, more generous you has a purpose. Your purpose is to make things happen. Your purpose is to leave our profession, our city, our world a better place than you found it. In order to make these things happen, you have to Always Be Closing.

When people ask me what I do, I often reply, “I move people. From here to there, from what they believe they want to what I believe they need, from what they think is real to what I know to be true…I move people.” Helping the people in my life either move in the direction I would like them to, OR learning that the way they are currently moving is better and correcting my own course, I am in the moving business. That process of moving is selling to my husband, my child, my audience, my customers, you…getting to our mutually beneficial destination, that’s Closing.

So, as we come to our last membership luncheon of the 2009 -2010 service year, it is with great humility (taught by the best), great excitement (it’s been an amazing ride), and great memories (of more fun than anyone should be allowed to have professionally) that I close my year as President of AAF-BR. Thank you isn’t enough. Saying you have moved me is an understatement. I am different, and I like to think better, than the young woman who started this journey a year ago.

My last goal for the year is that your perspective is changed too. To lead, to think, to be proud of what you do and how you do it…I hope you have been moved.

President’s MessageMarielle Land-Howard

CloSiNG

BIrTHDAyS

May11 Steve St. Cyr29 Colleen Jackson

NEW mEmBErSChris Aaron, Treetop MediaKristin Perpignano, Party Time/Freelance Designer

A LITTLE BIRDIE TOLD US…

We love to party, so give us a reason to celebrate! Send in your birthday and club anniversary date to Emily Clemons at [email protected].

We want to feature news about YOU in our weekly E-News. It goes out every Tuesday, so email your news to [email protected] every Monday by noon.

UNEWS

The Pro ty whitley

HAve tHere been AnY ADvAnces in YoUr cAreer reLAteD to YoUr Long-terM invoLveMent witH AAF-br?

Career guidance, freelance, media sales to members, a job lead, a job interview, two job offers and a semester teaching advertising at LSU. Also, I got to know my local heroes in advertising: Al McDuff, Martin Flanagan, Charles East and Gus Wales — all AAF-BR members. When I was just starting, I was just blown away by their talent. After letting me wash their cars, they were more than happy to let me tell them how great they are.

tHoUgHts on tHe cUrrent econoMY AnD How it wiLL AFFect LocAL ADvertising?

When the economy goes down, local advertisers find ways to cut ad dollars and find new ways of advertising at a lower cost that will still yield positive results. Then when times get better these changes tend to stay in place. Therefore, the local advertising scene changes every time the economy goes down. The biggest sea change I ever saw was the Great Oil Recession of ‘85. “What was it like, Grandpa?” Full service ad agencies with big overhead were replaced by more efficient, lower cost companies specializing in graphics, video and media buying. Currently advertisers are looking for ways of reducing costs through all this digital internet nonsense. “Where the hell is my newspaper?”

AnY ADvice For new MeMbers?

Here is what helped me immensely, but it is very junior high. Not long after becoming a member, I decided to be that guy who asked other members how they were doing and what they were working on instead of waiting for others to approach me.

Advertising Manager, olinde’s Furniture & [email protected]

The Intern emi cumminslSU School of Art & DesignRockit Science [email protected]

How Long HAve YoU workeD For rockit science AgencY, AnD wHAt kinDs oF projects Are YoU working on?

Since Sept. 2009. Web design, Package design, PR campaigns.

wHAt’s tHe Most vALUAbLe Lesson YoU’ve LeArneD As An intern?

That it’s ok to not know how to do something, and to ask a lot of questions. That’s what an internship is for.

Do YoU HAve AnY ADvice For YoUr FeLLow interns?

If you’re not having fun, then you’re not in the right field. This is a great, fun, fast paced industry, and I can’t wait to be a part of it after graduation.

wHAt is YoUr FAvorite LocAL ADvertising cAMpAign?

I thought the EBR public schools campaign was impressive. It took a refreshing angle and I see it fairly often, on billboards and commercials, without being bombarded.

From the founders of the trailblazing software company 37signals, here is a different kind of business book – one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a

few bucks or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space

– you don’t need them.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don’t want to starve anymore will all find valuable inspiration and guidance in these pages. It’s time to rework work.

BOOK OF THE mONTHRework | Jason Fried and David Heinemeier Hansson

Xdesign hosted an open house on April 9 and welcomed a wonderful crowd from the Southern Marketing Club, BEEP (Black Executive Entrepreneur Program), ULL, LSU AAF, and the LSU Graphic Design Department.

GET YOUR APP TOGETHERProfessional WorkshopAs technology continues to evolve and unite us, more and more consumers live their life on their phone. The media to know lies in the palm of your hand. Join digital expert Alessandra Lariu as she discusses the basics and guidelines to get an App completed. Her philosophy of design is to create work that is surprising, interesting or useful. “But especially useful. Useful is the new cool,” Lariu says.

Saturday, October 3, 2009 from 9:30 AM to 11:00 AM Lamar Advertising Office, 5551 Corporate Blvd., Baton Rouge $10 AAF-BR Members and AAF Students, $25 Non-Members

RSVP by September 28, 2009 at http://www.aafbr.org

www.aafbr.org

OCTOBER 2009

IN THIS ISSUE

School’s In!Perspective: President’s Message

We Want You…And Your TalentADDY® planning in full swing…

Fancy Meeting You HereDistrict 7 News

Hot For TeacherPublic Service / Diversity

Starving StudentsCollege Connection

Martin FlanaganXdesign, Inc.

AND MORE

DATES TO KNOWOctober 2, 11:30am

October Luncheon, Juban’s

October 3, 9:30amGet Your App Together,

Lamar on Corporate

October 8, 6:00pmThe A-B-Cs of AAF, Lamar on Corporate

October 15, 5:30pm13th Gate Social

Pastime Restaurant & Lounge

October 16-18Fall Board Conference, Huntsville, AL

October 20, 11:45amBoard Meeting, Business Report

October 22, 5:30pmMedia Madness Media Auction, Juban’s

November 6, 11:30amNovember Luncheon, Juban’s

November 17, 11:45amBoard Meeting, Business Report

December 3, 6:30pmADDY® 101, Lamar on Corporate

December 4, 11:30amDecember Luncheon, Juban’s

December 15, 11:45amBoard Meeting, Business Report

AlessAndrAlAriu

IT’S A SMALL WORLDCreative Director | McCann Erickson

With over 15 years international experience in advertising in Rio, London and New York, Alessandra Lariu will highlight some of the differences and similarities within each country’s markets.

Covering all aspects of the advertising industry, she’ll look at:

Education – getting in the industry and staying in itAgency structure – an overview on how ad agencies operateAgency/Client work relations and etiquette – the dos and don’tsInnovation and trends – what is around the corner

As SVP Digital Group Creative Director, Alessandra works primarily on MasterCard, General Mills, Kohls, Weight Watchers and Verizon. Before McCann, Ale worked at Agency Republic in London, four-time Agency of the Year, and before that Framfab/LBi. Her clients included O2, Baileys, Mercedes-Benz, BBC, Kodak, Orange, Epson, London Underground and several charities. Her work has won various awards and she has also been a judge for D&AD, the OneShow, ADDYs® and BIMA. All of this led her to realize that while technology makes the advertising world smaller, we still have to understand the differences that make market segments unique.

So, whether you are planning to work abroad or just curious about market differences, Ale will give you a broad view of where the ad industry has been and is heading.

OCT 2SPEAKER

OCT 3

When Marielle Land Howard was inducted as AAF-Baton Rouge President in June, she challenged the new Board with one of her favorite quotes: “You can’t control the length of your life, but you can control its width and depth.”-- Julio Melara. Marielle then set forth AAF-BR’s theme for the 2009-2010 year, “Brand Width,” and challenged the new board to take the club’s brand deep and wide. Never the type to back down from a challenge, the new board is taking the AAF-BR brand by storm, but in the process a few things had to wash away to make room for new growth.

�e first of these is the AAF-BR logo. While the current logo has a strong design, it gives the club more of a local focus rather than communicating that we are part of a much larger picture. Following the parent brand of the American Advertising Federation and “going national” was proposed and the newly elected Board of Directors enthusiasti-cally endorsed the plan. After all, you can’t get much wider than the width of the United States. While the club’s member-designed logo had served us well, the AAF-BR logo takes the club’s brand to the next level by:

Clearly demonstrating our role as a member of the national American Advertising Federation

Immediately identifying our club’s association with AAF

Allowing our club’s brand to “travel” with our members because it has a national recognition and prominence

Continuing the process that started with renaming our club AAF-Baton Rouge and offering our members the full power of the national brand.

And you all know what a logo change means–Rebranding. From stationary, to nametags, to the website, be on the lookout because the winds of change are blowing exciting changes your way!

BRANDWIDTH

CHRIS ROSE Times-Picayune ColumnistAuthor, 1 Dead in Attic

Upon his return to New Orleans on the Monday after Hurricane Katrina, Chris Rose began to cover the early stirrings of life in the streets and has stayed with that beat ever since, chronicling the city as it puts itself back together, shakes off its trauma, and tries to find footing as a viable community. �e Pulitzer Prize Board named him a finalist in the commentary category for his post-Katrina columns. In the chaotic aftermath of Hurricane Katrina, the people of New Orleans were scared and scattered about the country, grasping for meaning and searching for even a shred of hope.

Fortunately, they had Chris Rose. Writing for �e Times-Picayune, Rose gave his readers perspective and voiced their truths, offering insights and an emotional depth that news stories and photographs could not convey. Rose, is a frequent commentator for National Public Radio's Morning Edition and a writer/performer of several critically acclaimed stage shows in New Orleans.

SEPTEMBER 2009

IN THIS ISSUE

Brand Width

Chris RoseSeptember Speaker

PerspectiveA Message from the President

What’s Up 7?District 7 News

Steve St. Cyr Vivid Ink

Help Media Auction Reach Its Ghoul

AND MORE

DATES TO KNOW

September 11, 11:30amSeptember Luncheon, Juban’s

September 15, 11:45amBoard Meeting – Business Report

October 2, 11:30amOctober Luncheon, Juban’s

October 3, 9:30amYou Can Make an App for That,

Lamar on Corporate

October 8, 6:30pmAAF-BR 101, Lamar on Corporate











The American Advertising Federation (AAF),

headquartered in Washington, D.C., acts as the

"Unifying Voice for Advertising." Celebrating its

100th anniversary in 2005, the AAF is the oldest

national advertising trade association that

represents 50,000 professionals in the

advertising industry. The AAF has a national

network of 200 ad clubs located in ad communi-

ties across the country. Through its 215 college

chapters, the AAF provides 6,500 advertising

students with real-world case studies and

recruitment connections to corporate America.

The AAF also has 130 blue chip corporate

members that are advertisers, agencies and

media companies, comprising the nation's

leading brands and corporations. For more

information, visit the AAF's Web site at

www.aaf.org.

Baton Rouge

P.O. BOX 1707BATON ROUGE, LA 70821

Baton Rouge

AAF–BR WEB SITEwww.aafbr.org

AAF–DISTRICT 7 WEB SITEwww.7thaaf.com

AAF OFFICIAL WEB SITEwww.aaf.org

Also look for us on Facebook and LinkedIn!

FIND AAF ON THE WEB

Still high from the success of the 2009 Spring Convention, several AAF-District 7 Club of the Year Awards and the induction of our very own Curtis Vann as

AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move up the annual Board Retreat by 2 months rather than waiting until August. Held

in early June, the form at was also changed to include more strategic planning rather than just team building. All 22 members of the newly elected Board of

Directors were sworn in and given the green light to begin their many ambitious projects for the coming year.

STRATEGIC PLANNING

SEPT 11 SPEAKER

PAST PRESIDENTS UNITE!Past Presidents, be on the lookout for an updated e-mail

from Immediate Past President Ace Bourgeois. He’ll be sending information out to all of those wonderfully seasoned veterans of our club, asking for ways to make

our club the best that it can be. Ace is also planning our Annual Past Presidents Council Meeting and we hope you

all will make every effort to attend.

Printing compliments of

1391 Highland RoadBaton Rouge, LA 70802Phone (800) 375-0504 (225) 387-0504www.franklin-press.com




www.aafbr.org

OCTOBER 2009

IN THIS ISSUE







AND MORE




Lamar on Corporate












AlessAndrAlAriu







OCT 2SPEAKER

OCT 3








BRANDWIDTH




SEPTEMBER 2009

IN THIS ISSUE

Brand Width






AND MORE

DATES TO KNOW





Lamar on Corporate





























www.aaf.org.

Baton Rouge


Baton Rouge





FIND AAF ON THE WEB





STRATEGIC PLANNING

SEPT 11 SPEAKER










www.aafbr.org

OCTOBER 2009

IN THIS ISSUE







AND MORE




Lamar on Corporate












AlessAndrAlAriu







OCT 2SPEAKER

OCT 3








BRANDWIDTH




SEPTEMBER 2009

IN THIS ISSUE

Brand Width






AND MORE

DATES TO KNOW





Lamar on Corporate





























www.aaf.org.

Baton Rouge


Baton Rouge





FIND AAF ON THE WEB





STRATEGIC PLANNING

SEPT 11 SPEAKER







Also look for us on Facebook, LinkedIn and Twitter!


headquartered in Washington, D.C., acts as

the “Unifying Voice for Advertising.” More than

100 years old, the AAF is the oldest national

advertising trade association that represents

50,000 professionals in the advertising

industry. The AAF has a national network of

200 ad clubs located in ad communities across

the country. Through its 215 college chapters,

the AAF provides 6,500 advertising students

with real-world case studies and recruitment

connections to corporate America. The AAF

also has 130 blue chip corporate members

that are advertisers, agencies and media

companies, comprising the nation’s leading

brands and corporations. For more information,

visit the AAF’s website at www.aaf.org.

Dear AAF Red Stick Friends,

As my reign as Governor of District 7 comes closer to an end, I can’t help but think how fortunate I am…to lead the greatest Federation and District in all the AAF system is indeed an honor. I have been involved with the American Advertising Federation since the late 1980s, and what a rewarding experience. As a member of

AAF Baton Rouge, you are truly blessed to be a part of one of the strongest federations in the nation. When I became Governor, I challenged all members to pursue a position in this organization. It is a great deal of time and work but a whole lot of fun. The experiences, contacts and friendships will be so valuable to you personally and professionally. It is definitely one of the best decisions I’ve ever made. The next few months I will be putting the finishing touches to my year, and I will relish every minute. I appreciate all of your support during my tenure and appreciate your friendship even more.

Sincerely, Curtis Vann, AAF District 7 Governor

governor’s MessAge

Documents

AAF-BR Newsletter May 2010